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Salesforce Journey Builder Review
What is Salesforce Journey Builder?
Salesforce Journey Builder is a personalized digital marketing solution for each stage of your customer lifecycle. It helps you build multi-channel campaigns and personalize messaging. The B2C journey management tool helps businesses deliver a seamless customer experience by connecting each interaction across various channels ranging from email, mobile, advertising, and the web for both sales and customer service. One of the products in the Salesforce Marketing Cloud, this solution empowers marketers to deliver the right message to the right customer at the right time throughout all phases of the customer relationship from reach, acquisition, conversion, retention to loyalty.
The software identifies the point or interaction that defines the customer relationship to build a personalized, one-to-one communication. It uses event-driven triggers, like downloading an app or abandoning a shopping cart, among others, to appropriately respond to existing or prospective customers. By aligning your message across each of your marketing channels, your customers will get the right, relevant and consistent information to build your relationship.
The Salesforce app also connects to the Marketing Cloud. This means you can use the send emails, push notifications, SMS, messages and targeted ads using your mobile device anytime anywhere to stay connected with your customers. Salesforce Journey Builder adapts with the changes in wants and needs of your customers and empowers distributed marketing for an effective one-to-one marketing approach.
Show MoreOverview of Salesforce Journey Builder Benefits
Salesforce Journey Builder centralizes customer data and behavior to create intelligent communications and interactions for a personalized customer experience. Here are some of the software’s benefits:
1-to-1 Customer Relationships
Journey Builder gives you comprehensive data about your customers based on purchase history, previous interactions, browsing behaviors, and attributes, among others. This empowers you to understand your customers better and develop personalized messaging. Real-time events such as mobile downloads, purchases, and closed service cases will trigger events to maximize customer journey.
Connected Customer Experience
The software ensures your messages are aligned and consistent across all your marketing channels. Communication is streamlined with email, web landing pages, apps, targeted ads, push notifications and SMS for customers to access information right when they need it. Journey mapping feature enables you to visualize simple and complex strategies for reference and revision. For your teams, this solution ensures each department is involved by unifying sales, service, commerce and marketing teams to drive engagement and improve customer satisfaction overall.
Adapt With Each Customer
As the needs and wants of your customers can change anytime, Journey Builder offers the agility to act on each change immediately. You will be prepared and proactive when it comes to changes in customer behavior as the platform sets and maintains automated journey logic for content tests, decisions, random journey splits and customer engagement. Reporting also gives you actionable insights for performance and changing trends as well as in delivering personalized messages to your customers individually whether they run in hundreds or millions.
Employ Distributed Marketing
Salesforce Journey Builder enables you to develop a seamless experience across your local partner networks and corporate marketing. Branded journeys across email, advertising and mobile inspire alignment with your corporate brand standards. You can optimize each customer journey by understanding engagement, individual and aggregate journey data, with deep analytics.
Show MoreOverview of Salesforce Journey Builder Features
- B2C Journey Management
- Personalized Messaging
- Customer Data
- Purchase History
- Attributes
- Customer Browsing Behavior
- Event-Based Trigger
- Journey Mapping
- Communication Tools
- Automated Journey Logic
- Reports and Analytics
- Branded Journey
- Deep Analytics
Salesforce Journey Builder Position In Our Categories
Since companies have distinctive business demands, it is only wise they steer clear of getting an all-encompassing, ideal solution. However, it would be almost impossible to try to pinpoint such a software solution even among branded software systems. The practicable step to do is to shortlist the different main functions which demand scrutiny like critical features, pricing, technical skill competence of the users, organizational size, etc. Then, you must follow through your product research fully. Go over some Salesforce Journey Builder evaluations and look into the other applications in your list more closely. Such well-rounded product research makes sure you take out unsuitable software solutions and pay for the one that includes all the aspects your business requires.
Position of Salesforce Journey Builder in our main categories:
TOP
100
Salesforce Journey Builder is one of the top 100 Marketing Software products
If you are considering Salesforce Journey Builder it might also be beneficial to examine other subcategories of Marketing Software listed in our database of B2B software reviews.
It's crucial to keep in mind that virtually no software in the Marketing Software category will be an ideal solution that can match all the goals of various business types, sizes and industries. It may be a good idea to read a few Salesforce Journey Builder Marketing Software reviews first as some software may excel only in a really small set of applications or be designed with a very specific industry in mind. Others might function with an idea of being simple and intuitive and as a result lack complex features needed by more experienced users. You can also find software that focus on a large group of users and give you a powerful feature toolbox, but this in most cases comes at a more significant price of such a service. Be certain that you're aware of your needs so that you buy a service that provides exactly the functionalities you search for.
How Much Does Salesforce Journey Builder Cost?
Salesforce Journey Builder Pricing Plans:
Free Trial
Quote-based Plan
Contact vendor
What are Salesforce Journey Builder pricing details?
Salesforce Journey Builder Pricing Plans:
Free Trial
Quote-based Plan
Contact vendor
Salesforce Journey Builder is one of the tools of Salesforce Marketing Cloud. Pricing varies according to your needs, price considerations, and requirements. To learn more about the pricing information tailored to your business, you have to contact the vendor to request a quote.
User Satisfaction
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Negative Social Media Mentions
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We are aware that when you decide to buy a Marketing Software it’s crucial not only to find out how experts rank it in their reviews, but also to find out if the actual people and companies that use these solutions are indeed content with the service. Because of that need we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Salesforce Journey Builder reviews across a vast array of social media sites. The information is then displayed in an easy to understand way showing how many clients had positive and negative experience with Salesforce Journey Builder. With that information at your disposal you should be equipped to make an informed business decision that you won’t regret.
Technical details
Devices Supported
- Windows
- Linux
- Android
- iPhone/iPad
- Mac
- Web-based
Deployment
- Cloud Hosted
- Open API
Language Support
- English
- Chinese
- Spanish
- French
- Italian
- Dutch
- Portugese
- Swedish
Pricing Model
- Quote-based
Customer Types
- Large Enterprises
- Medium Business
What Support Does This Vendor Offer?
- phone
- live support
- training
- tickets
What integrations are available for Salesforce Journey Builder?
Salesforce Journey Builder integrates with the features of Salesforce Sales Cloud and Salesforce Service Cloud.
Salesforce Journey Builder User Reviews
Salesforce Journey Builder average rating:
1/5
Overall impression
2/5
Customer Support
1/5
Value for Money
2/5
Ease of Use
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ADD A REVIEWMore reviews from 1 actual users:
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Years behind
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1/5
Overall impression
2/5
Customer Support
1/5
Value for Money
1/5
Ease of Use
Published on: 06.03.2021
Company Size: More than 100 Employees
Industry: Real Estate
PROS: The power comes from being able to update and reference any object in Salesforce you like for use in decision splits. The user interface is fairly simple, and I like that it has the capability to incorporate SMS into Email streams.
CONS: I'll touch on a few big pain points for me: Qualification: Maybe you want someone to re-qualify for your journey after a certain period of time. This is not easily achievable in journey builder. It's strange that it's not easily possible to inject both leads and contacts into the one journey by default. It's possible to add leads and contacts into a Salesforce campaign then reference that as a journey entry source, but there are many other standard use-cases where Leads and Contacts should receive the same content as each other. So, having to build two separate journeys doing essentially the same thing seems like a very cumbersome way to work around it. Usability: It's very clunky and slow to build things (compared to other tools in the market) It's drag and drop and very simple in design if you want to send a couple of emails, but it's not built for larger scale lead nurturing where you want to make several decisions based on one action. If you try to make your journey include engagement splits and resends of emails if someone doesn't open, and lead activity updates in Salesforce, then your journey will become HUGE and very confusing to follow and read. Engagement splits: What use is an engagement split if you have to wait a period of time before you check if they've engaged? Why is it not possible to trigger activities the moment the customer has actually clicked? The problem with having to use a wait step for an Engagement Split is if someone decides to open or click after the wait step you've specified then you miss out on engaging them in the preferred way. I swear other Marketing Cloud customers who give Journey Builder a 5-star rating have never used another marketing automation tool before because many others out there (eg. Marketo) does real engagement splits such as; trigger an action when someone is Sent and email, Opens, Clicks, Unsubscribes, Bounces, and almost anything else you would logically think should be possible. Also, Engagement Splits don't allow you to select dynamic links, meaning if you have any AMPscript variables (like email address or ID) in the link, the Engagement Split won't recognise it. Troubleshooting: Want to know what record was sent the email or opened it or clicked a specific link or unsusbcribed? Goodluck trying to find that information easily within the History tab of Journey Builder. Plus,
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Salesforce Journey Builder user reviews
Years behind
Read full review >
1/5
Overall impression
2/5
Customer Support
1/5
Value for Money
1/5
Ease of Use
Published on: 06.03.2021
Company Size: More than 100 Employees
Industry: Real Estate
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