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Indicative REVIEW

Business Intelligence Software

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What is Indicative?

Indicative is an intuitive business intelligence tool designed to assist companies in optimizing their operations. It links to customer data sources, amalgamates them into a clear overview of customer manners, and provides actionable intelligence to enable companies to expand.

With Indicative, businesses can ask questions regarding their customers without limits. This allows them to gain a full understanding of their target consumers so that they can build strategies optimized by useful insights.

Furthermore, Indicative understands that customers do not take one straight path to conversion. That is why the application has tools that let businesses follow the same routes as their customers take for a deeper knowledge of customer behavior.

Overview of Indicative Benefits

Customer Journey Overview

With Indicative, businesses are able to gain a complete overview of their customers’ entire journey and interactions with their website. The application connects to the data storage system to offer a complete profile of a certain website visitor. Through the software, users can learn more about their target audiences without limitations.

User Behavior Analysis

Indicative lets businesses do the questioning. The application’s architecture is designed so that it can break down and analyze complex user behaviors. This way, a company’s data team is not burdened with stacks of data.

You can use the system to optimize behavior among different paths and isolate successful ones, diagnose and remove friction-heavy steps for customers, and pinpoint the most valuable acquisition channels. Indicative will also use highly targeted customer segments to inform and launch campaigns, and to target and isolate high-churn-risk customers.

Additionally, Indicative’s smart interface enables companies to extract more knowledge from the application regarding their customers by utilizing numerous combinations of customer activities and business measurements.

Behavior-Specific Design      

Because it is made specifically for behavior analysis, Indicative works speedily to provide actionable insights to companies without sacrificing the accuracy or integrity of the data.

Furthermore, Indicative allows businesses to follow the exact path a customer takes when converting from a simple website visitor to a purchasing consumer. The application enables this through a multi-path analysis tool. This lets companies simulate various conversion routes to get a clear view of how customers interact with the business.

Smart Dashboards

With Indicative, companies are able to expand their operations by staying one step ahead of variances and swiftly grasping sales opportunities. The application’s dashboard enables them to immediately see the information they require, such as key items. On top of that, they can explore more information regarding a data directly from a chart on the dashboard.

Built for enterprise

Indicative offers also private deployment options with complete data ownership and extraction capabilities, and guarantees enterprise-grade data security, permission management, and identity management. Among other features, you will also have access to white labeling, and big data analytics.

Customer Success programs

With Indicative, you get a dedicated Customer Success manager to train your business team, and help you optimize the power of your business intelligence widget. For the purpose, you will also be offered detailed user guides and documentations, as well as professional assistance and services with future developments.

Overview of Indicative Features

  • Data Explorer
  • Multi-Path Funnels
  • Calculator
  • User Cohorts Analysis
  • User Explorer
  • Data Manager
  • Intelligent Dashboards
  • Robust integrations
  • Customer Success program
  • Enterprise-grade data security
  • Private deployment options
  • Complete data ownership and extractions
  • White labeling
  • User guides and documentation
  • Development assistance

What Problems Will Indicative Solve?

1. Expanded Customer Understanding

While similar products only provide a limited insight into customer behavior, Indicative offers a broad look. Indicative integrates with a company’s data storage system, automated email services, CRM solutions, support teams, products and more to offer a holistic understanding of consumers. This way, they are able to clearly ascertain the driving forces behind customer behaviors.

2. Holistic Conversion Perspective

The application enables this through its multi-path funnel tool, a feature that lets businesses see the different ways customers navigate products, pages, and sections in order to convert.

Additionally, the segmentation feature lets company marketers and data scientists analyze which website sectors are oft used by certain demographics.

3. Measurement & Optimization

With Indicative, businesses can measure their engagement, conversion, and retention rates. Doing so, it allows them to analyze their performances in those areas so they can come up with an action plan to optimize these aspects.

Awards & Quality Certificates


Indicative Position In Our Categories

Position of Indicative in our main categories:


Indicative is one of the top 200 Business Intelligence Softwareproducts


Indicative is one of the 200
Business Intelligence Software products

If you are considering Indicative it might also be a good idea to investigate other subcategories of Best Business Intelligence Software collected in our database of SaaS software reviews.

Each enterprise has its own characteristics, and might call for a special Business Intelligence Software solution that will be adjusted to their company size, type of customers and employees and even particular industry they support. We advise you don't count on locating a perfect software that is going to work for each business regardless of their history is. It may be a good idea to read a few Indicative reviews first and even then you should pay attention to what the solution is intended to do for your business and your employees. Do you need a simple and straightforward solution with only essential features? Will you actually make use of the complex functionalities required by pros and big enterprises? Are there any specific tools that are especially beneficial for the industry you operate in? If you ask yourself these questions it will be much easier to locate a solid software that will fit your budget.

How Much Does Indicative Cost?

Indicative Pricing Plans:
Free trial
Quote-based Plan
Contact vendor

Indicative’s SMB and enterprise pricing information is available only upon request. Contact the company for more details, and ask for your quote.


User Satisfaction

We realize that when you make a decision to buy Business Intelligence Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Indicative reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Indicative. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.





Technical details

Devices Supported
  • Windows
  • Mac
  • Web-based
Language Support
  • English
Pricing Model
  • Quote-based
Customer Types
  • Small Business
  • Large Enterprises
  • Medium Business
  • Cloud Hosted
  • Open API

What Support Does This Vendor Offer?


What are Indicative pricing details?

Indicative Pricing Plans:
Free trial
Quote-based Plan
Contact vendor

Indicative’s SMB and enterprise pricing information is available only upon request. Contact the company for more details, and ask for your quote.


What integrations are available for Indicative?

Indicative’s API allows integration with numerous partner programs and third-party applications such as the following:

  • Segment
  • mParticle
  • Snowplow
  • Astronomer
  • Stitch
  • Amazon Redshift
  • Amazon S3
  • Google BigQuery
  • Google Cloud SQL
  • Microsoft SQL Server
  • Oracle
  • PostgreSQL
  • MySQL
  • mongoDB
  • Snowflake
  • Microsoft Azure
  • Optimizely
  • Google Analytics 360 Suite
  • Marketo
  • Maxymiser
  • HubSpot
  • Salesforce
  • Microsoft Dynamics CRM
  • SendGrid
  • Sailthru
  • Adobe Analytics Cloud
  • Stripe
  • Salesforce Marketing Cloud
  • Salesforce DMP
  • BlueKai
  • Freshdesk
  • Urban Airship

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