Smartlook is a conversion rate optimization software for websites and mobile devices that specializes in delivering qualitative analytics. It offers unique features such as combining event tracking and visitor session recordings to give you deeper insights into every activity of your site visitors. These insights help you understand the online behavior of your customers on your website and mobile app. Furthermore, Smartlook does not require a complicated setup process—it automatically activates the minute you add it to your site.
Smartlook has four main features—recordings, events, heatmaps, and funnels. With Smartlook, you can view real video recordings of your users’ sessions to see how they interact with your website. Recordings are also used to show improvement areas as it helps reveal glitches and bugs experienced by site visitors and mobile app users. On the other hand, events reveal how site visitors and app users interact and engage with every part of your website, including pop-up windows, buttons, etc. Every engagement is automatically tracked, and you can view each site visitor or user’s history for a specific time period.
As for the heatmaps, you’ll see where visitors scroll and click on your page, as well as the frequency and intensity of clicks. Likewise, you’ll discover where users aren’t clicking, and make better use of that space, and get great UX insights. Heatmaps can also watch mouse movements, clicks, and form interactions to understand your site visitors and app users’ experience. Lastly, you can create funnels from events. You add events in each funnel step to get detailed statistics about conversion paths.
The software offers massive integration with dozens of external business apps and services, giving you a fully extensible platform. It also has a developer API that offers several features to further enhance your web recording and SDK for Android and iOS that lets you record your native mobile apps. Customer support is covered on all regular contact points—phone, email, tickets, live chat—alongside a knowledge base filled with tutorial videos, documentation, technical info, and other resources.
Established in 2016, Smartlook has grown to over 300,000 users from all over the globe. Among its clientele are leading organizations such as Volvo, Vogue, Papa Johns, Miele, Paxful, Sky, and Livestorm. Because of its growth and the innovation it delivers, Smartlook has been included in Central Europe Deloitte’s Technology Fast 50.
If you need to learn more about how Smartlook works, you can use Smartlook School, which teaches you everything you need to know about the software.
Show MoreGet a comprehensive look into your customers’ entire journey
Get a fuller context and better insights into your visitors’ behavior through the unique combination of Smartlook’s event tracking and session recording features. With these functionalities, a site visitor or customer’s every activity from when they first find your website through a Google ad to when they complete a purchase via Facebook. Every movement is automatically tracked and recorded, including tapping or clicking the buttons on your phone or your computer, as well as typing text. This means that you can better understand how your visitors behave, decide, and act all the way through the beginning as a potential lead or prospect until they buy something on your website, online page, or through your app.
See your website from your customer’s POV
Unlike other user activity trackers, Smartlook’s session recording feature allows you to view exactly how your site visitor or customer sees your website or mobile app down to the exact same resolution. This does not only shows you how your customers navigate your website but also where they encounter bugs or glitches. Through this, you will know which areas to fix or optimize to improve your site visitors’ experience.
Build better conversion funnels based on accurate customer activities
Learn where your customers spend more time on your website and what they do while they are on specific web pages. Smartlook also shows you which parts of your website are often abandoned and what your site visitors did before they left. Having this insight into your customers’ behavior help you plan and create better conversion funnels and gain positive conversion results.
It can be used across businesses and organizations
Smartlook is ideal for use by different businesses and organizations such as ecommerce, SaaS, education, services, travel, healthcare, media, gaming, and travel. Companies who want to get first-hand insights on user interaction with their website and mobile apps can take advantage of Smartlook’s powerful analytics. It is currently used by over 200,000 businesses of all sizes and industries to answer the “whys” behind users’ actions. The rich insights produced become your guideposts in identifying gaps that need to be bridged in the customer’s experience and journey to ensure that their visits to your website or their app’s use can lead to conversion opportunities or closed deals.
Fast and easy gathering of relevant visitor data
There are more than 30 filters in Smartlook that you can use to dig deeper into your site visitors’ details. These filters include the specific URL visited, the location from where the URLs are viewed, the device and browser used, and even the IP address. You can also use Smartlook’s advanced filtering to check the recordings of your site visitors.
Record user behavior in gaming platforms
Another function distinct to Smartlook is its ability to record the user behavior of the games in Unity, a cross-platform game engine. Smartlook has also been used by several game developers including Madfinger Games, Awesome Prototype, MobilityWare, and others. Using Smartlook does not slow down any of the game apps as its SDK only takes a single screenshot per second. SDK installation on both Android and iOS is also fast and easy, thus causing no runtime delays.
Unified dashboard for better collaboration and decision-making
All data are gathered and organized in a central dashboard where you can share and collaborate with product managers, marketers, UX designers. product managers, marketers, UX designers, developers, and other colleagues. This way, everyone can have access to the same data and analytics that can help
Integrate with dozens of apps
Having extensive integration translates to savings on cost, less time and resources, and added productivity and efficiency. Smartlook integrates with over 60 third-party tools, applications, and services. You can install it in your website, blog, CMS, and e-commerce solution in minutes. Brands can integrate Smartlook’s data with their designated analytical tools via REST API, thus giving them access to more tailored analytics without changing using their existing infrastructure. Smartlook works on popular platforms like WordPress, Blogger, Drupal, Google Sites, Shopify, Magento, Opencart, Wix, Weebly, and more.
Free plan, transparent pricing
You can start right away with Smartlook with its robust free plan that is free forever and good for up to two team members, unlimited projects, covers up to 100,000 visits per month, and many more features. Also available are two low-cost plans ideal for SMBs, and one enterprise plan with custom pricing. These premium offerings unlock advanced features and more powerful capabilities. The wide availability of plans starting with a free package gives you a natural path to scale your operations–start free and small, and when your situation calls for it, upgrades smoothly to the next plan up in the tiered pricing to meet your requirements. This provides you with an effortless transition with no downtime or hiccups in monitoring and understanding your customers across your apps and websites.
Show MoreProblem #1: You want to discover areas in your website that can be optimized to improve visitors’ conversion rate.
Solution: CRO and UX specialists can use Smartlook to find friction in conversion paths by utilizing user recordings and funnels. For example, by creating a funnel of a checkout process and filtering out customers that dropped off right before placing an order. These recordings provide information on what to improve on the website to increase conversion rate and UX.
Feature: Conversion funnels
Problem #2: The customer support team struggles to keep up with and verify reported issues.
Solution: Customer support representatives can take advantage of Smartlook by watching customers’ recordings to validate reported issues. Thanks to the user identification feature in Smartlook, support reps can check what the customer was doing right before reporting an issue. In this way, they can quickly understand the problem and help the customer faster.
Feature: Always-on visitor recordings
Problem #3: IT group is on a bug hunt to find out what’s causing all those system hiccups and glitches in your application.
Solution: Quality assurance teams can use powerful Smartlook filters and find recordings with JavaScript errors. These recordings reveal bugs that users encountered without the need for complicated and lengthy bug reproduction. This saves time for both developers and testers.
Feature: Automatic event tracking (JS errors)



Knowing that companies have unique business-related requirements, it is logical that they avoid getting a one-size-fits-all, ”best” software. At any rate, it is almost impossible to come across such an app even among sought-after software products. The right step to undertake can be to narrow down the several chief functions which merit deliberation including crucial features, pricing, technical skill competence of the employees, business size, etc. Thereafter, you must double down on your product research fully. Browse through some of these Smartlook analyses and check out the other applications in your shortlist in detail. Such comprehensive product research ascertain you steer clear of ill-fitting software products and subscribe to the one that has all the aspects your business requires to realize efficiency.
Position of Smartlook in our main categories:
Smartlook is one of the top 5 Conversion Rate Optimization Software products
Smartlook is one of the 3 Customer Experience Management Software products
Since each company has specific business wants, it is prudent for them to abstain from looking for a one-size-fits-all perfect software system. Needless to say, it would be useless to try to find such a platform even among popular software platforms. The intelligent thing to do would be to catalog the various vital factors that require consideration such as required features, finances, skill levels of employees, company size etc. Then, you should do your research thoroughly. Read some Smartlook Conversion Rate Optimization Software reviews and investigate each of the other systems in your shortlist in detail. Such comprehensive research can ensure you weed out ill-fitting systems and zero in on the solution that offers all the elements you require for business success.
Smartlook Pricing Plans:
Free
$31/month
$79/month
Contact vendor
Smartlook Pricing Plans:
Free Trial
Free plan
Free
Startup
$31/month
Business
$79/month
Ultimate
Contact vendor
All premium plans include a 10-day free trial with all the features included in the Business plan.
For Website Analytics
Free
Recording & Heat Maps
Analytics
Data Access
Administration & Support
Startup – $31/month
All Free features, plus:
Business – $79/month
All Startup features, plus:
Ultimate – Contact vendor
All Business features, plus:
Custom number of sessions per month
For Mobile Analytics
Free Mobile
Analytics
Data Access
Administration & Support
Startup Mobile – $53/month
All Free Mobile features, plus:
Business Mobile – $108 per month
All Startup Mobile features, plus:
Ultimate Mobile – Contact vendor
All Business Mobile features, plus:
We realize that when you choose to purchase a Conversion Rate Optimization Software it’s important not only to see how professionals score it in their reviews, but also to check whether the actual users and businesses that purchased these solutions are indeed happy with the product. That’s why we’ve devised our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Smartlook reviews across a broad array of social media sites. The data is then featured in an easy to digest format revealing how many clients had positive and negative experience with Smartlook. With that information at hand you will be ready to make an informed buying choice that you won’t regret.
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PROS: For me the best aspect is the heat map. The Heat Map rellly helped me to understand how my costumers interact with my website.
CONS: price
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