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THRON Review

THRON
Our score: 7.9 User satisfaction: 98%

What is THRON?

THRON is a digital asset management solution that functions as content intelligent platform.  The main objective is to help companies in managing the entire content lifecycle, allowing them total control thanks to integrated delivery and 1st Party Data collection with the support of Content Intelligence. Built and designed for marketers and sales departments  this digital asset management software centralizes and distributes digital content in real-time allowing the tracking and profiling of end users to determine which content types draw interest from the audience.

THRON digital asset management solution offers an artifical intelligence that automates the tagging and classification of content simplifying the management of digital assets and making editors more productive as a result of reduction of time invested in content management. The software has the capability to empower brands and ensure brand consistency across multiple digital channels.

Overview of THRON Benefits

THRON is equipped with artificial intelligence features, allowing it to tackle a large number of marketing challenges. Whether it’s unifying your marketing content or performing multi-channel customer engagement, this has all the tools you need to do it. Moreover, because it centralizes all of your features, you can streamline your workflow while reducing the overall operational costs.

Furthermore, each content can be always shared on every digital channel, giving you total control, thanks to an integrated delivery and without copies creation. The contents shared by THRON collect relevant information on users interests, and this is why the contents improve their performance. Moreover, thanks to AI, THRON develops dynamic navigations: the website is able to recommend the more relevant content to each user.

Among the many interesting features of THRON is its taxonomy. Taxonomy refers to how the software classifies and tags information. Content is classified based on class which is the major category that is used to classify content. Class could be a topic or contact. Content could also be classified based on the relationship between a class and an entity. Entities are either the content or the contact. Tags are used to identify such relationship and it is the answer that end-users provide for a specific question that is generated.

For instance, if the topic is set as the class and content is the entity, the question that end-users would answer is “ What topics is this content all about?” The answer to this question is the tag. Tags are organized into trees, hence, a content could have different but interconnected tags. This feature allows users to easily retrieve content and identify the category of contact or target for which a content is intended. Given such information, users would be able to apply content strategies that are set for specific targets.

THRON also has a built-in image editor that automatically process the cropping and resizing of content to a more desirable format . This feature functions in real-time so there is no need to duplicate content and the original content is stored without any changes. With this feature, editing of images is facilitated so users won’t spend much time resizing images and thus would be able to produce and distribute more content online and across different channels.

Overview of THRON Features

  • Management of all kinds of multimedia file
  • Identity Management
  • Workflow & Collaboration
  • Internal Search engine
  • Audit
  • AI classification
  • Brand Portal

THRON Position In Our Categories

Since companies have distinctive business demands, it is only reasonable they avoid picking an all-encompassing, ideal system. Regardless, it is almost impossible to chance on such application even among widely used software products. The better step to undertake is to set down the various main factors that require scrutiny like essential features, budget, technical skill levels of staff members, business size, etc. The second step is, you should conduct your product research exhaustively. Read some THRON review articles and scrutinize the other software programs in your shortlist in detail. Such well-rounded product research ascertain you steer clear of unfit apps and choose the system which provides all the aspects your company requires to be successful.

Position of THRON in our main categories:

TOP 100

THRON is one of the top 100 Digital Asset Management Software products

If you are interested in THRON it may also be sensible to examine other subcategories of Digital Asset Management Software collected in our base of SaaS software reviews.

There are popular and widely used systems in each software category. But are they necessarily the best fit for your organization’s specific requirements? A popular software solution may have thousands of subscribers, but does it offer what you require? For this reason, do not blindly spend on popular systems. Read at least a few THRON Digital Asset Management Software reviews and think about the factors that you desire in the software such as the price, main functionality, available integrations etc. Then, shortlist a few apps that fit your wants. Try out the free trials of these platforms, read online reviews, get clarifications from the maker, and do your homework meticulously. This in-depth research is sure to aid you select the best software application for your firm’s specific requirements.

How Much Does THRON Cost?

THRON Pricing Plans:

Free Trial

THRON

From €630/month

THRON offers modular pay-as-you go plans that start from €630/month. This is inclusive of:

  • 100GB of traffic
  • 1.000 content
  • 1000 views
  • Elastic SaaS Platform
  • AI
  • Content Management
  • Workflow Management
  • Collaboration and Sharing Tools
  • Intelligent Search Engine
  • Brand Portal
  • Platform Audit
  • Identity Management

Some of the modules you can choose from are:

  • Integrated Delivery
  • Content Intelligence
  • Smart PIM
  • China Delivery
  • Multimedia Proxy
  • Creative Library

 

 

User Satisfaction

Positive Social Media Mentions 114
Negative Social Media Mentions 2

We realize that when you make a decision to buy Digital Asset Management Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and THRON reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with THRON. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Technical details

Devices Supported

  • Windows
  • Android
  • iPhone/iPad
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English
  • Italian

Pricing Model

  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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What are THRON pricing details?

THRON Pricing Plans:

Free Trial

THRON

From €630/month

THRON offers modular pay-as-you go plans that start from €630/month. This is inclusive of:

  • 100GB of traffic
  • 1.000 content
  • 1000 views
  • Elastic SaaS Platform
  • AI
  • Content Management
  • Workflow Management
  • Collaboration and Sharing Tools
  • Intelligent Search Engine
  • Brand Portal
  • Platform Audit
  • Identity Management

Some of the modules you can choose from are:

  • Integrated Delivery
  • Content Intelligence
  • Smart PIM
  • China Delivery
  • Multimedia Proxy
  • Creative Library

 

 

What integrations are available for THRON?

THRON is ready to be integrated with different business tools in the following environments: Brand Consistency/Omnichannel Customer Experience/Ecommerce/Content Strategy/CRM/Marketing Automation/Social Media.  THRON supports the following integrations:

  • HubSpot
  • Wechat
  • AEM
  • Hybris
  • WordPress
  • Demandware
  • Facebook
  • Linkedin
  • Twitter
  • Youtube
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Reviewed By Jenny Chang
Page last modified
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