ShoutOUT Review

Powerful Customer Segmentation

Customer segmentation is one of the powerful capabilities built within ShoutOUT. The marketing platform allows you to collect essential and relevant pieces of information about your customers from different touchpoints, sources, and applications and make them all accessible from a single dashboard. 

You can build customer profiles from these customer data so that you’ll be able to understand each customer better, such as how often a customer visits your website or online store and how much he or she usually spends when making purchases. 

ShoutOUT then enables you to segment your customers based on all of the information you have about them, grouping customers based on gender, location, purchase history, interests, and other factors you want to take into account. The platform automatically updates the customer segments you created in real-time. Through customer segmentation, it’s now easy for you to engage with your customers in a more timely, personalized, and relevant way. 

Personalized Engagement

ShoutOUT aids you in building and maintaining dynamic, automated, and personalized engagements with your customers. With this platform, you’ll be able to communicate with customers using different channels which include SMS, email, WhatsApp, and Facebook Messenger. You can even send SMS and email messages directly within the platform. 

You can also add customer attributes aside from customer names to your SMS and email messages to make them more personalized. What’s great about ShoutOUT is that these messages can be triggered by specific actions customers are performing, letting you send the right messages to them whenever they are buying products, sending forms, claiming loyalty or reward points, or doing other activities on your website.  

Another feature present in ShoutOUT is the ability to include shortened URLs in your SMS and email messages. The purpose of this is to not only direct customers to where you want them to go but also to track how they are responding to your messages. Here, you’ll be able to find out who among the recipients clicked the added links and launch your next campaign only to such engaged customers. 

Motivational Customer Loyalty Program 

ShoutOUT is a good tool for retaining active and loyal customers. This is because it allows you to build and implement a loyalty program that motivates customers to come back and do business with you continuously. For instance, the marketing platform lets you give reward points based on customers’ actions, behaviors, and activities. These include making purchases, referring friends, sharing buying experiences on social media, and more. 

The platform also lets you build your own branded and customizable reward portal as well as offer multiple ways of how customers can redeem loyalty or reward points. Additionally, you can incorporate gamification into your customer loyalty program by setting up different tiers and milestones, encouraging customers to move from one tier or milestone to another and get tangible rewards and benefits.