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WebEngage REVIEW

Marketing Automation Software

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What is WebEngage?

WebEngage is a cloud-based marketing platform that enables B2C companies to achieve and maximize total cross-channel communication, segmentation, and personalization based on thoroughly threshed real-time data. This marketing automation platform boasts enterprise-grade capabilities and features and helps B2C enterprises improve user retention.

Live segmentation enables WebEngage users to group and target prospects with the highest probability to convert. Cross-channel communication with target messaging capabilities and deep data personalization help deliver coherent and relevant messages for higher and better retention.

WebEngage provides users with a Journey Designer feature that enables them to create visualizations of campaigns, specifically target customers, and put all marketing efforts on autopilot.

Overview of WebEngage Benefits

WebEngage gives you a platform with which to create customer segmentation models that are based on your target consumers’ information, including purchase history, previous interactions, communications, and behavior across multiple channels. With its niche segment marketing capability, WebEngage helps you achieve and maintain high customer retention rates.

This is because you are able to organizer users into meaningful customer segments, making it easy for you to create and execute campaigns that your target consumers can easily relate to and empower them to perform your desired actions. Grouping your users is easy and quick based on behavioral and psychographic variables.

Reporting and analytics allow you to look deep at each segment and analyze them along with relevant business metrics. Assess campaign performance based on your segments and metrics to gather highly actionable insights. Advanced Engagement Analytics provides you access to real-time user engagement data and analyze the data via Cohorts, Funnels to drive insights.

WebEngage’s powerful marketing automation feature makes it a one-stop marketing platform that gets the job done while you sit on the sidelines. The software takes all your marketing campaigns and runs them on autopilot, supercharging your marketing across all channels. WebEngage supplies you with information and insights to help you optimize your marketing strategies and then takes care of the execution.

Overview of WebEngage Features

  • Dynamic personalisation
  • Segmentation
  • Cross-Channel Engagement
  • Email
  • Push Notifications
  • In-App Message
  • Web Message
  • SMS Message
  • Web Push
  • Journey Designer

What Problems Will WebEngage Solve?

  • Retail/E-commerce – brings down cart abandonment via cross-channel user engagement and targeted messaging.
  • Improve Avg Basket size – via personalized product recommendations across multiple channels and devices
  • Improve frequency of transactions – drive repeat purchase behavior through targeted offer highlights
  • Travel/OTA/Hospitality – Reduce surf abandonment via cross-channel user engagement and personalized messaging
  • Drive repeat purchase – via targeted communication based on past user behavior/transactions
  • Financial Services – Lead Scoring via affinity building models based on user interactions and behavior across multiple channels/devices in real time.
  • Lead Capturing and nurturing – Convert anonymous users visiting business website/mobile apps into contacts via targeted nudges either focused on offering help/nudging users to signup via fear of missing out behavior.

Awards & Quality Certificates

WebEngage Position In Our Categories

Position of WebEngage in our main categories:


WebEngage is one of the top 500 Marketing Software products


WebEngage is one of the 500
Marketing Software products

WebEngage is also listed in the following subcategories:

Marketing Automation Software#25
Marketing Automation Software#25

There are trendy and widely used applications in each software group. But are they essentially the best fit for your enterprise’s specific requirements? A trendy software application may have thousands of customers, but does it provide what you need? For this reason, do not blindly invest in popular systems. Read at least a few WebEngage reviews and think about the elements that you desire in the software such as the fees, main features, available integrations etc. Then, choose a few systems that fit your needs. Check out the free trials of these apps, read online opinions, get information from the maker, and do your homework meticulously. This profound homework is sure to assist you select the most excellent software application for your company’s specific wants.

How Much Does WebEngage Cost?

WebEngage Pricing Plans:
Free trial

With up to 10,000 monthly active users, WebEngage will be available for free. Larger teams should contact the company for enterprise pricing information and other product details. They can also submit a request for a demo to see if the software is a perfect fit for their business. For more details visit their pricing section –

User Satisfaction

We realize that when you make a decision to buy Marketing Automation Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and WebEngage reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with WebEngage. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.






Technical details

Devices Supported
  • Windows
  • Linux
  • Android
  • iPhone/iPad
  • Mac
  • Web-based
  • Windows Mobile
Language Support
  • English
  • China
  • Germany
  • India
  • Japan
  • Spain
  • France
  • Russia
  • Italy
  • Dutch
  • Portugal
  • Polish
  • Turkish
  • Swedish
Pricing Model
  • Free
  • Quote-based
Customer Types
  • Small Business
  • Large Enterprises
  • Medium Business
  • Freelancers
  • Cloud Hosted

What Support Does This Vendor Offer?


What are WebEngage pricing details?

WebEngage Pricing Plans:
Free trial

With up to 10,000 monthly active users, WebEngage will be available for free. Larger teams should contact the company for enterprise pricing information and other product details. They can also submit a request for a demo to see if the software is a perfect fit for their business. For more details visit their pricing section –

What integrations are available for WebEngage?

WebEngage integrates with the following business systems and applications:

  • Magento
  • Shopify
  • WordPress
  • Salesforce
  • REST APIs and Webhooks

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