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Attribution Review

Attribution
Our score: 6.9 User satisfaction: 98%

What is Attribution?

Attribution is a full funnel conversion and revenue tracking software designed for businesses and companies of all sizes. Easy to set up and operate, it is an attribution modeling solution that helps marketers by providing them insights on their marketing campaigns and advertising spending across various advertising platforms. Attribution provides users with the capability to track their advertising costs and return on investment (ROI) for different marketing channels.

In addition, the attribution modeling solution allows them to use various attribution models: first touch, last touch, linear, and time decay. Therefore, they will be able to apply different approaches in giving credit to conversions across their ad platforms and marketing channels. Attribution also helps users understand the stories of their customers and the events they engaged with, analyzing them as real individuals with histories, and not just numbers on a spreadsheet.

Overview of Attribution Benefits

One of themost  interesting features of Attribution is that it provides users with tools that help them analyze customers and events as they evaluate the performance of their marketing campaigns. Thus, the software allows them to obtain insights on the stories of their customers. They will be able to analyze the events they have gone through or their histories before they decided to purchase a product and after they purchased it.

Because of this, users will be able to treat and analyze their customers as real individuals who have stories to tell. This is an effective way of understanding their customers rather than simply looking on a spreadsheet, which shows them the number of their customers that have converted. Therefore, they will be able to obtain better insights and make better marketing decisions.

Another reliable feature offered by Attribution is that businesses and companies will be able to use various attribution models as they evaluate their campaigns across advertising platforms such as Facebook and AdWords. These models include first touch, last touch, and multi-touch attribution models (linear and time decay).

The first touch attribution model is a type of single touchpoint marketing attribution model that assigns credit only to the first event, activity, campaign, or channel that a customer or lead has interacted with before he or she made the purchase. On the other hand, the touch point model is the opposite of the single touch attribution model; wherein the credit is assigned to the event, activity, campaign, or channel that immediately preceded the sale or conversion.

Meanwhile, the linear attribution model is a type of multi-touch attribution model wherein all activities, events, campaigns, and channels that a customer or lead have gone through are given the same credit. In contrast, the time decay model gives more credit to those touchpoints closest to the actual time of sale or conversion. As users apply these attribution models, they will be able to give credits to their conversions accurately. Also, using them will eliminate duplicate tracking.

Attribution also allows users to track their true ROI (return on investment) and RoAS (return on ad spend). The software pulls in cost data or ad spending data from their advertising platforms,  and it connects that data to specific users. As a result, users will be able to track the revenue generated from those users over time.

In addition, the software enables them to track any type of spending on their marketing channels. For instance, they can track the ROI generated by their social media consultants or that generated by their marketing campaigns which target a specific segment of their customers and defines a specific product. The latter is also known as niche marketing.

Overview of Attribution Features

  • See Full Customer Story
  • Customers’ Histories
  • Track Real People Across All Devices
  • Real Lifetime Value
  • Use Multi-Touch Attribution Models
  • Linear and Time Decay Attribution Models
  • Use Single-Touch Attribution Models
  • First Touch and Last Touch Attribution Models
  • Eliminate Duplicate Tracking
  • See True ROI and RoAS
  • Track Any Type of Spending

Attribution Position In Our Categories

Because companies have distinctive business-related needs, it is only rational they abstain from selecting an all-in-one, “perfect” software solution. At any rate, it would be hard to chance on such a software product even among sought-after software solutions. The right step to do can be to note down the several critical functions that call for a examination including critical features, packages, skill levels of staff, company size, etc. Next, you should perform the research fully. Have a look at these Attribution evaluations and check out the other software solutions in your list more closely. Such detailed research makes sure you stay away from mismatched applications and choose the one which includes all the aspects you require company requires to be successful.

Position of Attribution in our main categories:

TOP 100

Attribution is one of the top 100 Conversion Rate Optimization Software products

If you are considering Attribution it may also be sensible to investigate other subcategories of Conversion Rate Optimization Software gathered in our base of SaaS software reviews.

Enterprises have unique wants and requirements and no software platform can be ideal in such a scenario. It is useless to try to find an ideal off-the-shelf software app that meets all your business requirements. The smart thing to do would be to modify the application for your special requirements, worker skill levels, budget, and other elements. For these reasons, do not hurry and pay for well-publicized popular applications. Though these may be widely used, they may not be the perfect fit for your specific wants. Do your homework, check out each short-listed application in detail, read a few Attribution Conversion Rate Optimization Software reviews, call the maker for clarifications, and finally select the app that offers what you want.

How Much Does Attribution Cost?

Attribution Pricing Plans:

Free Trial

Attribution Free Plan

Free

Attribution Startup Plan

$79/mo.

Attribution Business Plan

$399/mo.

Attribution Enterprise Plan

$999/mo.

Attribution offers several SMB and enterprise pricing plans for users to choose from. Give the details a look, and select the best plan for your company:

Attribution Free Plan

  • For Developers
  • 1000 Base MTU (Monthly Tracked Users)
  • Limited to 20,000 Events
  • 1 Project/Site
  • 1 Seat
  • 6-Month Data Storage
  • Daily Data Refresh
  • 2 Channel Integrations
  • Email Support

Attribution Startup Plan

  • $79/mo.
  • 15,000 Base MTU (Monthly Tracked Users)
  • $5 per 1k MTU
  • Up to 300,000 Events
  • 2 Projects/Sites
  • 3 Seats
  • 14-Month Data Storage
  • Daily Data Refresh
  • 3 Channel Integrations
  • Email Support

Attribution Business Plan

  • $399/mo.
  • 100,000 Base MTU (Monthly Tracked Users)
  • $4 per 1k MTU
  • Up to 2,000,000 Events
  • 6 Projects/Sites
  • 10 Seats
  • 26-Month Data Storage
  • Hourly Data Refresh
  • Unlimited  Channel Integrations
  • Duplicate Channels
  • Email Support
  • Support – 2 Hours Per Month
  • Product Training (only available on annual plan)
  • API Access (only available on annual plan)
  • Custom Attribution  (only available on annual plan)

Attribution Enterprise Plan

  • $999/mo.
  • 350,000 Base MTU (Monthly Tracked Users)
  • $3 per 1k MTU
  • Up to 7,000,000 Events
  • Unlimited Projects/Sites
  • Unlimited Seats
  • 40-Month Data Storage
  • 10-Minute Data Refresh
  • Unlimited  Channel Integrations
  • Duplicate Channels
  • Dedicated CSR
  • Support – 2 Hours Per Month
  • Product Training  (only available on annual plan)
  • API Access  (only available on annual plan)
  • Custom Attribution  (only available on annual plan)

User Satisfaction

Positive Social Media Mentions 331
Negative Social Media Mentions 4

We realize that when you make a decision to buy Conversion Rate Optimization Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Attribution reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Attribution. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Linux
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Monthly payment
  • Annual Subscription

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business
  • Freelancers

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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What are Attribution pricing details?

Attribution Pricing Plans:

Free Trial

Attribution Free Plan

Free

Attribution Startup Plan

$79/mo.

Attribution Business Plan

$399/mo.

Attribution Enterprise Plan

$999/mo.

Attribution offers several SMB and enterprise pricing plans for users to choose from. Give the details a look, and select the best plan for your company:

Attribution Free Plan

  • For Developers
  • 1000 Base MTU (Monthly Tracked Users)
  • Limited to 20,000 Events
  • 1 Project/Site
  • 1 Seat
  • 6-Month Data Storage
  • Daily Data Refresh
  • 2 Channel Integrations
  • Email Support

Attribution Startup Plan

  • $79/mo.
  • 15,000 Base MTU (Monthly Tracked Users)
  • $5 per 1k MTU
  • Up to 300,000 Events
  • 2 Projects/Sites
  • 3 Seats
  • 14-Month Data Storage
  • Daily Data Refresh
  • 3 Channel Integrations
  • Email Support

Attribution Business Plan

  • $399/mo.
  • 100,000 Base MTU (Monthly Tracked Users)
  • $4 per 1k MTU
  • Up to 2,000,000 Events
  • 6 Projects/Sites
  • 10 Seats
  • 26-Month Data Storage
  • Hourly Data Refresh
  • Unlimited  Channel Integrations
  • Duplicate Channels
  • Email Support
  • Support – 2 Hours Per Month
  • Product Training (only available on annual plan)
  • API Access (only available on annual plan)
  • Custom Attribution  (only available on annual plan)

Attribution Enterprise Plan

  • $999/mo.
  • 350,000 Base MTU (Monthly Tracked Users)
  • $3 per 1k MTU
  • Up to 7,000,000 Events
  • Unlimited Projects/Sites
  • Unlimited Seats
  • 40-Month Data Storage
  • 10-Minute Data Refresh
  • Unlimited  Channel Integrations
  • Duplicate Channels
  • Dedicated CSR
  • Support – 2 Hours Per Month
  • Product Training  (only available on annual plan)
  • API Access  (only available on annual plan)
  • Custom Attribution  (only available on annual plan)

What integrations are available for Attribution?

Attribution supports the following integrations:

  • Segment
  • Shopify
  • WooCommerce
  • Recurly
  • Branch
  • WordPress
  • Adjust
  • Stripe
  • Astronomer
  • Google AdWords
  • Facebook
  • Instagram
  • Outbrain
  • Bing Ads
  • LinkedIn
  • Adroll
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Reviewed By Nestor Gilbert
Page last modified
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