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Contently Review

Contently
Our score: 9.2 User satisfaction: 97%

What is Contently?

Contently dubs itself as a complete content marketing solution and we see the reason why. It focuses on delivering the three essential ingredients to a sustainable content marketing strategy: content strategy services, enterprise content platform and a talent network of creative professionals. Businesses without an in-house content team will benefit from Contently, while those with resident writers and designers can tap the vendor to reinforce their content marketing programs.

Overall, Contently helps to streamline your content operations and measure ROI with absolute numbers.

The software is via monthly subscription, which allows you to access the enterprise content marketing platform. You also get to tap a suite of editorial and creative services from the vendor or use the talent marketplace of over 100,000 writers, designers, and videographers, among others (terms may apply).

As a platform, Contently features collaboration tools, such as a calendar, remote approvals, and workflow tools to help align your team’s activities and schedule towards a goal. It also features analytics for production, including average completion time, user workload and delays. Plus, you can measure your campaigns’ performance versus industry benchmarks. The analytics will help you streamline operations and improve campaign results.

AI-driven tools like a voice and tone analyzer and tagging taxonomy also help you to target an audience based on personas or your segments. The result is a more personalized content delivered to the right individual.

Another important feature, Content Request allows other departments to solicit assets from your content team in an organized way. The feature lets other teams monitor the asset’s progress, thereby helping them to manage expectations.

Other key features include SEO tools, automated branding, and a PDF-compatible tool that lets you gather leads directly from your white papers and content assets.

Contently integrates with Salesforce, popular CMS like WordPress and Drupal and Adobe Experience Manager.

Pricing is not displayed and may depend on the features and services you are tapping.

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Overview of Contently Benefits

Get an expert content strategy

Contently offers a suite of editorial and creative services that will help you develop more engaging customer experience and, ultimately, build long-term customer relationships. With this service, you can realize concrete ROI off your content campaigns.

A Strategy Accelerator Program provides you with a dedicated team of managing editors and account managers to help you in your SEO efforts, brand and prepare content for publishing, and measure your overall ROI.

The vendor also provides you with plenty of downloadable content playbooks to reinforce your knowledge of content marketing.

Save time, money by optimizing content production

You can save time and money by optimizing your content operations with calendar, campaign centers, remote approvals, and multimedia collaboration and workflow tools. They help align your team’s schedule and activities towards an ultimate goal.
Key metrics like average completion time, user delays, and user workload can be tracked to avoid bottlenecks and improve efficiency.

Organize asset requests across the organization

A Content Request feature also lets teams from different departments source assets from your content team in an organized manner. They can see the progress and deadlines of each asset the better they can manage expectations, as well. You will find your content production become faster and predictable, lending to the whole operation more efficient.

Manage cross-channel content distribution

The Contently platform tools help your team to distribute and manage content across channels. A color-coded calendar makes cross-channel content management highly visible. With visibility, you can repurpose content evenly and with one-click ease. Likewise, you can distribute content with a click of a button to your emails, social media network, and CMS.

Target audience segments

AI-driven voice and tone analyzer tools allow you to target the audience around their preferences. More engagement results in more ROI in the long term.

Likewise, campaign tools and tagging taxonomy help you measure content ROI with greater accuracy. It is also feasible to break down campaigns to segments by persona. You can target content by persona and sort metrics by segment.

Comply with SEO and branding 

Contently SEO tools ensure that your content is search-friendly and builds on your overall SEO infrastructure. On the other hand, automated brand governance helps you project consistent branding across different audience segments.

Empower your sales team

A Sales Enablement & Salesforce Integration feature lets you recommend the right content to your sales team. They can target prospects and customers based on lead profile, persona and contact details.

Drive content with analytics

The software comes with analytics to help you measure your content assets against industry standards. Automated insights are generated to identify high- and low-performing campaigns.

Another useful feature, Docalytics allows you to gather leads directly from your PDF white papers, case studies, and presentations.

Find the right talent

Finding the right talent to help you with your content campaign is made easier. It will also help you scale content staff to your current needs.

You get to access a creative marketplace of over 100,000 creative professionals such as writers, designers, photographers, videographers, and illustrators.

Personalize talent recommendations and vet them

A talent matching algorithm lets you personalize recommendations for new contributors based on your preferences. Contently vets the talents based on past client works and feedback across more than 20 countries. Topics are wide-ranging from niche to general, such as institutional investing, IT security and wealth management. You can also request ideas from different contributors to get the best submission.

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Overview of Contently Features

  • Suite of editorial, creative services
  • Enterprise content platform
  • Talent marketplace

Awards & Quality Certificates

An award given to products our B2B experts find especially valuable for companies
This award is given only to top B2B products and represents the highest possible level of service. It highlights the vendor’s extensive knowledge of the industry they’re selling to and the needs of their customers.
This certificate is granted to products that offer especially good user experience. We evaluate how easy it is to start using the product and how well-designed its interface and features are to facilitate the work process.

Contently Position In Our Categories

Knowing that companies have distinctive business-related demands, it is only sensible that they avoid selecting a one-size-fits-all, “perfect” solution. Needless to say, it is almost impossible to find such application even among branded software systems. The best thing to undertake can be to note down the different significant factors that entail deliberation like key features, price terms, technical skill levels of the users, company size, etc. After which, you must perform the product research systematically. Have a look at some Contently evaluations and explore each of the software products in your shortlist in detail. Such comprehensive research ascertains you weed out mismatched apps and pay for the one that delivers all the aspects your company requires.

Position of Contently in our main categories:

Each enterprise has different needs and needs an application that can be personalized for their size, kind of workers and customers, and the specific industry they are in. For these reasons, no software can provide perfect functionality out-of-the-box. When you try to find a software product, first be sure what you need it for. Read some Contently Content Marketing Software reviews and ask yourself do you desire basic functionality or do you need complex features? Are there any industry-specific functionalities that you are searching for? Get the answers to these questions to assist your search. There are plenty of factors that you need to mull over and these include your budget, specific business requirements, your organization size, integration requirements etc. Take your time, try out a few free trials, and finally choose the app that presents all that you require to improve your firm efficiency and productivity.

How Much Does Contently Cost?

Contently Pricing Plans:

Free Trial

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What are Contently pricing details?

Contently Pricing Plans:

Free Trial

Sign up and get a custom quote for pricing details.

User Satisfaction

Positive Social Media Mentions 97
Negative Social Media Mentions 2

We know that when you choose to get a Content Marketing Software it’s crucial not only to find out how professionals score it in their reviews, but also to check whether the real users and businesses that purchased this software are indeed content with the product. Because of that need we’ve devised our behavior-based Customer Satisfaction Algorithm™ that aggregates customer reviews, comments and Contently reviews across a wide array of social media sites. The data is then presented in a simple to digest way revealing how many customers had positive and negative experience with Contently. With that information available you should be ready to make an informed buying choice that you won’t regret.

Video

Screenshots

Technical details

Devices Supported

  • Web-based

Deployment

  • Cloud Hosted
  • Open API

Language Support

  • English
  • German
  • Spanish
  • Italian

Pricing Model

  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business
  • Freelancers

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

What integrations are available for Contently?

  • Drupal
  • Adobe Experience Manager
  • Salesforce
  • WordPress
  • Twitter
  • Facebook
  • LinkedIn
  • And hundreds of more!

Contently User Reviews

Contently average rating:

Average score
5/5 (10 user reviews)
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Write your own review of this product

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The most favorable review

Misty Rich

PROS: With Contently your really getting a win. Cntently rreay has streamlined the process of targeting your audience and focusing on content that is for them. Making your audience very happy.

CONS: So far so good with Contently. Ive done nothing but find wonderful much needed content that far exceeded my expectations.

Reviewed 4 years ago

Read full review >

The least favorable review

Esther Hong, PMP

PROS: The platform is easy to use. We use the platform to source freelance talent, partner on content needs and also leverage the payment services for freelance talent we onboard. There are additional services offered that we have not even started to use. I also can't say enough about the account team - great group of people to partner with.

CONS: A good year or two ago, there were kinks in the accounting system that didn't quite mesh with our accounting/recording keeping. And last year, the company made great strides to rectify the issue. And so far, all has been going well.

Reviewed 4 years ago

Read full review >

More reviews from 10 actual users:

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  • Most negative

Contently is the Best

Read full review >
Anonymous Reviewer
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 03.06.2022 Company Size: More than 100 Employees Industry: Financial Services

PROS: Content Marketing via Contently Is one of the greatest software services for content marketing and SEO that has helped us grow and expand our marketing. The editorial calendar and automatic workflows make it simple to know where your content is in the creative process, what actions are next, and any possible roadblocks. They have a blog with some useful information and articles. It\\\'s a simple tool to communicate with contributors and the rest of the team. Transparency in terms of the amount we pay and the amount paid to the freelancer.

CONS: Analytics is rudimentary and unable to offer all of the information required. Because many of the phrases for what I\\\'m looking for are similar, the site might be difficult to explore at times. The calendar and campaign scheduler have some UI difficulties as well.

What do you think about this review?

Great Poor

Excellent content platform

Read full review >
Camilo A.
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 22.04.2022 Company Size: More than 100 Employees Industry: Information Technology and Services

PROS: Not only a workflow but makes sure all deadlines are being met. Additionally, editorial calendar feature makes easy to see the exact content in its stage of creation

CONS: Limit functionality for user experience and lack of intuitiveness sometimes

What do you think about this review?

Great Poor
Show More User Reviews (10)

Contently is an overpowering platform

Read full review >
Anonymous Reviewer
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 20.04.2022 Company Size: N/A Industry: N/A

PROS: The device gives the key fixings expected to content promoting. It incorporates a crowd of people designated content procedure, with apparatuses to smooth out your missions and content formats that contact your crowd. It brings Clients and consultants closer by offering the best cost to both.The platformis clear to use with following required for your work .

CONS: 1- Assessment is rough and not totally prepared to give the information required. 2- There are moreover some UI issues with the timetable and mission scheduler. 3- Commitment following is additionally substandard.

What do you think about this review?

Great Poor

Best Content Marketing Platform for the Busy Professional

Read full review >
Anonymous Reviewer
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 20.04.2022 Company Size: 1-10 Employees Industry: E-Learning

PROS: There are many great aspects to Contently! The ability to connect with high-quality, professional content creators is fantastic, as is the platform's ability to help content creators manage and showcase their work. Additionally, Contently's commitment to quality assurance and its focus on helping content creators get paid fairly for their work are both praiseworthy.

CONS: There are a few areas that could be improved in Contently: 1. The user interface could be more intuitive and easier to use. 2. The content management system could be more robust and offer more features. 3. The company could do a better job of marketing itself and its products.

What do you think about this review?

Great Poor

Content Publishing Management Suitable for Everyone

Read full review >
Anonymous Reviewer
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 13.04.2022 Company Size: N/A Industry: N/A

PROS: Tried to use contently for our owned business to be known publicly. With this, freelancers or business owners alike can share their product and idea worldwide. Great user interface for users to easily follow.

CONS: I don't see any issues so far since the documentation is on point especially in the website

What do you think about this review?

Great Poor

The best way to have a more innovative marketing.

Read full review >
Jhonjerlyn Morales
5/5

Overall impression

5/5

Customer Support

3/5

Value for Money

4/5

Ease of Use

Published on: 03.03.2022 Company Size: More than 100 Employees Industry: Real Estate

PROS: One of the things that I like the most about Contently is that you can monitor the progress of your marketing content in real time, you can know exactly what kind of audience the content you just created is reaching and you can also know the number of impressions that is having your content. Another thing that I loved about Contently is that it allows me to compare various analytics to be able to measure the performance and the growth or decline that SEO is having in recent days or weeks, this comparison function has allowed me to make corrections in my system marketing when necessary. Contently was a fairly complete software, it allowed us to design quality content to add very good publicity to our real estate company.

CONS: I never had any type of problem with Contently, all the functions of advertising design and real-time monitoring of search results were quite good, Contently exceeded my expectations in every way, it was a platform quite committed to our success. I don't have any type of complaint.

What do you think about this review?

Great Poor

Excellent Content Marketing Product

Read full review >
Anonymous Reviewer
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 02.03.2022 Company Size: More than 100 Employees Industry: Information Technology and Services

PROS: User Interface and Probably the response time of its software is so high and easy to use. This has been the best product in the market since its launch and will play a key role in the market in future.

CONS: Nothing much as of now from my side. It can be better implemented and it can increase a lot of space providers inside the product to get the work done and tested.

What do you think about this review?

Great Poor

Best content marketing platform

Read full review >
Susan Clayton
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 15.09.2021 Company Size: N/A Industry: N/A

PROS: The platform is easy to use and flexible to learn how it works. It has great tools that we have been relying on to market our brands. The cost is relatively good with faster ROI. It has streamlined our marketing infrastructure and directed our team to the right direction with potential customers.

CONS: I have not come across any drawback from the performance of Contently.

What do you think about this review?

Great Poor

Contently

Read full review >
Misty Rich
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 06.06.2021 Company Size: 1-10 Employees Industry: Consumer Electronics

PROS: With Contently your really getting a win. Cntently rreay has streamlined the process of targeting your audience and focusing on content that is for them. Making your audience very happy.

CONS: So far so good with Contently. Ive done nothing but find wonderful much needed content that far exceeded my expectations.

What do you think about this review?

Great Poor

Trusted Content Partner

Read full review >
Esther Hong, PMP
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 11.05.2021 Company Size: N/A Industry: N/A

PROS: The platform is easy to use. We use the platform to source freelance talent, partner on content needs and also leverage the payment services for freelance talent we onboard. There are additional services offered that we have not even started to use. I also can't say enough about the account team - great group of people to partner with.

CONS: A good year or two ago, there were kinks in the accounting system that didn't quite mesh with our accounting/recording keeping. And last year, the company made great strides to rectify the issue. And so far, all has been going well.

What do you think about this review?

Great Poor
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Contently user reviews

Contently is the Best

Read full review >
Anonymous Reviewer
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 03.06.2022 Company Size: More than 100 Employees Industry: Financial Services

Excellent content platform

Read full review >
Camilo A.
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 22.04.2022 Company Size: More than 100 Employees Industry: Information Technology and Services

Contently is an overpowering platform

Read full review >
Anonymous Reviewer
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 20.04.2022 Company Size: N/A Industry: N/A

Best Content Marketing Platform for the Busy Professional

Read full review >
Anonymous Reviewer
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 20.04.2022 Company Size: 1-10 Employees Industry: E-Learning

Content Publishing Management Suitable for Everyone

Read full review >
Anonymous Reviewer
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 13.04.2022 Company Size: N/A Industry: N/A
Jenny Chang

By Jenny Chang

Jenny Chang is a senior writer specializing in SaaS and B2B software solutions. Her decision to focus on these two industries was spurred by their explosive growth in the last decade, much of it she attributes to the emergence of disruptive technologies and the quick adoption by businesses that were quick to recognize their values to their organizations. She has covered all the major developments in SaaS and B2B software solutions, from the introduction of massive ERPs to small business platforms to help startups on their way to success.

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