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Smartlook Review

Smartlook
Our score: 9.0 User satisfaction: N/A

What is Smartlook?

Smartlook is a conversion rate optimization software that specializes in delivering qualitative analytics. Features such as event tracking and sessions recording show you the activity of your site behaviors. These insights help you understand the online behavior of your customers on your website and mobile app.

Smartlook has four main features – visitor recordings, click heatmaps, event tracking, and funnels. You can view real video recordings of your users’ sessions to see how they interact with your website and watch replays to help reveal errors and show areas for improvement. You can watch mouse movement, clicks, and form interactions to understand customer experience.

With click heatmaps you’ll see where visitors click on your page and how much. Likewise, you’ll discover where users aren’t clicking, and make better use of that space, and get great UX insights. You’ll get the big picture by tracking events since Smartlook, the minute you add it to your site without need to change your code, automatically tracks all events to help you make more informed decisions. Lastly, you can create funnels from events. You simply add events in each funnel step to get detailed statistics about conversion paths.

The software offers massive integration with dozens of external business apps and services, giving you a fully extensible platform. It likewise has a developer API that offers several features to further enhance your web recording as well as SDK for Android and iOS that lets you record your native mobile apps. Customer support is covered on all regular contact points – phone, email, tickets, live chat – alongside a knowledge base filled with tutorial videos, documentation, technical info and other resources. There’s also a Smartlook School that teaches you everything you need to know about the software.

Overview of Smartlook Benefits

See the complete customer journey

Smartlook puts recordings of a user’s every visit all in one place, from when they first find your website through a Google ad to when they complete a purchase via Facebook. Get fuller context and better insights into your visitors’ behavior and see a visitor’s journey from start to finish. What this means is that you are able to better understand how your visitors behave, decide, and act all the way through beginning as a potential lead or prospect until they buy something on your website, online page, or through your app. In every stage, you’ll know where they interacted or not, discern their experience, and be able to optimize areas that need improvements to gain positive conversion results.

Can be used across businesses and organizations

Smartlook is ideal for use by different businesses and organizations such as e-commerce, SaaS, education, services, travel, healthcare, media, gaming, and travel, among others. Companies who want to get first hand insights on user interaction with their website and mobile apps can take advantage of Smartlook’s powerful analytics. It is currently used by over 200,000 businesses of all sizes and industries to answer the “whys” behind users’ actions. The rich insights produced become your guideposts in identifying gaps that need to be bridged in the customer’s experience and journey to ensure that their visits in your website or their use of your app can lead to conversion opportunities or closed deals.

Integrate with dozens of apps

Smartlook integrates with over 60 third-party tools, applications and services. You can install it in your website, blog, CMS, and e-commerce solution in minutes. It works on popular platforms like WordPress, Blogger, Drupal, Google Sites, Shopify, Magento, Opencart, Wix, Weebly, and more. Having extensive integration translates to savings on cost, less use of time and resources, and added productivity and efficiency. Imagine opening and using all other third-party productivity and business apps and services right within the Smartlook platform and you’ll realize how beneficial a powerful integration capability is.

Several plans to choose from

You can start right away with Smartlook with its robust free plan that is free forever and good for up to 2 team members, unlimited projects, covers up to 100,000 visits per month, and many more features. Also available are two low-cost plans ideal for SMBs, and one enterprise plan with custom pricing. These premium offerings unlock advanced features and more powerful capabilities. A wide availability of plans starting with a free package gives you a natural path to scale your operations – start free and small, and when your situation calls for it upgrade smoothly to the next plan up in the tiered pricing to meet your requirements. This provides you effortless transition with no downtime or hiccups in monitoring and understanding your customers across your apps and websites.

Overview of Smartlook Features

  • Always-on visitor recordings
  • In-context recordings
  • Click heatmaps
  • Automatic event tracking
  • Conversion funnels
  • Conversion data
  • JS console
  • Filtering & segmentation
  • Integrations
  • Multi-device compatible
  • Collaboration & sharing
  • Event picker
  • Events data
  • Data history
  • Mobile apps

What Problems Will Smartlook Solve?

1) UX specialists need to find out areas in your website that can be optimized to improve conversion rate of visitors.

CRO and UX specialists can use Smartlook to find friction in conversion paths by utilizing user recordings and funnels. For example by creating a funnel of a checkout process and filtering out customers that dropped off right before placing an order. Insights from these recordings provide information on what to improve on the website to increase conversion rate and UX.

Feature: Conversion funnels

2) Customer support team struggles to keep up with and verify reported issues.

Customer support representatives can take advantage of Smartlook by watching recordings of customers to validate reported issues. Thanks to user identification feature in Smartlook support reps can check what exactly was customer doing right before reporting an issue. This way they can quickly understand the problem and help the customer faster.

Feature: Always-on visitor recordings

3) IT group is on a bug hunt to find out what’s causing all those system hiccups and glitches in your application.

Quality assurance teams can use powerful Smartlook filters and find recordings with JavaScript errors. These recordings reveal bugs which users encountered without the need for complicated and lengthy bug reproduction. This saves the time of both developers and testers.

Feature: Automatic event tracking (JS errors)

Smartlook Position In Our Categories

Since companies have distinct business-related wants, it is logical that they avoid selecting an all-in-one, ”best” software product. Nevertheless, it would be difficult to come across such a software system even among recognizable software solutions.
The clever step to do is to write the varied key functions that need research such as major features, pricing, technical skill aptitude of the users, organizational size, etc. Then, you must perform the product research comprehensively. Go over some Smartlook evaluations and explore each of the solutions in your shortlist more closely. Such well-rounded research guarantee you circumvent mismatched software solutions and select the system which has all the features your company requires in sustaining growth.

Position of Smartlook in our main categories:

TOP 3

Smartlook is one of the top 3 Conversion Rate Optimization Software products

TOP 5

Smartlook is one of the 5 Customer Experience Management Software products

If you are considering Smartlook it may also be a good idea to analyze other subcategories of Conversion Rate Optimization Software gathered in our database of SaaS software reviews.

Each business is different, and might call for a special Conversion Rate Optimization Software solution that will be fit for their company size, type of customers and staff and even specific niche they deal with. We advise you don't count on finding an ideal software that is going to be suitable for each business no matter what their history is. It may be a good idea to read a few Smartlook Conversion Rate Optimization Software reviews first and even then you should remember what the solution is intended to do for your business and your employees. Do you require an easy and intuitive solution with only elementary features? Will you really make use of the complex functionalities required by pros and big enterprises? Are there any specific features that are especially beneficial for the industry you operate in? If you ask yourself these questions it will be much easier to get a trustworthy solution that will fit your budget.

How Much Does Smartlook Cost?

Smartlook Pricing Plans:

Free Trial

Free plan

free

Starter

$19/month

Power

$79/month

Enterprise

Contact vendor

All premium plans include a 10-day free trial.

For Website Analytics

Free

Recording & Heat Maps

  • Recording of mobile visitors
  • Support for Ajax and single-page apps
  • Recordings and heatmaps sharing
  • Visitor journey
  • Up to 100,000 visits per month
  • 2 filter levels
  • Up to 3 notes
  • Up to 3 heatmaps

Data Access

  • Event picker
  • EU data center
  • Last 3 days data history

Administration & Support

  • Unlimited projects
  • Up to 2 team members

Analytics

  • 2 events
  • 1 funnel

Starter – $19/month

  • All Free features, plus:
  • Up to 2,000,000 visits per month
  • Up to 3 months data history
  • Up to 4 team members
  • Filtering & segmentations
  • Unlimited notes
  • Unlimited heatmaps
  • Up to 3 months data history
  • Better heatmaps precision
  • Always-on recordings
  • Historical data in heatmaps
  • Different types of visitors in heatmaps
  • Skip inactivity
  • Speed of recordings
  • API and user identification
  • Premium integrations

Power – $79/month

  • All Starter features, plus:
  • Up to 12 months data history
  • Up to 10 team members
  • Unlimited events
  • Unlimited funnels
  • JS errors in console

Enterprise – By quote

  • All Power features, plus
  • Unlimited team members
  • Custom visits per month
  • Custom data history 

For Mobile App Analytics

Free – Beta (Smartlook for native iOS and Android apps)

  • 50,000 sessions/month
  • Always-on recordings
  • Unlimited funnels
  • Advanced filtering
  • 1 month data history
  • Unlimited events
  • API and user identification

User Satisfaction

Positive Social Media Mentions 0
Negative Social Media Mentions 0

We realize that when you make a decision to buy Conversion Rate Optimization Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Smartlook reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Smartlook. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Linux
  • Android
  • iPhone/iPad
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English
  • German
  • Spanish
  • French

Pricing Model

  • Free
  • Monthly payment

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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Smartlook user reviews

SmartLook

Read full review >
Erik Dario
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 10.12.2018 Company Size: 1-10 Employees Industry: N/A

What are Smartlook pricing details?

Smartlook Pricing Plans:

Free Trial

Free plan

free

Starter

$19/month

Power

$79/month

Enterprise

Contact vendor

All premium plans include a 10-day free trial.

For Website Analytics

Free

Recording & Heat Maps

  • Recording of mobile visitors
  • Support for Ajax and single-page apps
  • Recordings and heatmaps sharing
  • Visitor journey
  • Up to 100,000 visits per month
  • 2 filter levels
  • Up to 3 notes
  • Up to 3 heatmaps

Data Access

  • Event picker
  • EU data center
  • Last 3 days data history

Administration & Support

  • Unlimited projects
  • Up to 2 team members

Analytics

  • 2 events
  • 1 funnel

Starter – $19/month

  • All Free features, plus:
  • Up to 2,000,000 visits per month
  • Up to 3 months data history
  • Up to 4 team members
  • Filtering & segmentations
  • Unlimited notes
  • Unlimited heatmaps
  • Up to 3 months data history
  • Better heatmaps precision
  • Always-on recordings
  • Historical data in heatmaps
  • Different types of visitors in heatmaps
  • Skip inactivity
  • Speed of recordings
  • API and user identification
  • Premium integrations

Power – $79/month

  • All Starter features, plus:
  • Up to 12 months data history
  • Up to 10 team members
  • Unlimited events
  • Unlimited funnels
  • JS errors in console

Enterprise – By quote

  • All Power features, plus
  • Unlimited team members
  • Custom visits per month
  • Custom data history 

For Mobile App Analytics

Free – Beta (Smartlook for native iOS and Android apps)

  • 50,000 sessions/month
  • Always-on recordings
  • Unlimited funnels
  • Advanced filtering
  • 1 month data history
  • Unlimited events
  • API and user identification

What integrations are available for Smartlook?

  • WordPress
  • PrestaShop
  • Shopify
  • Intercom
  • Google Analytics
  • Adobe Muse
  • Atomer
  • Big Cartel
  • BigCommerce
  • Binargon
  • Blogger
  • Boxloja
  • ClickShop
  • CS-cart
  • Drupal
  • ePages
  • eStranky
  • Fast-webstore
  • FASTcentrik
  • Gambio
  • Google Analytics
  • Google Sites
  • Google Tag Manager
  • inPage
  • Instapage
  • Jimdo
  • Joomla
  • LightCMS
  • Lightspeed
  • Magento
  • Mixpanel
  • Mozello
  • NetStranky
  • Open2b
  • OpenCart
  • Palbin
  • Piwik PRO
  • Piwik PRO Tag Manager
  • PrestaShop
  • Quicksilk
  • RedCart
  • Rocketoo
  • Segment
  • Sentry
  • Shoper
  • Shoplo
  • Shoprenter
  • Shoptec
  • Shoptet
  • Shopware
  • Shopify
  • Soteshop
  • Squarespace
  • Strikingly
  • Textpattern
  • UnasShop
  • Unbounce
  • Webgarden
  • Webmium
  • Webnode
  • Weby24
  • Weebly
  • Wix
  • WiziShop
  • WordPress
  • Zendesk

Smartlook average rating:

Average score
5/5 (1 user reviews)
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Write your own review of this product

ADD A REVIEW

The most favorable review

Erik Dario

PROS: For me the best aspect is the heat map. The Heat Map rellly helped me to understand how my costumers interact with my website.

CONS: price

Reviewed 10 months ago

Read full review >

The least favorable review

Erik Dario

PROS: For me the best aspect is the heat map. The Heat Map rellly helped me to understand how my costumers interact with my website.

CONS: price

Reviewed 10 months ago

Read full review >

More reviews from 1 actual users:

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SmartLook

Read full review >
Erik Dario
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 10.12.2018 Company Size: 1-10 Employees Industry: N/A

PROS: For me the best aspect is the heat map. The Heat Map rellly helped me to understand how my costumers interact with my website.

CONS: price

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Reviewed By Jenny Chang
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