Act-On Review

Our score: 8.8 User satisfaction: N/A

What is Act-On?

Act-On is a marketing automation platform that is developed by digital marketing experts who collaborated on Amazon’s vaunted filtering based recommendation engine. Banking on the reputation of its founders, Act-On has performed exceptionally well despite the fact that the platform is still a newcomer in the marketing automation landscape.

With the minds that have helped Amazon become a juggernaut in online commerce today, Act-On is loaded with features and tools that can easily perform at par with the leading marketing automation solutions out there. Act-On presents a powerful array of marketing automation features and business tools that can easily rival those of its contemporaries.

Overview of Act-On Benefits

While a new comer to the marketing automation business, Act-On has already proven to be a serious marketing solutions provider to many types of businesses. Noted for its vast set of features and tools, the software is also known for its user-friendly setup, which allows users to create landing pages and get them up and running effortlessly. The very clean user interface is also worth noting. Setting up and running campaigns is also a walk in the park, even for those who are not keen on marketing tools.

Website and visitor tracking is another strong suit. So is its set of social media marketing tools. A premium function by any standards, Act-On allows users to incorporate social media buttons to emails that are sent from its system. Traffic analysis also helps users to study actions and patterns that occur in their social media channels.

Many users praise Act-On for its Powerful lead tracking tools, highly configurable campaigns, and excellent customer support. For those who really want to track inbound marketing data, Act-On allows users to get a good sense of which search terms are getting the most hits as well as activities from other measurements like Google PPC Tracking, referring sites, and more.

Another significant benefit is Act-On’s capability to design and implement nurturing campaigns for leads. It is also integrated tons of business systems and applications, streamlining and accelerating workflows and processes, resulting in better efficiency and productivity.

Overview of Act-On Features

  • Lead generation
  • Event management
  • Consulting & coaching
  • Multiple accounts & users
  • Content creation
  • Landing page builder
  • Email builder
  • Email marketing
  • AdWords tracking
  • Social media tools
  • Keyword analysis
  • Visitor tracking
  • Traffic analysis
  • Instant insights on campaigns
  • Lead management
  • Competitor comparison
  • SEO audit tool
  • A/B testing
  • SEO audit
  • Integrations
  • Search history

Act-On Position In Our Categories

Since businesses have unique business demands, it is sensible they avoid subscribing to an all-in-one, ideal business program. Needless to say, it is futile to try to pinpoint such a software system even among widely used software products. The right thing to do would be to list the different main functions that call for a consideration like major features, pricing, skill capability of staff members, business size, etc. The second step is, you should perform your research comprehensively. Go over some Act-On reviews and scrutinize each of the software products in your list more closely. Such well-rounded product investigation guarantees you drop poorly fit software solutions and subscribe to the one which delivers all the features your company requires for optimal results.

Position of Act-On in our main categories:

TOP 20

Act-On is one of the top 20 Landing Page Software products

TOP 200

Act-On is one of the 200 Marketing Software products

Act-On is also listed in the following subcategories:

Organizations have different needs and requirements and no software solution can be perfect in such a condition. It is pointless to try to find an ideal off-the-shelf software app that meets all your business wants. The wise thing to do would be to modify the solution for your special wants, employee skill levels, budget, and other elements. For these reasons, do not hasten and invest in well-publicized leading systems. Though these may be widely used, they may not be the ideal fit for your specific needs. Do your research, look into each short-listed application in detail, read a few Act-On Marketing Automation Software reviews, contact the maker for clarifications, and finally select the product that provides what you require.

How Much Does Act-On Cost?

Act-On Pricing Plans:

Free Trial


Starts at $900/month



Act-On offers two enterprise pricing plans for users to choose from. Give the details a look, and select the best plan for your business:

Professional – starts at $900/month (Annual Billing)

  • Starts at 2,500 active contacts
  • 3 marketing users
  • 50 sales users
  • 30,000 API calls per day

Enterprise – $2000/month (Annual Billing)

  • Starts at 2,500 active contacts
  • 6 marketing users
  • 100 sales users
  • 30,000 API calls per day

User Satisfaction

Positive Social Media Mentions 0
Negative Social Media Mentions 0

We realize that when you make a decision to buy Marketing Automation Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Act-On reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Act-On. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.


Technical details

Devices Supported

  • Windows
  • Android
  • iPhone/iPad
  • Mac
  • Web-based


  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Annual Subscription
  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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What are Act-On pricing details?

Act-On Pricing Plans:

Free Trial


Starts at $900/month



Act-On offers two enterprise pricing plans for users to choose from. Give the details a look, and select the best plan for your business:

Professional – starts at $900/month (Annual Billing)

  • Starts at 2,500 active contacts
  • 3 marketing users
  • 50 sales users
  • 30,000 API calls per day

Enterprise – $2000/month (Annual Billing)

  • Starts at 2,500 active contacts
  • 6 marketing users
  • 100 sales users
  • 30,000 API calls per day

What integrations are available for Act-On?

Act-On integrates with the following business systems and applications:

  • Microsoft Dynamics CRM
  • 10to8
  • Cisco WebEx
  • Pipeliner CRM
  • LinkedIn
  • Grow
  • Ion Interactive
  • Twitter
  • Facebook
  • NetSuite CRM+
  • Wistia
  • Google AdWords
  • Logicbox
  • Oktopost
  • GoToWebinar
  • SugarCRM
  • BrightInfo
  • Azalead
  • VisitorTrack
  • VidYard
  • ClearLogin
  • Justuno
  • Formstack
  • LiveHive
  • Bitium

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Reviewed By Louie Andre
Page last modified
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