Freshmarketer REVIEW

Conversion Rate Optimization Software

No user reviews
USER SATISFACTION 100%
OUR SCORE 8.8

What is Freshmarketer?

Freshmarketer (formerly Zarget) is a popular conversion rate optimization (CRO) tool designed to assist marketing agencies and digital marketers convert website visitors into paying customers using functionalities such as session replay, A/B testing, heatmaps, and more. The software empowers companies to analyze, personalize, and optimize their website, perform experiments using the Chrome extension, and capture visitor activities to track conversions, scrolls, clicks, and drop-offs to get real-time insights on the user journey.

Heatmaps offer a summary of visitors’ scrolls and clicks on the site in real time. They include dynamic facets such as mouse movement tracking and scrolling on all interactive elements of the website, with no sampled data. You can combine heatmaps with A/B testing to learn why the other version is successful. In addition, the software automatically detects device types to create device-specific heatmaps for tablet, mobile, and desktop. A/B testing features allow you to target, test, and validate ideas with data segments and extensive reports, including integration with Google Analytics to track revenue and more.

Overview of Freshmarketer Benefits

Perform a Range of Tasks

Freshmarketer enables marketers to learn why visitors exit their site (using Funnel Analysis), decode visitor behavior (using Heatmaps and Session Recording), engage them smartly (using Feedback and Polls), and personalize and optimize their experience (using Personalization and A/B Testing). In short, this solution is an all-in-one package for all your CRO requirements.

Variety of Useful Features

Freshmarketer helps marketers to improve website conversions using its robust Chrome Extension. Plus, it allows you to view real-time data of visitor activities on your site. You can deliver targeted and personalized experiences and content to delight your visitors and boost the conversion rate. Freshmarketer for agencies offers multi-account management to assist you to analyze your client’s site. You can view your website visitor’s journey via session replay that comes with improved security.

Real-Time Reports and Custom Polls

Marketers can create personalized experiences using 23 customized and advanced audience segments and produce experience-specific reports to analyze key conversion rates. Freshmarketer offers five real-time reports which help to find drawbacks in web forms including correction rate, hesitation time, drop-off, abandonment rate, time spent on the form and more. In addition, you can trigger custom polls at exact moments and look at visitor responses using forms such as a gauge chart, bar chart, or word cloud.

Track Visitor Activity on Your Site

You can track all clicks, scrolls, and conversions, and learn exactly where visitors move out. This allows you to make adjustments to key paths and collect visitor activities in real time to gain operable insights on their journey. Freshmarketer’s Chrome extension allows you to run experiments quickly. Segment visitor data with custom attributes and advanced filter to make smart marketing decisions. Get conversions from high-value visitors by segmenting them with a relevant set of behavior or characteristics, or based on language, page visits, device types, geolocation and more. Finally, you can link Freshmarketer with robust web services to sync visitor info and integrate it with Google Analytics and e-commerce solutions to get actionable insights on visitor data.

Overview of Freshmarketer Features

  • A/B testing
  • Form analytics
  • Funnel analysis
  • Heatmaps
  • Personalization
  • Polls and feedback
  • Session replay
  • Split URL testing

Freshmarketer Position In Our Categories

Position of Freshmarketer in our main categories:

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20

Freshmarketer is one of the top 20 Conversion Rate Optimization Software products

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20

Freshmarketer is one of the top 20
Conversion Rate Optimization Software products


If you are considering Freshmarketer it might also be sensible to investigate other subcategories of Best Conversion Rate Optimization Software listed in our base of SaaS software reviews.

Every company has different wants and needs a software that can be customized for their size, kind of staff members and clients, and the specific industry they are in. For these reasons, no software can provide perfect functionality off-the-shelf. When you search a software product, first be sure what you require it for. Read some Freshmarketer reviews and ask yourself do you need basic functionality or do you need sophisticated features? Are there any industry-specific features that you are looking for? Find the answers to these queries to aid your search. There are lots of factors that you need to reflect on and these include your budget, specific business requirements, your company size, integration needs etc. Take your time, try out a few free trials, and finally choose the app that offers all that you need to boost your company competence and productivity.

How Much Does Freshmarketer Cost?

Freshmarketer Pricing Plans:

Freshmarketer offers 2 pricing packages. The 30-day free trial gives you access to all the features of the Garden Plan and create experiments up to 5,000 unique visitors.

Sprout Plan – Free forever

  • 10,000 Monthly Visitors
  • Approx 70,000 Page Views
  • Up to 2 Organizations
  • Limited Experiments
  • Form Analysis
  • Funnel Analysis
  • Polls and Feedback

Garden Plan – $159/mo (billed monthly) or $99/mo (billed yearly)

  • 50,000 Visitors
  • Approx 350,000 Page Views
  • Up to 10 Organizations
  • Unlimited Experiments
  • A/B Testing
  • Form Analysis
  • Funnel Analysis
  • Heatmaps
  • Personalization
  • Polls and Feedback
  • Session Replay
  • Split URL Testing

User Satisfaction

We realize that when you make a decision to buy Conversion Rate Optimization Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Freshmarketer reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Freshmarketer. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

POSITIVE SOCIAL MENTIONS

4

NEGATIVE SOCIAL MENTIONS

0

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Technical details

Devices Supported
  • Windows
  • Mac
  • Web-based
Language Support
  • English
Pricing Model
  • Free
  • Monthly payment
  • Annual Subscription
Customer Types
  • Small Business
  • Large Enterprises
  • Medium Business
Deployment
  • Cloud Hosted

What Support Does This Vendor Offer?

  • EMAIL
  • PHONE NO.
  • LIVE SUPPORT

What are Freshmarketer pricing details?

Freshmarketer Pricing Plans:

Freshmarketer offers 2 pricing packages. The 30-day free trial gives you access to all the features of the Garden Plan and create experiments up to 5,000 unique visitors.

Sprout Plan – Free forever

  • 10,000 Monthly Visitors
  • Approx 70,000 Page Views
  • Up to 2 Organizations
  • Limited Experiments
  • Form Analysis
  • Funnel Analysis
  • Polls and Feedback

Garden Plan – $159/mo (billed monthly) or $99/mo (billed yearly)

  • 50,000 Visitors
  • Approx 350,000 Page Views
  • Up to 10 Organizations
  • Unlimited Experiments
  • A/B Testing
  • Form Analysis
  • Funnel Analysis
  • Heatmaps
  • Personalization
  • Polls and Feedback
  • Session Replay
  • Split URL Testing

What integrations are available for Freshmarketer?

  • Drupal
  • Google Analytics
  • Joomla
  • Kissmetrics
  • Mixpanel
  • WordPress

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