Contently dubs itself as a complete content marketing solution and we see the reason why. It focuses on delivering the three essential ingredients to a sustainable content marketing strategy: content strategy services, enterprise content platform and a talent network of creative professionals. Businesses without an in-house content team will benefit from Contently, while those with resident writers and designers can tap the vendor to reinforce their content marketing programs.
Overall, Contently helps to streamline your content operations and measure ROI with absolute numbers.
The software is via monthly subscription, which allows you to access the enterprise content marketing platform. You also get to tap a suite of editorial and creative services from the vendor or use the talent marketplace of over 100,000 writers, designers, and videographers, among others (terms may apply).
As a platform, Contently features collaboration tools, such as a calendar, remote approvals, and workflow tools to help align your team’s activities and schedule towards a goal. It also features analytics for production, including average completion time, user workload and delays. Plus, you can measure your campaigns’ performance versus industry benchmarks. The analytics will help you streamline operations and improve campaign results.
AI-driven tools like a voice and tone analyzer and tagging taxonomy also help you to target an audience based on personas or your segments. The result is a more personalized content delivered to the right individual.
Another important feature, Content Request allows other departments to solicit assets from your content team in an organized way. The feature lets other teams monitor the asset’s progress, thereby helping them to manage expectations.
Other key features include SEO tools, automated branding, and a PDF-compatible tool that lets you gather leads directly from your white papers and content assets.
Contently integrates with Salesforce, popular CMS like WordPress and Drupal and Adobe Experience Manager.
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Get an expert content strategy
Contently offers a suite of editorial and creative services that will help you develop more engaging customer experience and, ultimately, build long-term customer relationships. With this service, you can realize concrete ROI off your content campaigns.
A Strategy Accelerator Program provides you with a dedicated team of managing editors and account managers to help you in your SEO efforts, brand and prepare content for publishing, and measure your overall ROI.
The vendor also provides you with plenty of downloadable content playbooks to reinforce your knowledge of content marketing.
Save time, money by optimizing content production
You can save time and money by optimizing your content operations with calendar, campaign centers, remote approvals, and multimedia collaboration and workflow tools. They help align your team’s schedule and activities towards an ultimate goal.
Key metrics like average completion time, user delays, and user workload can be tracked to avoid bottlenecks and improve efficiency.
Organize asset requests across the organization
A Content Request feature also lets teams from different departments source assets from your content team in an organized manner. They can see the progress and deadlines of each asset the better they can manage expectations, as well. You will find your content production become faster and predictable, lending to the whole operation more efficient.
Manage cross-channel content distribution
The Contently platform tools help your team to distribute and manage content across channels. A color-coded calendar makes cross-channel content management highly visible. With visibility, you can repurpose content evenly and with one-click ease. Likewise, you can distribute content with a click of a button to your emails, social media network, and CMS.
Target audience segments
AI-driven voice and tone analyzer tools allow you to target the audience around their preferences. More engagement results in more ROI in the long term.
Likewise, campaign tools and tagging taxonomy help you measure content ROI with greater accuracy. It is also feasible to break down campaigns to segments by persona. You can target content by persona and sort metrics by segment.
Comply with SEO and branding
Contently SEO tools ensure that your content is search-friendly and builds on your overall SEO infrastructure. On the other hand, automated brand governance helps you project consistent branding across different audience segments.
Empower your sales team
A Sales Enablement & Salesforce Integration feature lets you recommend the right content to your sales team. They can target prospects and customers based on lead profile, persona and contact details.
Drive content with analytics
The software comes with analytics to help you measure your content assets against industry standards. Automated insights are generated to identify high- and low-performing campaigns.
Another useful feature, Docalytics allows you to gather leads directly from your PDF white papers, case studies, and presentations.
Find the right talent
Finding the right talent to help you with your content campaign is made easier. It will also help you scale content staff to your current needs.
You get to access a creative marketplace of over 100,000 creative professionals such as writers, designers, photographers, videographers, and illustrators.
Personalize talent recommendations and vet them
A talent matching algorithm lets you personalize recommendations for new contributors based on your preferences. Contently vets the talents based on past client works and feedback across more than 20 countries. Topics are wide-ranging from niche to general, such as institutional investing, IT security and wealth management. You can also request ideas from different contributors to get the best submission.
Bearing in mind businesses have distinct business-related needs, it is only prudent they abstain from adopting an all-in-one, ideal business application. Nonetheless, it is nearly futile to try to come across such an app even among recognizable software solutions. The best thing to do would be to set down the numerous critical factors which require investigation like crucial features, price plans, skill competence of the employees, organizational size, etc. Next, you must do the product research systematically. Go over some Contently evaluations and explore the other software systems in your shortlist more closely. Such all-encompassing product investigation ensures you take out unsuitable software products and buy the one that provides all the benefits your company requires.
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Since each organization has specific business wants, it is advisable for them to abstain from searching for a one-size-fits-all ideal software solution. Needless to say, it would be pointless to try to find such an app even among market-leading software applications. The intelligent thing to do would be to jot down the various essential factors that need consideration such as required features, budget, skill levels of employees, company size etc. Then, you should do your research thoroughly. Read some Contently Content Marketing Software reviews and investigate each of the other solutions in your shortlist in detail. Such exhaustive homework can make sure you reject ill-fitting applications and zero in on the app that provides all the aspects you need for business success.
Contently Pricing Plans:
Sign up and get a custom quote for pricing details.
We realize that when you make a decision to buy Content Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Contently reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Contently. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.
Contently Pricing Plans:
Sign up and get a custom quote for pricing details.
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