Audiense Review

PROS: Audiense is a very easy to use solution for monitoring client Twitter profiles. I love that you can input customer email addresses to see if they have Twitter accounts so that you can very quickly and easy follow and engage with them. You can also research information about your followers, such as where they live and their professions and will also help show the ROI of your ad campaign so that you can measure it against your goals. Its blog also provides really great content with a lot of helpful insight to offer to customers.

CONS: It’s limited in that you can only analyze Twitter. It would be amazing if it could provide the same insight for other social media sites. Since there are other services available that do this, it may not be the right service for you if you need to monitor across more platforms than on Twitter.

PROS: I liked the ease of use and the platform itself. It was easy to see into our deeper analytics and offer a higher-level ROI analysis to key executives about our social media engagement. I also used it to look at our competitors and I used to track their engagement in ways that other tools didn't allow me to do so. I appreciate the helpfulness of the support team and the lack of pushy sales tactics.

CONS: It was complicated at first and I'm not sure that I ever got the full benefit from it. I didn't use their training though and maybe I should have. There were so many bells and whistles to it, but the micro copy helped.

PROS: I really like that with Audiense, you can gain deeper insights of your competitors on Twitter and make your decisions based off of that. It is hard sometimes to really make an effective social strategy when you are starting from scratch. I also really love how you can get insights ad to the times that your audience would have the most reach. This is crucial especially when doing paid social advertising, when you want to make sure you are targeting correctly and doing so at the right times.

CONS: There isn't much to dislike. It is a good product and very easy to use. Set up can take some time though.

PROS: We have been using Audiense for over a year now and it's a great piece of software that has helped us create a good social media campaign. It can highlight the personality traits of our audiences with the power of IBM Watson, so we are able to target the perfect audience for us. Once you have built an audience within the platform that you want to market to, you can transfer this list into the Twitter Ads platform and use paid marketing methods to target this filtered audience and we achieve better results.

CONS: The only feature of the software we have been unable to figure out is the conversation monitoring. We find the results are too broad, and a lot of the results are out of context. But this could be user error on our part.

PROS: Audiense provides us a complete visualization tool for Twitter and Instagram. The statistics and filters are great and help us to analysis our community of followers and followed. It helps determine the best time to tweet as well.

CONS: I have nothing negative to say about the platform. It is always possible to improve the platforms but its function is practically perfect for us. It is always available to use and functional in our work.

PROS: With Audiense, you can achieve greater outcomes on Twitter campaigns comparable to other tools which usually charge a lot more money. I like the pricing model which is based on community size primarily, perfect for individuals and small businesses. The follower management features are superb as well and I like being able to work through competitors lists.

CONS: It can be a little slow in gathering information for reports. I often want the data immediately and it can be a problem. Sometimes the advanced search syntax does not work as advertised and I would have to run the same search a few different times to get the results that I am looking for.

PROS: I've been using Audiense for a few years now to track new followers as well as unfollowers. The analytics it includes is very helpful compared to theother options.Although it's not necessarily useful for me, I enjoy the geographic data SocialBro gives you. I like to see where my followers are by country and timezone. Thus, it gives me a pretty good idea for when to tweet.

CONS: I access it through a free Chrome extension, so I'm not sure if this holds true through all of their software. However, they redesigned the user interface of the tool and it made it more difficult to navigate. I'm also not a fan of the way the app automatically updates information, I feel like some insights may be lost if I don't check everyday. I miss the way the data only updated when I requested that it be updated.

PROS: I like Audiense's ability to search for relevant followers based on influence score so we get to target people better. I also like the feature where we can analyse a competitor, being able to get information such as the follower count and others. It is helpful in suggesting the best times to tweet for maximum reachability and the insights being shared are beautiful.

CONS: It has a cmplicated learning curve for the average user which makes learning it a bit difficult. Also, it has a relatively lesser feature set and does not provide insights to spread influence It could use a better interface as it is confusing to use at the moment.

PROS: Audiense is a nice tool to have, regardless of your experience in Twitter marketing. The Analytics feature is really awesome as it gives rich information such as the geographic data of the followers, how many followers are not following you back, which followers have a low follow back ratio, etc. I also like the customizable dashboard and the alerts which lets you know who unfollowed you. It is very comprehensive.

CONS: Nothing much but at times, I don't like the complicated graphics it provides. Also, I am afraid that I may not be using all of its features.

PROS: Audiense is highly customizable when it comes to organizing data. I've really appreciated how easy it is to drill down into specific subsets of followers, get insights on recent Twitter interactions, and get solid information on influencers. There's a lot you can do with this tool, and it really feels like I've only just scratched the surface.

CONS: I haven't come across any issues yet. However, as a "nice to have" it would be great to have a better way of organizing tags. With a large list of tags, it becomes a difficult to find the one you want in search.