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Tailwind Review

Tailwind
Our score: 8.6 User satisfaction: 97%
Logo of Tailwind

What is Tailwind?

Tailwind is a marketing application created specifically for Pinterest and Instagram. Great for bloggers, online businesses, and enterprises with online shops, this tool can easily simplify the processes involved in social media marketing. With this, you can get access to features such as content discovery, post scheduling, and conversation tracking. Moreover, it helps you measure results in real-time so you can adjust your marketing strategies accordingly as quickly as possible.

Tailwind has an interesting origin. The company began using Pinterest in early 2011 as a marketing solution while building BridesView.com. The first version of Tailwind (then named PinLeague) asked a simple question: how to identify brides-to-be who are using Pinterest to plan their weddings? As they researched deeper, they began to experience fast success on Pinterest. Soon, their friends started requesting them for similar insights.

A big opportunity was emerging and Tailwind’s founders decided to focus on creating and launching an effective Pinterest marketing and analytics platform. The app’s users have helped them to understand that ROI from Pinterest isn’t just about what takes place on Pinterest. The company also learnt that the biggest rewards come from utilizing insights across marketing channels and organizations.

Today, more than 100,000 leading global brands and about 400 top agencies use Tailwind, and the company says it is excited about how social intelligence can transform your business.

Overview of Tailwind Benefits

Tailwind is a smart way to schedule on Pinterest and Instagram.

What are the standout features and benefits offered by this app? To start, you can save time with multi-board pinning, hashtag lists, bulk image upload, drag-and-drop calendar and other shortcuts. Plus, you can automatically optimize your Instagram and Pinterest schedules to engage your audience at the right time. Then, measure effectiveness with detailed analytics and insights.

Tailwind’s browser extension enables you to easily create multiple posts from any website with a single click. The Hashtag Finder automatically suggests the best Instagram hashtags for your readers. In addition, you can improve your efficiency by using a single tool and workflow to post all your visual marketing content on Pinterest and Instagram. The best part is this application is affordable even for businesses with limited budget.

You can stay on top of your calendar by selecting the specific date and time you wish to post. Another option is you can add a queue and hook it up to your pre-set schedule. With this solution, you can manage multiple Instagram and Pinterest accounts, and collaborate with your colleagues. You don’t have to worry about reliability and security as they are guaranteed by the vendor’s official partnership with Pinterest and Instagram.

With Tailwind, you can track activity and trends. You can view when someone comments on your Instagram post or Pins from your site. In addition, you can monitor key performance indicators (KPIs) by tracking your Instagram and Pinterest profiles, #hashtags and more. Plus, insights from your Instagram and Pinterest analytics help you identify important metrics and tasks you can focus on improving.

Another important benefit of Tailwind analytics is it helps you to monitor your Instagram and Pinterest followers, brand mentions, likes, repins, boards and more. You can also analyze content trends on Instagram and Pinterest to learn about what your readers are interested in. Finally, you can track results to understand which type of content is effective and deliver more of it to your Instagram and Pinterest audience.

Overview of Tailwind Features

Pinterest Management
  • Pinterest Analytics & Reporting
  • Pinterest Content Marketing
  • Pinterest Content Optimization
  • Pinterest Content Promotion
  • Pinterest Content Recommendations
  • Pinterest Monitoring & Trends
  • Schedule Pins on Pinterest
Instagram Management
  • Instagram Analytics & Reporting
  • Instagram Audience Management
  • Instagram Hashtag Monitoring
  • Instagram Listening
  • Instagram Scheduling
  • Instagram UGC Content Management

Tailwind Position In Our Categories

Keeping in mind businesses have unique business wants, it is logical that they avoid subscribing to a one-size-fits-all, ”best” solution. However, it is almost impossible to chance on such an app even among recognizable software systems. The practical thing to undertake would be to make a list of the different chief factors which entail investigation such as essential features, pricing, technical skill competence of staff members, business size, etc. Thereafter, you should do the research exhaustively. Browse over some Tailwind reviews and scrutinize the other software systems in your list in detail. Such all-encompassing research ascertain you drop unsuitable software products and subscribe to the one which delivers all the tools you require business requires.

Position of Tailwind in our main categories:

TOP 50

Tailwind is one of the top 50 Social Media Management Software products

If you are interested in Tailwind it may also be sensible to check out other subcategories of Social Media Management Software gathered in our base of B2B software reviews.

There are trendy and widely used applications in each software group. But are they essentially the best fit for your company’s special needs? A market-leading software solution may have thousands of customers, but does it offer what you need? For this reason, do not blindly spend on popular systems. Read at least a few Tailwind Social Media Management Software reviews and think about the elements that you wish to have in the software such as the cost, main features, available integrations etc. Then, shortlist a few solutions that fit your needs. Check out the free trials of these platforms, read online reviews, get explanations from the maker, and do your research meticulously. This profound groundwork is sure to aid you choose the most excellent software application for your company’s specific needs.

How Much Does Tailwind Cost?

Tailwind Pricing Plans:

Free Trial

Plus Plan

$15/account/month

Professional Plan

$799.99/month

Enterprise Plan

By quote

For bloggers and small businesses:

Plus Plan – $15/account/month (monthly billing) or $9.99/account/month (annual billing)

  • 1 Account Included
  • 7-Day History Archive
  • Basic Profile (& Board) Metrics
  • Basic Website Insights
  • Measure Post Success
  • Multi-Account Capability
  • Smart Scheduling
  • Unlimited Scheduling

Enterprise pricing plans for large brands and agencies:

Professional Plan – $799.99/month (annual billing)

  • 1-Year History Archive
  • 5 Collaborators
  • Benchmark vs. Competitors
  • Export Data
  • Full Profile & Board Reporting
  • Measure Pinterest ROI
  • Multi-Account Capability
  • Optimize Content Strategy
  • Pinterest Brand Monitoring

Enterprise Plan – Contact the company for a quote

  • Content Discovery Engine
  • Contests / Sweepstakes
  • Dedicated Support
  • Industry Trends
  • Influencer Campaigns
  • Invoiced Billing
  • Multi-Account Capability
  • Team Roles & Permissions
  • Unlimited Collaborators
  • Unlimited History Archive

User Satisfaction

Positive Social Media Mentions 72
Negative Social Media Mentions 2

We realize that when you make a decision to buy Social Media Management Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Tailwind reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Tailwind. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Technical details

Devices Supported

  • Windows
  • iPhone/iPad
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Monthly payment
  • Annual Subscription
  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business
  • Freelancers

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

Popular Tailwind Alternatives

Top Competitors To Tailwind By Price

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Satisfaction:
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What are Tailwind pricing details?

Tailwind Pricing Plans:

Free Trial

Plus Plan

$15/account/month

Professional Plan

$799.99/month

Enterprise Plan

By quote

For bloggers and small businesses:

Plus Plan – $15/account/month (monthly billing) or $9.99/account/month (annual billing)

  • 1 Account Included
  • 7-Day History Archive
  • Basic Profile (& Board) Metrics
  • Basic Website Insights
  • Measure Post Success
  • Multi-Account Capability
  • Smart Scheduling
  • Unlimited Scheduling

Enterprise pricing plans for large brands and agencies:

Professional Plan – $799.99/month (annual billing)

  • 1-Year History Archive
  • 5 Collaborators
  • Benchmark vs. Competitors
  • Export Data
  • Full Profile & Board Reporting
  • Measure Pinterest ROI
  • Multi-Account Capability
  • Optimize Content Strategy
  • Pinterest Brand Monitoring

Enterprise Plan – Contact the company for a quote

  • Content Discovery Engine
  • Contests / Sweepstakes
  • Dedicated Support
  • Industry Trends
  • Influencer Campaigns
  • Invoiced Billing
  • Multi-Account Capability
  • Team Roles & Permissions
  • Unlimited Collaborators
  • Unlimited History Archive

What integrations are available for Tailwind?

Tailwind integrates with the following business applications:

  • Pinterest
  • Instagram

 

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Reviewed By Jenny Chang
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