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Wistia Review

Wistia
Our score: 8.6 User satisfaction: 98%

What is Wistia?

Wistia is an advanced online provider of professional video hosting services for businesses from various scales and industries. As a business-oriented service, it helps businesses grow their brand awareness,  and simplifies services and track marketing performance through its built-in analytics and video marketing tools.

Wistia provides tools to: customize videos so it matches the overall web brand of the business, increase website traffic through video SEO, and generate new, engaged leads for growing your business, and many more. It even offers seamless integration with a slew of third-party systems and applications, to make the business’ online marketing efforts even stronger and more productive. More importantly, Wistia ensures business owners maintain content ownership and control so they get better results in their online video marketing efforts.

On top of that, Wistia is a highly affordable system: It offers a free version tailored for starters and small companies, and a painless transition to higher paid plans to support the growth of your activities.

Overview of Wistia Benefits

Being a primarily marketing tool, Wistia helps your business to attract new customers and maintain the loyal ones. You can link Turnstile email collector to your favorite email marketing tool and new leads will be passed directly to your email lists. You can also direct viewers as well to your sign-up page, more videos, or other parts of your website with calls to action. Every activity is recorded on a heatmap, which shows exactly which parts of the video the viewer watched, skipped, and re-watched. There are also Trend Graphs which lets you track how your entire video library performs over time, and generate reports based on the information you receive.

What is probably the most distinctive advantage when it comes to Wistia is that its player can be customized with an option to select the colors, and adjust the functionality to suit the needs of your brand. Videos can also be easily organized according to your own workflow or structure, and can be set as open or closed when needed. Afterwards, video data can be sent from Wistia directly into your favorite marketing automation software in order to see how your videos are contributing to your overall marketing strategy.

Wistia’s embed codes completely automate Video SEO. With its embedded codes, JSON-LD metadata (including transcripts) is being added directly on your site’s page. Embedded Wistia videos are indexed by search engines and return results for your website instead of YouTube, thus providing more opportunities for traffic and eventual revenue to your product or service.

Overview of Wistia Features

  • Easy embedding and sharing
  • HD bandwidth detection
  • Cross-device compatibility
  • Video heatmaps and viewing trends
  • Call to action tools
  • Email marketing capabilities
  • Customization
  • Collaboration
  • Drag and drop organization
  • Engagement graphs
  • Video SEO
  • IP filtering of video data
  • Domain restriction

Wistia Position In Our Categories

Keeping in mind companies have their own business-related wants, it is prudent that they avoid going for an all-in-one, ideal business program. However, it would be hard to try to stumble on such a software system even among widely used software solutions. The right step to do should be to shortlist the several key functions which merit scrutiny like essential features, plans, technical skill ability of staff, organizational size, etc. The second step is, you must perform your research to a full extent. Read these Wistia evaluations and scrutinize the other software programs in your list more closely. Such well-rounded research ensures you steer clear of unfit software products and select the system which meets all the tools you require business requires.

Position of Wistia in our main categories:

TOP 50

Wistia is one of the top 50 Content Management Software products

If you are considering Wistia it might also be a good idea to analyze other subcategories of Content Management Software listed in our base of SaaS software reviews.

It is essential to note that almost no software in the Content Management Software category will be an ideal solution that can fulfill all the needs of various business types, sizes and industries. It may be a good idea to read a few Wistia Content Management Software reviews first as certain services may excel exclusively in a really narrow group of applications or be prepared with a very specific industry in mind. Others may function with an idea of being easy and intuitive and consequently lack complex functions needed by more experienced users. You can also come across services that cater to a wide group of users and give you a powerful feature set, but that usually comes at a more significant price of such a solution. Make sure you're aware of your requirements so that you pick a solution that provides specifically the features you look for.

How Much Does Wistia Cost?

Wistia Pricing Plans:

Free Trial

Free Plan

Free

25 videos/month

$25/month

50 videos/month

$50/month

500 videos/month

$100/month

Premium Plan

By quote

Wistia is available in the following payment plans:

Free Plan

  • 5 videos/month
  • All features included
  • Wistia branding on player

$25/month Plan

  • 25 videos/month
  • All features included
  • No Wistia branding on player

$50/month Plan

  • 50 videos/month
  • All features included
  • No Wistia branding on player

$100/month Plan

  • 500 videos/month
  • All features included
  • No Wistia branding on player

Premium Plan-by quote

  • All features included
  • Marketing automation integrations
  • Account management, SLAs, Priority Support
  • Large number of videos, APIs, millions of views

User Satisfaction

Positive Social Media Mentions 46
Negative Social Media Mentions 1

We realize that when you make a decision to buy Content Management Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Wistia reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Wistia. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Technical details

Devices Supported

  • Windows
  • Android
  • iPhone/iPad
  • Mac
  • Web-based

Deployment

  • Cloud Hosted
  • Open API

Language Support

  • English

Pricing Model

  • Free
  • Monthly payment

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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Wistia Comparisons

What are Wistia pricing details?

Wistia Pricing Plans:

Free Trial

Free Plan

Free

25 videos/month

$25/month

50 videos/month

$50/month

500 videos/month

$100/month

Premium Plan

By quote

Wistia is available in the following payment plans:

Free Plan

  • 5 videos/month
  • All features included
  • Wistia branding on player

$25/month Plan

  • 25 videos/month
  • All features included
  • No Wistia branding on player

$50/month Plan

  • 50 videos/month
  • All features included
  • No Wistia branding on player

$100/month Plan

  • 500 videos/month
  • All features included
  • No Wistia branding on player

Premium Plan-by quote

  • All features included
  • Marketing automation integrations
  • Account management, SLAs, Priority Support
  • Large number of videos, APIs, millions of views

What integrations are available for Wistia?

Wistia integrates with the following systems and applications:

  • Hubspot
  • Marketo
  • Pardot
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Reviewed By Louie Andre
Page last modified
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