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WeatherAds Review
What is WeatherAds?
WeatherAds is an ad targeting platform designed to display online ads that are activated on weather-based triggers. These triggers include rainfall, temperature, cloud cover, snowfall, wind speed, air pressure, humidity, and UV index. Advertisers and marketers can create weather-based ads on these elements or implement multiple combinations and sync these preferences to their campaigns on Adwords, Facebook, and Instagram.
From a simple and intuitive dashboard, users can create triggers, modify their ads, and tweak their creatives based on weather. With WeatherAds, it becomes easy to launch campaigns and ads that are contextually relevant to their audience, positively impacting their CTRs and ultimately their conversion rates. The best part is that users can integrate WeatherAds with their running campaigns without having to modify their structure or make changes to their accounts.
Show MoreOverview of WeatherAds Benefits
WeatherAds is the perfect ad targeting tool if you want to run and automate your ad campaigns based on the weather elements. You have an ad platform that you can use to tailor your ad triggers and show the most relevant ads to your audience without you doing much of the grunt work
When it is sunny all week on the California coast, WeatherAds will automatically display your massive selection of surfboards or beach shorts on your California-based audience’s Facebook accounts. Or when weather forecasts predict heavy rains for the next few days in mountains of Washington, there is no better time to run an extensive campaign for your heavy-duty raincoat collection through Google Adwords. WeatherAds does it all for you.
The software displays weather-based ads with the most appropriate images and creatives at the right time to the right audience. You never have to worry about running a summer collection campaign when it’s actually winter. You pick your parameters and triggers and WeatherAds takes care of the rest.
During key weather moments, WeatherAds ensures that you stay on top of the competition. Your online presence is significantly bolstered, leaving your competition in the dust.
With WeatherAds, you can plan your advertising spending more. You can create and implement automated rules to increase your bids when the weather is relevant to your product or service, and reduce bids when it isn’t.
Show MoreOverview of WeatherAds Features
- Customizable Weather Rules
- Multi-Platform Integrations
- Global Weather Coverage
- Fully Automated Campaign Management
- Intuitive Dashboard
- Multiple Weather Filters
- Intelligent Reporting
- Stellar Customer Support
What Problems Will WeatherAds Solve?
1) David, a PPC campaign manager for a US drinks brand knows that when the weather gets hot, more people buy his drinks. He wants to boost ad spend during periods of hot weather and decrease ad spend during periods of cold weather. Doing this manually for all cities in the USA is too complex and time-consuming to manage. He uses WeatherAds to easily create a rule to increase bids during hot weather and decrease bids during cold weather. It takes him 5 minutes to set up and he sees a huge improvement in click-through rate and conversion rate for his campaign, as well as saving countless hours of work compared to doing this manually.
2) Jane, a Facebook advertising specialist or a large clothes brand, wants to show different ads depending on the weather the viewer is experiencing. When it’s sunny, she wants to show ads for T-shirts. When it’s raining, she wants to show ads for raincoats, and when it’s cold, she wants to show ads for scarves. She uses WeatherAds to sync her ads with their corresponding weather conditions. Her ads are now much more relevant to her viewers, and she sees a huge increase in engagement and sales as a result.
3) John is head of marketing for a travel firm. He thinks that during periods of bad weather, people book more flights abroad – but he doesn’t have solid data to prove this. He sets up an A/B split test in WeatherAds to measure if syncing his campaign with bad weather improves campaign performance. He sees a massive improvement vs. the control campaign variant and decides to use WeatherAds to boost his ads during periods of bad weather going forward.
Awards & Quality Certificates
WeatherAds Position In Our Categories
Knowing that companies have their own business requirements, it is wise that they abstain from picking a one-size-fits-all, ideal business application. Needless to say, it is troublesome to come across such a software solution even among well-known software solutions. The practicable step to undertake should be to write down the several critical factors which merit investigation including major features, price terms, technical skill ability of the employees, company size, etc. Then, you must conduct the research through and through. Go over some WeatherAds review articles and explore each of the applications in your shortlist more closely. Such detailed research ascertains you take out mismatched apps and buy the system that meets all the aspects your business requires.
Position of WeatherAds in our main categories:
TOP
500
WeatherAds is one of the top 500 Marketing Software products
If you are considering WeatherAds it could also be beneficial to check out other subcategories of Marketing Software listed in our base of B2B software reviews.
Organizations have unique needs and requirements and no software platform can be perfect in such a scenario. It is useless to try to find an ideal out-of-the-box software system that fulfills all your business wants. The smart thing to do would be to customize the system for your unique needs, employee skill levels, finances, and other factors. For these reasons, do not hurry and invest in well-publicized trendy solutions. Though these may be widely used, they may not be the perfect fit for your specific wants. Do your groundwork, look into each short-listed application in detail, read a few WeatherAds Marketing Software reviews, call the maker for explanations, and finally select the application that offers what you want.
How Much Does WeatherAds Cost?
WeatherAds Pricing Plans:
Free Trial
Starter
$49/month
Growth
$99/month
Pro
$199/month
Advanced
$299/month
Enterprise
$399/month
What are WeatherAds pricing details?
WeatherAds Pricing Plans:
Free Trial
Starter
$49/month
Growth
$99/month
Pro
$199/month
Advanced
$299/month
Enterprise
$399/month
WeatherAds provides a number of pricing packages to suit your varying needs and budgets. Contact them today and know more about their enterprise pricing deals and other product details.
Starter – $49/month or $41/month (annual billing)
- Up to $2k spend/mo
- 10 Campaigns
- 1 country per campaign
- Credit Card payment
- 1 filter
- Basic weather elements
- Single AdWords Account
- Single Facebook Account
- Introductory Consultation
Growth – $99/month or $83/month (annual billing)
- All Starter features
- Up to $5k spend/mo
- Unlimited Campaigns
- Unlimited Regions
- Multiple filters
- Advanced weather elements
- MCC Access
- FB Business Manager
- Monthly Consultations
Pro – $199/month or $166/month (annual billing)
- All Growth features
- Up to $15k spend/mo
- Card or invoice
Advanced – $299/month or $249/month (annual billing)
- All Pro features
- Up to $30k spend/mo
Enterprise – $399/month or $349/month (annual billing)
- All Advanced features
- Over $30k spend/mo
User Satisfaction
Positive Social Media Mentions
56
Negative Social Media Mentions
0
We realize that when you choose to get a Marketing Software it’s crucial not only to see how experts rank it in their reviews, but also to find out if the actual users and enterprises that bought these solutions are actually content with the service. Because of that need we’ve designer our behavior-based Customer Satisfaction Algorithm™ that aggregates customer reviews, comments and WeatherAds reviews across a vast range of social media sites. The data is then presented in a simple to understand format showing how many people had positive and negative experience with WeatherAds. With that information at your disposal you will be ready to make an informed purchasing decision that you won’t regret.
Video
Technical details
Devices Supported
- Windows
- Linux
- Android
- iPhone/iPad
- Mac
- Web-based
Deployment
- Cloud Hosted
Language Support
- English
Pricing Model
- Monthly payment
- Annual Subscription
Customer Types
- Small Business
- Large Enterprises
- Medium Business
What Support Does This Vendor Offer?
- phone
- live support
- training
- tickets
What integrations are available for WeatherAds?
WeatherAds integrates with the following business systems and applications:
- Google AdWords
- Facebook Ads
- DBM
- Bing
- MailChimp
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