WebEngage Review

Our score: 8.9 User satisfaction: 100%

What is WebEngage?

WebEngage is a cloud-based marketing platform that enables B2C companies to achieve and maximize total cross-channel communication, segmentation, and personalization based on thoroughly threshed real-time data. This marketing automation platform boasts enterprise-grade capabilities and features and helps B2C enterprises improve user retention.

Live segmentation enables WebEngage users to group and target prospects with the highest probability to convert. Cross-channel communication with target messaging capabilities and deep data personalization help deliver coherent and relevant messages for higher and better retention.

WebEngage provides users with a Journey Designer feature that enables them to create visualizations of campaigns, specifically target customers, and put all marketing efforts on autopilot.

Overview of WebEngage Benefits

WebEngage gives you a platform with which to create customer segmentation models that are based on your target consumers’ information, including purchase history, previous interactions, communications, and behavior across multiple channels. With its niche segment marketing capability, WebEngage helps you achieve and maintain high customer retention rates.

This is because you are able to organizer users into meaningful customer segments, making it easy for you to create and execute campaigns that your target consumers can easily relate to and empower them to perform your desired actions. Grouping your users is easy and quick based on behavioral and psychographic variables.

Reporting and analytics allow you to look deep at each segment and analyze them along with relevant business metrics. Assess campaign performance based on your segments and metrics to gather highly actionable insights. Advanced Engagement Analytics provides you access to real-time user engagement data and analyze the data via Cohorts, Funnels to drive insights.

WebEngage’s powerful marketing automation feature makes it a one-stop marketing platform that gets the job done while you sit on the sidelines. The software takes all your marketing campaigns and runs them on autopilot, supercharging your marketing across all channels. WebEngage supplies you with information and insights to help you optimize your marketing strategies and then takes care of the execution.

Overview of WebEngage Features

  • Dynamic personalisation
  • Segmentation
  • Cross-Channel Engagement
  • Email
  • Push Notifications
  • In-App Message
  • Web Message
  • SMS Message
  • Web Push
  • Journey Designer

What Problems Will WebEngage Solve?

  • Retail/E-commerce – brings down cart abandonment via cross-channel user engagement and targeted messaging.
  • Improve Avg Basket size – via personalized product recommendations across multiple channels and devices
  • Improve frequency of transactions – drive repeat purchase behavior through targeted offer highlights
  • Travel/OTA/Hospitality – Reduce surf abandonment via cross-channel user engagement and personalized messaging
  • Drive repeat purchase – via targeted communication based on past user behavior/transactions
  • Financial Services – Lead Scoring via affinity building models based on user interactions and behavior across multiple channels/devices in real time.
  • Lead Capturing and nurturing – Convert anonymous users visiting business website/mobile apps into contacts via targeted nudges either focused on offering help/nudging users to signup via fear of missing out behavior.

Awards & Quality Certificates

An award given to products that have recently entered the market but are already becoming very popular
This certificate is granted to products that offer especially good user experience. We evaluate how easy it is to start using the product and how well-designed its interface and features are to facilitate the work process.

WebEngage Position In Our Categories

Since businesses have distinctive business-related wants, it is only rational that they abstain from buying a one-size-fits-all, “perfect” software solution. Just the same, it is troublesome to try to pinpoint such an app even among recognizable software solutions.
The practical step to undertake is to take note of the numerous important aspects which demand careful thought like key features, price plans, technical skill aptitude of staff, business size, etc. The second step is, you must follow through your product research fully. Go over some WebEngage evaluations and check out the other applications in your list more closely. Such well-rounded product investigation ensure you stay away from poorly fit applications and subscribe to the system that offers all the benefits you require business requires.

Position of WebEngage in our main categories:

TOP 100

WebEngage is one of the top 100 Marketing Software products

WebEngage is also listed in the following subcategories:

Every business has its own characteristics, and may call for a special Marketing Automation Software solution that will be fit for their business size, type of clients and employees and even particular industry they support. We advise you don't count on getting a perfect solution that is going to be suitable for each company regardless of their background is. It may be a good idea to read a few WebEngage Marketing Automation Software reviews first and even then you should remember what the software is supposed to do for your business and your staff. Do you require a simple and intuitive service with just basic functions? Will you actually use the advanced functionalities needed by pros and big enterprises? Are there any particular features that are especially useful for the industry you operate in? If you ask yourself these questions it is going to be much easier to find a solid software that will match your budget.

How Much Does WebEngage Cost?

WebEngage Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

With up to 10,000 monthly active users, WebEngage will be available for free. Larger teams should contact the company for enterprise pricing information and other product details. They can also submit a request for a demo to see if the software is a perfect fit for their business. For more details visit their pricing section –

User Satisfaction

Positive Social Media Mentions 10
Negative Social Media Mentions 0

We realize that when you make a decision to buy Marketing Automation Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and WebEngage reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with WebEngage. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.


Technical details

Devices Supported

  • Windows
  • Linux
  • Android
  • iPhone/iPad
  • Mac
  • Web-based
  • Windows Mobile


  • Cloud Hosted

Language Support

  • English
  • Dutch
  • Polish
  • Turkish
  • Swedish

Pricing Model

  • Free
  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business
  • Freelancers

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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What are WebEngage pricing details?

WebEngage Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

With up to 10,000 monthly active users, WebEngage will be available for free. Larger teams should contact the company for enterprise pricing information and other product details. They can also submit a request for a demo to see if the software is a perfect fit for their business. For more details visit their pricing section –

What integrations are available for WebEngage?

WebEngage integrates with the following business systems and applications:

  • Magento
  • Shopify
  • WordPress
  • Salesforce
  • REST APIs and Webhooks

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Reviewed By Louie Andre
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