Falcon.io Review

PROS: I like that the UI is user-friendly and the suggested actions are logical and easy to understand. It's so simple that I was able to figure out how things work without needing a tutorial.

CONS: It's funny that the scheduling function is easy to navigate through, but the reporting function isn't. I wish it was more intuitive too, and that it would be easier to pull individual reports per channel, but I could probably finally use the tutorial function about these things.

PROS: I like being able to schedule our posts and duplicating it for other social media channels because it's time efficient for me. We're also able to streamline the workflow by using Falcon's image editor instead of third-party software.

CONS: It could be more affordable and improve on certain aspects such as the social listening functionality, so it aligns with our objectives. Billing back-and-forth communication could be more pleasant too, and it would be great if we can avoid being double-billed.

PROS: I like being able to schedule content for our many pages. I get to view the plan by week or by month and see everything at a glance. It's worth using, especially for more complicated posts, such as carousels. This isn't available on other platforms, even Sprout or Hootsuite.

CONS: I find myself using another platform to pull a report on more complex data because Falcon's could be improved a little more. It might be ok for regular data though.

PROS: I like that it's easy for me to manage the workflow on Falcon, and there are plenty of helpful insights we can use.

CONS: It would be great to be able to consistently tag a Facebook page. Sometimes it doesn't work even if we spell out the words, so I'm not quite sure why that's happening.

PROS: Falcon enables me to cross-promote the message I want to distribute across our social media platforms. I get to create what I want to post on Facebook, schedule it in advance, then post the same across our platforms. It's very helpful this way, especially if I'm promoting the same content.

CONS: Nothing comes to mind right now.

PROS: It's great that Falcon's customer service team is very responsive when I send them questions or concerns. Bonus: Falcon has partnerships that give access to APIs, meaning we get to use it ahead of everyone else.

CONS: It would be great to have one dedicated account representative assigned to us, instead of having a different person speak with us. I wonder if it means Falcon has a lot of turnover because we've had a lot of account reps and wouldn't be told when they leave. A new one just introduces themselves.

PROS: I like being able to easily get to where I need to go on Falcon. It has a pretty straightforward design.

CONS: It would be great to be able to tag people on, say, LinkedIn instead of manually doing it on a specific platform.

PROS: I like my experience with Falcon because it's easy to set up, I can easily find my way around the site and insights from their reports are very clear.

CONS: I wish for more features that will increase our reach, enable deeper social listening, reach out to a targetted audience and a templated analysis reprot for all our channels across social media.

PROS: I like using this one-stop-shop platform. As an agency, we need to create content across social media channels, including Facebook, Instagram, Twitter and YouTube. We get to track our posts and see how each post is doing with our ideal audience.

CONS: It would be really helpful if they add support soon for Dynamic Ads because we run loads of these.

PROS: I like being able to easily schedule posts on Falcon and see what the posts would look like on our Facebook and LinkedIn pages for the coming weeks and months. We're able to have multiple team members work on the analytics and monitoring functionalities, where we can see brand mentions, research influencers and tone of voice.

CONS: It would be great if it would be easier to use the audience insight and listening tool and customize the view, plus add more features to it, so it's comparable to other platforms with similar functions.

PROS: I like that Falcon is so easy to use, especially for those new to social media management because of the ability to create ads and posts simply, and even on more channels including Facebook and Instagram. We're able to create content in advance using our collection of content. We're also able to easily create ad campaigns and ad sets alot more easily. Their customer support is always ready and helpful when we have issues to solve.

CONS: It would be great if we can avoid instances where scheduled posts are not published because of platform issues because this doesn't work well for our content and ad plan that big brands depend on to attract traffic for campaigns and promos.

PROS: I like that their customer support team responds promptly and gets straight to the point of our concern. They are patient and give us as much details as they can. If we have requests in terms of additional features, we're confident it's actually being considered.

CONS: It would be great to add an export feature for the dashboards, and more metrics could be made available from their listening fuction. Their Twitter metrics could be completed and the data on clicks could also be more helpful for Instagram stories. It would also help to have data available for YouTube. Export files for dark and organic content could be separated too.

PROS: I like that the UI for content creation and planning is clear, from the copy to the image and schedules. It helps when I need to work fast and schedule a big amount of content. I can also easily see the results of our campaigns and see how they are linked to our campaign goals. This makes our social media create more impact as a crucial part of our marketing goals.

CONS: It would be great to schedule multiple posts across channels and see them in one calendar view. Plus points if we'll be able to identify what' trending, according to the content I'm posting.

PROS: I like that Falcon's dashboards are clean and intuitive. Their listening tool makes it easy for us to monitor both our brand and competitor activity.

CONS: More options for custom-ready report templates would be great, so we don't have to use the bare-ish one available at the moment.