Salesforce Advertising Studio is a campaign management and CRM targeting solution for your digital marketing campaigns. It is one of the tools in the Salesforce Marketing Cloud suite designed for creating customer-centric marketing strategies. Advertising Studio is an integrated marketing solution built to target one-to-one advertising for personalized customer experiences through maximizing your marketing and CRM data. It uses customer data collected from mobile push interactions, site conversions, and email to sync with the contact’s Facebook and Twitter accounts securely.
This tool has three main features: Advertising Audiences, Journey Builder Advertising, and Lead Capture. Advertising Audiences allows you to activate your CRM data to enhance targeting by using lookalikes to find new prospects. Journey Builder maximizes your social channel by connecting Marketing Cloud with your Facebook advertising leads in real-time. Lastly, Journey Builder Advertising empowers you to create Facebook campaigns in Journey Builder, another Salesforce Marketing Cloud product.
Salesforce Advertising Studio is a robust digital advertising software for marketers to use in connecting customers across multiple digital advertising channels. It effectively harnesses your customer data, integrates with your advertising strategies, and enhances lead generation. It also increases the effectiveness of digital advertising by using your CRM data to deliver more relevant ads in the right channels.
Show MoreSalesforce Advertising Studio is an end-to-end advertising solution with myriad benefits. Here are some of the benefits you’ll get in using the tool:
Maximize Customer Data
The software empowers you to securely drive your Facebook, Google and display advertising at a scale. Whether you’re managing hundreds or up to millions of campaigns, Advertising Studio can instantly sync customer records from any digital channel and make sure they are up-to-date. It enables you to activate the data available in Salesforce’s Sales Cloud, Service Cloud, and Marketing Cloud to guide and forge your advertising. It also streamlines targeting based on your audience’s preferred channel whether it’s Facebook, Instagram, Twitter, Youtube or Google. Since Salesforce is already an established and trusted name in the CRM category, you’ll be assured there’s no downtime and your customer data stays in a secure environment.
Integrate Advertising Channels
Salesforce Advertising Studio utilizes lookalikes in finding new customers as they are more likely to be converted. It helps you gain new prospects from those that behave similarly to your existing high-value customers via Google, Facebook, and Salesforce. For your inactive subscribers, you can easily reconnect and re-engage with them on their preferred channel to interact with your brand again. This maximizes your leads and since you already have information about them, it is easier to target your strategies. Meanwhile, the tool stops Google and Facebook ads to your existing customers and unwanted segments to optimize your ad spending. It also helps you align your ad campaigns and emails to your customers to increase purchase intent.
Drive Lead Generation
As a unified approach, Salesforce Advertising Studio gives you a seamless integration of your tools. By connecting with Pardot and Salesforce Sales Cloud, you can leverage your advertising, acquisition and nurture strategy using lead scoring and email nurture campaigns. Leads from Facebook are automatically transported to Salesforce so your sales and marketing teams can immediately respond. Segmenting prospects and existing customer campaigns can help you in maximizing the ROI for your Google AdWords strategy.
Show MoreSince companies have distinctive business-related needs, it is reasonable they avoid preferring a one-size-fits-all, ”best” business program. Needless to say, it would be futile to pinpoint such an app even among recognizable software products. The efficient step to undertake would be to tabulate the different significant aspects which need deliberation such as key features, plans, technical skill aptitude of the users, business size, etc. Thereafter, you must do the research fully. Go over these Salesforce Advertising Studio evaluations and look into each of the software programs in your list in detail. Such well-rounded research makes sure you drop mismatched apps and buy the one that has all the features your company requires in sustaining growth.
Position of Salesforce Advertising Studio in our main categories:
Salesforce Advertising Studio is one of the top 200 Marketing Software products
Every enterprise has different requirements and needs an application that can be customized for their size, kind of staff members and clients, and the particular industry they are in. For these reasons, no system can offer perfect features off-the-shelf. When you look for a software system, first be sure what you require it for. Read some Salesforce Advertising Studio Marketing Software reviews and ask yourself do you need basic functionality or do you require sophisticated features? Are there any industry-specific functionalities that you are searching for? Find the answers to these queries to help your search. There are plenty of aspects that you need to reflect on and these include your budget, specific business needs, your company size, integration requirements etc. Take your time, try out a few free trials, and finally choose the app that presents all that you want to improve your firm competence and productivity.
Salesforce Advertising Studio Pricing Plans:
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Salesforce Advertising Studio Pricing Plans:
Free Trial
Quote-based Plan
Contact vendor
Salesforce Advertising Studio is a module of the Salesforce Marketing Cloud suite. In order to know the pricing information, you have to contact the vendor to request a quote as they tailor the solution to meet with your business requirements, company size, and budget.
We know that when you choose to purchase a Marketing Software it’s important not only to find out how experts rank it in their reviews, but also to discover if the real people and businesses that bought these solutions are indeed content with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that collects customer reviews, comments and Salesforce Advertising Studio reviews across a wide array of social media sites. The information is then featured in a simple to understand format indicating how many people had positive and negative experience with Salesforce Advertising Studio. With that information available you should be prepared to make an informed buying decision that you won’t regret.
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Salesforce Advertising Studio integrates with the following systems:
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