BlueSky ETO Review

BlueSky ETO
Our score: 7.5 User satisfaction: 100%

What is BlueSky ETO?

BlueSky ETO is a brand management solution designed for distributed brand marketing teams, brand managers, and agency partners. The software is also used by financial services providers, franchise organizations, hospitality industries independent dealer networks, retail brand marketers, and non-profit organizations. Furthermore, BlueSky ETO offers brand marketing solutions which include the capability to launch automated or trigger marketing campaigns, create and manage web content and marketing collateral; and make digital marketing assets accessible to local partners and marketers in the field.

The brand management software aims to help local marketers produce ad materials creatively and efficiently while maintaining brand compliance and consistency. Thus, they will be able to access a streamlined portal where they can search for the latest branding guidelines and digital assets as they create and manage their marketing materials. They can also use its customizable marketing templates to increase productivity. Last, but not the least, BlueSky ETO enables users to increase their marketing efficiency by allowing them to instantly process customer data, create personalized marketing assets, and obtain reports on the performance of their campaigns across multiple channels.

Overview of BlueSky ETO Benefits

BlueSky ETO allows users to streamline the process of producing marketing collateral and launching marketing campaigns. Marketing collateral includes all media assets, materials, and resources which are used to support the sales of a product or service. Through the aid of automated marketing campaigns, users will be able to plan and execute repeatable data-driven marketing campaigns that cater to local needs yet consistent with their branding guidelines.

Furthermore, automated marketing campaigns enable local marketers to produce and deliver marketing materials which include print ads, direct mails, and letters based on trigger events and business rules they set. As an example, campaigns will be automatically executed when customers make in-store visits, sales calls, subscriptions, or when their membership expires. As campaigns are launched, the software collects customer data and logs the transaction. Then, it enables users to create marketing collateral outputs by combining customer data and personalized marketing assets, applying the appropriate business rules.

Brand managers can easily approve marketing collateral outputs through a web interface. Once the approval process is completed, outputs are delivered to different marketing channels based on business rules. Also, they can obtain reports on their campaigns such as production counts and response rates. Because of this, users can make strategic decisions and plans to optimize their marketing campaigns and increase their ROI.

Another important brand marketing facilitation offered by BlueSKy ETO is that it allows marketing teams to create and customize their marketing materials using brand marketing centers. Brand marketing centers provide a content management website wherein users can create and manage landing pages, website content, eCommerce listings, and marketing collateral.

Brand marketing centers as such enable local marketers to use customizable advertising and marketing templates. They will be able to add their own logos and images, resize their ads, edit texts, or change colors as they produce marketing materials that match the needs of their specific audience and business areas. They can do all of these while maintaining compliance to brand standards and guidelines.

Summing up, BlueSky ETO also offers a digital asset management system that allows users to quickly and easily search for images, logos, videos, documents, and other marketing resources and materials they need. They will be able to organize and share their assets using the lightboxes in the system where their partners and the public can download their assets.

Overview of BlueSky ETO Features

  • Automated Marketing Campaigns
  • Brand Marketing Centers
  • Web Content Management
  • Customizable Marketing Templates
  • E-commerce Capabilities
  • System Integration
  • Comprehensive Reporting
  • Digital Asset Management
  • Advanced Search
  • Powerful Administration
  • Multiple File Formats
  • Digital Handwriting Campaigns
  • Web To Print Solutions

BlueSky ETO Position In Our Categories

Bearing in mind companies have distinct business-related needs, it is practical they avoid choosing a one-size-fits-all, “perfect” software. Just the same, it would be hard to discover such a software system even among widely used software products. The efficient thing to do would be to write down the several essential factors that merit consideration including key features, costing, skill ability of staff members, business size, etc. Then, you must double down on your product research fully. Read some of these BlueSky ETO review articles and look over each of the software products in your list more closely. Such comprehensive research ensure you keep away from poorly fit software products and choose the one that offers all the aspects you require business requires for success.

Position of BlueSky ETO in our main categories:

TOP 50

BlueSky ETO is one of the top 50 Reputation Management Software products

If you are interested in BlueSky ETO it might also be sensible to analyze other subcategories of Reputation Management Software gathered in our database of SaaS software reviews.

It is crucial to keep in mind that almost no service in the Reputation Management Software category will be an ideal solution that can meet all the goals of different business types, sizes and industries. It may be a good idea to read a few BlueSky ETO Reputation Management Software reviews first as some solutions can dominate exclusively in a very narrow group of applications or be prepared with a really specific industry in mind. Others may work with an intention of being simple and intuitive and as a result lack complicated functions needed by more experienced users. There are also solutions that support a wide group of users and give you a powerful feature toolbox, but that usually comes at a more significant cost of such a solution. Be certain that you're aware of your requirements so that you purchase a service that offers specifically the features you look for.

How Much Does BlueSky ETO Cost?

BlueSky ETO Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

BlueSky ETO’s SMB and enterprise pricing information is available only upon request. Contact the company for more details, and ask for your quote.

User Satisfaction

Positive Social Media Mentions 2
Negative Social Media Mentions 0

We realize that when you make a decision to buy Reputation Management Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and BlueSky ETO reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with BlueSky ETO. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.


Technical details

Devices Supported

  • Windows
  • Linux
  • Android
  • iPhone/iPad
  • Mac
  • Web-based


  • Cloud Hosted
  • Open API

Language Support

  • English

Pricing Model

  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

Popular BlueSky ETO Alternatives

Top Competitors To BlueSky ETO By Price

Product name:
By quote

Trending Reputation Management Software Reviews

Product name:

BlueSky ETO Comparisons

What are BlueSky ETO pricing details?

BlueSky ETO Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

BlueSky ETO’s SMB and enterprise pricing information is available only upon request. Contact the company for more details, and ask for your quote.

What integrations are available for BlueSky ETO?

BlueSky ETO can be integrated with ERP, CRM, eCommerce, order management, and identity management systems. In addition, it supports integration with multiple production vendors. The following are some systems and applications that work with BlueSky ETO:

  • HubSpot
  • Pageflex
  • Chili Publish
  • Rackspace
  • Ariba

BlueSky ETO
is waiting for
your first review.


Write your own review of this product


More reviews from 0 actual users:

women man women man man women

Join a community of 7,369 SaaS experts

Thank you for the time you take to leave a quick review of this software. Our community and review base is constantly developing because of experts like you, who are willing to share their experience and knowledge with others to help them make more informed buying decisions.

Sign in with LinkedIn Why we require LinkedIn?
  • Show the community that you're an actual user.
  • We will only show your name and profile image in your review.
  • You can still post your review anonymously.


Sign in with company email

Sign in with company email

Reviewed By Louie Andre
Page last modified
Did you find this review useful?
Yes No

Thank you for your feedback

How can we make this page better?

Unsure about this software?

Why is FinancesOnline free? Why is FinancesOnline free?

FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. Please note, that FinancesOnline lists all vendors, we’re not limited only to the ones that pay us, and all software providers have an equal opportunity to get featured in our rankings and comparisons, win awards, gather user reviews, all in our effort to give you reliable advice that will enable you to make well-informed purchase decisions.