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BlueSky ETO Review

BlueSky ETO
Our score: 7.5 User satisfaction: 100%

What is BlueSky ETO?

BlueSky ETO is a brand management solution designed for distributed brand marketing teams, brand managers, and agency partners. The software is also used by financial services providers, franchise organizations, hospitality industries independent dealer networks, retail brand marketers, and non-profit organizations. Furthermore, BlueSky ETO offers brand marketing solutions which include the capability to launch automated or trigger marketing campaigns, create and manage web content and marketing collateral; and make digital marketing assets accessible to local partners and marketers in the field.

The brand management software aims to help local marketers produce ad materials creatively and efficiently while maintaining brand compliance and consistency. Thus, they will be able to access a streamlined portal where they can search for the latest branding guidelines and digital assets as they create and manage their marketing materials. They can also use its customizable marketing templates to increase productivity. Last, but not the least, BlueSky ETO enables users to increase their marketing efficiency by allowing them to instantly process customer data, create personalized marketing assets, and obtain reports on the performance of their campaigns across multiple channels.

Overview of BlueSky ETO Benefits

BlueSky ETO allows users to streamline the process of producing marketing collateral and launching marketing campaigns. Marketing collateral includes all media assets, materials, and resources which are used to support the sales of a product or service. Through the aid of automated marketing campaigns, users will be able to plan and execute repeatable data-driven marketing campaigns that cater to local needs yet consistent with their branding guidelines.

Furthermore, automated marketing campaigns enable local marketers to produce and deliver marketing materials which include print ads, direct mails, and letters based on trigger events and business rules they set. As an example, campaigns will be automatically executed when customers make in-store visits, sales calls, subscriptions, or when their membership expires. As campaigns are launched, the software collects customer data and logs the transaction. Then, it enables users to create marketing collateral outputs by combining customer data and personalized marketing assets, applying the appropriate business rules.

Brand managers can easily approve marketing collateral outputs through a web interface. Once the approval process is completed, outputs are delivered to different marketing channels based on business rules. Also, they can obtain reports on their campaigns such as production counts and response rates. Because of this, users can make strategic decisions and plans to optimize their marketing campaigns and increase their ROI.

Another important brand marketing facilitation offered by BlueSKy ETO is that it allows marketing teams to create and customize their marketing materials using brand marketing centers. Brand marketing centers provide a content management website wherein users can create and manage landing pages, website content, eCommerce listings, and marketing collateral.

Brand marketing centers as such enable local marketers to use customizable advertising and marketing templates. They will be able to add their own logos and images, resize their ads, edit texts, or change colors as they produce marketing materials that match the needs of their specific audience and business areas. They can do all of these while maintaining compliance to brand standards and guidelines.

Summing up, BlueSky ETO also offers a digital asset management system that allows users to quickly and easily search for images, logos, videos, documents, and other marketing resources and materials they need. They will be able to organize and share their assets using the lightboxes in the system where their partners and the public can download their assets.

Overview of BlueSky ETO Features

  • Automated Marketing Campaigns
  • Brand Marketing Centers
  • Web Content Management
  • Customizable Marketing Templates
  • E-commerce Capabilities
  • System Integration
  • Comprehensive Reporting
  • Digital Asset Management
  • Advanced Search
  • Powerful Administration
  • Multiple File Formats
  • Digital Handwriting Campaigns
  • Web To Print Solutions

BlueSky ETO Position In Our Categories

Bearing in mind companies have particular business-related requirements, it is rational they avoid choosing a one-size-fits-all, ideal system. Regardless, it is troublesome to find such a software system even among well-known software systems.
The efficient step to undertake would be to write down the numerous vital factors which call for a investigation like critical features, price plans, technical skill levels of staff members, company size, etc. Thereafter, you should do your product research fully. Have a look at some of these BlueSky ETO review articles and scrutinize the other software products in your list in detail. Such all-encompassing research ensure you weed out poorly fit applications and subscribe to the system that offers all the aspects your business requires to realize efficiency.

Position of BlueSky ETO in our main categories:

TOP 50

BlueSky ETO is one of the top 50 Reputation Management Software products

If you are considering BlueSky ETO it could also be a good idea to analyze other subcategories of Reputation Management Software collected in our database of SaaS software reviews.

There are popular and widely used solutions in each software category. But are they necessarily the best fit for your organization’s special wants? A popular software solution may have thousands of customers, but does it provide what you need? For this reason, do not blindly invest in popular systems. Read at least a few BlueSky ETO Reputation Management Software reviews and mull over the aspects that you desire in the software such as the price, main functionality, available integrations etc. Then, choose a few apps that fit your wants. Check out the free trials of these products, read online reviews, get explanations from the seller, and do your homework meticulously. This exhaustive homework is certain to aid you select the finest software application for your organization’s unique needs.

How Much Does BlueSky ETO Cost?

BlueSky ETO Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

BlueSky ETO’s SMB and enterprise pricing information is available only upon request. Contact the company for more details, and ask for your quote.

User Satisfaction

Positive Social Media Mentions 2
Negative Social Media Mentions 0

We realize that when you make a decision to buy Reputation Management Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and BlueSky ETO reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with BlueSky ETO. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Linux
  • Android
  • iPhone/iPad
  • Mac
  • Web-based

Deployment

  • Cloud Hosted
  • Open API

Language Support

  • English

Pricing Model

  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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What are BlueSky ETO pricing details?

BlueSky ETO Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

BlueSky ETO’s SMB and enterprise pricing information is available only upon request. Contact the company for more details, and ask for your quote.

What integrations are available for BlueSky ETO?

BlueSky ETO can be integrated with ERP, CRM, eCommerce, order management, and identity management systems. In addition, it supports integration with multiple production vendors. The following are some systems and applications that work with BlueSky ETO:

  • HubSpot
  • Pageflex
  • Chili Publish
  • Rackspace
  • Ariba
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Reviewed By Louie Andre
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