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Demand Generation Software

1 user review

What is Criteo?

Criteo is a French digital advertising and retargeting company operating on over 30 markets worldwide. The business was a start-up by a group of smart people who took it to a success level that it now competes with giants like Google.

The company relies significantly on technology and intelligent algorithms to market products and to re-target them. This means that if a user has seen the advertiser’s webpage once, he will be shown the ads from the same webpage in future as well. This technique of re-targeting consumers makes Criteo unique, and can be considered the reason why it has progressed this much in just a decade.

Some other vendors have tried using remarketing tools for e-commerce too, but none beats Criteo to date. The reason for this might be their affordable pricing, and the creative and personalized support.

Overview of Criteo Benefits

Criteo is a newly emerging digital advertising company that best caters the needs of its clients. Their mail system brings the consumers the most personalized ads and messages that match their browsing history. The most favorable feature that Criteo has introduced is the tool of re-marketing. Doing so, it aims for both new consumers and the ones that already visited making sure the advertisers get a good market with potential consumers. This technique of targeting and re-targeting potential consumers not only increase sales but creates a good brand image.  

The creative tactics for consumer tracking used by Criteo involves making custom banners for the potential consumers who left the website without any purchase. The business makes sure that the consumer gets the advertisement he might be interested in purchasing from.

The company runs globally with clients all over the world making sure personalized retargeting for creating more buyers. Such a technique has given a boost to e-commerce and more and more advertisers are reaching out to the company to help them market better. This state of progress has given a tough time even to the biggest names in e-commerce advertising such as Facebook and Google. With all its quality features, Criteo seems to capture a huge chunk of advertisement market in the near future.

Overview of Criteo Features

  • Marketing and Re-marketing ads
  • Ad campaign creation
  • Tracking campaign performance
  • Intelligent algorithms
  • Customized banners
  • Recommendations
  • Email marketing
  • Supported by mobile, social and desktop

Criteo Position In Our Categories

Position of Criteo in our main categories:


Criteo is one of the top 50 Marketing Softwareproducts


Criteo is one of the 50
Marketing Software products

Criteo is also listed in the following subcategories:

Demand Generation Software#6
Demand Generation Software#6

It is crucial to note that almost no software in the Demand Generation Software category is a perfect solution able to fulfill all the needs of various company types, sizes and industries. It may be a good idea to read a few Criteo reviews first as certain solutions can perform well only in a very narrow group of applications or be designed with a really specific industry in mind. Others may work with an idea of being simple and intuitive and as a result lack complicated features needed by more experienced users. You can also come across solutions that cater to a large group of users and provide a complex feature set, however that frequently comes at a higher cost of such a solution. Ensure you're aware of your requirements so that you choose a solution that provides specifically the features you search for.

How Much Does Criteo Cost?

Criteo Pricing Plans:
Free trial
Quote-based Plan
Contact vendor

Criteo offers quote-based SMB and enterprise pricing to meet the needs of different clients. Contact the company for more details and ask for your quote.

User Satisfaction

We realize that when you make a decision to buy Demand Generation Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Criteo reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Criteo. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.






Technical details

Devices Supported
  • Windows
  • Linux
  • Android
  • iPhone/iPad
  • Mac
  • Web-based
Language Support
  • English
Pricing Model
  • Quote-based
Customer Types
  • Small Business
  • Large Enterprises
  • Medium Business
  • Cloud Hosted

What Support Does This Vendor Offer?


What are Criteo pricing details?

Criteo Pricing Plans:
Free trial
Quote-based Plan
Contact vendor

Criteo offers quote-based SMB and enterprise pricing to meet the needs of different clients. Contact the company for more details and ask for your quote.

What integrations are available for Criteo?

No information available.

User reviews

1 Review


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Published 2 years ago

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