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Marin Review

Marin
Our score: 9.0 User satisfaction: N/A

What is Marin?

Marin is a cloud-based application that provides businesses with a unique online ad management solution, allowing them to manage search, content display, and social management through a smartly integrated platform. It comes with an advanced audience targeting suite, thanks to which you can understand and segment audience in a logical way, and develop a separate strategy for each group using the most appropriate display features. 

The platform connects the three vital modules that let small businesses achieve big results: The search feature can be considered as the leading edge technology of this product, as it combines advanced optimization, intuitive design, and massive scale processing. The social feature, on the other hand, is fueled by cross-channel information so that it will respond to the requirements of different social advertisers. Finally, Marin’s display feature is a transparent re-targeting and prospecting solution developed with cross-channel marketing in mind.

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Overview of Marin Benefits

If you are running a small business in need of an optimized marketing strategy, Marin can do a lot for you:

To start with, the social feature helps SMB marketers reach targeted users across Twitter, Facebook, and Instagram. It uses an advanced cluster technique to build audience personas depending on all relevant targeting attributes, after which it activates those personas for the marketer to make smarter decisions. In fact, what Marin does is to promote enhanced engagement via organic social content based on custom rules. In such way, you will have all necessary web-based reports, where all updates are done in real-time, and all marketplace shifts are followed closely.

The search function allows small businesses to expand their keyword base, detect new audience, and drive online traffic to maximize the success of their campaigns. Opportunities are spotted instantly thanks to the analytic-to-action feature, meaning that the marketer can take immediate action. The best part is the possibility to sync copies from your Google accounts, distinguish ads into groups, and associate campaigns with the ones of other publishers. Most of the heavy-lifting is done by the patented bidding algorithm that drives users towards dramatically higher ROI rates.

Finally, most of the product’s cross-channel capacity is collated in the display feature, which makes it critical to advertisers in terms of re-targeting and mobile exchange. Thanks to it, you can build, launch, and manage all sorts of display campaigns for different devices, and share them with users in only few minutes. There are also numerous ad exchange integrations that help you spread your influence via programmatic prospecting, conversion, and look-like modeling. Observed closely, every operation performed with Marin will be easy because of the neat and friendly interface it offers.

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Overview of Marin Features

  • Automatically optimized bids
  • Cross-channel audience analytics
  • Customer-defined business objectives
  • Bidding auctions
  • Automated daily campaigns
  • Repetitive tasks
  • Cross-channel data analytics
  • Flexible integrations
  • Automated optimization
  • Bidding algorithms
  • Predictive, look-like modeling
  • Search, Social, and Display campaigns
  • ‘What if’ analysis
  • Budget reallocation
  • Implementation recommendations
  • Keywords adjustment
  • Ad visibility and revenue control
  • Audience-centric reporting
  • Targeting audiences
  • Re-targeting in Google RLSA
  • Easy identification of profitable audiences
  • Partner Connect
  • Opportunity identification

Marin Position In Our Categories

Knowing that businesses have special business requirements, it is only sensible that they steer clear of picking a one-size-fits-all, ideal business application. Regardless, it is difficult to pinpoint such a software solution even among branded software products. The right thing to do is to write the varied major factors which need research like major features, pricing, technical skill capability of the users, company size, etc. Next, you must do your research exhaustively. Go over these Marin evaluations and scrutinize each of the software options in your shortlist more closely. Such detailed product research ensure you drop poorly fit applications and choose the system which meets all the benefits your company requires.

Position of Marin in our main categories:

TOP 100

Marin is one of the top 100 Marketing Software products

Every organization has different needs and requires a software that can be personalized for their size, kind of employees and customers, and the particular industry they are in. For these reasons, no platform can provide perfect tools off-the-shelf. When you look for a software system, first be sure what you require it for. Read some Marin Marketing Software reviews and ask yourself do you desire basic features or do you need advanced functionality? Are there any industry-specific features that you are seeking? Find the answers to these queries to assist your search. There are lots of factors that you need to reflect on and these include your budget, particular business requirements, your company size, integration needs etc. Take your time, check out a few free trials, and finally choose the system that presents all that you require to boost your organization efficiency and productivity.

How Much Does Marin Cost?

Marin Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

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What are Marin pricing details?

Marin Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Marin is priced on quote-basis, meaning that each user receives an individually tailored price based on his needs and expectations. Contact the company for enterprise pricing, and ask for your quote.

User Satisfaction

Positive Social Media Mentions 0
Negative Social Media Mentions 0

We realize that when you choose to buy a Marketing Software it’s important not only to learn how professionals score it in their reviews, but also to discover whether the actual users and companies that purchased this software are indeed satisfied with the product. That’s why we’ve devised our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Marin reviews across a vast range of social media sites. The information is then featured in an easy to digest format showing how many customers had positive and negative experience with Marin. With that information available you should be equipped to make an informed business decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Mac
  • Web-based

Deployment

  • Cloud Hosted
  • Open API

Language Support

  • English

Pricing Model

  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

What integrations are available for Marin?

Marin integrates with the following business systems and applications:

  • AdClear
  • Adjust
  • Adobe Analytics
  • Adometry
  • Adform
  • Atlas
  • Bluekai
  • Boost Media
  • Integral
  • Bright Tag
  • Camp
  • Channel Factory
  • Conversant
  • Convertro
  • Datalicious
  • Racuten DC Storm
  • Delacon
  • DialogTech
  • eTracker
  • Eulerian
  • Flashtalking”
  • Freespee
  • FusePump
  • Google Analytics
  • Google Tag Manager
  • IBM
  • Infinity
  • Invoca
  • Jet Interactive
  • Kochava
  • LiveRamp
  • Marchex
  • MaTelSo
  • Mongoosemetrics
  • Productsup
  • Qubit
  • Responsetap
  • Revtrax
  • Salesforce
  • Sizmek
  • Signal
  • Tealium
  • VisualIQ
  • Weborama
  • Webtrends
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Jenny Chang

By Jenny Chang

Jenny Chang is a senior writer specializing in SaaS and B2B software solutions. Her decision to focus on these two industries was spurred by their explosive growth in the last decade, much of it she attributes to the emergence of disruptive technologies and the quick adoption by businesses that were quick to recognize their values to their organizations. She has covered all the major developments in SaaS and B2B software solutions, from the introduction of massive ERPs to small business platforms to help startups on their way to success.

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