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TrackMaven Review

TrackMaven
Our score: 8.4 User satisfaction: 100%

What is TrackMaven?

TrackMaven is a powerful digital marketing application that empowers digital marketers to make and implement sound digital marketing strategies and get things done through competitive intelligence. With TrackMaven, you get the best out of your content and see how it fares against the competition across 15 different online channels.

TrackMaven helps businesses come up with optimized content strategies, more thorough and effective campaign analyses, and produce comprehensive reports and share them with executive stakeholders. With TrackMaven, you can implement smart digital marketing campaigns across all digital fronts, including social media, blogs, email, news, digital advertising, and SEO.

Back in the old days, many digital marketers gather data from a variety of sources and put them all together into a neat PowerPoint presentation. By the time it is read, the information is already out of date. With TrackMaven, you won’t have that experience.

Overview of TrackMaven Benefits

TrackMaven, which is designed and developed specifically for big brands and enterprise marketers, collects data from a variety of sources, including Facebook, Twitter, and YouTube, content marketing data, traffic and SEO data, and so on. There are also instances where it’s buying the data directly from sources like SEOmoz, Alexa, WhatRunsWhere, MixRank, and Compete for a more thorough and detailed analysis

It then provides marketers with reliable and actionable information, particularly on what their competitors are doing and what is working for them, and it shows benchmarks that exhibit how competitors are doing on an average basis.

TrackMaven eliminates guesswork when assessing the impact of your digital marketing strategies. What users get are intelligent, actionable insights derived from the thorough analysis of your content and that of your competition across many key channels. These channels include social media, blogs, email, earned media, ads and SEO.

Simply put, TrackMaven is created to enhance intelligence gathering capabilities of businesses regarding the performance of their competitors, whether their campaigns are on paid, earned, and owned channels. The application digs out actionable, high quality information from the competition and use that data to improve one’s own business marketing campaign.

TrackMaven lets you filter the information and get only the data you want, depending on your informational needs. After acquiring tailored information, going after your audience with an improved strategy becomes a breeze.

Overview of TrackMaven Features

  • Detailed Presentation of Data
  • Custom Views
  • Instant Notifications
  • Real-time Benchmarking
  • Side-by side comparisons
  • Channel-specific Metric
  • View Competitions Marketing Performance
  • Custom Insights
  • Real-time visibility
  • Tag and Keep Track
  • Easy Sharing
  • Powerful Search Feature

TrackMaven Position In Our Categories

Knowing that companies have special business requirements, it is only logical that they abstain from settling on a one-size-fits-all, ”best” business program. Just the same, it is almost impossible to pinpoint such an app even among widely used software products. The practical thing to do can be to write down the several significant factors which need scrutiny such as critical features, plans, technical skill capability of the users, organizational size, etc. The second step is, you should double down on your research exhaustively. Go over some TrackMaven analyses and scrutinize each of the software systems in your list more closely. Such detailed research makes sure you steer clear of unsuitable software products and choose the one that has all the features your business requires to realize efficiency.

Position of TrackMaven in our main categories:

TOP 100

TrackMaven is one of the top 100 Business Intelligence Software products

TOP 500

TrackMaven is one of the 500 Marketing Software products

TrackMaven is also listed in the following subcategories:

Organizations have unique needs and requirements and no software application can be perfect in such a scenario. It is useless to try to find an ideal out-of-the-box software system that fulfills all your business wants. The smart thing to do would be to adapt the system for your specific wants, staff member skill levels, budget, and other factors. For these reasons, do not rush and invest in well-publicized trendy solutions. Though these may be widely used, they may not be the ideal fit for your unique wants. Do your research, check out each short-listed platform in detail, read a few TrackMaven Content Marketing Software reviews, speak to the vendor for clarifications, and finally select the application that provides what you want.

How Much Does TrackMaven Cost?

TrackMaven Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

TrackMaven’s SMB and enterprise pricing information is available only upon request. Contact the company for more details, and ask for your quote.

User Satisfaction

Positive Social Media Mentions 27
Negative Social Media Mentions 0

We realize that when you make a decision to buy Content Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and TrackMaven reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with TrackMaven. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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TrackMaven Comparisons

TrackMaven user reviews

TrackMaven is great social tool for tracking your productivity and engagement level

Read full review >
Nathan
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 27.09.2019 Company Size: More than 100 Employees Industry: Computer & Network Security

TrackMaven helps us to improve our productivity and to keep track of our performances on the web

Read full review >
Damon
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 15.09.2019 Company Size: More than 100 Employees Industry: Information Technology and Services

Highly helpful solution for social media marketing

Read full review >
Beatrice
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 04.09.2019 Company Size: 11-50 Employees Industry: Marketing and Advertising

This is great platform for tracking marketing activities

Read full review >
Ricardo
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 27.09.2018 Company Size: More than 100 Employees Industry: Fund-Raising

It helps us to keep track of our content and activity

Read full review >
Enrique
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 04.09.2018 Company Size: 11-50 Employees Industry: Transportation/Trucking/Railroad

What are TrackMaven pricing details?

TrackMaven Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

TrackMaven’s SMB and enterprise pricing information is available only upon request. Contact the company for more details, and ask for your quote.

What integrations are available for TrackMaven?

TrackMaven integrates with the following business systems and applications:

  • Pinterest
  • LinkedIn
  • INstagram
  • YouTue
  • Twitter
  • Tumblr
  • Facebook
  • Google+

TrackMaven average rating:

Average score
4.9/5 (13 user reviews)
4/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Write your own review of this product

ADD A REVIEW

The most favorable review

Jamie

PROS: TrackMaven is an intelligent software that allows me to run various reports, and to analyze and filter data as well. I like the ability to act immediately after we receive the data to make our contents better. The team behind this product is wonderful and they are more than just another customer service team, they do everything to meet our needs.

CONS: I cannot think of dislikes, there is none.

Reviewed 2 years ago

Read full review >

The least favorable review

Darin

PROS: There are lots of things that I like about this platform: the content feed which is wonderful and it provides me with great insight about my competitor’s activity, I can keep track of patterns and trends in the market. And the other good thing about this platform is its report capability. It helps me to figure out what metrics I need to use, how to run reports and to keep track of every process I’m doing on the web.

CONS: It takes some time to set up everything.

Reviewed 2 years ago

Read full review >

More reviews from 13 actual users:

Sort by:

Latest
  • Latest
  • Most useful
  • Most positive
  • Most negative

TrackMaven is great social tool for tracking your productivity and engagement level

Read full review >
Nathan
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 27.09.2019 Company Size: More than 100 Employees Industry: Computer & Network Security

PROS: TrackMAven is wonderful tool for marketers. By using this tool we are able to see both ours and competition’s engagement. It provides us with valuable information and we can keep track of our current position, performances and level od productivity.

CONS: I need an option for measuring engagement from employees and clients who interact with us. Our employees share links and messages between them but it takes a while to measure the engagement activitiy of all posts.

What do you think about this review? Great Poor

TrackMaven helps us to improve our productivity and to keep track of our performances on the web

Read full review >
Damon
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 15.09.2019 Company Size: More than 100 Employees Industry: Information Technology and Services

PROS: I like that TrackMaven constnatly reminds me through email notifications about my progres and daily workflows. The alerts are customizable and they are simple to use, we can keep track of latest content on bot ours and competitors’ performances on social network.

CONS: I wish I could customize data visualizations and create summary emails so I can share them with my team.

What do you think about this review? Great Poor

Highly helpful solution for social media marketing

Read full review >
Beatrice
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 04.09.2019 Company Size: 11-50 Employees Industry: Marketing and Advertising

PROS: TrackMaven is great software and I’m using it to run multiple reports. It allows me to analyze and filter data. We are able to make better decision when there is an opportunitiy for improvement. Its support team is great, they are open to new suggestions and they make their best to provide wonderful customer experience.

CONS: I can’t think of dislikes about this system.

What do you think about this review? Great Poor

This is great platform for tracking marketing activities

Read full review >
Ricardo
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 27.09.2018 Company Size: More than 100 Employees Industry: Fund-Raising

PROS: This platform helps us to track marketing attribution for social media and blog channels. It has great integrations with Google Analytics, the dashboard is full with valuable insights, tips, features and reporting capabilities. Everything works great, it’s intuitive and less-time consuming.

CONS: They constantly work on program’s improvement and they often release new updates and features.

What do you think about this review? Great Poor

It helps us to keep track of our content and activity

Read full review >
Enrique
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 04.09.2018 Company Size: 11-50 Employees Industry: Transportation/Trucking/Railroad

PROS: What I like about TrackMaven is the ability to track each activity on the web, that’s not all! It allows you to track competitors and industry activity on the web. The analysis and reports are simple and in readable format. I like that there are constant releases and updates of the system. I’m able to see the engagement level of the content.

CONS: You can be easily overload with data and you might get lost in searching the right information. Also, there is no option to customize the graph colors.

What do you think about this review? Great Poor

There are constant improvements about this platform

Read full review >
Darin
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 09.04.2018 Company Size: More than 100 Employees Industry: Financial Services

PROS: There are lots of things that I like about this platform: the content feed which is wonderful and it provides me with great insight about my competitor’s activity, I can keep track of patterns and trends in the market. And the other good thing about this platform is its report capability. It helps me to figure out what metrics I need to use, how to run reports and to keep track of every process I’m doing on the web.

CONS: It takes some time to set up everything.

What do you think about this review? Great Poor

TrackMaven is made for marketers

Read full review >
Wilma
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 29.03.2018 Company Size: More than 100 Employees Industry: Computer & Network Security

PROS: TrackMaven is great tool for marketers, we can easily see both our and competition’s engagement. And this is very important information for us.

CONS: It would be great if they could implement an option for measuring engagement from employees and people who talk about us. We run an advocacy program where employees share links and messages between them but it takes lot of time to see the engagement activity of all posts.

What do you think about this review? Great Poor

Great solution for tracking our competitors’ performance

Read full review >
Jake
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 09.03.2018 Company Size: More than 100 Employees Industry: Information Technology and Services

PROS: I get TrackMaven alerts via email on a daily basis. Its customizable alerts are extremely easy to use, I’m using them to keep track of latest content of our competitors’ and their performance on social networks. It’s great place for getting content ideas.

CONS: I would like to customize the data visualizations and to create summary emails on a daily basis and to send them to my team. I believe they would add support for SlideShare.

What do you think about this review? Great Poor

Great tool for social media marketers

Read full review >
Jamie
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 24.02.2018 Company Size: 11-50 Employees Industry: Marketing and Advertising

PROS: TrackMaven is an intelligent software that allows me to run various reports, and to analyze and filter data as well. I like the ability to act immediately after we receive the data to make our contents better. The team behind this product is wonderful and they are more than just another customer service team, they do everything to meet our needs.

CONS: I cannot think of dislikes, there is none.

What do you think about this review? Great Poor

It has great analytic tools

Read full review >
Jan
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 01.02.2018 Company Size: 11-50 Employees Industry: Transportation/Trucking/Railroad

PROS: One of the greatest feature within TrackMaven is the competitor tracking capability. We can keep track of current activities within our industry and about the perfromance of our contents.. The new dashboard is great for quick references and it is helpful for our marketing team.

CONS: I don’t like the idea of re-creating reports but we often get help of its support team.

What do you think about this review? Great Poor

TrackMaven is great social intelligence solution that provides us with valuable insights

Read full review >
Victoria
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 22.01.2018 Company Size: More than 100 Employees Industry: Marketing and Advertising

PROS: What I like about this tool is the fact that it provides us with details about our partners’, competitors’ and ours’ performances and what are their activities across the net. I like that it offers great tools for keeping track of our progress. The reports are easy to create and it provide thorough information about the entire activity we have over the web.

CONS: It would be great if they could improve the ads intelligence features and to get more insights on digital ads.

What do you think about this review? Great Poor

TrackMaven is great social intelligence tool

Read full review >
Kari
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 01.01.2018 Company Size: More than 100 Employees Industry: Marketing and Advertising

PROS: TrackMaven provides us with important details about our competitors and partners performances and what they are doing across the web. We are using it to keep track of both our and competitor’s progress. We can easily create reports and filter the insights that are important to us.

CONS: They need to improve the ads intelligence feature so we can get more insights on digital ads.

What do you think about this review? Great Poor

It provides valuable information so we can improve our strategies and marketing campaigns

Read full review >
Frankie
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 15.12.2017 Company Size: More than 100 Employees Industry: Higher Education

PROS: This tool is great for keeping track of our activities and performances. It has robust integration with Google Analytics. It is highly important to keep track of our performances and how our onoline marketing campaigns are running. I’m glad that I can see how our competitors are performing so we can see our current situation, find better opportunities and make choices.

CONS: It would be great if daily tips would be displayed to SEO.

What do you think about this review? Great Poor
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Reviewed By Jenny Chang
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