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Salesforce Social Studio Review

Salesforce Social Studio
Our score: 8.9 User satisfaction: 94%

What is Salesforce Social Studio?

Salesforce Social Studio is a product under the Salesforce Marketing Cloud that administers your marketing strategy across all social media channels. It helps businesses tap into the power of social media in its marketing, customer service, and sales organizations. Managing your community and scheduling posts is streamlined while critical communications are automatically forwarded to the right department in your company.

Social Studio harnesses social conversations that enable businesses to listen, analyze, publish, and engage with customers on a personal level, which helps improve overall interaction, as well as better returns for the company as well. On top of that, the system is priced by a quote, and you get a price specifically tailored to your business needs and requirement. So far, the system integrates with Salesforce.

Overview of Salesforce Social Studio Benefits

Social Studio enables global collaboration letting you organize teams quickly and easily around campaigns, events, and regions on the right social platforms. A single solution gives you flexible content collaboration, creation, and social publishing. Here are some of its key benefits:

Gain relevant feedback

Social Studio ties reporting to your social accounts with feedback across your sales, service and marketing campaigns. This helps you collect market intelligence by listening in real discussions and mentions of your brand across networks. Drilling down each comment and post gives you insights for your marketing campaigns.

Drive community engagement

All social media engagement across your department is managed in a single platform. You can easily complete the picture of your customer in various digital channels, such as social and email, by routing social posts to your CRM platform. Processes for automatically routing customer activity are streamlined with features such as machine learning, post priorities, and gauge brand sentiment.

Streamline social media publishing

Managing your content across internal teams and ensuring brand consistency is streamlined. It simplifies drafting, sharing, scheduling, reviewing and approving content. Easily create workspaces and role- or group-based access to maintain security for your company’s social presence. The desktop and mobile apps give you easy access to trending topics and stock photos.

Optimize social and marketing monitoring

Customer feedback, campaign results, brand health, and customer interactions are tracked and depicted in real-time with on-screen imagery. Each customer relationship gets multichannel views where you can deeply explore each brand experience, email campaign, and social care comprehensively.

Overview of Salesforce Social Studio Features

  • Social Media Engagement
  • Market Intelligence
  • Campaign Feedback
  • Reporting
  • Customizable Dashboards
  • Topic Profiles
  • Machine Learning
  • ML Sentiment Analysis
  • Image Recognition
  • Real Discussion Insights
  • User and Team Workspaces
  • Single Customer View
  • Post Priority
  • Brand Sentiment
  • Automatic Routing
  • Customer Activity
  • Customer Service Cases
  • Content Management
  • Role- and Group-based Access
  • Campaign Collaboration
  • Salesforce Mobile Apps
  • Built-in Social Advertising
  • On-Screen Imagery
  • Customer Interactions
  • Campaign Results Tracking
  • Target Insights
  • Comprehensive Multichannel Customer View

Salesforce Social Studio Position In Our Categories

Since companies have distinctive business needs, it is only practical that they steer clear of adopting a one-size-fits-all, ”best” system. At any rate, it is nearly futile to try to discover such application even among recognizable software solutions.
The best thing to do can be to write the varied major aspects which merit examination such as important features, price terms, skill levels of staff, organizational size, etc. Next, you should conduct the product research fully. Go over some of these Salesforce Social Studio evaluations and scrutinize the other software products in your list more closely. Such all-encompassing research guarantees you drop mismatched software solutions and choose the one that provides all the aspects you require company requires.

Position of Salesforce Social Studio in our main categories:

TOP 100

Salesforce Social Studio is one of the top 100 Marketing Software products

TOP 10

Salesforce Social Studio is one of the 10 Social Media Management Software products

Salesforce Social Studio is also listed in the following subcategories:

Since each enterprise has unique business wants, it is advisable for them to refrain from seeking a one-size-fits-all perfect software solution. Needless to say, it would be futile to try to find such a system even among market-leading software solutions. The intelligent thing to do would be to catalog the various vital factors that require consideration such as key features, finances, skill levels of workers, company size etc. Then, you should do your homework thoroughly. Read some Salesforce Social Studio Social Media Monitoring Software reviews and look into each of the other systems in your shortlist in detail. Such exhaustive research can ensure you discard ill-fitting platforms and choose the solution that presents all the aspects you need for business success.

How Much Does Salesforce Social Studio Cost?

Salesforce Social Studio Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Salesforce Social Studio is one of the products in the Salesforce Marketing Cloud. Packages are tailored according to your company’s size, needs, budget, and industry, among others. Contact the vendor to request a quote.

User Satisfaction

Positive Social Media Mentions 25
Negative Social Media Mentions 1

We realize that when you make a decision to buy Social Media Monitoring Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Salesforce Social Studio reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Salesforce Social Studio. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • iPhone/iPad
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English
  • Spanish
  • French
  • Italian
  • Dutch
  • Portugese
  • Swedish

Pricing Model

  • Quote-based

Customer Types

  • Small Business
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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Salesforce Social Studio Comparisons

Salesforce Social Studio user reviews

We can interact with our customers and keep track of various brands at the same time

Read full review >
Ray
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 07.10.2018 Company Size: 1-10 Employees Industry: Retail

We can manage all our pages and provide responses in more than 30 languages

Read full review >
Marlene
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 29.09.2018 Company Size: More than 100 Employees Industry: Food Production

We can provide responses in more than 30 languages

Read full review >
Amy
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 18.08.2018 Company Size: More than 100 Employees Industry: Food Production

Functional and easy to use tool

Read full review >
Sadie
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 14.05.2018 Company Size: More than 100 Employees Industry: Retail

Great tool for managing social media contents

Read full review >
Edgar
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 29.04.2018 Company Size: More than 100 Employees Industry: Higher Education

What are Salesforce Social Studio pricing details?

Salesforce Social Studio Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Salesforce Social Studio is one of the products in the Salesforce Marketing Cloud. Packages are tailored according to your company’s size, needs, budget, and industry, among others. Contact the vendor to request a quote.

What integrations are available for Salesforce Social Studio?

Salesforce Social Studio integrates with an array of apps in AppExchange.

Salesforce Social Studio average rating:

Average score
5/5 (15 user reviews)
4/5

Overall Impression

4/5

Customer Support

5/5

Value for Money

4/5

Ease of Use

Write your own review of this product

ADD A REVIEW

The most favorable review

Rhonda

PROS: The product is well-organized with clean and clear interface. It offers great set of features and integrations. There is no need to build dashboards from the start and to download the engagement console or to search for java support. I like that social analytics, engagement and publishing is in one place and you can go around from scheduling posts, engaging customers, searching for topic trends and opportunities without leaving the URL.

CONS: I don’t like that the analytics dashboard doesn’t provide customizable options and this means that there is no way to customize widgets based on word cloud, topic trends, top countries and languages and etc. It would be great if they could include drill-down filtering and even more features to data geeks.

Reviewed 2 years ago

Read full review >

The least favorable review

Edgar

PROS: You don’t have to worry about using social studio, the platform is easy to use and you can learn to use the platform quickly and easily. This platform provides you with analytics and you don’t need to search on Radian6 for listening data. You can easily share photos, quotes, links with everyone and you can even see who used it, what site they posted it on, and you can even see the engagement rate of each shared post.

CONS: They need to improve the functionalities for social media networks, for e.g. on Twitter I can’t see check ins, mentions, I cannot see shares on Facebook, I can’t connect Likedln University. Also, the sentiment rating isn’t working correctly, because it shows some comments as negative like: “I would die to have this product.” They need to implement other options.

Reviewed 1 year ago

Read full review >

More reviews from 15 actual users:

Sort by:

Latest
  • Latest
  • Most useful
  • Most positive
  • Most negative

We can interact with our customers and keep track of various brands at the same time

Read full review >
Ray
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 07.10.2018 Company Size: 1-10 Employees Industry: Retail

PROS: With Social Studio we can easily create Salesforce Service Cloud in most easiest way. Also, this tool allows us to keep track of various social channels at the same time.

CONS: The functionality of publishing posts on Facebook needs some improvements. Also, the update of the app on my mobile is not same as the update on my desktop. Facebook feed has some issues, the feed is not updated in 3 days and we are not sure when they will fix the issue and this means that we cannot send contents from Facebook to Service Cloud.

What do you think about this review? Great Poor

We can manage all our pages and provide responses in more than 30 languages

Read full review >
Marlene
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 29.09.2018 Company Size: More than 100 Employees Industry: Food Production

PROS: Social Studio is a leading social tool. We managed to implement the platform on more than 30 languages over the world. We covered up the setup and trainings with various consultants and partners. This system is easy to use and it’s not complex as Radian6 for e.g. We use it for improving the communication with our clients and for social responses. The most important thing is that the Social Studio is part of Salesforce, and we can surely say that meets all our needs.

CONS: The product provides with great business and social media solutions but it needs some improvements: we cannot fit specific details and complex listening contents, also we cannot cover all Chinese social networks for responding.

What do you think about this review? Great Poor

We can provide responses in more than 30 languages

Read full review >
Amy
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 18.08.2018 Company Size: More than 100 Employees Industry: Food Production

PROS: We implemented this platform on 30+ languages over the world. We covered up the set up and trainings with lot of consultants and partners. The software is easy to use and it is not complex as others. It is great tool for interacting with our clients and for managing social responses. I like that this program is part of Salesforce.

CONS: We cannot include specific details and complex listening contents, and we cannot even cover all Chinese social networks when it comes to responding.

What do you think about this review? Great Poor

Functional and easy to use tool

Read full review >
Sadie
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 14.05.2018 Company Size: More than 100 Employees Industry: Retail

PROS: Social Studio helps us to manage our multiple business units with multiple social accounts from one place. The smoothly integration with other platforms within the iOS app is very powerful thing, especially integration with Radian6 Topic Profile. The setup for workflow is intuitive and very effective for our team management, everyone can post to several accounts. I’d like to say that the ability to include stock photo accounts to Social Studio accounts is very practical.

CONS: I have some minor dislikes. Social data gathered doesn’t integrate with any other database within the Salesforce Marketing Cloud. Also, the links posted from app don’t match with the links in production during the scheduling process. I have to say that Social Studio is more expensive than its competitors. They need to improve their customer data gathering.

What do you think about this review? Great Poor

Great tool for managing social media contents

Read full review >
Edgar
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 29.04.2018 Company Size: More than 100 Employees Industry: Higher Education

PROS: You don’t have to worry about using social studio, the platform is easy to use and you can learn to use the platform quickly and easily. This platform provides you with analytics and you don’t need to search on Radian6 for listening data. You can easily share photos, quotes, links with everyone and you can even see who used it, what site they posted it on, and you can even see the engagement rate of each shared post.

CONS: They need to improve the functionalities for social media networks, for e.g. on Twitter I can’t see check ins, mentions, I cannot see shares on Facebook, I can’t connect Likedln University. Also, the sentiment rating isn’t working correctly, because it shows some comments as negative like: “I would die to have this product.” They need to implement other options.

What do you think about this review? Great Poor

We can interact with our customers from one place

Read full review >
Ellen
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 19.04.2018 Company Size: 1-10 Employees Industry: Retail

PROS: Social Studio allows you to create Salesforce Service Cloud case with only one button. Also, you can monitor various social channels at the same time.

CONS: They need to improve the functionality of publishing contents on Facebook, I think we only publish posts on Twitter. Also, when it comes to updates the mobile app doesn’t update like the desktop version. We have issues with Facebook feed, we cannot get solution from the service team because the feed is not updated in 3 days, we don’t know when the issue will be fixed, and we are not able to send contents from Facebook to Service Cloud.

What do you think about this review? Great Poor

Perfect tool for scheduling contents

Read full review >
Lyle
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 15.03.2018 Company Size: More than 100 Employees Industry: Higher Education

PROS: I like the weekly calendar because it shows me all published posts and it allows me to schedule future posts. The drag-and-drop feature is great and easy and highly useful for rescheduling posts. The team behind this product constantly releases new features so we can have better experience with this product.

CONS: It can be buggy sometimes and the tracking tool for monitoring posts needs some improvements.

What do you think about this review? Great Poor

We use Social Studio for social media monitoring and managing

Read full review >
Darryl
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 06.03.2018 Company Size: More than 100 Employees Industry: Higher Education

PROS: Social studio platform is easy to use and you can learn it quickly and easily. The tool offers analytics and there is no need to search on Radian6 for listing data. It allows you to easily share photos, quotes and links with everyone and you can track those who used it, what site they posted it on and to track the engagement rate of every shared post.

CONS: They could improve the functionality for social media networks because I can’t see the chekc ins nor mentions on Twitter, it doesn’t show the shares on Facebook and I cannot connect Linkedln University. Also, the sentiment rating is not always accurate because it shows the comments as negative for e.g. comments like “I’d die to have this product”.

What do you think about this review? Great Poor

Perfect tool for scheduling contents

Read full review >
Nicholas
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 17.02.2018 Company Size: More than 100 Employees Industry: Higher Education

PROS: I can see weekly calendar of all posts that are published and the ability to schedule future posts for publishing. Also, the drag and drop feature is extremely easy and useful for rescheduling posts. The social Studio team constantly introduce new tool, and these are all helpful for making the content experience easier.

CONS: I have some issues with some bugs from time to time. Also, they need to improve their tracking tool for monitoring posts. We found that some tools within some social networks are easier and they even provide better results and detailed information.

What do you think about this review? Great Poor

Easy to use tool for interacting and helping our customers

Read full review >
Marty
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 31.01.2018 Company Size: More than 100 Employees Industry: Public Relations and Communications

PROS: I love how simple and yet effective this product is. I love its offers, its features are simple yet detailed. I must say that their support service is great and really helpful.

CONS: I couldn’t remember the steps on how to close the cases, sometimes I cannot close them and I had to do it over again.

What do you think about this review? Great Poor

Great and easy to use tool for social media opportunities

Read full review >
Rhonda
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 17.01.2018 Company Size: More than 100 Employees Industry: Outsourcing/Offshoring

PROS: The product is well-organized with clean and clear interface. It offers great set of features and integrations. There is no need to build dashboards from the start and to download the engagement console or to search for java support. I like that social analytics, engagement and publishing is in one place and you can go around from scheduling posts, engaging customers, searching for topic trends and opportunities without leaving the URL.

CONS: I don’t like that the analytics dashboard doesn’t provide customizable options and this means that there is no way to customize widgets based on word cloud, topic trends, top countries and languages and etc. It would be great if they could include drill-down filtering and even more features to data geeks.

What do you think about this review? Great Poor

Detailed, useful and clear interface

Read full review >
Johny
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 14.01.2018 Company Size: More than 100 Employees Industry: Telecommunications

PROS: Complete feature set for Analytics, Customer Engagement, and Publishing with advanced interface. Everyone can learn how to use, publish and engage its customers via Social Studio. Very stable and clear platform, works perfectly.

CONS: I don’t have something to dislike about the product. I have some suggestions for new features I would like to see within the platform such as: approval workflow for interaction, conversation history and I would like to see some improvements in Topic Profile Keyword options.

What do you think about this review? Great Poor

Easy to set up and use

Read full review >
Samuel
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 02.01.2018 Company Size: More than 100 Employees Industry: Outsourcing/Offshoring

PROS: Organized, clean and clear interface with great integrations, all in one package. You don’t have to build dashboards from start and to download the engagement console and to search for java support. Everything is super easy with Social Studio. Social analytics, engagement and publishing is in one place. You can easily go from scheduling posts, engaging customers, finding topic trends and opportunities without leaving the URL. The engagement tool is very powerful and useful tool.

CONS: Limited functionality. The analytics dashboard doesn’t have customizable options. You cannot customize widgets that are based on word cloud, topic trends, top countries and languages, keyword groups, sentiment and other. I need feature for drill-down filtering. The data geeks need some more features.

What do you think about this review? Great Poor

The Social Studio software has great form of analytics

Read full review >
Muriel
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 29.12.2017 Company Size: More than 100 Employees Industry: Computer Hardware

PROS: The product is easy to set up and it has great dynamic feeds and the design is simple and clear. It can be used by everyone. It has various tools that help you to achieve great experience with social network connections. It will provide you great team work.

CONS: When it comes to loading feeds it takes some time and I have run into some tech issues. Also, they could expand the analytics tool. Sometimes it happens when clicking one button the program does something else.

What do you think about this review? Great Poor

Number one platform on the market today

Read full review >
Connie
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 27.12.2017 Company Size: More than 100 Employees Industry: Computer Hardware

PROS: Easy to set up and great dynamic feeds, design is not complicated at all so everyone can learn it easily and start using it. Social Studio tools are various and detailed, and all these tools help you to achieve great experience into the social networks world. The good thing about this system is that you will feel what is like to work as a team.

CONS: It takes to much time to load the feeds. Also there are some technical issues. It would be great if they can expand the analytics tool. The ability to reach specific kind of information is limited. Also, I have found that when I click one button the program does something that is completely different.

What do you think about this review? Great Poor
Reviewed By Louie Andre
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