Campaigner Review

Accelerates Email Campaigns

The advanced email automation features of Campaigner are built to fast-track campaigns. Using the drag-and-drop workflow builder, the platform lets you visually design powerful email processes. As a result, you can quickly create engaging and personalized buyer journeys for both leads and existing customers. This, in turn, drives revenue for your organization.

Moreover, the multiple time-based restrictions, preferences, delays, and conditional actions of Campaigner add a new dimension of customization to workflows. Your marketing teams need not follow through with subscribers as the automated workflows automatically validate campaigns, ensuring that, at any point of the process, you will know the status of every customer journey.

Improves Productivity

Campaigner helps boost your team’s productivity by anticipating all the possible interactions with customers during campaigns. The autoresponders instantly send emails based on specific triggers. This functionality enables marketing teams to immediately deliver the right communication based on the actions taken by subscribers. These include promotional emails, upsell messages, and thank you emails, among others.

The automated reactive messaging keeps customers engaged by using an extensive list of events, triggers, and conditions. This means that you do not have to monitor every subscriber’s action. Instead, you can program the Campaigner platform to take care of sending the right messages based on specific subscriber actions.

Facilitates Smarter Targeting

Campaigner’s smart segmentation tool is able to achieve higher open and conversion rates by creating complex segments based on user activity. The segmentation strategies of Campaigner take into account contact activity, past purchase behavior, demographic data, and other important data to deliver targeted messages.

Meanwhile, the intuitive A/B testing of Campaigner powers hyper-personalization by testing how subscribers react to the granular aspects of each email campaign. Before sending emails to entire lists, you can perform A/B testing experiments to test what matters most and which call to action gets the most click-to-open rates. With Campaigner, you can easily test a variety of email components to identify the most effective campaign type for specific subscribers.

Simplifies Campaign Progress Tracking

In any campaign, monitoring progress is crucial as it is at this juncture where momentum can be sustained or lost. Campaigner ensures that you can accurately measure the true impact of your email campaigns by providing real-time conversion metrics. The conversion report allows you to identify returning customers, connect conversions to geolocations, and tally conversion rules as you drill down into data.

Enhance your conversion tracking by using the Campaigner conversion-driven email automation workflows. In this setup, you can use conversion data as control elements that you will use for your automation design and logic. You can use conversions as goals, conditions, and triggers to guide your workflow paths.

Improves Omnichannel Marketing

The powerful features of Campaigner drive more sales by connecting various marketing channels in a single platform. For instance, Campaigner for eCommerce lets you connect an unlimited number of stores to your Campaigner account such as Shopify and Magento. In your highly personalized emails, you can include product information, purchase, and order data to sustain and strengthen customer connections. Campaigner also enables you to sell smarter by creating personalized offers.

In addition, the integrated email and SMS marketing of Campaigner automatically amplifies the reach of your campaigns. Build multi-channel customer journeys using email and SMS. Use text-to-subscribe to grow your audience, and keep your subscriber list fresh by sending opt-in and opt-out messages. You can also integrate your social media profiles with your email and automatically share your email content as social media post. The Campaigner social integration tool lets you share your campaigns on Twitter and Facebook for greater visibility.

More Time to Focus on Overall Strategy

Campaigner provides all the email marketing automation tools and features that drive sales and increase ROI. The platform creates and monitors the entire customer journey and sustains engagement by designing workflows that can effectively predict subscriber reactions. This optimized email marketing operations result in smooth workflows that give you more time to focus on your overall strategy. At the same time, the highly automated processes can give you more time to gather insights from the rich data collected by the system.