Zoho Marketing Automation Review

Automated Customer Journeys

Zoho enables you to map out the entire experience of your customers with your brand, from sending event invites for them to make a purchase. All the stages are automated by the system, with actions like sending invites or scheduled notifications triggered automatically, so the platform takes away the work from your hands and reduces human error. To speed up the process of building customer journeys, the system carries several templates that you can apply and edit.

To quantify each journey, the software produces detailed reports that cover each stage.  You can leverage the data to improve succeeding flows and generate better customer experiences.

End-to-End Lead Management

Zoho helps capture more leads through its array of lead management tools. You can create sign-up forms for websites and social media as well as design website pop-ups that can collect the email addresses of site visitors. In addition, the platform lets you track leads from campaigns as it displays engagement rates of your website and on social media. Zoho also groups leads based on engagement levels, so you can target parties who are most likely to purchase your products.

Track Visitor Behavior on Your App and Website

Zoho gives you visibility over the number of people who visit your website and how they interact with the site’s various sections. This includes the features they use, the pages they read, and the products they purchase. As such, you can see which parts of your website drive the most engagement as well as the sections that might need improvements. Behavior tracking also extends to your brand’s mobile app. You would know which features are frequently visited and those that need to be updated. Furthermore, the reports on campaigns can be isolated to accurately measure the performance of each.

Run Campaigns Across Multiple Channels

Zoho’s campaign planning tool allows you to run campaigns via email, social media, SMS, all of which are incorporated into its customer journey workflows. You can leverage multiple channels, switch between channels, and schedule actions for each campaign painlessly. In addition, the system generates reports that quantify the performance of each campaign, enabling you to determine which channels work best with your audience.

Assess the Effectiveness of Marketing Initiatives

Zoho is equipped with an analytics engine that populates detailed accounts of your campaigns’ performance, from your budgeting to the engagement of leads. It also allows you to see the ROI of your plans. This influences which ideas are to be deployed and those that shouldn’t make it out of the meeting room door. Moreover, you can leverage analytics to make your succeeding campaigns more effective given the historical data.