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Adobe Marketing Cloud Review

Adobe Marketing Cloud
Our score: 8.9 User satisfaction: 98%

What is Adobe Marketing Cloud?

Adobe Marketing Cloud is a platform that simply imposed itself as one of the leaders in the digital marketing world, managing to integrate a heavy suite of creative capabilities with newly developed marketing functionality. As the result of this integration, we have Adobe Marketing Cloud (AMC), a popular Adobe Web Analytic product helping businesses from various scales and industries develop, but also optimize and measure their campaigns and the results of their marketing performance. Without any false modesty, Adobe Marketing Cloud is a fully integrated one-stop marketing suite, where from you can handle mobile, search, campaign, content, social, and email marketing.

Adobe Marketing Cloud appeared on the market in 2012, but has been gaining momentum considerably year by year. More and more prominent companies are entrusting their e-stores to Adobe as a service provider, taking into consideration its reasonable subscriptions, tailored to suit the size and needs of the business, and particularly convenient for loyal Adobe users.

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Overview of Adobe Marketing Cloud Benefits

For many users, the name Adobe itself is enough to decide to purchase their Marketing suite, but it is still useful to take a look at some of the specific benefits this product has to offer. Adobe Marketing Cloud is a popular choice for its robust marketing asset management functionality, which is designed to offer efficient support to distributors of all sizes, across all devices, in any place. It can also facilitate productive team collaboration and creativity as it allows timely exchange of information and documents, including online advertising campaigns and other marketing drives.

Needless to say, Adobe Marketing Cloud revolutionized marketing data storage, since it doesn’t simply keep information in a single folder, but it makes it easily accessible to each agent at any time. As a result, the customer experience becomes much better, and there are no unnecessary delays.

What is certainly impressive about this program (and what wished farewell to many successful digital marketing platforms at the time) is AMC’s capacity to handle cross-channel marketing, combine and use data appropriately, program and draft strategies on different devices, and still keep focus on the final user while doing it. That’s true: Adobe Marketing Cloud has a variety of features to target and manage your audience, influence prime time, optimize your use of media, and combine mobile, search, campaign, and email marketing in a single platform. Odds are good that you won’t have to use any other marketing tool with AMC on board.

Finally, as Adobe products in general, Adobe Marketing Cloud has a flexible pricing scheme. The vendor calculates it on the basis of annual subscriptions, depending entirely on the size and needs of your company. Thereof, you will not be expected to pay for any feature you don’t really need.

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Overview of Adobe Marketing Cloud Features

  • Personalized Customer Experience
  • Cross-Channel Marketing
  • Mobile Marketing
  • Data-Driven Marketing
  • Programmatic Marketing
  • Analytics
  • Audience Management
  • Campaign
  • Experience Management
  • Media Optimizer
  • Profile Management
  • Dynamic Tag Management
  • Retail Optimization
  • App-Centric Interface
  • Geolocation
  • Rules-Driven Execution
  • Integration

Adobe Marketing Cloud Position In Our Categories

Because businesses have distinct business-related needs, it is only logical they steer clear of settling on a one-size-fits-all, ideal software product. Nevertheless, it is nearly futile to try to come across such a software solution even among widely used software products. The practicable thing to undertake is to write the different chief aspects which need scrutiny like essential features, budget, technical skill competence of the employees, business size, etc. Thereafter, you should follow through the product research systematically. Have a look at these Adobe Marketing Cloud review articles and look into each of the software programs in your list more closely. Such all-encompassing research can make sure you circumvent ill-fitting apps and subscribe to the one that has all the function your business requires.

Position of Adobe Marketing Cloud in our main categories:

TOP 100

Adobe Marketing Cloud is one of the top 100 Marketing Software products

Enterprises have unique needs and requirements and no software application can be just right in such a situation. It is useless to try to find a perfect out-of-the-box software product that fulfills all your business requirements. The wise thing to do would be to modify the application for your specific wants, worker skill levels, finances, and other factors. For these reasons, do not hurry and subscribe to well-publicized trendy systems. Though these may be widely used, they may not be the ideal fit for your specific needs. Do your homework, look into each short-listed application in detail, read a few Adobe Marketing Cloud Marketing Software reviews, contact the vendor for explanations, and finally choose the application that offers what you need.

How Much Does Adobe Marketing Cloud Cost?

Adobe Marketing Cloud Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

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What are Adobe Marketing Cloud pricing details?

Adobe Marketing Cloud Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Adobe Marketing Cloud pricing information is available only on quote basis. Please contact the company for further information.

User Satisfaction

Positive Social Media Mentions 127
Negative Social Media Mentions 2

We know that when you decide to buy a Marketing Software it’s important not only to find out how experts score it in their reviews, but also to find out if the real clients and companies that purchased these solutions are indeed satisfied with the service. Because of that need we’ve created our behavior-based Customer Satisfaction Algorithm™ that aggregates customer reviews, comments and Adobe Marketing Cloud reviews across a wide array of social media sites. The information is then displayed in a simple to digest form revealing how many people had positive and negative experience with Adobe Marketing Cloud. With that information at your disposal you will be ready to make an informed business decision that you won’t regret.

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Technical details

Devices Supported

  • Windows
  • Linux
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Annual Subscription
  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

What integrations are available for Adobe Marketing Cloud?

Adobe Marketing Cloud integrates with the following systems and applications:

  • Microsoft Dynamics CRM
  • Silverpop
  • Oracle CRM
  • Qualtrics
  • Adobe SiteCatalyst
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Jenny Chang

By Jenny Chang

Jenny Chang is a senior writer specializing in SaaS and B2B software solutions. Her decision to focus on these two industries was spurred by their explosive growth in the last decade, much of it she attributes to the emergence of disruptive technologies and the quick adoption by businesses that were quick to recognize their values to their organizations. She has covered all the major developments in SaaS and B2B software solutions, from the introduction of massive ERPs to small business platforms to help startups on their way to success.

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