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Smaply Review

Smaply
Our score: 7.7 User satisfaction: 100%

What is Smaply?

Smaply is a journey mapping software with increased flexibility, customizability, and Journey Management functionality. It is a tool for creating personas and journey maps and analyzing the customer experience, step by step. This highly visual customer experience management software helps you map customer engagement and experiences with your company. Using maps and graphical tools, Smaply makes customer journeys tangible, something you can view clearly and grasp key insights on the fly.

The software also features a mapping tool for stakeholders to visualize product ecosystem and help companies get a clearer picture of metrics and parties that impact on their product. The tool has templates and industry-specific examples that users can use and personalize for their specific client concerns.

The software has three main outputs: Personas, Journey maps, and Stakeholder maps. A Persona editor allows you to visually describe and define the context of customer types, like looking at real social user profiles. 

On the other hand, the Journey maps editor helps you create storyboards, text lanes and channel lanes to plot customer experience. Lastly, Stakeholder map editor lets you visualize formal vs. informal relationships between stakeholders, identify bottlenecks and frictions and pinpoint opportunities.

Together, the three visual editors make customer experience mapping more concrete and tangible, a refreshing improvement from reading cumbersome profile reports or spreadsheets.

Smaply allows for multiple users, can export high-quality PDFs, integrate for PowerPoint presentations and duplicate personas, journey maps and stakeholder maps for your other projects. It can also be white-labeled by customizing the interface with your corporate colors, ambiance and logo.

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Overview of Smaply Benefits

Smaply lets you build maps in a flexible and intuitive editor, that makes it easy to cluster steps in stages, expand cards over multiple columns, add text, image, emotions and KPIs to a map, as well as opportunities, pain points and solutions. These are then reflected in the portfolio graph, which helps to keep an overview and prioritize. Metrics and KPIs are visualized besides pain points and opportunities. This supports you to make informed decisions.

Smaply’s Journey Management functionalities include granular user roles, comments on cards, and hierarchies to keep track of the progress in your CX strategy. Smaply’s ISO 27001:2022 and  SOC2 certifications, as well as our  GDPR compliance help you move quickly through procurement.

Moreover, Smaply offers SSO and hosting on dedicated instances. To advance your team in the methodology of design thinking, customer experience and more, we include trainings and coaching hours in some plans.

Robust realtime collaboration to conduct workshops remotely, Journey Performance indicator to monitor the health and performance of your maps, and exporting to PDF, are some other benefits you have when using Smaply.

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Overview of Smaply Features

  • Flexible and intuitive editor
  • Opportunities, pain points, and solutions
  • Portfolio graph
  • Metrics and KPIs
  • Granular user roles
  • Comments on cards
  • Journey map hierarchies
  • ISO 27001:2022
  • SOC2
  • GDPR
  • SSO
  • Hosting on dedicated instance
  • Coaching & training
  • Real-time collaboration
  • Export functionalities
  • Journey Performance Indicator

Smaply Position In Our Categories

Keeping in mind companies have distinctive business requirements, it is sensible that they abstain from choosing an all-in-one, ideal software solution. Still, it is nearly futile to chance on such an app even among popular software solutions. The reasonable thing to do would be to note down the several chief functions that necessitate consideration such as major features, budget, skill ability of the users, business size, etc. Next, you must do your research to a full extent. Read some of these Smaply review articles and look into the other software solutions in your list more closely. Such all-encompassing research ensure you steer clear of mismatched software solutions and buy the system that has all the aspects your company requires to achieve growth.

Position of Smaply in our main categories:

TOP 200

Smaply is one of the top 200 Customer Experience Management Software products

If you are interested in Smaply it may also be sensible to analyze other subcategories of Customer Experience Management Software collected in our database of B2B software reviews.

It's essential to keep in mind that almost no app in the Customer Experience Management Software category is going to be an ideal solution able to fulfill all the goals of different business types, sizes and industries. It may be a good idea to read a few Smaply Customer Experience Management Software reviews first as certain software might perform well only in a very narrow set of applications or be designed with a very specific type of industry in mind. Others might operate with an idea of being easy and intuitive and consequently lack complex elements needed by more experienced users. You can also come across apps that support a broad group of users and offer a rich feature base, however this usually comes at a higher price of such a solution. Be certain that you're aware of your requirements so that you purchase a software that has specifically the features you search for.

How Much Does Smaply Cost?

Smaply Pricing Plans:

Free Trial

Free

€0

Repository

€390/editor/year

Framework

€690/editor/year

Governance

€990/editor/year

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What are Smaply pricing details?

Smaply Pricing Plans:

Free Trial

Free

€0

Repository

€390/editor/year

Framework

€690/editor/year

Governance

€990/editor/year

Smaply offers various personal and enterprise pricing plans to cater to individual and business requirements.

Free – €0

  • 1 personal workspace
  • 0 shared workspaces
  • 10 maps
  • 10 personas
  • 3 metrics
  • Card types: stage, text, grid, icon, emotion, image
  • Collaborate on a single journey map
  • Export journey maps and personas as PDF
  • Filter journey maps
  • Smaply templates
  • Self-service support on helpdesk

Repository – €390/editor/year

  • Everything in Free +
  • 1 personal workspace/user
  • 3 shared workspaces
  • Viewer seats: € 99 per viewer
  • Unlimited maps
  • Unlimited personas
  • Unlimited metrics
  • Card types: journey map link, opportunity, pain point
  • User roles: admin, editor, viewer
  • Journey editor features: comments, Journey Performance Indicator
  • Portfolio management
  • Custom templates
  • Access to Trust Center, standard T&C, standard SLA
  • Premium support via phone and email (24 hours response time)

Framework – €690/editor/year

  • Everything in Repository +
  • 5 shared workspaces
  • Viewer seats: € 49 per viewer
  • Card types: solutions
  • Hierarchy template
  • Journey editor features: saved views
  • Max. 5 coaching hours for onboarding
  • Personal key account manager (also available for support)
  • 1 ticket to Marc Stickdorn’s Journey Management course (from 5 users on)
  • Single-Sign On
  • Full procurement service from 10 users, negotiable

Governance – €990/editor/year

  • Everything in Framework +
  • Unlimited shared workspaces
  • Viewer seats: free
  • Customizable taxonomy
  • Direct integration: Aris
  • Unlimited storage
  • 10 coaching hours for onboarding (benefit from our 15 years in service design)
  • 5 coaching hours (recurring yearly)
  • 2 tickets to Marc Stickdorn’s Journey Management course
  • Full procurement service (contracting, SLA, MSA, NDA, IT-security review, …)
  • Optional hosting on dedicated instances (EU/US)
  • Optional dedicated single-tenant hosting (costs depending on set-up)

User Satisfaction

Positive Social Media Mentions 12
Negative Social Media Mentions 0

We are aware that when you make a decision to buy a Customer Experience Management Software it’s crucial not only to learn how experts evaluate it in their reviews, but also to check if the real users and businesses that use it are indeed happy with the service. That’s why we’ve devised our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Smaply reviews across a wide array of social media sites. The data is then featured in a simple to digest way indicating how many people had positive and negative experience with Smaply. With that information available you will be ready to make an informed business choice that you won’t regret.

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Technical details

Devices Supported

  • Windows
  • Linux
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Free
  • Annual Subscription
  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business
  • Freelancers

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

What integrations are available for Smaply?

Smaply can integrate with PowerPoint to add visual customer experience graphs in your presentations and with Excel to import data and calculations and turn them into graphical maps. Smaply also offers an open API.

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Jenny Chang

By Jenny Chang

Jenny Chang is a senior writer specializing in SaaS and B2B software solutions. Her decision to focus on these two industries was spurred by their explosive growth in the last decade, much of it she attributes to the emergence of disruptive technologies and the quick adoption by businesses that were quick to recognize their values to their organizations. She has covered all the major developments in SaaS and B2B software solutions, from the introduction of massive ERPs to small business platforms to help startups on their way to success.

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