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Improvado REVIEW

Marketing Automation Software

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What is Improvado?

Improvado offers middleware solutions that connect marketing data to a variety of platforms and help business consolidate their data into almost any visualization system. Integrations with over 150 platforms ensure businesses get the most out of their marketing data. The platform allows even non-technical users to get started and set up the platform without requiring any developers. This minimizes the hassle related to automating and mapping marketing data and creating and visualizing custom reports.

Improvado offers the reporting tool Automated Marketing Dashboard for connecting and visualizing marketing data, marketing ETL (extract, transform and load) for sending data to other Business Intelligence tools and United API/ETL for business processes. These solutions help businesses automate data management and save them from having to deal with the difficult and technical parts of the process.

Overview of Improvado Benefits

Automated Marketing Dashboard

The AMD is a reporting platform that allows marketers to check campaign performance of all ad platforms using a single interface. It provides a handle on all campaigns and channels and helps marketers easily measure and benchmark metrics. Detailed stats help them make decisions based on real numbers so they don’t have to rely on guesswork.

Users can decide how they want to calculate conversions from ad platforms and the software does the rest and calculates performance automatically. Attribution models help track conversion paths and shows marketers the contribution of each campaign towards established KPIs and budget. Businesses can also white-label the client portal for a more consistent experience.

Marketing ETL

The marketing ETL platform allows marketers to automate their marketing data by connecting marketing APIs to a variety of visualization tools. This can be done within minutes without any help from developers. The platform can be integrated with over 100 platforms, including Google Analytics and Ads, Facebook Ads, Bing Ads, YouTube, and LinkedIn. Marketers can visualize data using the tools they prefer and use, including Tableau, Google Data Studio, Looker and Google Docs.

Custom API Connections

Custom APIs are targeted at businesses with special needs. It allows them to access all their marketing data using a single API. This saves them from having to integrate data using different API connectors and maintaining them to avoid any unwanted issues.

Overview of Improvado Features

  • Automated Marketing Dashboard
  • Ad channels reporting
  • Metrics comparison
  • Detailed stats
  • Data visualization
  • Automatic performance metrics calculation
  • Attribution models
  • Conversion path tracking
  • Cross channel attribution
  • White label client portal
  • Marketing ETL platform
  • Marketing data automation
  • Data visualization in other BI systems
  • Data transformation and mapping
  • Cross channel metrics comparison
  • Custom rules
  • Google Analytics data mapping with Ads data
  • Custom API connectors

Improvado Position In Our Categories

Improvado is also listed in the following subcategories:

Marketing Automation Software#116
Marketing Automation Software#116

Enterprises have unique needs and requirements and no software solution can be just right in such a condition. It is pointless to try to find a perfect off-the-shelf software app that meets all your business requirements. The intelligent thing to do would be to customize the application for your special requirements, staff member skill levels, finances, and other factors. For these reasons, do not rush and subscribe to well-publicized popular systems. Though these may be widely used, they may not be the perfect fit for your specific requirements. Do your homework, check out each short-listed system in detail, read a few Improvado reviews, speak to the seller for explanations, and finally select the app that offers what you want.

How Much Does Improvado Cost?

Improvado Pricing Plans:
Free trial
Contact vendor

Improvado offers enterprise by quote. Contact the vendor for custom pricing information.

User Satisfaction

We realize that when you make a decision to buy Marketing Automation Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Improvado reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Improvado. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.





Technical details

Devices Supported
  • Web-based
Language Support
  • English
Pricing Model
  • Quote-based
Customer Types
  • Small Business
  • Large Enterprises
  • Medium Business
  • Cloud Hosted
  • Open API

What Support Does This Vendor Offer?


What are Improvado pricing details?

Improvado Pricing Plans:
Free trial
Contact vendor

Improvado offers enterprise by quote. Contact the vendor for custom pricing information.

What integrations are available for Improvado?

Improvado integrates with over 150 databases, visualization and advertising platforms including (some integrations are available only by request):

  • Microsoft SQL Server
  • MySQL
  • PostgreSQL
  • Amazon S3
  • Tableau
  • Looker
  • Google Data Studio and Docs
  • Excel Power Query
  • Charito
  • Power BI
  • Qlink
  • Facebooks Ads and Pages Manager
  • Google Analytics and Ads
  • Bing Ads
  • Twitter Ads
  • Snapchat
  • YouTube
  • Yahoo Gemini
  • Instagram
  • HubSpot
  • LinkedIn
  • Stripe
  • MailChimp
  • PipeDrive
  • Shopify
  • Marketo
  • Pinterest
  • SalesForce
  • Amazon Advertising
  • Trip Advisor
  • Zendesk
  • Yandex
  • Quora
  • Magento
  • Reddit
  • eBay
  • Oracle Eloqua

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