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Awario Review

Awario
Our score: 8.4 User satisfaction: 100%

What is Awario?

Awario is a social media monitoring and listening tool designed to help individuals and businesses discover conversations about their brands, products, or services so they can monitor the discussions, know the public’s prevailing sentiments, and monitor the trends.

The software helps them gather and analyze the data to generate highly actionable insights they need to improve their products or performance, attract more customers and potential clients, and enhance their image among others.

Unlike other social listening platforms, Awario doesn’t source their information from third-party data providers. It leverages powerful crawlers that scan and scour more than 13 billion web pages on a daily basis, providing users vast coverage and immediate updates whenever there is mention of their brand, product, or service anywhere in the Web and social media.

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Overview of Awario Benefits

Accurate Predictive Insights

Awario comes with a Leads module that gathers mentions from around the Web and social media, including news, comments, posts and more, and analyzes the details to generate highly accurate predictive insights. These predictive insights will then help you spot potential customers who are searching the Internet for products and services that you might be offering.

It functions a like a filter where you can thresh out all the information and you are left with a list of people who will likely want and buy what you have.

Wider Coverage

Awario scans over 13 billion pages every single day to find new mentions, posts, comments, and conversations that involve your brand. This is a whole lot better compared to other similar social media listening tools that rely on third-party data providers.

Casting a more vast net allows you to capture and listen to conversations that you just can’t do with other systems. Such bigger coverage ensures that you are able to gather more information and derive better insights that will help you drive social media engagement and fuel your business growth.

Know and Leverage Influencers

Online influencers are now essential to the success of any business endeavor at this day and age. With Awario, you can identify people who can help represent your brand and encourage their followers and subscribers to take your desired actions, like buying your product or subscribing to your channel.

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Overview of Awario Features

  • Non-stop Monitoring
  • Prioritize Impactful Conversations
  • Multiple Language Support
  • Multiple Resources
  • Organize Discussions, Mentions, Tweets, etc.
  • Powerful Analytics
  • Mobile Access and Functionality
  • Email Alerts

What Problems Will Awario Solve?

Scenario 1: A company would like to execute customer support on social media and the web to improve retention and customer loyalty, as well as know what their customers are saying about their service to identify pain points, prioritize development, and address negative feedback to prevent it from spreading.

Solution: Awario lets brands monitor their mentions in real-time so that they can get notified about conversations that mention them and join them in real time. Awario also offers Sentiment graphs so brands can quickly spot a spike in negative mentions and address them.

Scenario 2: A company isn’t sure which platforms they should do marketing on and which publishers they should work with for the best ROI in their niche.

Solution: Create an alert in Awario for competitors’ brand names and sort your mentions by Reach to see the most influential publications and platforms that mention competitors for inspiration.

Scenario 3: A company is looking to get more customers.

Solution: Awario offers a social selling module called Leads. The way it works is simple: users specify a few descriptions of their product/service as well as the names of their competitors, and Awario searches for mentions of those keywords. The tool then uses predictive insights to find prospects who’re looking for recommendations or complaining about the users’ competitors.

Awards & Quality Certificates

This certificate is granted to products that offer especially good user experience. We evaluate how easy it is to start using the product and how well-designed its interface and features are to facilitate the work process.
An award given to products that have recently entered the market but are already becoming very popular

Awario Position In Our Categories

Bearing in mind businesses have particular business-related wants, it is reasonable that they abstain from subscribing to a one-size-fits-all, ideal business program. At any rate, it is nearly futile to try to discover such a software solution even among popular software systems. The better step to undertake is to shortlist the various major functions that call for a analysis such as major features, packages, technical skill competence of staff, organizational size, etc. After which, you must double down on your product research exhaustively. Browse over some Awario evaluations and explore the other software options in your list in detail. Such comprehensive product research guarantees you steer clear of unsuitable apps and subscribe to the system which includes all the features your business requires.

Position of Awario in our main categories:

TOP 500

Awario is one of the top 500 Marketing Software products

Each company has its own characteristics, and may need a particular type of Social Media Monitoring Software solution that will be fit for their business size, type of clients and employees and even individual niche they cater to. We advise you don't count on locating an ideal software that is going to be suitable for each business regardless of their background is. It may be a good idea to read a few Awario Social Media Monitoring Software reviews first and even then you should pay attention to what the solution is supposed to do for your business and your employees. Do you need an easy and intuitive app with just basic functions? Will you actually use the complex tools needed by experts and big enterprises? Are there any specific features that are especially practical for the industry you operate in? If you ask yourself these questions it will be much easier to locate a trustworthy app that will match your budget.

How Much Does Awario Cost?

Awario Pricing Plans:

Free Trial

Starter

$29/month or $24/month (Annual Billing)

Pro

$89/month or $74/month (Annual Billing)

Enterprise

$299/month or $249/month (Annual Billing)

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What are Awario pricing details?

Awario Pricing Plans:

Free Trial

Starter

$29/month or $24/month (Annual Billing)

Pro

$89/month or $74/month (Annual Billing)

Enterprise

$299/month or $249/month (Annual Billing)

Awario offers the following basic and enterprise pricing information:

Starter – $29/month or $24/month (Annual Billing)

  • 1 project
  • 3 mention alerts
  • 1 Leads alert
  • 30,000 new mentions/mo
  • 5,000 stored mentions per alert
  • Boolean search

Pro – $89/month or $74/month (Annual Billing)

  • 3 projects
  • 15 mention alerts
  • 3 Leads alerts
  • 150,000 new mentions/mo
  • 15,000 stored mentions per alert
  • Boolean search
  • Data export
  • Shareable reports

Enterprise – $299/month or $249/month (Annual Billing)

  • 10 projects
  • 50 mention alerts
  • 10 Leads alerts
  • 500,000 new mentions/mo
  • 50,000 stored mentions per alert
  • Boolean search
  • Data export
  • Shareable reports
  • White-label reports
  • Account Manager

User Satisfaction

Positive Social Media Mentions 23
Negative Social Media Mentions 0

We are aware that when you make a decision to get a Social Media Monitoring Software it’s important not only to learn how experts score it in their reviews, but also to find out whether the real people and enterprises that use it are actually content with the service. Because of that need we’ve designer our behavior-based Customer Satisfaction Algorithm™ that aggregates customer reviews, comments and Awario reviews across a vast array of social media sites. The information is then displayed in a simple to digest form showing how many clients had positive and negative experience with Awario. With that information available you will be ready to make an informed purchasing choice that you won’t regret.

Video

Technical details

Devices Supported

  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Monthly payment
  • Annual Subscription

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

What integrations are available for Awario?

Awario integrates with the following business systems and applications:

  • Twitter
  • Facebook
  • YouTube
  • Google+
  • Reddit
  • Instagram (coming soon)

Awario User Reviews

Awario average rating:

Average score
4.6/5 (14 user reviews)
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

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The most favorable review

Cullen

PROS: Awario helps me track all our online mentions. It's a really good app that can help you look into your customers and competitors.

CONS: I don't hate anything about Awario.

Reviewed 4 years ago

Read full review >

The least favorable review

Carmelo

PROS: Awario presents the data it gathered through graphs and charts making it easier to understand.

CONS: It takes in and presents a lot of information which could be overwhelming (and confusing) for the user.

Reviewed 5 years ago

Read full review >

More reviews from 14 actual users:

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  • Latest
  • Most useful
  • Most positive
  • Most negative

Awario is the perfect tool for brand research

Read full review >
Jabari
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 02.12.2021 Company Size: 1-10 Employees Industry: Graphic Design

PROS: This program's interface is clean and intuitive that's why it's enjoyable to use. Aside from that, it's also easy to setup. It does its job perfectly! The best part of this is we can share the generated reports to our clients with just a link.

CONS: The PDF export option only exports in standard print and not interactive PDF.

What do you think about this review?

Great Poor

Perfect tool for brand monitoring

Read full review >
Erin
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 30.10.2021 Company Size: 1-10 Employees Industry: Marketing and Advertising

PROS: Awario is super easy to set up! I love its Boolean search feature. It's really helpful. I also love that it allows us to do a number of things such as viewing and replying to the post without leaving the app.

CONS: Awario has a monthly cap and it's important for agencies, like us with multiple clients, to plan our searches. This is an extra task for us that could have been avoided if Awario has no limit.

What do you think about this review?

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Show More User Reviews (14)

Useful for marketing plans!

Read full review >
Charlie
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 06.09.2021 Company Size: More than 100 Employees Industry: N/A

PROS: I love that it can filter the mention data which makes it easier for me to track and organize. The best part of it is that all these data can be exported into an Excel file which makes it easier to analyze. The tool itself takes time to learn, but it's really super easy to use once you get a good grasp of it. Thanks also to Awario for having a rich collection of resource materials for new users available on their website.

CONS: The learning curve is steep that it's inevitable to have a trial-and-error phase when it's your first time using it.

What do you think about this review?

Great Poor

Monitors your online presence

Read full review >
Cullen
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 25.08.2021 Company Size: 1-10 Employees Industry: N/A

PROS: Awario helps me track all our online mentions. It's a really good app that can help you look into your customers and competitors.

CONS: I don't hate anything about Awario.

What do you think about this review?

Great Poor

Best for lead generation and monitoring online presence

Read full review >
Jameson
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

4/5

Ease of Use

Published on: 22.08.2021 Company Size: 11-50 Employees Industry: Non-Profit Organization Management

PROS: Some of Awario's competitive advantages are: (1) its ability to track mentions across different social media platforms; (2) its straightforward competitor tracking; (3) its "Boolean" feature that allows you to effectively filter the information you're getting, e.g. a search specific for complaints, or a search specific for good reviews.

CONS: It doesn't search through Reddit, but they said it will be possible soon!

What do you think about this review?

Great Poor

Great way to track various media coverage

Read full review >
Kyra
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 03.06.2021 Company Size: 1-10 Employees Industry: Real Estate

PROS: Awario increases our efficiency because it really performs well when it comes to tracking online presence. We wouldn't have to worry about missing out on important information and business growth opportunities.

CONS: I like it so much, I can't think of anything wrong with it.

What do you think about this review?

Great Poor

A tool designed for market researchers

Read full review >
Alverta
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 04.05.2021 Company Size: Industry: Market Research

PROS: This is great in searching for keywords across different social media platforms.

CONS: I hope the interface of the software will be improved soon. I don't really like how it's looking right now since I don't immediately see the information I needed.

What do you think about this review?

Great Poor

Helpful in product development/improvement

Read full review >
Sydney
4/5

Overall impression

3/5

Customer Support

3/5

Value for Money

3/5

Ease of Use

Published on: 26.01.2021 Company Size: 1-10 Employees Industry: N/A

PROS: I love the filtering options, especially the "NOT" feature because it's really helpful in removing the data/information that you don't need.

CONS: There is a data limit, so the data previously gathered, such as comments, will be deleted once the limit is reached. I hate that because it doesn't allow me to check old comments which may be useful in creating reports.

What do you think about this review?

Great Poor

Market researchers will love this!

Read full review >
Marquis
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 22.01.2021 Company Size: More than 100 Employees Industry: Food & Beverages

PROS: This amazing tool is helpful in monitoring the presence of our brand because it allows us to easily find any "mentions" about our products across different sites. It's so much better than simply Google-ing your brand.

CONS: I experienced a delay in the software update.

What do you think about this review?

Great Poor

High-performing program!

Read full review >
Tierra
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 18.01.2021 Company Size: 1-10 Employees Industry: E-Learning

PROS: The best part of Awario is its analytics capabilities. It gives you detailed information about your brand's online presence which is extremely helpful for reporting.

CONS: Awario's sentiment analysis feature still needs improvement but I can see how it's been getting better over time.

What do you think about this review?

Great Poor

For Social Media Managers!

Read full review >
Glenna
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

4/5

Ease of Use

Published on: 13.05.2020 Company Size: More than 100 Employees Industry: Higher Education

PROS: This is a convenient way to track every mention of my brand on social media. It tracks every corner of social media -- from comments to post mentions.

CONS: Some features failed to work at first but the team promptly fixes it.

What do you think about this review?

Great Poor

Social selling essential

Read full review >
Laura
4/5

Overall impression

3/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 07.05.2020 Company Size: 1-10 Employees Industry: Management Consulting

PROS: I like that the software is so easy to setup. Awario also has a great lead generation and technical support team who are always willing to assist.

CONS: I wish it could have a feature where it notifies the user if the amount of mentions is too much or too little.

What do you think about this review?

Great Poor

Perfect for consumer research

Read full review >
Kayley
4/5

Overall impression

3/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 27.04.2020 Company Size: 11-50 Employees Industry: Marketing and Advertising

PROS: Awario can track keywords and other details posted across various social media platforms. It's probably its best feature.

CONS: It would take time to learn the software but it all pays off.

What do you think about this review?

Great Poor

Good app for consumer research.

Read full review >
Carmelo
4/5

Overall impression

4/5

Customer Support

3/5

Value for Money

4/5

Ease of Use

Published on: 13.04.2020 Company Size: 11-50 Employees Industry: N/A

PROS: Awario presents the data it gathered through graphs and charts making it easier to understand.

CONS: It takes in and presents a lot of information which could be overwhelming (and confusing) for the user.

What do you think about this review?

Great Poor
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Awario is the perfect tool for brand research

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Jabari
5/5

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4/5

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4/5

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4/5

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Published on: 02.12.2021 Company Size: 1-10 Employees Industry: Graphic Design

Perfect tool for brand monitoring

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Erin
5/5

Overall impression

4/5

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4/5

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5/5

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Published on: 30.10.2021 Company Size: 1-10 Employees Industry: Marketing and Advertising

Useful for marketing plans!

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Charlie
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

5/5

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Published on: 06.09.2021 Company Size: More than 100 Employees Industry: N/A

Monitors your online presence

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Cullen
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 25.08.2021 Company Size: 1-10 Employees Industry: N/A

Best for lead generation and monitoring online presence

Read full review >
Jameson
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

4/5

Ease of Use

Published on: 22.08.2021 Company Size: 11-50 Employees Industry: Non-Profit Organization Management
Jenny Chang

By Jenny Chang

Jenny Chang is a senior writer specializing in SaaS and B2B software solutions. Her decision to focus on these two industries was spurred by their explosive growth in the last decade, much of it she attributes to the emergence of disruptive technologies and the quick adoption by businesses that were quick to recognize their values to their organizations. She has covered all the major developments in SaaS and B2B software solutions, from the introduction of massive ERPs to small business platforms to help startups on their way to success.

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