Maropost Marketing Cloud Review

Data-Driven Marketing

Maropost allows you to leverage audience data to reach and engage with people on different marketing channels in a personalized way. For instance, you can segment prospects and customers depending on the activities and actions within your website and mobile applications. You can then deliver automated and targeted emails, SMS messages, in-app push notifications, web content, and social media posts and ads to audiences in your segmented contact lists. 

Through the platform’s Journey Builder and Acquisition Builder, you’ll be able to send the right deals, promotions, and offers to the right people at the right time based on their website and mobile app engagement metrics, no matter what channels they’re using. This permits you to easily convert prospects, produce loyal customers, and accelerate business growth.

Email Campaign Optimization

The app helps you run targeted and personalized email marketing campaigns. Its drag-and-drop tool enables you to create unique email marketing campaigns without HTML coding. You can schedule and automatically send emails to certain audience segments or those who already made engagements in the past. You can even allow audiences to see specific offers, email content, or CTAs based on the date and time they viewed the email.

Maropost has monitoring and reporting tools that help you ensure that emails reach your audiences’ inboxes and don’t end up in their spam folders. You can also adopt and apply the best practices for sending emails with Maropost’s email deliverability experts.

Unified Social Campaigns

Maropost simplifies the way you engage and nurtures prospects and customers across various social channels. It unifies your campaigns on Facebook, Twitter, LinkedIn, and Instagram to improve lead generation, boost conversion, and optimize customer retention. 

The platform lets you create social playlists and automatically move posts and content around social channels. Furthermore, you can segment audiences within Maropost based on the activities and actions on their journey and serve them retargeting ads on Facebook and Twitter. 

Comprehensive Reporting

Maropost reporting tools track huge amounts of information in real-time. Managers can view important data like revenues, total orders, response rates, the time and place the emails were opened, etc. As such, you can make timely adjustments to the campaigns to maximize your business’ potential for returns. The platform also scratches off the guesswork with sending schedules as it provides suggestions on the best times to send emails per campaign.

Automated Workflows

Maropost lets you map out a customer’s journey through the sales and marketing pipelines with its integrated journey builder. Having a drag-and-drop interface, the platform lets you plot the schedule of your marketing emails and SMS messages and the automated triggers based on customer behavior. An example of this would be a promo popping up when a certain section of the website is clicked. You can account for the entire operational process and set the whole thing in motion by having the platform automate every stage.

Customizable Landing Pages

Like the workflows, Maropost’s landing pages are fully customizable as you drag and drop the layout’s various sections. With its flexible forms, the platform also allows you to embed elements like order forms with payment integrations, order summaries, checkout pages, and surveys on your website. Publishing and media companies, on the other hand, can leverage the forms and landing pages to increase the number of their subscribers.

Numerous Integrations

Maropost has an entire library of over 500 possible integrations, spanning various industries and specializations. This means there is a big chance that you can seamlessly link it with the other tools you use in the office, which raises your entire operation’s efficiency. Besides utility apps like Shopify, Salesforce, and Zoho, the platform integrates with the most popular social media applications and an extensive app repository like Zapier.

Multichannel Support

Should you have trouble with installation or any software’s functionalities, Maropost will answer your query through chat and email. phone, or the ticketing system on its website. Moreover, for those who avail of its Professional and Enterprise plans, the company even provides a dedicated customer success manager and a deliverability manager to ensure that everything is working fine on your end.