ActiveTrail Review

PROS: ActiveTrail is the major email marketing platform we use, and we've been satisfied with the results so far. It's very flexible, easy to use, and has all the options we need. If something we're looking for isn't there, support is always happy to help us out.

CONS: Nothing in particular. Can be a tad glitchy when he load is high on its servers, but that happens with all web-based apps.

PROS: I love how they walk you through the campaign email process step by step. I am often amazed by the adds I receive in email from other consultants and have wondered how and where they come up with such amazing graphics and verbiage. I think I might have found a way to engage my audience just a little bit more, and enough to get that target market to be more engaged in their meal time mission.

CONS: Nothing much dislike about Activetrail, based on my experience it actually works better than other tools.

PROS: Their automation system is very user-friendly. The flow-chart interface made it very easy to follow the steps when creating an email campaign. They're drag and drop templates (and they have A LOT of templates!) was very convenient too. I'm also very satisfied because we were able to hit our target number of contacts with the help of ActiveTrail's marketing automation which was an immense help in building personalized automated customer journeys, and in creating the landing pages that the captured contact information from our visitors..

CONS: It would be nice if they had promos like the special savings on one-year programs. But since their various payment schemes are already flexible, not having that promo is quite understandable.

PROS: You can access support via phone, live chat, or their support portal. You can even submit a request for someone to call you...and they'll call within 5 minutes. Support is knowledgeable and if they don't know the answer they will quickly go find it. You feel like a priority when you talk to support.

CONS: There's not much that we dislike about ActiveTrail. By far the most superior marketing platform on the market.

PROS: The best part about ActiveTrail is that it integrates with so many different platforms. I use it with my CRM, Prosperworks for streamlining leads into mail groups in ActiveTrail. Also, ActiveTrail now allows users to create landinng pages, which I think is an excellent bonus for users. I am just now exploring that side of the software and plan to begin using it in my marketing efforts as well.

CONS: No complaints so far! I would like to see the ability to customize the web form within the program! There is nothing to dislike, so far everything is going fine. I like the simplicity of the website and the design of my account. I find everything what I need and so I really can't complain.

PROS: Easy to use. and it's truly automated. I can schedule something to go out at 2 and not go back. unlike the workflows with Hubspot. but like I said with the technical support some didn't know their own product and hoping they just gave me wrong information. The ease and simplicity of the program makes ActiveTrail beginner-friendly and easy to master. I have no problem learning how to use ActiveTrail and teach it to my colleagues.

CONS: Nothing. Everything was great. We had a lot of industries so it was what we needed and on an individual situation. I disliked how some of the university courses were out of date, but i'm sure they will be updated shortly.

PROS: I've used a lot of systems, and honestly, although nothing is perfect, this is the best in terms of email marketing, automations, AND ease of use. This is the main system I recommend to my clients now because it's affordable for smaller list sizes and it can grow with you in features you need, and it also integrates with some decent shopping cart/affiliate systems.

CONS: There's nothing significant that I dislike, other than more direct integrations not being available at the lower price points.

PROS: I love the drag and drop building technology and the ease of uploading my photos and content into the form. It makes it easy to build for a client and allow them to fill in the sections they need! Easy throwing together a promo email from their already completed templates makes lives so much easier.

CONS: Adjusting the size of photos, and their positioning in ActiveTrail is clumsy and takes a while. You have a lot of learning to try to get things to line up exactly as you want and choosing your photo, and choosing a photo background buttons look identical so it is easy to mix up and do the wrong thing.

PROS: User friendliness is the best thing about ActiveTrail. Plus, they tutored me through video call about how to use the email automation program.

CONS: I think it needs more newsletter and email templates.

PROS: ActiveTrail is packed with complete email automation features. I love how detailed their data analytics is. It also lets me customize templates, without having to tinker with CSS and HTML codes -- all drag and drop! The best part is, there's an option to integrate it with SMS marketing. It's really an all-in-one platform for marketers.

CONS: Design. I hope they can come up with a more beautiful user interface.