Roivenue Review

Data-Driven Marketing Attribution 

Roivenue is an efficient and unified marketing intelligence platform where you can make sense of data to come up with smarter decisions for your marketing efforts. You can get a clear picture of your customer’s entire journey. Thus, you’ll understand how they engage with your business from various touchpoints and how these multiple channels and touchpoints influence them throughout their journey.

With Roivenue, you’ll be able to apply and compare different marketing attribution models and techniques. For example, you can utilize the Shapley value approach in which the contributions of various channels or advertisements working as a coalition or group are measured and credited individually in a fairly. Roivenue also permits you to conduct RFM analysis. Thus, you can segment customers based on the recency, frequency, and monetary value of their purchases. By analyzing rich customer data, you can measure your campaigns’ effectiveness in conversion and increase responsiveness, sales, and customer lifetime value.

Marketing Spend Optimization

Another benefit Roivenue brings is it helps you optimize your marketing spend. Through its tool called Budget Optimizer, you’ll understand how your company’s advertising budget is being distributed and find out which marketing channels are getting too much or too little budget. The tool analyzes historical data on your marketing expenses and ROIs using machine learning models. Then, it makes smart suggestions for effective marketing spending depending on your specific objectives. 

You’ll determine the right combinations of channels and allocations of budget. This way, you can gain higher sales, profits, and marketing ROIs. Roivenue also allows you to implement impression attribution, a capability that doesn’t exist in some marketing analytics solutions. This means you can attribute events, actions, or conversions to videos, banners, and other content that users didn’t click but might have a direct impact on their succeeding activities or behaviors. You can reallocate the budget for such content and maximize your ROIs. 

Hassle-Free Data Processing

Turning raw marketing data into actionable insights is a painful process for many companies and teams. Roivenue enables you to focus more on extracting insights from marketing data and making smarter decisions instead of wasting your time on data collection, enrichment, and integration. With its built-in connectors, you can integrate Roivenue with various marketing data sources you’re using such as ad platforms, analytics solutions, social media networks, and CRM systems. 

As a result, you can automatically gather raw marketing data from other tools like campaigns, ads, and costs, connect it with website analytics and make the enriched data and attribution results available in one place.  Through templates, Roivenue even permits you to automatically generate automated and customizable reports from the aggregated campaign, marketing, or client data. You can also export data to a database, spreadsheet, cloud storage, or BI tool for visualization and analysis.