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Pinpointe Review

Pinpointe
Our score: 8.4 User satisfaction: 99%

What is Pinpointe?

Pinpointe is a leading email marketing service that is designed to help business marketers create, automate measure and optimize email campaign results via an easy-to-use interface. You can send and track your email campaigns using Pinpointe’s cloud servers.

Pinpointe offers two versions to meet your needs: The Professional Edition is used by small and medium-size companies that send between 5,000 and 250,000 emails per month. The Enterprise Edition is used by medium to large enterprises and agencies that send between 250,000 and 25 million (or more) emails per month.

Overview of Pinpointe Benefits

You Choose How You Build Your Campaigns

Pinpointe gives you 3 options to build an email campaign:

  1. Intuitive Drag-and-Drop Campaign Builder: Create beautiful campaign designs and add your own content in minutes
  2. WYSIWYG Editor: Build your email from scratch or from one of Pinpointe’s 1,000s of email templates and see what the end result will look like in the editor
  3. Load your own HTML code

Over 1,000 Email Templates

  • Pinpointe includes the largest library of pre-tested, mobile-friendly, ready-to-use HTML email templates.
  • Customers can create professional-looking email campaigns quickly.
  • Over half of all emails are opened on mobile devices and you’ll enjoy higher response rates. Pinpointe’s responsive email templates automatically adjust to display correctly on mobile phones, iPads and desktop systems, so campaigns look great on every device. In turn, customers will experience higher response rates.

Automation: Trigger Emails and Autoresponders

  • Pinpointe’s powerful automated emails (autoresponders) and trigger campaigns maximize email marketing efforts.
  • Autoresponders have been shown to increase results by over 100%. Create super-flexible autoresponder campaigns and send trigger campaigns based on your prospect’s behavior.
  • Automatic drip sequences with specific filters for each individual email allow for optimal personalization.
  • Set up autoresponders to send on behalf of different people within your company to take personalization one step further.

Smart Segments

  • Define complete segment criteria by combining behavioral information (like, whether subscribers opened a campaign or clicked on specific links), demographics information and custom field values you create.
  • Pinpointe’s smart-segments allow customers to target prospects with precision.
  • Users can build any complex selection criteria and mix AND-OR logic using simple, pull-down menus.

Tagged Lists

  • The ultimate flexibility in managing and segmenting contacts and targeting audiences

Real-Time Site Analytics and Heat Maps

  • Pinpointe has taken improved email marketing by fully integrating real-time website tracking and analytics.
  • Customers get a true 360 degree view of your contact and prospect activities.
  • Allow customers to easily track your inbound marketing results and mine Twitter streams.

Dynamic Content Blocks

  • Create personalized blocks of content based on specific customer data that is included into an email campaign with a dynamic content tag.
  • Create highly personalized emails utilizing information pulled from buyer personas, email list preferences, gender, location, etc.
  • Including dynamic content in email campaign is comparable to using custom fields, yet dynamic content provides you with much more flexibility because the boxes of content can include images, text and links.

Overview of Pinpointe Features

  • ‘Email Marketing in the Cloud‘ – No hardware
  • Advanced Segmenting / Targeting – Better results
  • Behavioral Targeting
  • Bounce Processing
  • Campaign Statistics – Drill-Down
  • Create ‘Drip Marketing’ campaigns – Improved automation
  • De-duplicate, Fix Email List Errors
  • Drag and Drop Surveys
  • Email Inbox Previewer – check before you send
  • Email Split/Multi-Variant Testing
  • Enterprise Edition – Up to 200 users
  • Google Analytics integration
  • HTML Email Templates – Professionally designed
  • Import / Export Data Records
  • RSS Archiving of All Campaigns
  • Save Money – 3 flexible pricing options
  • Segment Your Audience
  • Send Emails ‘On-Behalf-Of’ Someone
  • SPAM Score Checker – Improve email delivery
  • Synchronize with Salesforce.com

What Problems Will Pinpointe Solve?

1. I have outgrown the limited features of my current email service provider, but am not yet ready for the higher cost and complexity of marketing automation solutions

Pinpointe provides an affordable, robust, feature-centric solution with easy-to-use marketing automation features like sophisticated list segmentation, tagged lists, autoresponders, triggered emails, A/Z split testing, social sharing, dynamic content boxes, and more. Many marketing automation products have a breadth of features and functionality that come at the expense of ease-of-use. That’s great if you are a large enterprise with dedicated staff but for the smaller marketing department, many of the features are cumbersome and overkill. Pinpointe’s ease-of-use and low cost of ownership uniquely services the digital communication needs of mid-sized companies to large organizations.

2. I need to address the challenges of longer, more complex multi-touch sales cycles

Pinpointe’s cloud-based platform efficiently communicates with customers in a more complex and multi-touch sales cycle, which includes tracking and producing closed-loop results.

Growing beyond the basics of email marketing, Pinpointe incorporates an easy-to-use campaign builder, tracking and analytics capabilities along with advanced email marketing features, which include split-testing, surveys, automated lead nurturing, social sharing, reliable email deliverability, and website tracking. Comprehensive features like enhanced targeting, list tagging, segmentation and drip marketing campaigns also help marketers easily nurture contacts, analyze results and deliver more quality opportunities to the sales team.

3. I am a high-volume sender with a large subscriber base. I need an ESP that can handle sending up to 1 million emails per day.

The Enterprise Edition of this solution allows you to handle emails even larger than 1 million each day. To do that, you simply contact the vendor and negotiate specific arrangements with them.

With that much capacity, you should be a hundred percent in control of your email reputation—without the hassle of managing your own mail servers.

The plan should also give you the unique advantage of Pinpointe’s 99.9% uptime and email infrastructure knowledge. Email system backups and service continuity are managed by the vendor, which will help your email reputation for maximum deliverability.

Pinpointe Position In Our Categories

Knowing that companies have special business requirements, it is only wise that they abstain from settling on an all-encompassing, ideal business program. Needless to say, it is troublesome to try to chance on such an app even among well-known software solutions. The sensible thing to do is to set down the different major functions that demand inspection including crucial features, plans, technical skill capability of staff, company size, etc. After which, you should follow through the product research thoroughly. Have a look at these Pinpointe reviews and explore the other applications in your list more closely. Such well-rounded product research makes sure you circumvent unsuitable apps and choose the one that delivers all the aspects your business requires.

Position of Pinpointe in our main categories:

TOP 500

Pinpointe is one of the top 500 Marketing Software products

TOP 200

Pinpointe is one of the 200 Sales Software products

Pinpointe is also listed in the following subcategories:

Since each enterprise has specific business needs, it is sensible for them to desist from seeking a one-size-fits-all perfect software solution. Needless to say, it would be useless to try to find such an app even among widely used software solutions. The intelligent thing to do would be to jot down the various important factors that require consideration such as main features, finances, skill levels of staff members, company size etc. Then, you should do your research thoroughly. Read some Pinpointe Sales Software reviews and check out each of the other apps in your shortlist in detail. Such comprehensive groundwork can ensure you reject ill-fitting platforms and select the app that offers all the elements you need for business success.

How Much Does Pinpointe Cost?

Pinpointe Pricing Plans:

Free Trial

5,000 Contacts

$49/month

200,000 Contacts

$898/month

25,000 emails

$245

1 million emails

$2,850

Dedicated IP Address

$50/month

Pricing based on the number of Contacts in Pinpointe

  • From: 5,000 Contacts / 40,000 monthly emails
  • Price: $49/month ($42 for 6-month plan)
  • To: 200,000 Contacts / Call the vendor for monthly emails
  • Price: $898/month ($808 for 6-month plan)

For >200,000 subscribers, call the vendor

Pay-as-you-go: Pay per Email (Email Credits)

  • From: 25,000 emails / Unlimited Contacts
  • Price: $245
  • To: 1 million emails / Unlimited Contacts
  • Price: $2,850

Other Services

Dedicated IP Address ($50/month): Customers sending more than 100,000 emails/month regularly should consider a dedicated IP address. This gives you complete control over your own sending reputation.

User Satisfaction

Positive Social Media Mentions 99
Negative Social Media Mentions 1

We realize that when you make a decision to buy Sales Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Pinpointe reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Pinpointe. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Monthly payment
  • One-time payment

Customer Types

  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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Pinpointe Comparisons

Pinpointe user reviews

Pinpointe is great email too for robust digital marketers

Read full review >
Jitendra Vaswani
4/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 17.12.2018 Company Size: N/A Industry: N/A

Nurturing Campaigns and Demand Generation are much more powerful with Pinpointe

Read full review >
Alfonso
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 30.09.2018 Company Size: More than 100 Employees Industry: Computer Software

What are Pinpointe pricing details?

Pinpointe Pricing Plans:

Free Trial

5,000 Contacts

$49/month

200,000 Contacts

$898/month

25,000 emails

$245

1 million emails

$2,850

Dedicated IP Address

$50/month

Pricing based on the number of Contacts in Pinpointe

  • From: 5,000 Contacts / 40,000 monthly emails
  • Price: $49/month ($42 for 6-month plan)
  • To: 200,000 Contacts / Call the vendor for monthly emails
  • Price: $898/month ($808 for 6-month plan)

For >200,000 subscribers, call the vendor

Pay-as-you-go: Pay per Email (Email Credits)

  • From: 25,000 emails / Unlimited Contacts
  • Price: $245
  • To: 1 million emails / Unlimited Contacts
  • Price: $2,850

Other Services

Dedicated IP Address ($50/month): Customers sending more than 100,000 emails/month regularly should consider a dedicated IP address. This gives you complete control over your own sending reputation.

What integrations are available for Pinpointe?

  • Open XML API
  • Salesforce
  • Wordpress
  • Website forms

Pinpointe average rating:

Average score
5/5 (2 user reviews)
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Write your own review of this product

ADD A REVIEW

The most favorable review

Alfonso

PROS: When a company has such closed-loop marketing goals as we have, it is quite of a challenge to find an email marketing solution that can respond to all needs and requirements. To be more precise, our marketing department was looking for software that can track and compare the success of our email marketing strategy, using advanced segmentation and targeting tools instead of the basic efficiency most programs have to offer. Pinpointe did a miracle for us, enabling marketers to send personalized emails on behalf of the company investing minimal efforts and time. With Pinpointe on board, we get to choose and appoint email campaigns for every contact we have in our database.

CONS: There is nothing to dislike about this tool, the best thing to do is to lean back and watch it do the work for you. It is a tool that never stops developing, and you will be pleasantly surprised with new features and simplifications all the time. The UI is among the simplest and most intuitive I've ever seen.

Reviewed 2 years ago

Read full review >

The least favorable review

PROS: Pinpointe is best for creating emails that outperform the competition because of higher deliverability rates, pre-flight tools & robust reporting.

CONS: WYSIWYG editor is not as friendly , it can be made better in 2019.

Reviewed 1 year ago

Read full review >

More reviews from 2 actual users:

Sort by:

Latest
  • Latest
  • Most useful
  • Most positive
  • Most negative

Pinpointe is great email too for robust digital marketers

Read full review >
Jitendra Vaswani
4/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 17.12.2018 Company Size: N/A Industry: N/A

PROS: Pinpointe is best for creating emails that outperform the competition because of higher deliverability rates, pre-flight tools & robust reporting.

CONS: WYSIWYG editor is not as friendly , it can be made better in 2019.

What do you think about this review? Great Poor

Nurturing Campaigns and Demand Generation are much more powerful with Pinpointe

Read full review >
Alfonso
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 30.09.2018 Company Size: More than 100 Employees Industry: Computer Software

PROS: When a company has such closed-loop marketing goals as we have, it is quite of a challenge to find an email marketing solution that can respond to all needs and requirements. To be more precise, our marketing department was looking for software that can track and compare the success of our email marketing strategy, using advanced segmentation and targeting tools instead of the basic efficiency most programs have to offer. Pinpointe did a miracle for us, enabling marketers to send personalized emails on behalf of the company investing minimal efforts and time. With Pinpointe on board, we get to choose and appoint email campaigns for every contact we have in our database.

CONS: There is nothing to dislike about this tool, the best thing to do is to lean back and watch it do the work for you. It is a tool that never stops developing, and you will be pleasantly surprised with new features and simplifications all the time. The UI is among the simplest and most intuitive I've ever seen.

What do you think about this review? Great Poor
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Reviewed By Louie Andre
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