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Upfluence Review

Upfluence
Our score: 8.3 User satisfaction: N/A

What is Upfluence?

Upfluence is an all-in-one, cloud-hosted influencer search and content management solution. It is a comprehensive platform where companies can discover and identify influencers that are fit to promote their brand. The software also offers tools that help run a marketing campaign, and conduct post-project reporting.  

Upfluence will first provide users with a vast database of influencers from Facebook, Twitter, Instagram, YouTube, Pinterest, and top bloggers. This is where one can use keywords or data regarding influencers’ statistics, geolocation, engagement rate, and social-community size to assess possible brand representatives.

The software has features to help execute the influencer campaigns, such as emailing tools and more. Results can also be tracked in real time so that brands can monitor if their chosen influencers are effectively promoting the topics assigned to them.

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Overview of Upfluence Benefits

Upfluence boasts of a database that is extensive compared to other similar marketing platforms.  The software’s proprietary algorithm indexes millions of content across a variety of social media platforms.

In spite of the large quantity, users are assured that all the network members are pre-screened using factors such as reach, engagement and identity validation. The database is also updated regularly. This way,  brands can get only legit and quality influencers.

The search functionalities of Upfluence allows users to put in as many keywords as necessary. This narrows down searches using criteria such as location, social platform, topics covered, number of followers and more. Search results then become more accurate, which help brands choose collaborators more easily.

Those who have tried Upfluence attest to the software’s intuitive interface. Statistics are laid out carefully along with the Search toolbar, with results displayed in functional categories. Charts and graphs refresh themselves as users revise a search. All these make the technology easy to navigate and use, thus saving time and effort.  

Upfluence does not stop with simply generating search results. Its network contains detailed information about influencers, all displayed in profile bios. There are tools to compute for an influencer’s real-time followers per platform, influence and relevancy scores, and their most recent social media entry. Engagement rates are also provided. Searches can even be drilled down to each member’s individual posts. Furthermore, all these data can be exported for offline use.  

Upfluence’s marketing management properties allow users to draft and execute a campaign using the same software they got their brand collaborators from. There are features to directly contact a network member, run email promotions, and conduct social media initiatives. Post-project monitoring and reporting tools are also available. All these allow users to rely on just one service to efficiently launch a full-featured influencer campaign.

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Overview of Upfluence Features

  • Extensive influencer database
  • Regular network updates and quality control screenings to ensure legitimacy of influencers
  • Advanced search functions
  • Real-time insights on searched influencers and keywords
  • Influencer bios with detailed and up-to-date statistics (location, scope of expertise, influence and relevancy scores, number of followers per platform, engagement rates)
  • Exportable searches
  • Scaleable contacting tools
  • Marketing support from strategists, media planners, industry specialists, and developers
  • Generated engagements
  • Comprehensive tracking technology to assess a campaign’s effectiveness
  • E-reputation monitoring

Upfluence Position In Our Categories

Knowing that companies have special business-related wants, it is sensible that they abstain from buying a one-size-fits-all, ideal software. However, it is troublesome to try to come across such a software system even among well-known software solutions. The practical step to undertake would be to jot down the several major aspects that require analysis such as key features, costing, technical skill aptitude of the employees, business size, etc. Next, you should double down on the research thoroughly. Read these Upfluence analyses and check out the other software solutions in your shortlist in detail. Such well-rounded research makes sure you keep away from unsuitable software products and pay for the system which delivers all the aspects your business requires to be successful.

Position of Upfluence in our main categories:

TOP 500

Upfluence is one of the top 500 Marketing Software products

If you are interested in Upfluence it could also be a good idea to investigate other subcategories of Marketing Software listed in our database of B2B software reviews.

It's essential to keep in mind that virtually no software in the Marketing Software category is going to be an ideal solution that can meet all the goals of various business types, sizes and industries. It may be a good idea to read a few Upfluence Marketing Software reviews first as certain services may excel only in a very narrow group of applications or be created with a really specific type of industry in mind. Others can operate with a goal of being easy and intuitive and consequently lack complex functionalities needed by more experienced users. You can also come across apps that cater to a broad group of customers and provide a rich feature set, but this usually comes at a more expensive price of such a service. Ensure you're aware of your requirements so that you choose a service that offers exactly the functionalities you search for.

How Much Does Upfluence Cost?

Upfluence Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

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What are Upfluence pricing details?

Upfluence Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Upfluence’s SMB and enterprise pricing information is available only upon request. Contact the company for more details, and ask for your quote.

 

User Satisfaction

Positive Social Media Mentions 0
Negative Social Media Mentions 0

We know that when you choose to buy a Marketing Software it’s crucial not only to find out how professionals rank it in their reviews, but also to find out whether the actual users and businesses that purchased these solutions are actually satisfied with the product. Because of that need we’ve designer our behavior-based Customer Satisfaction Algorithm™ that collects customer reviews, comments and Upfluence reviews across a broad array of social media sites. The information is then displayed in a simple to digest form revealing how many people had positive and negative experience with Upfluence. With that information available you will be ready to make an informed purchasing decision that you won’t regret.

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Technical details

Devices Supported

  • Windows
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Monthly payment
  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

What integrations are available for Upfluence?

No information available.

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Louie Andre

By Louie Andre

B2B & SaaS market analyst and senior writer for FinancesOnline. He is most interested in project management solutions, believing all businesses are a work in progress. From pitch deck to exit strategy, he is no stranger to project business hiccups and essentials. He has been involved in a few internet startups including a digital route planner for a triple A affiliate. His advice to vendors and users alike? "Think of benefits, not features."

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