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Freshmarketer Review

Freshmarketer
Our score: 8.8 User satisfaction: 100%

What is Freshmarketer?

Freshmarketer is a marketing automation software by Freshworks, a renowned SaaS company for its software products in its categories such as Freshdesk and Freshservice. It is built to boost automation for more conversions and sales. Freshmarketer is available in two options: as a standalone tool or as part of the Freshworks bundle.

As a standalone, Freshmarketer helps fast-paced teams engage users across their entire lifecycle, from acquisition to engagement and retention. Journey, its flagship product, gives you control and freedom to design, customize, and position your engagement workflows based on your specific preferences. Some of its most common use cases are autoresponders, lead nurturing workflow, bulk campaign, and web form tracking.

Meanwhile, Freshmarketer integrates seamlessly with its sister products: Freshdesk, Freshsales, and Freshservice. By having the product in the Freshworks bundle, you can maximize the tool more and use it to its full potential.

First off, Freshmarketer has bidirectional sync with Freshsales. Connecting sales and marketing gives your sales professionals and marketers a single view of your data. It also ensures any activity or engagement with your lead is reflected in both systems in real-time.

Also, using Freshmarketer’s behavioral tracking in conjunction with Freshsales CRM and Freshdesk gives you a complete overview of your customer’s journey. This way, you won’t miss any interaction with your customer, whether it’s with your sales rep or support agent, and respond accordingly. Furthermore, with the growing need for marketing automation among teams, Freshmarketer offers an affordable yet robust tool for powering your marketing lifecycle from start to finish.

Overview of Freshmarketer Benefits

Integrated Website Analytics Options

Sometimes, traditional analytics tools are not enough to give you the data that you need. To help you, Freshmarketer offers advanced solutions such as funnel analysis, heatmaps, feedback collection, and A/B testing. Using these, you will not only be able to monitor your website traffic as well as the number of conversions you are yielding; you can also get insights as to why customers access your site, learn more about their browsing behavior, and even personalize their experience.

More Targeted Customer Experiences

One of the best ways to engage your leads and customers is to give them the content they are looking for. As mentioned previously, Freshmarketer has the capacity to monitor customer behavior. Using this, you can tailor your website content according to what your customers want. This way, they will keep coming back to your site and increase the chances of conversion.

Real-Time Reports and Custom Polls

Are you looking for specific information from the data that your analytics tools are collecting? Freshmarketer allows you to customize reports and data collection so that you can analyze metrics however you prefer. With this, you can gauge various aspects of your marketing campaigns which include abandonment rates, duration of visits, and the like. You may even set up customized polls to get responses straight from your website visitors.

Track Visitor Activity on Your Site

Freshmarketer can track conversions and learn exactly where visitors move out. This allows you to make adjustments to key paths and collect visitor activities in real time to gain operable insights on their journey. Freshmarketer’s Chrome extension allows you to run experiments quickly. Segment visitor data with custom attributes and advanced filter to make smart marketing decisions. Finally, you can link Freshmarketer with robust web services to sync visitor info and integrate it with Google Analytics and e-commerce solutions to get actionable insights on visitor data.

Overview of Freshmarketer Features

  • Email Autoresponder
  • Bulk Email
  • Email Template builder
  • Drag and Drop Email Journey builder
  • A/B Testing
  • Heatmap
  • Session Replay
  • Form Analysis
  • Funnel Analysis

Freshmarketer Position In Our Categories

Because businesses have distinctive business demands, it is only logical they abstain from getting an all-in-one, ”best” business program. Regardless, it is nearly futile to come across such a software system even among popular software products. The sensible step to undertake would be to write down the varied major aspects which demand research such as major features, price terms, skill levels of the employees, company size, etc. After which, you must conduct your research systematically. Have a look at some Freshmarketer analyses and check out the other software systems in your shortlist in detail. Such well-rounded research guarantees you avoid unsuitable applications and choose the system which meets all the benefits your company requires to be successful.

Position of Freshmarketer in our main categories:

TOP 20

Freshmarketer is one of the top 20 Conversion Rate Optimization Software products

Freshmarketer is also listed in the following subcategories:

Organizations have unique needs and requirements and no software platform can be perfect in such a condition. It is useless to try to find a perfect out-of-the-box software product that meets all your business needs. The wise thing to do would be to modify the system for your unique requirements, employee skill levels, finances, and other aspects. For these reasons, do not hasten and subscribe to well-publicized trendy applications. Though these may be widely used, they may not be the perfect fit for your unique needs. Do your homework, check out each short-listed system in detail, read a few Freshmarketer Conversion Rate Optimization Software reviews, call the seller for clarifications, and finally select the product that provides what you require.

How Much Does Freshmarketer Cost?

Freshmarketer Pricing Plans:

Free Trial

Sprout Plan

Free

Garden Plan

$49/month

Freshmarketer offers 2 starter and enterprise pricing packages:

Sprout Plan – Free

  • Free for up to 500 contacts
  • Email Campaign
  • Contact Management
  • Form Tracking
  • From Analysis
  • Funnel Analysis

Garden Plan – From $49/month

  • Up to 1000 contacts
  • Marketing Journeys
  • Advanced Segmentation
  • Custom Domain
  • Heatmaps
  • A/b Testing
  • Form Analysis
  • Session Replay
  • Polls and Feedback
  • Premium Support

User Satisfaction

Positive Social Media Mentions 4
Negative Social Media Mentions 0

We realize that when you make a decision to buy Conversion Rate Optimization Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Freshmarketer reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Freshmarketer. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Screenshots

Technical details

Devices Supported

  • Windows
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Free
  • Monthly payment
  • Annual Subscription

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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What are Freshmarketer pricing details?

Freshmarketer Pricing Plans:

Free Trial

Sprout Plan

Free

Garden Plan

$49/month

Freshmarketer offers 2 starter and enterprise pricing packages:

Sprout Plan – Free

  • Free for up to 500 contacts
  • Email Campaign
  • Contact Management
  • Form Tracking
  • From Analysis
  • Funnel Analysis

Garden Plan – From $49/month

  • Up to 1000 contacts
  • Marketing Journeys
  • Advanced Segmentation
  • Custom Domain
  • Heatmaps
  • A/b Testing
  • Form Analysis
  • Session Replay
  • Polls and Feedback
  • Premium Support

What integrations are available for Freshmarketer?

  • Drupal
  • Google Analytics
  • Joomla
  • Kissmetrics
  • Mixpanel
  • WordPress
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Reviewed By Louie Andre
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