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Smartlook Review

Smartlook
Our score: 9.2 User satisfaction: 95%

What is Smartlook?

Smartlook is a conversion rate optimization software for websites and mobile devices that specializes in delivering qualitative analytics. It offers unique features such as combining event tracking and visitor session recordings to give you deeper insights into every activity of your site visitors. These insights help you understand the online behavior of your customers on your website and mobile app. Furthermore, Smartlook does not require a complicated setup process—it automatically activates the minute you add it to your site.

Smartlook has four main features—recordings, events, heatmaps, and funnels. With Smartlook, you can view real video recordings of your users’ sessions to see how they interact with your website. Recordings are also used to show improvement areas as it helps reveal glitches and bugs experienced by site visitors and mobile app users. On the other hand, events reveal how site visitors and app users interact and engage with every part of your website, including pop-up windows, buttons, etc. Every engagement is automatically tracked, and you can view each site visitor or user’s history for a specific time period.

As for the heatmaps, you’ll see where visitors scroll and click on your page, as well as the frequency and intensity of clicks. Likewise, you’ll discover where users aren’t clicking, and make better use of that space, and get great UX insights. Heatmaps can also watch mouse movements, clicks, and form interactions to understand your site visitors and app users’ experience. Lastly, you can create funnels from events. You add events in each funnel step to get detailed statistics about conversion paths.

The software offers massive integration with dozens of external business apps and services, giving you a fully extensible platform. It also has a developer API that offers several features to further enhance your web recording and SDK for Android and iOS that lets you record your native mobile apps. Customer support is covered on all regular contact points—phone, email, tickets, live chat—alongside a knowledge base filled with tutorial videos, documentation, technical info, and other resources.

Established in 2016, Smartlook has grown to over 300,000 users from all over the globe. Among its clientele are leading organizations such as Volvo, Vogue, Papa Johns, Miele, Paxful, Sky, and Livestorm. Because of its growth and the innovation it delivers, Smartlook has been included in Central Europe Deloitte’s Technology Fast 50.

If you need to learn more about how Smartlook works, you can use Smartlook School, which teaches you everything you need to know about the software.

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Overview of Smartlook Benefits

Get a comprehensive look into your customers’ entire journey

Get a fuller context and better insights into your visitors’ behavior through the unique combination of Smartlook’s event tracking and session recording features. With these functionalities, a site visitor or customer’s every activity from when they first find your website through a Google ad to when they complete a purchase via Facebook. Every movement is automatically tracked and recorded, including tapping or clicking the buttons on your phone or your computer, as well as typing text. This means that you can better understand how your visitors behave, decide, and act all the way through the beginning as a potential lead or prospect until they buy something on your website, online page, or through your app.

See your website from your customer’s POV

Unlike other user activity trackers, Smartlook’s session recording feature allows you to view exactly how your site visitor or customer sees your website or mobile app down to the exact same resolution. This does not only shows you how your customers navigate your website but also where they encounter bugs or glitches. Through this, you will know which areas to fix or optimize to improve your site visitors’ experience.

Build better conversion funnels based on accurate customer activities

Learn where your customers spend more time on your website and what they do while they are on specific web pages. Smartlook also shows you which parts of your website are often abandoned and what your site visitors did before they left. Having this insight into your customers’ behavior help you plan and create better conversion funnels and gain positive conversion results.

It can be used across businesses and organizations

Smartlook is ideal for use by different businesses and organizations such as ecommerce, SaaS, education, services, travel, healthcare, media, gaming, and travel. Companies who want to get first-hand insights on user interaction with their website and mobile apps can take advantage of Smartlook’s powerful analytics. It is currently used by over 200,000 businesses of all sizes and industries to answer the “whys” behind users’ actions. The rich insights produced become your guideposts in identifying gaps that need to be bridged in the customer’s experience and journey to ensure that their visits to your website or their app’s use can lead to conversion opportunities or closed deals.

Fast and easy gathering of relevant visitor data

There are more than 30 filters in Smartlook that you can use to dig deeper into your site visitors’ details. These filters include the specific URL visited, the location from where the URLs are viewed, the device and browser used, and even the IP address. You can also use Smartlook’s advanced filtering to check the recordings of your site visitors.

Record user behavior in gaming platforms

Another function distinct to Smartlook is its ability to record the user behavior of the games in Unity, a cross-platform game engine. Smartlook has also been used by several game developers including Madfinger Games, Awesome Prototype, MobilityWare, and others. Using Smartlook does not slow down any of the game apps as its SDK only takes a single screenshot per second. SDK installation on both Android and iOS is also fast and easy, thus causing no runtime delays.

Unified dashboard for better collaboration and decision-making

All data are gathered and organized in a central dashboard where you can share and collaborate with product managers, marketers, UX designers. product managers, marketers, UX designers, developers, and other colleagues. This way, everyone can have access to the same data and analytics that can help

Integrate with dozens of apps

Having extensive integration translates to savings on cost, less time and resources, and added productivity and efficiency. Smartlook integrates with over 60 third-party tools, applications, and services. You can install it in your website, blog, CMS, and e-commerce solution in minutes. Brands can integrate Smartlook’s data with their designated analytical tools via REST API, thus giving them access to more tailored analytics without changing using their existing infrastructure. Smartlook works on popular platforms like WordPress, Blogger, Drupal, Google Sites, Shopify, Magento, Opencart, Wix, Weebly, and more.

Free plan, transparent pricing

You can start right away with Smartlook with its robust free plan that is free forever and good for up to two team members, unlimited projects, covers up to 100,000 visits per month, and many more features. Also available are two low-cost plans ideal for SMBs, and one enterprise plan with custom pricing. These premium offerings unlock advanced features and more powerful capabilities. The wide availability of plans starting with a free package gives you a natural path to scale your operations–start free and small, and when your situation calls for it, upgrades smoothly to the next plan up in the tiered pricing to meet your requirements. This provides you with an effortless transition with no downtime or hiccups in monitoring and understanding your customers across your apps and websites.

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Overview of Smartlook Features

Below is a list of Smartlook’s key features:
  • Recordings
  • Advanced filtering
  • Always-on recording
  • Visitor journey
  • Heatmaps
  • Automatic event tracking
  • Event statistics and breakdown
  • Funnels
  • Customizable dashboard
  • Email reporting for events and funnels
  • Rage clicks
  • Java Script Errors
  • Anomalies alert
  • Retention tables
  • Mobile app

What Problems Will Smartlook Solve?

Problem #1: You want to discover areas in your website that can be optimized to improve visitors’ conversion rate.

Solution: CRO and UX specialists can use Smartlook to find friction in conversion paths by utilizing user recordings and funnels. For example, by creating a funnel of a checkout process and filtering out customers that dropped off right before placing an order. These recordings provide information on what to improve on the website to increase conversion rate and UX.

Feature: Conversion funnels

Problem #2: The customer support team struggles to keep up with and verify reported issues.

Solution: Customer support representatives can take advantage of Smartlook by watching customers’ recordings to validate reported issues. Thanks to the user identification feature in Smartlook, support reps can check what the customer was doing right before reporting an issue. In this way, they can quickly understand the problem and help the customer faster.

Feature: Always-on visitor recordings

Problem #3: IT group is on a bug hunt to find out what’s causing all those system hiccups and glitches in your application.

Solution: Quality assurance teams can use powerful Smartlook filters and find recordings with JavaScript errors. These recordings reveal bugs that users encountered without the need for complicated and lengthy bug reproduction. This saves time for both developers and testers.

Feature: Automatic event tracking (JS errors)

Awards & Quality Certificates

An award given to products our B2B experts find especially valuable for companies
This award is given only to top B2B products and represents the highest possible level of service. It highlights the vendor’s extensive knowledge of the industry they’re selling to and the needs of their customers.
This certificate is granted to products that offer especially good user experience. We evaluate how easy it is to start using the product and how well-designed its interface and features are to facilitate the work process.

Smartlook Position In Our Categories

Bearing in mind companies have special business demands, it is reasonable that they abstain from subscribing to a one-size-fits-all, ”best” system. Just the same, it would be hard to stumble on such an app even among popular software solutions. The better thing to undertake should be to note down the numerous critical factors which call for a inspection such as major features, plans, technical skill competence of the employees, business size, etc. After which, you must conduct the research to a full extent. Have a look at some of these Smartlook reviews and scrutinize the other software products in your shortlist in detail. Such well-rounded research ascertains you steer clear of mismatched apps and subscribe to the system that meets all the benefits your business requires.

Position of Smartlook in our main categories:

TOP 5

Smartlook is one of the top 5 Conversion Rate Optimization Software products

TOP 3

Smartlook is one of the 3 Customer Experience Management Software products

It is crucial to realize that almost no service in the Conversion Rate Optimization Software category is a perfect solution able to meet all the needs of different business types, sizes and industries. It may be a good idea to read a few Smartlook Conversion Rate Optimization Software reviews first as specific services can excel just in a very small set of applications or be designed with a very specific industry in mind. Others might operate with an idea of being easy and intuitive and therefore lack complex functions needed by more experienced users. There are also software that focus on a large group of users and provide a complex feature base, however this frequently comes at a more expensive price of such a service. Be certain that you're aware of your requirements so that you purchase a solution that has exactly the features you search for.

How Much Does Smartlook Cost?

Smartlook Pricing Plans:

Free Trial

Free plan

Free

Startup

$31/month

Business

$79/month

Ultimate

Contact vendor

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What are Smartlook pricing details?

Smartlook Pricing Plans:

Free Trial

Free plan

Free

Startup

$31/month

Business

$79/month

Ultimate

Contact vendor

All premium plans include a 10-day free trial with all the features included in the Business plan.

For Website Analytics

Free

Recording & Heat Maps

  • Up to 1,500 sessions per month
  • Up to 3 heatmaps
  • Support for Ajax and single-page apps
  • Up to 3 notes

Analytics

  • 2 events
  • 1 funnel
  • Export graphs
  • Event manager
  • Event picker

Data Access

  • 1 month data history access
  • Retroactive data
  • Personal data anonymization
  • GDPR compliance

Administration & Support

  • Up to 3 projects
  • 2 team members

Startup – $31/month

All Free features, plus:

  • Up to 100,000 sessions per month
  • Always on recording
  • Up to 10 heatmaps
  • Historical data in heatmaps
  • Better heatmaps precision
  • Different types of visitors in heatmaps
  • Recordings and heatmaps sharing
  • Up to 50 notes
  • 4 events
  • Access to censored data
  • API and user identification
  • Up to 5 projects
  • 4 team members

Business – $79/month

All Startup features, plus:

  • Up to 200,000 sessions per month
  • Up to 30 heatmaps
  • Up to 200 notes
  • 12 events
  • 4 funnels
  • Merge events
  • Up to 12 months data history access
  • Up to 20 projects
  • 10 team members
  • Live chat support

Ultimate – Contact vendor

All Business  features, plus:

  • Custom number of sessions per month

  • Custom number of notes
  • DevTools
  • Custom number of events
  • Custom number of funnels
  • Data history access (custom number of days)
  • Public API
  • Premium integrations
  • Sampling
  • Custom number of projects
  • Custom number of team members
  • Single Sign-on
  • Custom paperwork

For Mobile Analytics

Free Mobile

Recordings
  • iOS + Android recording platform
  • Ordinary App and ReactNative recording frameworks
  • Up to 5,000 sessions per month
  • Up to 3 notes

Analytics

  • Up to 2 events
  • 1 funnel
  • Export graphs
  • Merge events

Data Access

  • 1 month data history
  • Retroactive data
  • Personal data anonymization
  • GDPR compliance

Administration & Support

  • Up to 3 projects
  • 2 team members

Startup Mobile – $53/month

All Free Mobile features, plus:

  • Up to 25,000 or more per month
  • Visitor journey
  • Up to 50 notes
  • Up to 2 events
  • Access to censored data
  • API and user identification
  • Up to 5 projects
  • 4 team members

Business Mobile – $108 per month

All Startup Mobile features, plus:

  • Up to 200 notes
  • Rendering modes
  • Recording quality
  • Framerate
  • Up to 12 events
  • 4 funnels
  • Up to 12 months data access history
  • Up to 20 projects
  • 10 team members
  • Live chat support

Ultimate Mobile – Contact vendor

All Business Mobile features, plus:

  • Unity and Metal recording frameworks
  • Custom number of notes
  • Custom number of events
  • Custom number of funnels
  • Data history access (custom number of days)
  • Public API
  • Premium integrations
  • Sampling
  • Custom number of projects
  • Custom number of team members
  • Single sign-on
  • Custom paperwork

User Satisfaction

Positive Social Media Mentions 71
Negative Social Media Mentions 3

We realize that when you decide to get a Conversion Rate Optimization Software it’s vital not only to see how professionals rank it in their reviews, but also to check whether the actual people and businesses that purchased it are genuinely satisfied with the product. That’s why we’ve devised our behavior-based Customer Satisfaction Algorithm™ that aggregates customer reviews, comments and Smartlook reviews across a broad range of social media sites. The data is then presented in a simple to understand way showing how many customers had positive and negative experience with Smartlook. With that information at hand you should be ready to make an informed buying choice that you won’t regret.

Video

Technical details

Devices Supported

  • Android
  • iPhone/iPad
  • Mac
  • Web-based

Deployment

  • Cloud Hosted
  • Open API

Language Support

  • English

Pricing Model

  • Free
  • Monthly payment

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business
  • Freelancers

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

What integrations are available for Smartlook?

Smartlook integrates with the following third-party software solutions and operating systems:

  • Android
  • iOS
  • ReactNative
  • Unity engine
  • Unreal engine
  • Cocos
  • Firebase Crashlytics
  • Slack

Smartlook User Reviews

Smartlook average rating:

Average score
5/5 (1 user reviews)
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

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More reviews from 1 actual users:

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SmartLook

Read full review >
Erik Dario
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 13.06.2021 Company Size: 1-10 Employees Industry: N/A

PROS: For me the best aspect is the heat map. The Heat Map rellly helped me to understand how my costumers interact with my website.

CONS: price

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SmartLook

Read full review >
Erik Dario
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 13.06.2021 Company Size: 1-10 Employees Industry: N/A
Jenny Chang

By Jenny Chang

Jenny Chang is a senior writer specializing in SaaS and B2B software solutions. Her decision to focus on these two industries was spurred by their explosive growth in the last decade, much of it she attributes to the emergence of disruptive technologies and the quick adoption by businesses that were quick to recognize their values to their organizations. She has covered all the major developments in SaaS and B2B software solutions, from the introduction of massive ERPs to small business platforms to help startups on their way to success.

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