Salesforce Advertising Studio is a campaign management and CRM targeting solution for your digital marketing campaigns. It is one of the tools in the Salesforce Marketing Cloud suite designed for creating customer-centric marketing strategies. Advertising Studio is an integrated marketing solution built to target one-to-one advertising for personalized customer experiences through maximizing your marketing and CRM data. It uses customer data collected from mobile push interactions, site conversions, and email to sync with the contact’s Facebook and Twitter accounts securely.
This tool has three main features: Advertising Audiences, Journey Builder Advertising, and Lead Capture. Advertising Audiences allows you to activate your CRM data to enhance targeting by using lookalikes to find new prospects. Journey Builder maximizes your social channel by connecting Marketing Cloud with your Facebook advertising leads in real-time. Lastly, Journey Builder Advertising empowers you to create Facebook campaigns in Journey Builder, another Salesforce Marketing Cloud product.
Salesforce Advertising Studio is a robust digital advertising software for marketers to use in connecting customers across multiple digital advertising channels. It effectively harnesses your customer data, integrates with your advertising strategies, and enhances lead generation. It also increases the effectiveness of digital advertising by using your CRM data to deliver more relevant ads in the right channels.
Show MoreSalesforce Advertising Studio is an end-to-end advertising solution with myriad benefits. Here are some of the benefits you’ll get in using the tool:
Maximize Customer Data
The software empowers you to securely drive your Facebook, Google and display advertising at a scale. Whether you’re managing hundreds or up to millions of campaigns, Advertising Studio can instantly sync customer records from any digital channel and make sure they are up-to-date. It enables you to activate the data available in Salesforce’s Sales Cloud, Service Cloud, and Marketing Cloud to guide and forge your advertising. It also streamlines targeting based on your audience’s preferred channel whether it’s Facebook, Instagram, Twitter, Youtube or Google. Since Salesforce is already an established and trusted name in the CRM category, you’ll be assured there’s no downtime and your customer data stays in a secure environment.
Integrate Advertising Channels
Salesforce Advertising Studio utilizes lookalikes in finding new customers as they are more likely to be converted. It helps you gain new prospects from those that behave similarly to your existing high-value customers via Google, Facebook, and Salesforce. For your inactive subscribers, you can easily reconnect and re-engage with them on their preferred channel to interact with your brand again. This maximizes your leads and since you already have information about them, it is easier to target your strategies. Meanwhile, the tool stops Google and Facebook ads to your existing customers and unwanted segments to optimize your ad spending. It also helps you align your ad campaigns and emails to your customers to increase purchase intent.
Drive Lead Generation
As a unified approach, Salesforce Advertising Studio gives you a seamless integration of your tools. By connecting with Pardot and Salesforce Sales Cloud, you can leverage your advertising, acquisition and nurture strategy using lead scoring and email nurture campaigns. Leads from Facebook are automatically transported to Salesforce so your sales and marketing teams can immediately respond. Segmenting prospects and existing customer campaigns can help you in maximizing the ROI for your Google AdWords strategy.
Show MoreKeeping in mind businesses have particular business demands, it is wise that they steer clear of settling on an all-encompassing, ”best” software product. Be that as it may, it would be almost impossible to pinpoint such a software system even among well-known software systems. The sensible step to undertake can be to write the several vital functions which necessitate careful thought including major features, price plans, technical skill ability of staff, company size, etc. The second step is, you must conduct the research systematically. Have a look at some Salesforce Advertising Studio analyses and check out each of the applications in your list in detail. Such well-rounded research ascertains you avoid unfit apps and buy the system that meets all the aspects your company requires to achieve growth.
Position of Salesforce Advertising Studio in our main categories:
Salesforce Advertising Studio is one of the top 200 Marketing Software products
Every enterprise has different needs and needs a software that can be personalized for their size, kind of workers and buyers, and the particular industry they are in. For these reasons, no software can offer perfect functionality out-of-the-box. When you look for a software product, first be sure what you require it for. Read some Salesforce Advertising Studio Marketing Software reviews and ask yourself do you need basic functionality or do you need complex tools? Are there any industry-specific features that you are looking for? Obtain the answers to these queries to help your search. There are multiple elements that you need to mull over and these include your budget, particular business requirements, your organization size, integration needs etc. Take your time, use a few free trials, and finally choose the system that offers all that you require to enhance your organization competence and productivity.
Salesforce Advertising Studio Pricing Plans:
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Salesforce Advertising Studio Pricing Plans:
Free Trial
Quote-based Plan
Contact vendor
Salesforce Advertising Studio is a module of the Salesforce Marketing Cloud suite. In order to know the pricing information, you have to contact the vendor to request a quote as they tailor the solution to meet with your business requirements, company size, and budget.
We know that when you choose to get a Marketing Software it’s crucial not only to find out how professionals rank it in their reviews, but also to check whether the actual clients and companies that bought this software are genuinely satisfied with the service. That’s why we’ve devised our behavior-based Customer Satisfaction Algorithm™ that aggregates customer reviews, comments and Salesforce Advertising Studio reviews across a broad range of social media sites. The information is then featured in an easy to understand way indicating how many users had positive and negative experience with Salesforce Advertising Studio. With that information available you will be ready to make an informed purchasing decision that you won’t regret.
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Salesforce Advertising Studio integrates with the following systems:
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