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Criteo Review

Criteo
Our score: 9.0 User satisfaction: 100%

What is Criteo?

Criteo is a French digital advertising and retargeting company operating on over 30 markets worldwide. The business was a start-up by a group of smart people who took it to a success level that it now competes with giants like Google.

The company relies significantly on technology and intelligent algorithms to market products and to re-target them. This means that if a user has seen the advertiser’s webpage once, he will be shown the ads from the same webpage in future as well. This technique of re-targeting consumers makes Criteo unique, and can be considered the reason why it has progressed this much in just a decade.

Some other vendors have tried using remarketing tools for e-commerce too, but none beats Criteo to date. The reason for this might be their affordable pricing, and the creative and personalized support.

Overview of Criteo Benefits

Criteo is a newly emerging digital advertising company that best caters the needs of its clients. Their mail system brings the consumers the most personalized ads and messages that match their browsing history. The most favorable feature that Criteo has introduced is the tool of re-marketing. Doing so, it aims for both new consumers and the ones that already visited making sure the advertisers get a good market with potential consumers. This technique of targeting and re-targeting potential consumers not only increase sales but creates a good brand image.  

The creative tactics for consumer tracking used by Criteo involves making custom banners for the potential consumers who left the website without any purchase. The business makes sure that the consumer gets the advertisement he might be interested in purchasing from.

The company runs globally with clients all over the world making sure personalized retargeting for creating more buyers. Such a technique has given a boost to e-commerce and more and more advertisers are reaching out to the company to help them market better. This state of progress has given a tough time even to the biggest names in e-commerce advertising such as Facebook and Google. With all its quality features, Criteo seems to capture a huge chunk of advertisement market in the near future.

Overview of Criteo Features

  • Marketing and Re-marketing ads
  • Ad campaign creation
  • Tracking campaign performance
  • Intelligent algorithms
  • Customized banners
  • Recommendations
  • Email marketing
  • Supported by mobile, social and desktop

Criteo Position In Our Categories

Keeping in mind companies have specific business-related wants, it is only sensible that they abstain from picking a one-size-fits-all, ideal software solution. Just the same, it is troublesome to chance on such application even among popular software solutions. The logical thing to do would be to jot down the several key functions which merit investigation like key features, packages, skill levels of staff, organizational size, etc. Then, you should conduct your research through and through. Read some of these Criteo evaluations and explore each of the solutions in your shortlist in detail. Such all-encompassing product investigation makes sure you take out mismatched apps and select the one which provides all the function you require company requires.

Position of Criteo in our main categories:

TOP 50

Criteo is one of the top 50 Marketing Software products

Criteo is also listed in the following subcategories:

Each company has different needs and requires an application that can be personalized for their size, type of employees and customers, and the specific industry they are in. For these reasons, no software can provide perfect features off-the-shelf. When you look for a software system, first be sure what you want it for. Read some Criteo Demand Generation Software reviews and ask yourself do you want basic features or do you require complex functionality? Are there any industry-specific features that you are looking for? Find the answers to these queries to assist your search. There are lots of aspects that you need to consider and these include your budget, particular business needs, your organization size, integration requirements etc. Take your time, try out a few free trials, and finally zero in on the app that presents all that you need to boost your firm effectiveness and productivity.

How Much Does Criteo Cost?

Criteo Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Criteo offers quote-based SMB and enterprise pricing to meet the needs of different clients. Contact the company for more details and ask for your quote.

User Satisfaction

Positive Social Media Mentions 35
Negative Social Media Mentions 0

We realize that when you make a decision to buy Demand Generation Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Criteo reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Criteo. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Linux
  • Android
  • iPhone/iPad
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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Criteo Comparisons

Criteo user reviews

Total waste of time and money. Simple test is haunting me 2 years later…

Read full review >
Anonymous Reviewer
1/5

Overall impression

1/5

Customer Support

1/5

Value for Money

2/5

Ease of Use

Published on: 08.11.2017 Company Size: N/A Industry: N/A

What are Criteo pricing details?

Criteo Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Criteo offers quote-based SMB and enterprise pricing to meet the needs of different clients. Contact the company for more details and ask for your quote.

What integrations are available for Criteo?

No information available.

Criteo average rating:

Average score
1.5/5 (1 user reviews)
1/5

Overall impression

2/5

Customer Support

2/5

Value for Money

1/5

Ease of Use

Write your own review of this product

ADD A REVIEW

The most favorable review

Anonymous Reviewer

PROS: Poor service from the top down. Not much else to say.

CONS: They kept moving my account to auto-renew, so that we would incur more charges. Account management is basically spend and pray. Total waste of time and money.

Reviewed 3 years ago

Read full review >

The least favorable review

Anonymous Reviewer

PROS: Poor service from the top down. Not much else to say.

CONS: They kept moving my account to auto-renew, so that we would incur more charges. Account management is basically spend and pray. Total waste of time and money.

Reviewed 3 years ago

Read full review >

More reviews from 1 actual users:

Sort by:

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  • Latest
  • Most useful
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  • Most negative

Total waste of time and money. Simple test is haunting me 2 years later…

Read full review >
Anonymous Reviewer
1/5

Overall impression

1/5

Customer Support

1/5

Value for Money

2/5

Ease of Use

Published on: 08.11.2017 Company Size: N/A Industry: N/A

PROS: Poor service from the top down. Not much else to say.

CONS: They kept moving my account to auto-renew, so that we would incur more charges. Account management is basically spend and pray. Total waste of time and money.

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Reviewed By Nestor Gilbert
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