SALESmanago is a cloud-based online marketing automation platform that provides a complete suite of solutions and capabilities for marketers. Among the tools it provides include website visitor identification and tracking, dynamic e-mails with personalized product offers, dynamic website content and personalization in ad networks and direct sales channels. The majority of its customers are Europe-based businesses such as Yves Rocher, Ojega and Deloitte. Founded in 2011, SALESmanago is one of the fastest growing cloud-hosted service provides for business marketing automation and is steadily becoming a huge favorite in Europe.
SALESmanago brings a lot to the table, especially for digital marketers who are aiming to improve and add more value to their brand. With more than 10,000 customers based in 40 countries, SALESmanago is clearly becoming a favorite marketing automation option for enterprises and organizations from around the world.
Among the benefits it offers users include:
Dynamic one-to-one emails are one of the most innovative and technologically advanced functions provided by SALESmanago. The system generates individual messages for particular recipients on the basis of their current behavioral and transactional profiles. Such emails will therefore contain information about products or services perfectly matched with the current needs of recipients. Sent at the optimum time, these specifically targeted offers prove to be much more effective than mass mailings as with this mechanism your prospects receive the information that is of interest to them at the same time as they are looking for a given product. Much higher open and click-through rates prove that your offer has been properly customized. This in turn means higher conversion rate – you earn much more and at the same time you save the time needed to prepare traditional offers sent as emails.
SALESmanago Web Beacon technology makes it possible to monitor the behavior of website visitors more accurately than ever. You can now track whether a user saw, pointed or clicked on interactive elements such as images, buttons, slide bars , etc. and use this data to generate more effective behavior profiles, lead scoring and segmentation. SALESmanago Web Beacon delivers precise information about an individual website user’s behavior. Not only can you track the URLs that an individual visits, now you can connect the history of what the user saw, clicked and hovered their mouse over.
The Predictive Marketing module: SALESmanago Marketing Automation consolidates transactional and behavioral data and analyzes them. Therefore, relying on the history of purchases and the prospect’s behavior on the website you are able to predict when they will need to repurchase a product that is likely to run out soon, buy extra consumables, purchase products extending functionalities or extend current subscriptions for services they use. In addition, those customers who have already purchased a product tailored to their age are likely to need another one which will match their needs in the future. By analyzing their current purchases and the content viewed by them you can easily capture their purchasing cycles and anticipate future needs, whereas using automations, the system will send well-adjusted offers to particular customers at the right time.
Instead of reaching out to the general global segments, now the focus is on the trigger-based marketing done automatically, where every potential customer gets personalized offers at the right time via any marketing channel. Marketing Automation featured in the SALESmanago suite is based on automation rules. Using these rules you can automatically react to behaviors or profile changes identified for contacts recorded in your database. The rules enable you to execute simple actions, such as automated notifications and alerts regarding your prospects’ activity to be sent directly to your sales team. On the other hand, you can run fully automated, complex and advanced marketing campaigns. Results? 300% increase in the number of contacts referred to sales teams and falling numbers of ignored leads from 80% to 25%.
The problem is being solved by integration of marketing automation system with CRM/ERP and by building a complete profile of a person in one place (single customer view) on the basis of all data available about that potential client: both behavioral and transactional.
This problem is being solved by implementing marketing automation soultions. By automating sales and marketing processes, companies save time they would have to spend performing these operations manually. Marketing teams who have chosen to take advantage of marketing automation can focus on key strategic processes. Companies working with Marketing Automation report 10% increase in revenues owing to contact management automation only and in 63% of cases revenue increases reported are higher than those of the company’s competitors.
Position of SALESmanago in our main categories:
SALESmanago is also listed in the following subcategories:
|Marketing Automation Software||#42||Sales Automation Software||#20|
|Marketing Automation Software||#42|
|Sales Automation Software||#20|
Organizations have unique wants and requirements and no software platform can be just right in such a condition. It is pointless to try to find an ideal off-the-shelf software app that meets all your business needs. The smart thing to do would be to customize the solution for your unique wants, staff member skill levels, finances, and other factors. For these reasons, do not rush and pay for well-publicized trendy systems. Though these may be widely used, they may not be the best fit for your specific needs. Do your homework, check out each short-listed application in detail, read a few SALESmanago reviews, contact the vendor for clarifications, and finally select the app that offers what you need.
We realize that when you make a decision to buy Sales Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and SALESmanago reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with SALESmanago. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.
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SALESmanago supports integrations with the following business systems and applications:
CRM and ERP:
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