Later Review

Instagram Post Scheduling

Planning and scheduling Instagram contents and stories using Later is very easy. The software has a built-in calendar where users can perform Instagram post scheduling intuitively and visually. They can define and prepare schedules for all the contents and stories they want to post to Instagram for the entire week, and they will be able to do this in just a matter of minutes.

Later also has a feature wherein users can see what their Instagram feed will look like ahead of time once their stories and contents are posted.  With this preview feature, they can rearrange contents by simply doing a drag-and-drop and design their Instagram feed in any way they want so followers and audiences will find it beautiful and attractive. Given all these features, users are given the opportunity to focus more on reaching their specific goals and growing their business rather than managing Instagram posts.

Centralize Instagram Content

The marketing platform makes sure that users are able to easily locate and access whatever contents they need for their Instagram posts such as photos, videos, and other media files. In fact, Later puts all these contents in one central place and allows users to access them from any type of device, be it a desktop computer, laptop, or smartphone. The platform can synchronize contents across multiple devices and file systems like Google Drive and Dropbox. As a result, users can smoothly switch between devices and systems and access the same contents whatever device or system they use. The platform, furthermore, enables them to add labels to Instagram contents so they can find the specific contents they need quickly. If they are using multiple Instagram accounts, they can set up a library of content for each Instagram account they have as well.

Performance Insights

Later provides an analytics capability that allows users to gain insights into how their Instagram posts are performing and how audiences are engaging with the contents they are posting. This capability makes it easy for them to determine what hours of the day Instagram audiences are active online. This way, they will be able to perform accurate content scheduling and deliver their Instagram posts to audiences at the right time. They can access data about content performance and audience engagement such as how many likes a particular Instagram post is receiving, how many clicks links and ads added to posts are getting, and if their Instagram posts are attracting new followers.

User-Generated Advertising

Instagram is a very popular and widely used social networking site where connected people share videos, photos, and stories with each other. However, many companies and professionals are using Instagram strictly for business purposes only. There is no problem with that, but users can actually promote and advertise their business on Instagram without bypassing how the social networking site actually works.

With Later, users need not to be very vocal all the time when they are promoting their business on Instagram. This means they can attract potential customers by simply giving them the contents they are interested in. This is an advertising technique wherein they will be able to share contents generated by Instagram users themselves. All they need to do is to look for the user-generated content they want using the hashtag associated with it. Then, they can store the content in Later’s content library and repost it anytime.

Generate Sales from Posts

Summing it up, Later makes it possible for users to generate sales out of the contents and stories they are posting on Instagram. The platform permits them to add links to their Instagram posts that direct audiences to their own product pages. Instagram posts can also contain links to specific landing pages where users can introduce their products or services and encourage followers to take actions immediately.