Marketing Creatio Review

Marketing Creatio
Our score: 9.3 User satisfaction: 100%

What is Marketing Creatio?

Marketing Creatio is a flexible CRM software offering a multi-channel marketing platform with an extensive marketplace of apps and templates. The software comes with a marketing module that’s in line with the brand’s core capabilities, allowing application interactions from front-office to back-office.

The software is a process-driven suite and comes in handy for marketing specialists who want to improve their demand generation skills. The architecture of the software is also commendable, powerfully designed, and can accelerate ongoing transformations through a low-code platform.

Marketing Creatio can help you convert your leads into revenues. It’s a complete and robust system that has an automatic lead collection no matter the number of channels you have. And from there, it strengthens your leads until they convert into productive opportunities. Additionally, the software provides intuitive solutions and processes, aiding your company through better integration and implementation. It can also help you accelerate user-adoption by integrating its AI system with the leading UX.

Being a low-code CRM and business process management platform, it helps in the acceleration of your company. At the same time, the software has a user-friendly interface that does not require advanced technological skills. Customization is also enabled with the software, leading to better brand awareness for your business.

The software can be accessed via web or mobile devices. It can also be integrated with a number of business systems of third-party applications, such as Twitter, Facebook, Google Contacts, Google Calendars, and LDAP among many others.

Furthermore, Marketing Creatio is available on a by-quote basis and has an annual payment scheme. The total costs will depend on the number of users and contacts involved. You can use the online calculator provided in the vendor’s website to help you calculate the total price.

Overview of Marketing Creatio Benefits

Improved marketing processes

Marketing Creatio is simple to use, allowing you to perform both easy and complicated operations without much need for coding skills. It can provide you comparisons of your marketing channels so you’ll know which ones are generating the most leads. It can also modify marketing streams and improve processes in a changing business environment. Moreover, it allows you to apply the same automated process to your prospects so you can always select the ones ready for sales.

Automated lead routing and customized outputs

With Marketing Creatio, your leads are automatically routed from one stage to another–from the acquisition, qualification, or distribution stages. The software uses only the best lead nurturing practices, and it allows you or your marketing team the chance to apply creativity by generating customized and brand-specific papers, events, e-books, video interviews, and seminars.

End-to-end management of leads

The software completely covers all the systematic lead processes, making it possible for the management and nurturing of leads until a deal is concluded. Marketing Creatio also incorporates an effective lead management by using profile data, website sessions, sophisticated mapping, and other significant parameters in order to ensure precise customer segmentation.

Seamless integrations

Marketing Creatio is a part of the bigger Creatio’s CRM bundle, so it lets you have a flawless integration with other Creatio software solutions. You can purchase the software separately, but Creatio’s CRM bundle offers a unified platform for demand generation, lead management, and customer service. In addition, as an open API system, the software works perfectly with other third-party applications or business systems, such as Google Contacts, Google Calendars, MS Exchange, and IMAP among many others.

Streamlined communication among departments

The software centralizes and streamlines all your customers’ data in one single hub. This way, agents from different departments, like sales, technical support, customer service, and marketing, will have access to the same data anytime and anywhere. Although Marketing Creatio provides each department its own system module, customer data is housed in a single place, eliminating duplicate tasks, redirecting customers, and other such misunderstandings.

Overview of Marketing Creatio Features

  • Omnichannel communications
  • Lead generation
  • Lead nurturing
  • 360-degrees customer view
  • Knowledge management
  • Contact center
  • Case management
  • Request management
  • Bulk email marketing
  • Problem management
  • Content creator
  • Change management
  • Release management
  • Assets library
  • Configuration management
  • Service catalogues
  • Service level management
  • System designer
  • Business process management
  • Mobile apps
  • Synchronization and integration

What Problems Will Marketing Creatio Solve?

Problem #1: Difficulty in carrying out segmentation and delivering personalized messages

Within its business operations, Company A has a number of leads segments and lead nurturing is a primary process to transform leads into the sales-ready ones. With the ever-growing number of different segments, it becomes more. The company was looking for the marketing automation tool that would allow to automate core business processes with the ability to timely analyze and optimize them.

Marketing Creatio offers out-of-the-box best practice business processes for lead management that can be run as is or easily configured for specific business requirements. This enabled Company A to jump-start using the system and leverage industry best practices.

Marketers of the Company A leveraged best practice processes from Marketing Creatio’s process library to run efficient and lead nurturing campaigns: these lead nurturing processes employ most relevant content and collateral (e.g., eBooks, White Papers, webinars, video interviews, etc.). Marketers can select the content to be used on each step of lead nurturing from the company’s marketing asset library or create new collateral with a content builder available in Marketing Creatio.

Marketing Creatio’s business process management engine handles complex lead management processes: the processes dynamically route leads through all stages of lead management, including lead acquisition, qualification, distribution, etc.

As a result, Company A developed multiple multichannel lead nurturing campaigns with minimum time investment. All campaigns can be dynamically adjusted to companies’ needs and market situation. This approach led to increased leads conversions and decreased timing for leads to become sales-ready.

Problem #2: Conducting different activities to generate leads

The marketing department of the company B is conducting different activities to generate leads. As the company grows, the number of leads grows correspondingly. However, marketing specialists do not have the full picture of channels from which these leads come from and which activities are the most successful. Moreover, in order to properly evaluate all marketing channels and generate more leads of higher quality, they need correct information from sales department on how leads are converted into opportunities and closed deals. On the other hand, sales team had no visibility which channels generated serious ready-to-buy leads, not “tire-kickers,” or the journey the client took before he or she was reached by a sales rep.

The issue is that every department used its own software, and the lack of integration between departments did not allow them to share the information. Practically they need all the information associated with every specific case, but CRM-system had different solutions for all three departments, not integrated one with another.

By implementing Marketing Creatio, all departments successfully united their customer data: now they have a possibility to track the complete customer journey – from acquisition to order, and to ongoing customer maintenance, included repeat and cross-sales. This gave marketing better understanding of which channels to use to generate better leads: the marketing team is able to track deeply the quality of the leads it passes to the sales team by monitoring conversion of the leads hand-off to sales. It includes the percentage of sales accepted leads (BANT is pre-confirmed by sales team), percentage of leads shifted to presentation stage in the sales pipeline, the percentage of closed opportunities.

Problem #3: Empowering employees with top-tier tools for marketing and sales

Market challenges, fueled by the rapid changes in the business environment, dictate organizations to move quickly in order to keep their market share. Therefore, Company C needed tools to gain a competitive advantage and empower their employees with top-tier tools for marketing and sales. The main problem that the company faced the lack of effective lead management: they needed to input multichannel lead data very fast to ensure proper lead nurturing and/or hand-off to sales.

Implementation of Marketing Creatio let the Company C to successfully realize the main tasks:

  • To input lead data in real-time and off-line mode with individual input or bulk import.
  • Collect, store, analyze and segment leads from all major online and offline channels: inbound emails, inbound calls, field sales reps activities, web2lead forms, third-party systems integrations, lead nurturing campaigns, etc.

Apart from that, the software offered comprehensive capabilities for building demographic and behavioral history of a lead: track user’s firmographic and geographical data, track visitor’s behavior on a website, identify lead generation channels and sources, track lead transitions between stages of the pipeline,  and intelligent customer segmentation for developing effective marketing campaigns.

Awards & Quality Certificates

This certificate is granted to products that offer especially good user experience. We evaluate how easy it is to start using the product and how well-designed its interface and features are to facilitate the work process.

Marketing Creatio Position In Our Categories

Keeping in mind businesses have specific business requirements, it is sensible that they abstain from getting an all-encompassing, ideal software system. Nonetheless, it would be hard to stumble on such a software system even among popular software solutions. The better thing to undertake can be to jot down the different main functions that merit scrutiny including important features, price terms, technical skill capability of staff members, business size, etc. Next, you must conduct your product research comprehensively. Browse through some Marketing Creatio evaluations and scrutinize the other software solutions in your list more closely. Such well-rounded research guarantees you weed out unfit applications and select the one which includes all the features you require company requires for optimal results.

Position of Marketing Creatio in our main categories:


Marketing Creatio is one of the top 5 Marketing Software products

Marketing Creatio is also listed in the following subcategories:

Enterprises have unique wants and requirements and no software application can be perfect in such a condition. It is pointless to try to find an ideal off-the-shelf software product that meets all your business wants. The wise thing to do would be to adapt the solution for your unique needs, employee skill levels, finances, and other factors. For these reasons, do not hurry and subscribe to well-publicized trendy systems. Though these may be widely used, they may not be the ideal fit for your specific needs. Do your groundwork, look into each short-listed system in detail, read a few Marketing Creatio Marketing Automation Software reviews, call the seller for clarifications, and finally choose the product that provides what you need.

How Much Does Marketing Creatio Cost?

Marketing Creatio Pricing Plans:

Free Trial

Marketing Creatio is available by-quote, but there’s a free trial version that you can try out. It offers annual enterprise pricing plans, with the costs depending on the number of users and contacts you have. The vendor also has a calculator on their website and request for a quote.

User Satisfaction

Positive Social Media Mentions 4
Negative Social Media Mentions 0

We realize that when you make a decision to buy Marketing Automation Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Marketing Creatio reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Marketing Creatio. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Technical details

Devices Supported

  • Windows
  • Linux
  • Android
  • iPhone/iPad
  • Mac
  • Web-based


  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Annual Subscription
  • Quote-based

Customer Types

  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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What are Marketing Creatio pricing details?

Marketing Creatio Pricing Plans:

Free Trial

Marketing Creatio is available by-quote, but there’s a free trial version that you can try out. It offers annual enterprise pricing plans, with the costs depending on the number of users and contacts you have. The vendor also has a calculator on their website and request for a quote.

What integrations are available for Marketing Creatio?

As an open API system, Marketing Creatio can be fully integrated with most third-party applications or business systems. Integration with the following applications are supported:

  • Google Contacts
  • Google Calendars
  • Google Maps
  • OpenStreetMap
  • MailChimp
  • Mandrill
  • LDAP
  • IMAP
  • MS Exchange
  • Twitter
  • Facebook

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Reviewed By Nestor Gilbert
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