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Maropost Marketing Cloud Review
What is Maropost Marketing Cloud?
Maropost is a web-based digital marketing platform that unifies, automates, and optimizes how you engage with prospects and customers across multiple channels, including websites, mobile apps, email, and social media. Companies and marketers in ecommerce, media, entertainment, tourism, travel, and other industries are leveraging the platform to acquire, convert, and retain more customers.
Maropost provides email marketing automation tools that enable you to create and send targeted and personalized messages for unique email campaigns. With this, businesses can group the various segments of their target markets and send emails and promos by each segment’s specific interests and buying habits. Moreover, the platform tracks down if the messages were opened and at what time and then suggests the ideal sending schedules for succeeding batches in your campaign. It even has tools for improving email deliverability, such as its Spam Checker and Deliverability Score.
Complementing the email marketing functionality is Maropost’s mobile marketing solutions. This helps you segment your market before sending scheduled messages in your text (SMS) campaigns. The segmentation options are extensive as the software accounts for a customer’s demographical data, website actions, and mobile app engagement metrics. You can also set up in-app messages that send personalized deals and discounts, as well as in-app events that trigger push notifications.
To streamline your entire digital marketing process, Maropost provides an integrated journey builder that you can leverage for the segments and individuals on your contact list. It allows you to build custom workflows that account for both email and mobile marketing and a whole host of triggers, including clicked links, subscription details, and total revenue, among many others. With this customization level, you can map out every stage of a customer’s journey, made simple by the platform’s drag-and-drop interface and automation features. Since every activity can be scheduled, managers will have increased productivity while working less.
Maropost can also map out the process of turning site visitors into potential buyers or subscribers through its Acquisition Builder. In creating acquisition journeys, you can drag and drop customizable lightboxes to simulate your workflow and create order or subscription forms where customers can supply their email address and other contact information.
Another notable feature is the software’s ability to build dynamic and personalized landing pages. Like the journey builder, the platform offers customizable forms and drag-and-drop lightboxes to construct the pages with features like web forms and surveys. Furthermore, Maropost permits you to find prospects and collect information about them using Facebook and Twitter lead generation forms. You can show organic marketing content and paid ads to segmented audiences on social channels as well.
Maropost recognizes that companies from various industries have different ways of doing business, so it developed three modules aimed at ecommerce, travel, tourism, and media and entertainment, respectively. The ecommerce module leverages features like conversion time optimization and real-time analytics in building effective campaigns. Meanwhile, travel accounts for different locations around the globe and a customer’s check-in experiences. The media module helps you turn readers into subscribers and facilitate the re-engagement of former readers through the acquisition builder.
Managers can plan out the campaign’s course by checking Maropost’s comprehensive reports, which are populated with real-time data. It monitors a boatload of information, including the number of orders, response rates, items purchased, revenue, and the state of the customer journey. In a nutshell, you can track the numbers of your entire sales and marketing workflows by browsing through the reports and make timely adjustments to increase your conversions further.
Maropost offers multichannel support and integrates with a large number of third-party applications spanning various industries. It comes in three pricing packages, two of which are by quotation and with the most basic plan priced at $500 per month.
Show MoreOverview of Maropost Marketing Cloud Benefits
Data-Driven Marketing
Maropost allows you to leverage audience data to reach and engage with people on different marketing channels in a personalized way. For instance, you can segment prospects and customers depending on the activities and actions within your website and mobile applications. You can then deliver automated and targeted emails, SMS messages, in-app push notifications, web content, and social media posts and ads to audiences in your segmented contact lists.
Through the platform’s Journey Builder and Acquisition Builder, you’ll be able to send the right deals, promotions, and offers to the right people at the right time based on their website and mobile app engagement metrics, no matter what channels they’re using. This permits you to easily convert prospects, produce loyal customers, and accelerate business growth.
Email Campaign Optimization
The app helps you run targeted and personalized email marketing campaigns. Its drag-and-drop tool enables you to create unique email marketing campaigns without HTML coding. You can schedule and automatically send emails to certain audience segments or those who already made engagements in the past. You can even allow audiences to see specific offers, email content, or CTAs based on the date and time they viewed the email.
Maropost has monitoring and reporting tools that help you ensure that emails reach your audiences’ inboxes and don’t end up in their spam folders. You can also adopt and apply the best practices for sending emails with Maropost’s email deliverability experts.
Unified Social Campaigns
Maropost simplifies the way you engage and nurtures prospects and customers across various social channels. It unifies your campaigns on Facebook, Twitter, LinkedIn, and Instagram to improve lead generation, boost conversion, and optimize customer retention.
The platform lets you create social playlists and automatically move posts and content around social channels. Furthermore, you can segment audiences within Maropost based on the activities and actions on their journey and serve them retargeting ads on Facebook and Twitter.
Comprehensive Reporting
Maropost reporting tools track huge amounts of information in real-time. Managers can view important data like revenues, total orders, response rates, the time and place the emails were opened, etc. As such, you can make timely adjustments to the campaigns to maximize your business’ potential for returns. The platform also scratches off the guesswork with sending schedules as it provides suggestions on the best times to send emails per campaign.
Automated Workflows
Maropost lets you map out a customer’s journey through the sales and marketing pipelines with its integrated journey builder. Having a drag-and-drop interface, the platform lets you plot the schedule of your marketing emails and SMS messages and the automated triggers based on customer behavior. An example of this would be a promo popping up when a certain section of the website is clicked. You can account for the entire operational process and set the whole thing in motion by having the platform automate every stage.
Customizable Landing Pages
Like the workflows, Maropost’s landing pages are fully customizable as you drag and drop the layout’s various sections. With its flexible forms, the platform also allows you to embed elements like order forms with payment integrations, order summaries, checkout pages, and surveys on your website. Publishing and media companies, on the other hand, can leverage the forms and landing pages to increase the number of their subscribers.
Numerous Integrations
Maropost has an entire library of over 500 possible integrations, spanning various industries and specializations. This means there is a big chance that you can seamlessly link it with the other tools you use in the office, which raises your entire operation’s efficiency. Besides utility apps like Shopify, Salesforce, and Zoho, the platform integrates with the most popular social media applications and an extensive app repository like Zapier.
Multichannel Support
Should you have trouble with installation or any software’s functionalities, Maropost will answer your query through chat and email. phone, or the ticketing system on its website. Moreover, for those who avail of its Professional and Enterprise plans, the company even provides a dedicated customer success manager and a deliverability manager to ensure that everything is working fine on your end.
Show MoreOverview of Maropost Marketing Cloud Features
- Unified multi-channel marketing
- Audience segmentation
- Website and app engagement data
- Targeted SMS messages
- Mobile App Engagement
- In-App Messages
- SMS Campaigns
- Push notifications
- Personalized landing pages
- Email Journey Builder
- Email marketing automation
- White-glove support
- Contact list building
- A/B testing
- Lightboxes and web forms
- Social media lead generation
- Retargeting campaigns
- Organic social marketing
What Problems Will Maropost Marketing Cloud Solve?
Problem: Low email marketing engagement due to a standardized approach.
Solution: With Maropost’s Journey Builder, users can map out a potential customer’s journey throughout the marketing campaign. This accounts for email and SMS marketing and properly segments the user’s contact list for targeted messaging. As a result, engagement rates are bound to spike up.
Problem: Difficulty managing multiple lists and sorting and segmenting contacts.
Solution: Maropost recognizes this fact and presents a slew of simple solutions. The platform is equipped with easy-to-use list management tools built to consolidate lists, sort out duplicate contacts, and arrange them into various segments. It also comes with automated workflows to eliminate repetitive tasks. What’s more, users can easily map out customer journeys with the software’s drag-and-drop user interface and turn lightboxes into presentable forms.
Problem: Email marketing campaigns for ecommerce stores are not yielding the desired results
Solution: By leveraging Maropost’s Acquisition Builder, users can improve website engagement and increase their conversion rate. The builder has lightboxes that can be designed as forms embedded on landing pages where customers can leave their email addresses. The software also tracks website activity and can send out targeted promos and discounts by each market segment’s interests and buying patterns. It even suggests the ideal time to send emails based on historical data.
Awards & Quality Certificates
Maropost Marketing Cloud Position In Our Categories
Since businesses have special business-related demands, it is rational they avoid getting an all-encompassing, ideal solution. Just the same, it is hard to try to come across such a software system even among recognizable software solutions. The best step to do should be to list the various major functions that entail inspection like major features, packages, technical skill levels of staff members, organizational size, etc. After which, you should perform the product research exhaustively. Read some Maropost Marketing Cloud review articles and check out each of the solutions in your list more closely. Such all-encompassing product investigation ascertains you take out unsuitable software products and pay for the system which provides all the benefits your company requires.
Position of Maropost Marketing Cloud in our main categories:
TOP
50
Maropost Marketing Cloud is one of the top 50 Marketing Software products
Since each organization has specific business needs, it is prudent for them to abstain from searching for a one-size-fits-all perfect software solution. Needless to say, it would be useless to try to find such a system even among widely used software applications. The smart thing to do would be to catalog the various vital aspects that require consideration such as key features, finances, skill levels of employees, company size etc. Then, you should do your research thoroughly. Read some Maropost Marketing Cloud Marketing Software reviews and check out each of the other apps in your shortlist in detail. Such in-depth research can ensure you weed out ill-fitting applications and zero in on the app that presents all the aspects you require for business success.
How Much Does Maropost Marketing Cloud Cost?
Maropost Marketing Cloud Pricing Plans:
Free Trial
Essentials
Starts at $500/month
Professional
Contact vendor
Enterprise
Contact vendor
What are Maropost Marketing Cloud pricing details?
Maropost Marketing Cloud Pricing Plans:
Free Trial
Essentials
Starts at $500/month
Professional
Contact vendor
Enterprise
Contact vendor
Essentials – Starts at $500/month
- Marketing emails
- SMS messages
- Unlimited contacts
- In-app push notifications
- Transactional emails
- Customer journeys
- Dynamic content
- Landing pages
- Email templates
- Audience builder
- Web surveys
- Advanced reporting
- A/B Testing
- Training and Onboarding
Professional – by quote
- All features in the Essentials Plan
- Website activity tracking
- Conversion time optimization
- Abandon cart
- Content feeds
- Live content
- Coupons
- Brand management
- Product and revenue monitoring
- Dedicated customer success manager
Enterprise – by quote
- All features in the Professional Plan
- Journey maps
- Product and content recommendations
- Pivot table reporting
- Acquisition builder
- Bulk messaging
User Satisfaction
Positive Social Media Mentions
79
Negative Social Media Mentions
3
We are aware that when you decide to purchase a Marketing Software it’s crucial not only to see how experts rank it in their reviews, but also to check if the real clients and companies that use this software are indeed satisfied with the product. Because of that need we’ve created our behavior-based Customer Satisfaction Algorithm™ that collects customer reviews, comments and Maropost Marketing Cloud reviews across a broad range of social media sites. The data is then presented in a simple to understand way revealing how many clients had positive and negative experience with Maropost Marketing Cloud. With that information at your disposal you will be prepared to make an informed business decision that you won’t regret.
Video
Technical details
Devices Supported
- Android
- iPhone/iPad
- Web-based
Deployment
- Cloud Hosted
Language Support
- English
Pricing Model
- Monthly payment
- Quote-based
Customer Types
- Small Business
- Large Enterprises
- Medium Business
What Support Does This Vendor Offer?
- phone
- live support
- training
- tickets
What integrations are available for Maropost Marketing Cloud?
Maropost Marketing Cloud integrates with over 500 integrations, including:
- OpenCart
- Stripe
- Eventbrite
- Zoho
- Amplitude
- Segment
- Magento
- Recharge
- LoyaltyLion
- Tealium
- ShoppingCart
- Aftership
- LimeLight
- GoToMeeting
- Shopify
- Google Analytics
- OptinMonster
- SUMO
- Tableau
- Outreach
- Zapier
- Unbounce
- Convert Pro
- ShipStation
- Salesforce
- Desk
- Zendesk
- Olark
- Dodoo Modo
- UltraCart
- 3DCart
- Nanacast
- WooCommerce
- BigCommerce
- Justuno
- Neto
- WordPress
- Shopify Plus
- Smile.io
Maropost Marketing Cloud User Reviews
Maropost Marketing Cloud average rating:
5/5
Overall impression
5/5
Customer Support
5/5
Value for Money
5/5
Ease of Use
Write your own review of this product
ADD A REVIEWThe most favorable review
PROS: We made an easy transition from our old system into Maropost. The platform provided us with easy set up and their support team were and they are still very helpful. This system offers quick set up and automated campaigns and constantly run some tests in order to improve our email program. The deliverability is very effective and we are ensured that our mails reach the inbox.
CONS: We had an issue with running API call, but their team managed to fix this problem within 24hours. On the other side, there is nothing to dislike about this system.
The least favorable review
PROS: The automation tool is very powerful and visible feature of this platform. Maropost is user-friendly, easy to set up and full of new features. I hope they will implement SMS and Push notifications. Email-related automations are perfect tool for running your marketing campaigns. You should use contact tagging feature when you run the marketing automation. I love the platform’s innovative delivery tools, the web tracking scripts, backlist checker, segmentation, landing page and form builder. Also, there is an easy way to select lists while the message creation process is running.
CONS: I don’t like when I create content because I need to create it in a separate area from the message workflow. Also, I believe that the testing tool is a waste of time when it comes to manually creating pieces of content. The UI has bugs. I have to say that I don’t have great opinion for their customer team, they seem like untruthful, not very helpful, pushy, short tempered and even sales-quota oriented.
More reviews from 7 actual users:
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- Latest
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Great solution for email marketing
Read full review >
5/5
Overall impression
5/5
Customer Support
5/5
Value for Money
5/5
Ease of Use
Published on: 11.08.2021
Company Size: 11-50 Employees
Industry: Internet
PROS: We made an easy transition from our old system into Maropost. The platform provided us with easy set up and their support team were and they are still very helpful. This system offers quick set up and automated campaigns and constantly run some tests in order to improve our email program. The deliverability is very effective and we are ensured that our mails reach the inbox.
CONS: We had an issue with running API call, but their team managed to fix this problem within 24hours. On the other side, there is nothing to dislike about this system.
Fast and easy to use platform meets all our needs
Read full review >
5/5
Overall impression
5/5
Customer Support
5/5
Value for Money
5/5
Ease of Use
Published on: 22.07.2021
Company Size: 1-10 Employees
Industry: Internet
PROS: Maropost is simply, easy to set up, fast and straight up system. We have made an easy transition from our old system to this one, and we immediately started with our email campaigns. I have to say that their customer service is wonderful. During the transition their support team were always there to help with every single step.
CONS: I don’t have any dislikes, but I would like to see some features, I need some advanced selection methods such as infusionsoft. The good thing is they constantly release new features almost every week, so I’m pretty sure I will have the features I need.
I highly recommend Maropost
Read full review >
5/5
Overall impression
5/5
Customer Support
5/5
Value for Money
5/5
Ease of Use
Published on: 24.05.2021
Company Size: More than 100 Employees
Industry: Marketing and Advertising
PROS: Maropost is great product, and it’s definitely made by an amazing team. We use Maropost as a basis for our email marketing strategies. We use this platform for more than a year and we are very satisfied. The platform is clear and easy to use and it helps us to gain wonderful results when it comes to the success of our campaigns. Their support team is always available and ready to help, they provide immediate support.
CONS: There is nothing to dislike about this platform.
Great email deliverability system
Read full review >
5/5
Overall impression
5/5
Customer Support
5/5
Value for Money
5/5
Ease of Use
Published on: 20.03.2021
Company Size: More than 100 Employees
Industry: Marketing and Advertising
PROS: I love its intuitive and easy to set up interface, they have great support team. I must say that the platform is easily adoptable and can be run by almost everyone. When it comes to email marketing tool it’s nice to have a platform that works quickly and that listens its customer suggestions and whenever their customers need some changes they are always ready to help and implement those changes.
CONS: I would like to see an update on UI. But I cannot say that this is a dislike, it’s just minor issue so to say.
Excellent mail deliverability platform
Read full review >
5/5
Overall impression
5/5
Customer Support
5/5
Value for Money
5/5
Ease of Use
Published on: 23.09.2018
Company Size: 11-50 Employees
Industry: Marketing and Advertising
PROS: The Maropost deliverability is beyond any system we have used by now. Its delivery power mixed with contacts of some important companies is very useful and it ensures that all our customers receive the maximum potential of this system. The ROI helps me to reach every single client. Now they know that Maropost is best solution.
CONS: When we combined various worlds and niches in direct marketing we faced with some language and systems issues. But, their team respond quickly and they managed to meet our needs.
Give it a try
Read full review >
5/5
Overall impression
5/5
Customer Support
5/5
Value for Money
5/5
Ease of Use
Published on: 25.08.2018
Company Size: 11-50 Employees
Industry: Professional Training & Coaching
PROS: I have to say that the CEO of Maropost, Ross Andrew takes care of his customers. His platform is the leading ESP and #1 for email deliverability. Truth to be told, we work in a world where it’s harder to get into the inbox of all our customers and subscribers. My favorite is split testing subject lines, so I can automatically send the winner to the bulk of the list. I must say that they always listen to their customers and they constantly work on their improvements and implementing new and helpful features.
CONS: There is nothing to dislike. All I want to see more video tutorials, everything else is great.
Maropost is a strong and intuitive platform
Read full review >
4/5
Overall impression
4/5
Customer Support
4/5
Value for Money
4/5
Ease of Use
Published on: 30.03.2018
Company Size: 1-10 Employees
Industry: Information Technology Services
PROS: The automation tool is very powerful and visible feature of this platform. Maropost is user-friendly, easy to set up and full of new features. I hope they will implement SMS and Push notifications. Email-related automations are perfect tool for running your marketing campaigns. You should use contact tagging feature when you run the marketing automation. I love the platform’s innovative delivery tools, the web tracking scripts, backlist checker, segmentation, landing page and form builder. Also, there is an easy way to select lists while the message creation process is running.
CONS: I don’t like when I create content because I need to create it in a separate area from the message workflow. Also, I believe that the testing tool is a waste of time when it comes to manually creating pieces of content. The UI has bugs. I have to say that I don’t have great opinion for their customer team, they seem like untruthful, not very helpful, pushy, short tempered and even sales-quota oriented.
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Maropost Marketing Cloud user reviews
Great solution for email marketing
Read full review >
5/5
Overall impression
5/5
Customer Support
5/5
Value for Money
5/5
Ease of Use
Published on: 11.08.2021
Company Size: 11-50 Employees
Industry: Internet
Fast and easy to use platform meets all our needs
Read full review >
5/5
Overall impression
5/5
Customer Support
5/5
Value for Money
5/5
Ease of Use
Published on: 22.07.2021
Company Size: 1-10 Employees
Industry: Internet
I highly recommend Maropost
Read full review >
5/5
Overall impression
5/5
Customer Support
5/5
Value for Money
5/5
Ease of Use
Published on: 24.05.2021
Company Size: More than 100 Employees
Industry: Marketing and Advertising
Great email deliverability system
Read full review >
5/5
Overall impression
5/5
Customer Support
5/5
Value for Money
5/5
Ease of Use
Published on: 20.03.2021
Company Size: More than 100 Employees
Industry: Marketing and Advertising
Excellent mail deliverability platform
Read full review >
5/5
Overall impression
5/5
Customer Support
5/5
Value for Money
5/5
Ease of Use
Published on: 23.09.2018
Company Size: 11-50 Employees
Industry: Marketing and Advertising
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