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Attribution REVIEW

Conversion Rate Optimization Software

No user reviews
USER SATISFACTION 98%
OUR SCORE 6.9

What is Attribution?

Attribution is a full funnel conversion and revenue tracking software designed for businesses and companies of all sizes. Easy to set up and operate, it is an attribution modeling solution that helps marketers by providing them insights on their marketing campaigns and advertising spending across various advertising platforms. Attribution provides users with the capability to track their advertising costs and return on investment (ROI) for different marketing channels.

In addition, the attribution modeling solution allows them to use various attribution models: first touch, last touch, linear, and time decay. Therefore, they will be able to apply different approaches in giving credit to conversions across their ad platforms and marketing channels. Attribution also helps users understand the stories of their customers and the events they engaged with, analyzing them as real individuals with histories, and not just numbers on a spreadsheet.

Overview of Attribution Benefits

One of themost  interesting features of Attribution is that it provides users with tools that help them analyze customers and events as they evaluate the performance of their marketing campaigns. Thus, the software allows them to obtain insights on the stories of their customers. They will be able to analyze the events they have gone through or their histories before they decided to purchase a product and after they purchased it.

Because of this, users will be able to treat and analyze their customers as real individuals who have stories to tell. This is an effective way of understanding their customers rather than simply looking on a spreadsheet, which shows them the number of their customers that have converted. Therefore, they will be able to obtain better insights and make better marketing decisions.

Another reliable feature offered by Attribution is that businesses and companies will be able to use various attribution models as they evaluate their campaigns across advertising platforms such as Facebook and AdWords. These models include first touch, last touch, and multi-touch attribution models (linear and time decay).

The first touch attribution model is a type of single touchpoint marketing attribution model that assigns credit only to the first event, activity, campaign, or channel that a customer or lead has interacted with before he or she made the purchase. On the other hand, the touch point model is the opposite of the single touch attribution model; wherein the credit is assigned to the event, activity, campaign, or channel that immediately preceded the sale or conversion.

Meanwhile, the linear attribution model is a type of multi-touch attribution model wherein all activities, events, campaigns, and channels that a customer or lead have gone through are given the same credit. In contrast, the time decay model gives more credit to those touchpoints closest to the actual time of sale or conversion. As users apply these attribution models, they will be able to give credits to their conversions accurately. Also, using them will eliminate duplicate tracking.

Attribution also allows users to track their true ROI (return on investment) and RoAS (return on ad spend). The software pulls in cost data or ad spending data from their advertising platforms,  and it connects that data to specific users. As a result, users will be able to track the revenue generated from those users over time.

In addition, the software enables them to track any type of spending on their marketing channels. For instance, they can track the ROI generated by their social media consultants or that generated by their marketing campaigns which target a specific segment of their customers and defines a specific product. The latter is also known as niche marketing.

Overview of Attribution Features

  • See Full Customer Story
  • Customers’ Histories
  • Track Real People Across All Devices
  • Real Lifetime Value
  • Use Multi-Touch Attribution Models
  • Linear and Time Decay Attribution Models
  • Use Single-Touch Attribution Models
  • First Touch and Last Touch Attribution Models
  • Eliminate Duplicate Tracking
  • See True ROI and RoAS
  • Track Any Type of Spending

Attribution Position In Our Categories

Position of Attribution in our main categories:

100

Attribution is one of the top 100 Conversion Rate Optimization Software products

100

Attribution is one of the 100
Conversion Rate Optimization Software products


If you are considering Attribution it could also be sensible to analyze other subcategories of Best Conversion Rate Optimization Software gathered in our database of SaaS software reviews.

It's crucial to note that hardly any app in the Conversion Rate Optimization Software category is going to be a perfect solution able to meet all the goals of various company types, sizes and industries. It may be a good idea to read a few Attribution reviews first as some solutions may excel exclusively in a very small set of applications or be created with a really specific industry in mind. Others might work with an idea of being easy and intuitive and consequently lack complex functionalities desired by more experienced users. You can also find services that cater to a wide group of users and offer a rich feature base, but that in most cases comes at a higher price of such a solution. Make sure you're aware of your requirements so that you get a solution that offers specifically the elements you search for.

How Much Does Attribution Cost?

Attribution Pricing Plans:
Free trial

Attribution offers several SMB and enterprise pricing plans for users to choose from. Give the details a look, and select the best plan for your company:

Attribution Free Plan

  • For Developers
  • 1000 Base MTU (Monthly Tracked Users)
  • Limited to 20,000 Events
  • 1 Project/Site
  • 1 Seat
  • 6-Month Data Storage
  • Daily Data Refresh
  • 2 Channel Integrations
  • Email Support

Attribution Startup Plan

  • $79/mo.
  • 15,000 Base MTU (Monthly Tracked Users)
  • $5 per 1k MTU
  • Up to 300,000 Events
  • 2 Projects/Sites
  • 3 Seats
  • 14-Month Data Storage
  • Daily Data Refresh
  • 3 Channel Integrations
  • Email Support

Attribution Business Plan

  • $399/mo.
  • 100,000 Base MTU (Monthly Tracked Users)
  • $4 per 1k MTU
  • Up to 2,000,000 Events
  • 6 Projects/Sites
  • 10 Seats
  • 26-Month Data Storage
  • Hourly Data Refresh
  • Unlimited  Channel Integrations
  • Duplicate Channels
  • Email Support
  • Support – 2 Hours Per Month
  • Product Training (only available on annual plan)
  • API Access (only available on annual plan)
  • Custom Attribution  (only available on annual plan)

Attribution Enterprise Plan

  • $999/mo.
  • 350,000 Base MTU (Monthly Tracked Users)
  • $3 per 1k MTU
  • Up to 7,000,000 Events
  • Unlimited Projects/Sites
  • Unlimited Seats
  • 40-Month Data Storage
  • 10-Minute Data Refresh
  • Unlimited  Channel Integrations
  • Duplicate Channels
  • Dedicated CSR
  • Support – 2 Hours Per Month
  • Product Training  (only available on annual plan)
  • API Access  (only available on annual plan)
  • Custom Attribution  (only available on annual plan)

User Satisfaction

We realize that when you make a decision to buy Conversion Rate Optimization Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Attribution reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Attribution. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

POSITIVE SOCIAL MENTIONS

331

NEGATIVE SOCIAL MENTIONS

4

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Technical details

Devices Supported
  • Windows
  • Linux
  • Mac
  • Web-based
Language Support
  • English
Pricing Model
  • Monthly payment
  • Annual Subscription
Customer Types
  • Small Business
  • Large Enterprises
  • Medium Business
  • Freelancers
Deployment
  • Cloud Hosted

What Support Does This Vendor Offer?

  • EMAIL
  • LIVE SUPPORT
  • TRAINING

What are Attribution pricing details?

Attribution Pricing Plans:
Free trial

Attribution offers several SMB and enterprise pricing plans for users to choose from. Give the details a look, and select the best plan for your company:

Attribution Free Plan

  • For Developers
  • 1000 Base MTU (Monthly Tracked Users)
  • Limited to 20,000 Events
  • 1 Project/Site
  • 1 Seat
  • 6-Month Data Storage
  • Daily Data Refresh
  • 2 Channel Integrations
  • Email Support

Attribution Startup Plan

  • $79/mo.
  • 15,000 Base MTU (Monthly Tracked Users)
  • $5 per 1k MTU
  • Up to 300,000 Events
  • 2 Projects/Sites
  • 3 Seats
  • 14-Month Data Storage
  • Daily Data Refresh
  • 3 Channel Integrations
  • Email Support

Attribution Business Plan

  • $399/mo.
  • 100,000 Base MTU (Monthly Tracked Users)
  • $4 per 1k MTU
  • Up to 2,000,000 Events
  • 6 Projects/Sites
  • 10 Seats
  • 26-Month Data Storage
  • Hourly Data Refresh
  • Unlimited  Channel Integrations
  • Duplicate Channels
  • Email Support
  • Support – 2 Hours Per Month
  • Product Training (only available on annual plan)
  • API Access (only available on annual plan)
  • Custom Attribution  (only available on annual plan)

Attribution Enterprise Plan

  • $999/mo.
  • 350,000 Base MTU (Monthly Tracked Users)
  • $3 per 1k MTU
  • Up to 7,000,000 Events
  • Unlimited Projects/Sites
  • Unlimited Seats
  • 40-Month Data Storage
  • 10-Minute Data Refresh
  • Unlimited  Channel Integrations
  • Duplicate Channels
  • Dedicated CSR
  • Support – 2 Hours Per Month
  • Product Training  (only available on annual plan)
  • API Access  (only available on annual plan)
  • Custom Attribution  (only available on annual plan)

What integrations are available for Attribution?

Attribution supports the following integrations:

  • Segment
  • Shopify
  • WooCommerce
  • Recurly
  • Branch
  • WordPress
  • Adjust
  • Stripe
  • Astronomer
  • Google AdWords
  • Facebook
  • Instagram
  • Outbrain
  • Bing Ads
  • LinkedIn
  • Adroll

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