Improvado Review
What is Improvado?
Improvado is a full-cycle marketing solution that helps companies achieve a holistic view of their marketing performance, optimize campaigns, and automate routine processes. With 200+ marketing connectors, Improvado can extract any data that may be necessary for marketing analysts. An advanced MCDM algorithm harmonizes data across different channels based on age, gender, devices, targeted audiences, and other custom metrics. With all data in a dedicated warehouse, your marketing analysts can precisely calculate ROI, ROMI, ROAS, track CPL, CPA, and more.
Marketers from ASUS, AdRoll, IllyCafe and other global brands entrust their data operations to Improvado to get analysis-ready insights and concentrate on growth.
Show MoreOverview of Improvado Benefits
Automated Marketing Dashboard
The AMD is a reporting platform that allows marketers to check campaign performance of all ad platforms using a single interface. It provides a handle on all campaigns and channels and helps marketers easily measure and benchmark metrics. Detailed stats help them make decisions based on real numbers so they don’t have to rely on guesswork.
Users can decide how they want to calculate conversions from ad platforms and the software does the rest and calculates performance automatically. Attribution models help track conversion paths and shows marketers the contribution of each campaign towards established KPIs and budget. Businesses can also white-label the client portal for a more consistent experience.
Marketing ETL
The marketing ETL platform allows marketers to automate their marketing data by connecting marketing APIs to a variety of visualization tools. This can be done within minutes without any help from developers. The platform can be integrated with over 100 platforms, including Google Analytics and Ads, Facebook Ads, Bing Ads, YouTube, and LinkedIn. Marketers can visualize data using the tools they prefer and use, including Tableau, Google Data Studio, Looker and Google Docs.
Custom API Connections
Custom APIs are targeted at businesses with special needs. It allows them to access all their marketing data using a single API. This saves them from having to integrate data using different API connectors and maintaining them to avoid any unwanted issues.
Show MoreOverview of Improvado Features
- Automated Marketing Dashboard
- Ad channels reporting
- Metrics comparison
- Detailed stats
- Data visualization
- Automatic performance metrics calculation
- Attribution models
- Conversion path tracking
- Cross channel attribution
- White label client portal
- Marketing ETL platform
- Marketing data automation
- Data visualization in other BI systems
- Data transformation and mapping
- Cross channel metrics comparison
- Custom rules
- Google Analytics data mapping with Ads data
- Custom API connectors
Awards & Quality Certificates
Improvado Position In Our Categories
Knowing that companies have distinctive business demands, it is only wise that they steer clear of seeking a one-size-fits-all, ideal business application. Regardless, it would be difficult to try to stumble on such an app even among popular software systems. The reasonable step to do would be to shortlist the numerous important aspects which require consideration such as key features, packages, skill ability of the employees, organizational size, etc. After which, you must do your product research to a full extent. Have a look at some of these Improvado evaluations and explore each of the software options in your list more closely. Such detailed research can make sure you weed out unfit applications and subscribe to the one which delivers all the tools your business requires to be successful.
Position of Improvado in our main categories:
It's crucial to keep in mind that hardly any app in the Marketing Automation Software category will be an ideal solution that can meet all the needs of all business types, sizes and industries. It may be a good idea to read a few Improvado Marketing Automation Software reviews first as some solutions may dominate exclusively in a very small set of applications or be designed with a very specific industry in mind. Others may work with an intention of being easy and intuitive and consequently lack advanced elements desired by more experienced users. There are also apps that focus on a wide group of customers and offer a rich feature set, but this frequently comes at a higher cost of such a service. Be certain that you're aware of your requirements so that you purchase a service that provides exactly the functionalities you search for.
How Much Does Improvado Cost?
Improvado Pricing Plans:
Free Trial
Quote-based Plan
Contact vendor
What are Improvado pricing details?
Improvado Pricing Plans:
Free Trial
Quote-based Plan
Contact vendor
Improvado offers enterprise pricing plans by quote. Contact the vendor for custom pricing information.
User Satisfaction
Positive Social Media Mentions
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Negative Social Media Mentions
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We are aware that when you make a decision to purchase a Marketing Automation Software it’s important not only to find out how experts rank it in their reviews, but also to check if the actual users and businesses that purchased these solutions are indeed happy with the product. Because of that need we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Improvado reviews across a broad array of social media sites. The information is then presented in an easy to digest form indicating how many users had positive and negative experience with Improvado. With that information available you should be equipped to make an informed business decision that you won’t regret.
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Technical details
Devices Supported
- Web-based
Deployment
- Cloud Hosted
- Open API
Language Support
- English
- Russian
Pricing Model
- Quote-based
Customer Types
- Small Business
- Large Enterprises
- Medium Business
What Support Does This Vendor Offer?
- phone
- live support
- training
- tickets
What integrations are available for Improvado?
Improvado integrates with over 200+ database, visualization, and advertising platforms including the following:
- Microsoft SQL Server
- MySQL
- PostgreSQL
- Amazon S3
- Tableau
- Looker
- Google Data Studio and Docs
- Excel Power Query
- Charito
- Power BI
- Qlink
- Facebooks Ads and Pages Manager
- Google Analytics and Ads
- Bing Ads
- Twitter Ads
- Snapchat
- YouTube
- Yahoo Gemini
- HubSpot
- Stripe
- MailChimp
- PipeDrive
- Shopify
- Marketo
- SalesForce
- Amazon Advertising
- Trip Advisor
- Zendesk
- Yandex
- Quora
- Magento
- eBay
- Oracle Eloqua
Please note that some integrations are available only by request.
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