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Marin Review

Marin
Our score: 9.0 User satisfaction: N/A

What is Marin?

Marin is a cloud-based application that provides businesses with a unique online ad management solution, allowing them to manage search, content display, and social management through a smartly integrated platform. It comes with an advanced audience targeting suite, thanks to which you can understand and segment audience in a logical way, and develop a separate strategy for each group using the most appropriate display features. 

The platform connects the three vital modules that let small businesses achieve big results: The search feature can be considered as the leading edge technology of this product, as it combines advanced optimization, intuitive design, and massive scale processing. The social feature, on the other hand, is fueled by cross-channel information so that it will respond to the requirements of different social advertisers. Finally, Marin’s display feature is a transparent re-targeting and prospecting solution developed with cross-channel marketing in mind.

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Overview of Marin Benefits

If you are running a small business in need of an optimized marketing strategy, Marin can do a lot for you:

To start with, the social feature helps SMB marketers reach targeted users across Twitter, Facebook, and Instagram. It uses an advanced cluster technique to build audience personas depending on all relevant targeting attributes, after which it activates those personas for the marketer to make smarter decisions. In fact, what Marin does is to promote enhanced engagement via organic social content based on custom rules. In such way, you will have all necessary web-based reports, where all updates are done in real-time, and all marketplace shifts are followed closely.

The search function allows small businesses to expand their keyword base, detect new audience, and drive online traffic to maximize the success of their campaigns. Opportunities are spotted instantly thanks to the analytic-to-action feature, meaning that the marketer can take immediate action. The best part is the possibility to sync copies from your Google accounts, distinguish ads into groups, and associate campaigns with the ones of other publishers. Most of the heavy-lifting is done by the patented bidding algorithm that drives users towards dramatically higher ROI rates.

Finally, most of the product’s cross-channel capacity is collated in the display feature, which makes it critical to advertisers in terms of re-targeting and mobile exchange. Thanks to it, you can build, launch, and manage all sorts of display campaigns for different devices, and share them with users in only few minutes. There are also numerous ad exchange integrations that help you spread your influence via programmatic prospecting, conversion, and look-like modeling. Observed closely, every operation performed with Marin will be easy because of the neat and friendly interface it offers.

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Overview of Marin Features

  • Automatically optimized bids
  • Cross-channel audience analytics
  • Customer-defined business objectives
  • Bidding auctions
  • Automated daily campaigns
  • Repetitive tasks
  • Cross-channel data analytics
  • Flexible integrations
  • Automated optimization
  • Bidding algorithms
  • Predictive, look-like modeling
  • Search, Social, and Display campaigns
  • ‘What if’ analysis
  • Budget reallocation
  • Implementation recommendations
  • Keywords adjustment
  • Ad visibility and revenue control
  • Audience-centric reporting
  • Targeting audiences
  • Re-targeting in Google RLSA
  • Easy identification of profitable audiences
  • Partner Connect
  • Opportunity identification

Marin Position In Our Categories

Keeping in mind companies have their own business needs, it is only practical they steer clear of getting an all-in-one, ideal software. Nonetheless, it is hard to try to chance on such application even among branded software systems. The practicable thing to do can be to set down the various main functions that need deliberation like key features, plans, skill levels of staff, organizational size, etc. After which, you must double down on your product research to a full extent. Have a look at some Marin analyses and look over each of the applications in your list more closely. Such detailed product research guarantees you take out mismatched apps and select the system which provides all the features your company requires.

Position of Marin in our main categories:

TOP 100

Marin is one of the top 100 Marketing Software products

It's essential to note that virtually no app in the Marketing Software category is an ideal solution that can fulfill all the goals of different company types, sizes and industries. It may be a good idea to read a few Marin Marketing Software reviews first as specific solutions may excel exclusively in a very narrow set of applications or be created with a really specific type of industry in mind. Others can function with a goal of being simple and intuitive and consequently lack complex functionalities needed by more experienced users. You can also come across software that focus on a wide group of users and provide a rich feature base, however this in most cases comes at a higher cost of such a service. Ensure you're aware of your requirements so that you pick a service that has exactly the functionalities you search for.

How Much Does Marin Cost?

Marin Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

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What are Marin pricing details?

Marin Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Marin is priced on quote-basis, meaning that each user receives an individually tailored price based on his needs and expectations. Contact the company for enterprise pricing, and ask for your quote.

User Satisfaction

Positive Social Media Mentions 0
Negative Social Media Mentions 0

We are aware that when you choose to get a Marketing Software it’s crucial not only to learn how professionals evaluate it in their reviews, but also to discover whether the real clients and companies that bought this software are indeed content with the product. Because of that need we’ve designer our behavior-based Customer Satisfaction Algorithm™ that aggregates customer reviews, comments and Marin reviews across a vast array of social media sites. The information is then presented in an easy to digest format showing how many customers had positive and negative experience with Marin. With that information at hand you will be prepared to make an informed business decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Mac
  • Web-based

Deployment

  • Cloud Hosted
  • Open API

Language Support

  • English

Pricing Model

  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

What integrations are available for Marin?

Marin integrates with the following business systems and applications:

  • AdClear
  • Adjust
  • Adobe Analytics
  • Adometry
  • Adform
  • Atlas
  • Bluekai
  • Boost Media
  • Integral
  • Bright Tag
  • Camp
  • Channel Factory
  • Conversant
  • Convertro
  • Datalicious
  • Racuten DC Storm
  • Delacon
  • DialogTech
  • eTracker
  • Eulerian
  • Flashtalking”
  • Freespee
  • FusePump
  • Google Analytics
  • Google Tag Manager
  • IBM
  • Infinity
  • Invoca
  • Jet Interactive
  • Kochava
  • LiveRamp
  • Marchex
  • MaTelSo
  • Mongoosemetrics
  • Productsup
  • Qubit
  • Responsetap
  • Revtrax
  • Salesforce
  • Sizmek
  • Signal
  • Tealium
  • VisualIQ
  • Weborama
  • Webtrends
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Jenny Chang

By Jenny Chang

Jenny Chang is a senior writer specializing in SaaS and B2B software solutions. Her decision to focus on these two industries was spurred by their explosive growth in the last decade, much of it she attributes to the emergence of disruptive technologies and the quick adoption by businesses that were quick to recognize their values to their organizations. She has covered all the major developments in SaaS and B2B software solutions, from the introduction of massive ERPs to small business platforms to help startups on their way to success.

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