MENU
GET LISTED
GET LISTED
SHOW ALLPOPULAR CATEGORIES
Logo of Freshmarketer

Freshmarketer REVIEW

Conversion Rate Optimization Software

No user reviews
USER SATISFACTION 100%
OUR SCORE 8.8

What is Freshmarketer?

Previously known as Zarget, Freshmarketer is an all-in-one conversion rate optimization platform from the Freshworks productivity suite. It is built to help businesses improve their online presence and boost lead conversions using robust marketing functionalities that focus on analytics. With this, you will get access to all the tools you need to better understand your customers, optimize your website for conversion, as well as monitor the effectiveness of your campaigns.

Equipped with a comprehensive set of tools that reinforce marketing operations, Freshmarketer is known for its heatmap solutions, A/B testing features, and session replay capabilities. These three can be used to get detailed insights regarding customer behavior as well as the impact of your website on their buying patterns.

Using heatmaps, you can get real-time visualizations of the customers and leads accessing your site. This will allow you to pinpoint factors such as the location of the visitor, the type of device they are using, as well as the duration of their visit. Alternatively, this will allow you to track their every click and scroll they make within your website in order to gather data on their browsing behavior which you may use in future marketing campaigns.

If you want to ensure the effectiveness of every website update, content layout, and blog posts, Freshmarketer’s A/B testing tools will be a boon for you. It takes the guesswork out of finding out whether your strategies will have an impact or not. This will help you compare different variations of websites, texts, images, videos, and other aspects of your site to test which one will bring more conversions. After testing, the software will display the statistical significance, baseline conversion rate, and minimum detectable effect of your experiments

Lastly, Freshmarketer is equipped with session replay options that can help you visualize your website how your customers see it. This records movements such keystrokes, clicks, or scrolls so you can replicate the customer’s journey and review it to identify bad UX designs, track webpage issues, and more.

 

Overview of Freshmarketer Benefits

Integrated Website Analytics Options

Sometimes, traditional analytics tools are not enough to give you the data that you need. To help you, Freshmarketer offers advanced solutions such as funnel analysis, heatmaps, feedback collection, and A/B testing. Using these, you will not only be able to monitor your website traffic as well as the number of conversions you are yielding; you can also get insights as to why customers access your site, learn more about their browsing behavior, and even personalize their experience.

More Targeted Customer Experiences

One of the best ways to engage your leads and customers is to give them the content they are looking for. As mentioned previously, Freshmarketer has the capacity to monitor customer behavior. Using this, you can tailor your website content according to what your customers want. This way, they will keep coming back to your site and increase the chances of conversion.

Real-Time Reports and Custom Polls

Are you looking for specific information from the data that your analytics tools are collecting? Freshmarketer allows you to customize reports and data collection so that you can analyze metrics however you prefer. With this, you can gauge various aspects of your marketing campaigns which include abandonment rates, duration of visits, and the like. You may even set up customized polls to get responses straight from your website visitors.

Track Visitor Activity on Your Site

Freshmarketer can track conversions and learn exactly where visitors move out. This allows you to make adjustments to key paths and collect visitor activities in real time to gain operable insights on their journey. Freshmarketer’s Chrome extension allows you to run experiments quickly. Segment visitor data with custom attributes and advanced filter to make smart marketing decisions. Finally, you can link Freshmarketer with robust web services to sync visitor info and integrate it with Google Analytics and e-commerce solutions to get actionable insights on visitor data.

Overview of Freshmarketer Features

  • A/B testing
  • Form analytics
  • Funnel analysis
  • Heatmaps
  • Personalization
  • Polls and feedback
  • Session replay
  • Split URL testing

Freshmarketer Position In Our Categories

Position of Freshmarketer in our main categories:

20

Freshmarketer is one of the top 20 Conversion Rate Optimization Softwareproducts

20

Freshmarketer is one of the 20
Conversion Rate Optimization Software products


If you are interested in Freshmarketer it may also be sensible to analyze other subcategories of Best Conversion Rate Optimization Software gathered in our base of B2B software reviews.

It is important to realize that hardly any service in the Conversion Rate Optimization Software category will be a perfect solution that can fulfill all the requirements of various company types, sizes and industries. It may be a good idea to read a few Freshmarketer reviews first as certain solutions may excel exclusively in a really narrow group of applications or be designed with a really specific industry in mind. Others might function with an intention of being simple and intuitive and as a result lack complicated functions needed by more experienced users. There are also services that cater to a large group of users and give you a complex feature base, however this usually comes at a higher price of such a solution. Ensure you're aware of your requirements so that you pick a solution that offers all the functionalities you search for.

How Much Does Freshmarketer Cost?

Freshmarketer offers 2 pricing packages. The 30-day free trial gives you access to all the features of the Garden Plan and create experiments up to 5,000 unique visitors.

Sprout Plan – Free forever

  • 10,000 Monthly Visitors
  • Approx 70,000 Page Views
  • Up to 2 Organizations
  • Limited Experiments
  • Form Analysis
  • Funnel Analysis
  • Polls and Feedback

Garden Plan – $159/mo (billed monthly) or $99/mo (billed yearly)

  • 50,000 Visitors
  • Approx 350,000 Page Views
  • Up to 10 Organizations
  • Unlimited Experiments
  • A/B Testing
  • Form Analysis
  • Funnel Analysis
  • Heatmaps
  • Personalization
  • Polls and Feedback
  • Session Replay
  • Split URL Testing

User Satisfaction

We realize that when you make a decision to buy Conversion Rate Optimization Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Freshmarketer reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Freshmarketer. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

POSITIVE SOCIAL MENTIONS

4

NEGATIVE SOCIAL MENTIONS

0

Video

Technical details

Devices Supported
  • Windows
  • Mac
  • Web-based
Language Support
  • English
Pricing Model
  • Free
  • Monthly payment
  • Annual Subscription
Customer Types
  • Small Business
  • Large Enterprises
  • Medium Business
Deployment
  • Cloud Hosted

What Support Does This Vendor Offer?

  • EMAIL
  • PHONE
  • LIVE SUPPORT

What are Freshmarketer pricing details?

Freshmarketer offers 2 pricing packages. The 30-day free trial gives you access to all the features of the Garden Plan and create experiments up to 5,000 unique visitors.

Sprout Plan – Free forever

  • 10,000 Monthly Visitors
  • Approx 70,000 Page Views
  • Up to 2 Organizations
  • Limited Experiments
  • Form Analysis
  • Funnel Analysis
  • Polls and Feedback

Garden Plan – $159/mo (billed monthly) or $99/mo (billed yearly)

  • 50,000 Visitors
  • Approx 350,000 Page Views
  • Up to 10 Organizations
  • Unlimited Experiments
  • A/B Testing
  • Form Analysis
  • Funnel Analysis
  • Heatmaps
  • Personalization
  • Polls and Feedback
  • Session Replay
  • Split URL Testing

What integrations are available for Freshmarketer?

  • Drupal
  • Google Analytics
  • Joomla
  • Kissmetrics
  • Mixpanel
  • WordPress

User reviews


No reviews yet

0
0
0
0
0

Average Rating:

Write your own review of this product

Add a review

Thank you for submitting your review!

In order to ensure high-quality of our reviews we'll have to verify your email address. Please insert your email address below.

Thank you!

A verification email has been sent to the address you provided. Please click on the link in that email to finalize your review submission.

Page last modified

Share
Tweet
+1
Share