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Lefty Review

Lefty
Our score: 8.0 User satisfaction: 90%

What is Lefty?

Lefty is an influencer marketing platform designed for brands and agencies of all sizes. It is a comprehensive influencer search and database tool which allows users to identify individuals, personalities, and professionals who can help them reach out to their target markets and audiences better as they promote their products, services, and brand.

With Lefty, users will be able to improve the performance of their marketing campaigns, as they are able to build a partnership with influencers that are a good fit to their brand and goals – working with them to optimize their online presence and visibility, and engagement with customers.

Boasting a very large database consisting of 5 million influencers profiles, Lefty lets users search for the most relevant influencers who they can collaborate with in their campaigns. The platform permits them to filter their search so they can find the influencers that match their specifications. For instance, they can narrow down their search by looking for influencers based on their country, location, or content they are posting.

Lefty also lets users create campaigns through the platform and add influencer profiles to such campaigns. Last but not the least, Lefty offers a reporting feature which helps users gain insights into their campaigns as they collaborate with influencers.

Overview of Lefty Benefits

Dynamics Of Influencer Marketing

Lefty is a platform exclusively built for creating and launching influencer marketing campaigns. But what is influencer marketing campaign, anyway? Influencer marketing is a type of marketing in which a company or organization reach out to their customers and prospects through the aid of influential people. The reason for this is that these people have the ability to influence potential buyers  of a product or service in various ways.

As an example, influencers have certain traits or attributes which make consumers or audiences trust them. They can be activists who have deep involvement with their communities, people who have large social networks, professionals who can share authoritative content, individuals who have diverse interests, social media enthusiasts who are trendsetters, or those who can inspire other people.

Search For The Best Influencers

As an influencer marketing platform, Lefty enables users to easily search for influential people so they can work with them in promoting their company, brand, products, and services. The platform lets them identify those influencers who are best suited to their marketing campaigns, targeted markets, and goals. It is equipped with a database of  5 million influencers profiles. Users will be able to browse through these profiles to look for influencers who match their criteria or specifications.

Given the large database of influencers profiles, finding the most relevant influencers can be a tough job for users. Because of this, Lefty permits users to narrow down their search to ensure that they will be able to reach out only to the influencers who are perfectly fit for their brand.

Filter Influencers Profiles

Lefty provides filters which include demographics, interests, and influences. For instance, they can filter their search based on country, city, language, age, or gender. They can look for influencers according to the keywords they use or visual content they post. If they are more interested in the number of customers that influencers can reach or the size of audience these influencers have, the profiles can be filtered on that basis.

Collaborate With Influential People

Once users are able to find the influencers that match their targeted markets and goals, Lefty helps them reach out to them to initiate a partnership and establish a smooth collaboration. At this point, they can inform their influencers about the products or services of their company. This way, influencers will become more aware of their products or services, and at the same time, more acquainted with the company.

Track Posts And Stories

As influencers actively promote one’s brand and campaign to their respective audience, Lefty allows users to track all the posts and stories their influencers create and share online which are related to their product. With this feature, they can check if their influencers are performing their role in accordance with the terms and conditions they have agreed upon. Thus, the platform lets them retrieve those posts and stories.

Overview of Lefty Features

  • Promote Brand Using Influencer Marketing
  • Identify Relevant Influencers
  • Search Through A Database Of 15 Million Influencers Profiles
  • Find The Best Matches
  • Filter Influencers Profiles
  • Demographics
  • Interests
  • Influence
  • Analyze Influencers Profiles
  • Manage Influencer Campaigns
  • Add And Remove Profiles
  • Seeding
  • Collaborate With Influencers
  • Track Stories And Posts

What Problems Will Lefty Solve?

1. Companies and marketing agencies can benefit a lot in launching influencer marketing campaigns, but this type of marketing strategy can be complicated and time-consuming.

In influencer marketing, it is not enough that companies and business have access to the influential people from various sources. The most challenging aspect of this type of marketing campaign is the ability to identify the most relevant influencers that will help them promote and deliver their products or services to their market or audience.

For instance, a person may have a wide social reach or network, but his or her interests may not be in line or consistent with the objectives of the company. So, it will be useless to collaborate with that person, as he or she will have the difficulty of producing a content or marketing material needed to promote the product or service of the company.

Lefty offers features that will help users overcome this challenge. The influencer marketing platform uses Artificial Intelligence so users can find the influencers that are a good fit for their brand and match their objectives and specifications. The platform lets them analyze the profiles of potential influencers that they can work with.

2. Tracking the performance of influencer marketing campaigns is a challenging task.

You can have the most relevant influencers who can help you target your audience or market with meaningful content and engaging posts. However, you must be ensured that your influencers are actively and consistently performing their roles as they commit to be a part of your campaigns. Therefore, you must be equipped with ways to track both the effectiveness of your influencers and the performance of your influencer marketing campaigns.

With Lefty, users will be able to retrieve all the posts and stories created and delivered by their influencers. Because of this, users can assess if the content being used by their influencers to reach out to prospective buyers of your products or services are aligned with your brand and the objectives of your company. In addition, the platform provides key statistics so you can know how successful your campaigns are so far.

Awards & Quality Certificates

Lefty Position In Our Categories

Keeping in mind businesses have specific business requirements, it is rational they avoid going for an all-encompassing, ideal software. Needless to say, it is futile to try to come across such application even among widely used software solutions. The best step to undertake can be to set down the various major functions that necessitate examination such as major features, price plans, skill competence of staff, organizational size, etc. Then, you must conduct the research fully. Browse over some Lefty review articles and look over the other software options in your list more closely. Such detailed product investigation makes sure you avoid mismatched applications and pay for the one that has all the benefits you require company requires.

Position of Lefty in our main categories:

TOP 500

Lefty is one of the top 500 Marketing Software products

If you are interested in Lefty it may also be sensible to analyze other subcategories of Marketing Software listed in our database of SaaS software reviews.

It's crucial to keep in mind that virtually no app in the Marketing Software category is going to be a perfect solution that can match all the goals of different company types, sizes and industries. It may be a good idea to read a few Lefty Marketing Software reviews first as specific services might dominate only in a really small group of applications or be prepared with a really specific industry in mind. Others can work with a goal of being easy and intuitive and as a result lack complicated functionalities desired by more experienced users. There are also services that focus on a large group of customers and offer a powerful feature base, however that frequently comes at a more significant cost of such a service. Ensure you're aware of your requirements so that you purchase a service that offers specifically the functionalities you search for.

How Much Does Lefty Cost?

Lefty Pricing Plans:

Free Trial

Lefty Standard Plan

129€/mo.

Lefty Pro Plan

499€/mo.

Lefty Enterprise Plan

Contact vendor

Lefty offers three SMB and enterprise pricing plans for users to choose from. Give the details a look, and select the best plan for your business:

Lefty Standard Plan

  • 129€/mo. – Billed Monthly
  • Unlimited Search
  • 5 Camapigns (Limited To 50 Profiles Per Campaign)
  • 10 Audience Reports (2€ Per Additional Report)
  • 1 Account
  • Email Support And Formation

Lefty Pro Plan

  • 499€/mo. – Billed Monthly
  • Unlimited Search
  • Unlimited Camapigns
  • 100 Audience Reports (2€ Per Additional Report)
  • 1 Account
  • Seeding Campaign (Include An Extra Cost)
  • Dedicated Support

Lefty Enterprise Plan

  • On Demand
  • Unlimited Search
  • Unlimited Camapigns
  • Unlimited Audience Reports
  • Any Number Of Accounts
  • Seeding Campaign (Include An Extra Cost)
  • Dedicated Support
  • On Demand Agency Services

Please contact the company for more information on Lefty’s enterprise pricing plan, and ask for a quote.

User Satisfaction

Positive Social Media Mentions 28
Negative Social Media Mentions 2

We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Lefty reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Lefty. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Monthly payment
  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business
  • Freelancers

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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What are Lefty pricing details?

Lefty Pricing Plans:

Free Trial

Lefty Standard Plan

129€/mo.

Lefty Pro Plan

499€/mo.

Lefty Enterprise Plan

Contact vendor

Lefty offers three SMB and enterprise pricing plans for users to choose from. Give the details a look, and select the best plan for your business:

Lefty Standard Plan

  • 129€/mo. – Billed Monthly
  • Unlimited Search
  • 5 Camapigns (Limited To 50 Profiles Per Campaign)
  • 10 Audience Reports (2€ Per Additional Report)
  • 1 Account
  • Email Support And Formation

Lefty Pro Plan

  • 499€/mo. – Billed Monthly
  • Unlimited Search
  • Unlimited Camapigns
  • 100 Audience Reports (2€ Per Additional Report)
  • 1 Account
  • Seeding Campaign (Include An Extra Cost)
  • Dedicated Support

Lefty Enterprise Plan

  • On Demand
  • Unlimited Search
  • Unlimited Camapigns
  • Unlimited Audience Reports
  • Any Number Of Accounts
  • Seeding Campaign (Include An Extra Cost)
  • Dedicated Support
  • On Demand Agency Services

Please contact the company for more information on Lefty’s enterprise pricing plan, and ask for a quote.

What integrations are available for Lefty?

Lefty supports integration with Instagram.

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Reviewed By Nestor Gilbert
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