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Salesforce Advertising Studio Review
What is Salesforce Advertising Studio?
Salesforce Advertising Studio is a campaign management and CRM targeting solution for your digital marketing campaigns. It is one of the tools in the Salesforce Marketing Cloud suite designed for creating customer-centric marketing strategies. Advertising Studio is an integrated marketing solution built to target one-to-one advertising for personalized customer experiences through maximizing your marketing and CRM data. It uses customer data collected from mobile push interactions, site conversions, and email to sync with the contact’s Facebook and Twitter accounts securely.
This tool has three main features: Advertising Audiences, Journey Builder Advertising, and Lead Capture. Advertising Audiences allows you to activate your CRM data to enhance targeting by using lookalikes to find new prospects. Journey Builder maximizes your social channel by connecting Marketing Cloud with your Facebook advertising leads in real-time. Lastly, Journey Builder Advertising empowers you to create Facebook campaigns in Journey Builder, another Salesforce Marketing Cloud product.
Salesforce Advertising Studio is a robust digital advertising software for marketers to use in connecting customers across multiple digital advertising channels. It effectively harnesses your customer data, integrates with your advertising strategies, and enhances lead generation. It also increases the effectiveness of digital advertising by using your CRM data to deliver more relevant ads in the right channels.
Show MoreOverview of Salesforce Advertising Studio Benefits
Salesforce Advertising Studio is an end-to-end advertising solution with myriad benefits. Here are some of the benefits you’ll get in using the tool:
Maximize Customer Data
The software empowers you to securely drive your Facebook, Google and display advertising at a scale. Whether you’re managing hundreds or up to millions of campaigns, Advertising Studio can instantly sync customer records from any digital channel and make sure they are up-to-date. It enables you to activate the data available in Salesforce’s Sales Cloud, Service Cloud, and Marketing Cloud to guide and forge your advertising. It also streamlines targeting based on your audience’s preferred channel whether it’s Facebook, Instagram, Twitter, Youtube or Google. Since Salesforce is already an established and trusted name in the CRM category, you’ll be assured there’s no downtime and your customer data stays in a secure environment.
Integrate Advertising Channels
Salesforce Advertising Studio utilizes lookalikes in finding new customers as they are more likely to be converted. It helps you gain new prospects from those that behave similarly to your existing high-value customers via Google, Facebook, and Salesforce. For your inactive subscribers, you can easily reconnect and re-engage with them on their preferred channel to interact with your brand again. This maximizes your leads and since you already have information about them, it is easier to target your strategies. Meanwhile, the tool stops Google and Facebook ads to your existing customers and unwanted segments to optimize your ad spending. It also helps you align your ad campaigns and emails to your customers to increase purchase intent.
Drive Lead Generation
As a unified approach, Salesforce Advertising Studio gives you a seamless integration of your tools. By connecting with Pardot and Salesforce Sales Cloud, you can leverage your advertising, acquisition and nurture strategy using lead scoring and email nurture campaigns. Leads from Facebook are automatically transported to Salesforce so your sales and marketing teams can immediately respond. Segmenting prospects and existing customer campaigns can help you in maximizing the ROI for your Google AdWords strategy.
Show MoreOverview of Salesforce Advertising Studio Features
- 1-to-1 Advertising
- Sync Customer Records
- Audience Ad Targeting
- Lookalikes
- Advertising and Email Campaign Alignment
- Inactive Subscriber Re-Engagement
- Lead Generation
- Customer Acquisition Campaign
- Facebook to Salesforce Automated Lead Transfer
- Cross-Channel Journey
- Integrated Data
- Marketing, Sales and Service Cloud Integration
Salesforce Advertising Studio Position In Our Categories
Bearing in mind businesses have particular business demands, it is only practical that they avoid deciding on a one-size-fits-all, “perfect” software system. Regardless, it would be almost impossible to pinpoint such a software product even among popular software solutions. The right step to undertake can be to list the varied essential aspects that necessitate consideration such as essential features, price plans, technical skill competence of staff, company size, etc. Next, you must follow through the product research systematically. Go over these Salesforce Advertising Studio evaluations and scrutinize each of the applications in your list in detail. Such all-encompassing product research guarantees you circumvent unfit applications and subscribe to the one which offers all the aspects your company requires.
Position of Salesforce Advertising Studio in our main categories:
TOP
200
Salesforce Advertising Studio is one of the top 200 Marketing Software products
Every company has different wants and requires an application that can be personalized for their size, kind of workers and buyers, and the particular industry they are in. For these reasons, no system can offer perfect features out-of-the-box. When you try to find a software product, first be sure what you need it for. Read some Salesforce Advertising Studio Marketing Software reviews and ask yourself do you need basic features or do you require sophisticated tools? Are there any industry-specific tools that you are looking for? Get the answers to these queries to aid your search. There are lots of factors that you need to reflect on and these include your budget, particular business needs, your company size, integration requirements etc. Take your time, check out a few free trials, and finally zero in on the system that provides all that you need to boost your company efficiency and productivity.
How Much Does Salesforce Advertising Studio Cost?
Salesforce Advertising Studio Pricing Plans:
Free Trial
Quote-based Plan
Contact vendor
What are Salesforce Advertising Studio pricing details?
Salesforce Advertising Studio Pricing Plans:
Free Trial
Quote-based Plan
Contact vendor
Salesforce Advertising Studio is a module of the Salesforce Marketing Cloud suite. In order to know the pricing information, you have to contact the vendor to request a quote as they tailor the solution to meet with your business requirements, company size, and budget.
User Satisfaction
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We know that when you make a decision to buy a Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to check whether the actual people and businesses that bought this software are indeed content with the product. Because of that need we’ve created our behavior-based Customer Satisfaction Algorithm™ that collects customer reviews, comments and Salesforce Advertising Studio reviews across a broad array of social media sites. The data is then presented in an easy to digest format indicating how many customers had positive and negative experience with Salesforce Advertising Studio. With that information at your disposal you will be prepared to make an informed buying decision that you won’t regret.
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Technical details
Devices Supported
- Windows
- Linux
- Android
- iPhone/iPad
- Web-based
Deployment
- Cloud Hosted
Language Support
- English
- Chinese
- Spanish
- French
- Italian
- Dutch
- Portugese
- Swedish
Pricing Model
- Quote-based
Customer Types
- Small Business
- Large Enterprises
- Medium Business
What Support Does This Vendor Offer?
- phone
- live support
- training
- tickets
What integrations are available for Salesforce Advertising Studio?
Salesforce Advertising Studio integrates with the following systems:
- Salesforce Sales Cloud
- Salesforce Service Cloud
- Pardot
- Youtube
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