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Beacon Review

Beacon
Our score: 8.0 User satisfaction: 85%

What is Beacon?

Beacon is a social media analytics software designed to help enterprises and organizations measure, assess, and improve the reach of their social media posts from a single, unified dashboard. The software enables them to identify their most popular posts, content their users are going after, as well as social media channels that generate the most noise and traffic among others.

With Beacon, users can derive insights that will help them create more compelling, appealing, and relatable posts that their social media audiences are drawn to and encourage them to convert and share content within their circles. This results in effective and efficient digital marketing campaigns across various social media channels and network, which in turn, leads to better ROI.

Overview of Beacon Benefits

Beacon gives you social media analytics you need to boost your digital and social media marketing efforts, attract more traffic, and drive your business towards success. You are able to follow each social media posts and determine which ones are driving the most traffic and sales as well as know the formula to replicate the success of your posts. Beacon is so easy to use that within minutes, you can immediately use the software to measure your social media campaign and see how your posts are performing and how you can improve them.

With powerful engagement metrics, you can go deeper into your data and measure the true effectiveness of your posts. Beacon provides you with robust reporting and analytics tools to help you determine what message resonates well with your audience and how your visitors behave whenever they visit your social posts and how their actions impact the effectiveness of your social media content.

While most social media analytics gives you basic information about your social media posts, they don’t provide you deeper insights that you can use to further increase your social media campaign success. Beacon enables you to go deeper into your social media analytics, set targets versus KPIs as well as deliver in-depth post-by-post social analytics to effectively evaluate and improve your marketing efforts.

Overview of Beacon Features

  • Connect Social Media Accounts
  • Comprehensive Dashboard
  • Centralized Client Management
  • Post Scheduler
  • Campaign Management
  • Add Team Members
  • Auto Short Link Generation
  • Social Post Tracking
  • Traffic Reports
  • Campaign Reports
  • Customer Journey Reviews
  • Engagement KPIs
  • Previous vs Current Performance Comparison

What Problems Will Beacon Solve?

Managing and measuring my multiple social accounts

Sam works as a social media marketer for a marketing agency and she’s in charge of several social media accounts for her clients. Her functions include putting together creative online campaigns, driving traffic and engagement, and working with her team to promote the various brands that her agency supports. She has had difficulties managing and measuring all her accounts and she cannot easily measure the traffic coming from her social campaigns and has no idea how effective her social posts are.

Luckily, she started using Beacon. The software enables her to connect all her social accounts and view real-time traffic generated from her social posts. Using 1-click report generation she can easily update her boss Mike, which saves her time and keeps everybody happy.

Feature: Connect all your social accounts, review from one dashboard, create campaigns, schedule posts, add team members.

Knowing if my social posts are effective

Dave is the sole social media expert at a small business, and his tasks consist of managing the company’s online presence and is trying to create brand awareness and generate more traffic to the company website via his online activities. Beacon allows him to drill down and see exactly which of his social posts are generating website traffic, and learn what happens when visitors land on the company page, giving him good insights into which social posts are effective and how his potential customers engage with his website.

Feature: Live dashboard, post to multiple accounts, post scheduling,

Learning about my customers’ interactions with my site

Jake is a web designer whose function puts him together with the marketing team at an eCommerce company. Leanne, the social media manager, gives regular reports to show Jake the interactions and behavior of their visitors from their social media activity. These reports include bounce rate, average time on site, page visits, and all the valuable information that shows how effective the website is and how their customers really use it. These insights show any patterns and drop off points that help Jake make tweaks to the website to improve conversion rates.

Feature: Custom KPI reporting, website performance analysis, customer journeys

Awards & Quality Certificates

This certificate is granted to products that offer especially good user experience. We evaluate how easy it is to start using the product and how well-designed its interface and features are to facilitate the work process.
An award given to products that have recently entered the market but are already becoming very popular

Beacon Position In Our Categories

Knowing that companies have distinctive business demands, it is prudent that they avoid selecting a one-size-fits-all, “perfect” software. Nevertheless, it is almost impossible to try to stumble on such application even among branded software products. The logical thing to undertake would be to shortlist the several vital factors which merit deliberation including crucial features, pricing, technical skill aptitude of staff, business size, etc. Then, you must double down on your research exhaustively. Browse over these Beacon evaluations and explore each of the solutions in your shortlist in detail. Such detailed product research ensure you keep away from mismatched applications and pay for the system that delivers all the tools you require business requires.

Position of Beacon in our main categories:

TOP 100

Beacon is one of the top 100 Social Media Management Software products

If you are considering Beacon it might also be a good idea to investigate other subcategories of Social Media Management Software collected in our base of SaaS software reviews.

Organizations have different needs and requirements and no software application can be perfect in such a scenario. It is useless to try to find a perfect off-the-shelf software app that meets all your business wants. The intelligent thing to do would be to modify the solution for your special wants, staff member skill levels, finances, and other aspects. For these reasons, do not rush and subscribe to well-publicized popular solutions. Though these may be widely used, they may not be the best fit for your particular needs. Do your homework, check out each short-listed platform in detail, read a few Beacon Social Media Management Software reviews, call the vendor for clarifications, and finally settle for the application that offers what you require.

How Much Does Beacon Cost?

Beacon Pricing Plans:

Free Trial

Agency

Contact vendor

Business

Contact vendor

Enterprise

Contact vendor

Beacon offers three product packages to meet your varying needs and budget. Contact them today for more enterprise pricing information and other product details.

  • Agency – Ideal for marketing Agencies working with multiple social media accounts
  • Business – Enhances the effectiveness of in-house marketing teams
  • Enterprise – Designed for larger organizations or those with specific and particular needs and requirements.

User Satisfaction

Positive Social Media Mentions 93
Negative Social Media Mentions 10

We realize that when you make a decision to buy Social Media Management Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Beacon reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Beacon. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business
  • Freelancers

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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What are Beacon pricing details?

Beacon Pricing Plans:

Free Trial

Agency

Contact vendor

Business

Contact vendor

Enterprise

Contact vendor

Beacon offers three product packages to meet your varying needs and budget. Contact them today for more enterprise pricing information and other product details.

  • Agency – Ideal for marketing Agencies working with multiple social media accounts
  • Business – Enhances the effectiveness of in-house marketing teams
  • Enterprise – Designed for larger organizations or those with specific and particular needs and requirements.

What integrations are available for Beacon?

Beacon integrates with the following business systems and applications:

  • Facebook
  • Twitter
  • Linkedin
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Reviewed By Nestor Gilbert
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