XING Events Review

Here are some of the benefits commonly associated to using XING Events:

Extensive audience reach

The biggest pain point in organizing events is wondering if people will come. You can work your hardest ensuring a perfectly lined up activities, but without promoting the event the specter of it falling flat on its face is always present. A derivative benefit of XING Events is that you get to access its 12 million members. It offers separately charged marketing solutions that help you target audience, mainly business professionals, by industry, age, region, etc. Ad campaigns can be created and distributed within the XING network or through a multi-channel approach. The software integrates with your CRM and Facebook for external campaigns. You also get to tap affluent multipliers, influencers and decision-makers to further extend your reach.

Powerful, flexible online ticketing

Even without technical skills, you can quickly set up a ticketing shop, online registration and payment processing system with this software. The latter, however, is inclusive only in higher plans. The premium plan allows you to create multilingual ticketing with individual categories. You can also set up voucher codes and payment methods like PayPal, instant bank transfers and credit cards in your login area.

Furthermore, the software automatically delivers the tickets, invoices and confirmations. Equally important, cancellations and remittances are managed as well.

The ticketing module is flexible. You can integrate it in your website and in social media channels where iframe is allowed. Likewise, the tickets can be collated for post-event marketing campaigns. You can export XING Events database to your CRM via API (in this case, you’ll need someone with basic coding skills).

Real-time reporting

The software lets you track traffic, sales and other metrics relevant to your event to measure its success. You can check current guest attendance as your event unfolds and anticipate possible changes, if necessary.

Manage complex events more easily

Even for larger events like trade fairs and major conventions, XING Events has advanced tools to manage visitor groups, free passes and master data. The software also offers functions specific to trade fairs, such as allocating exhibitors, sponsors and partners their own registration portals. Premium subscribers also get expert advice from XING.