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Qualtrics Research Core REVIEW

Survey Software

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What is Qualtrics Research Core?

Qualtrics Research Core is an enterprise market research platform trusted by over 8500 brands and 100 schools across the globe. It won our Supreme Software Award for 2018 as well as the Expert’s Choice 2018 Award.

Built to help users drive better business decisions, this is the first software solution to use AI in analyzing survey data for predicting market trends. It consists of a set of advanced intelligent features called Qualtrics IQ. Powered by machine learning and artificial intelligence, these tools aim to make sophisticated research simpler.

Whether you want to track consumer behavior, benchmark your company against competitors, conduct academic research, test products, or analyze your advertising efforts, Qualtrics Research Core can simplify and optimize it for you. This platform offers a plethora of state-of-the-art tools that can let you create, test, and modify surveys in an instant, so you can get actionable business insights as quickly as possible.

To top it all off, Qualtrics Research Core has a highly skilled professionals who are available 24/7 by phone, email, and chat to help you. This way, you won’t have to worry about experiencing lengthy downtimes.

For your convenience, Qualtrics Research Core offer both in-house implementation and can also partner with industry specific companies such as Walker, JD-Power and Kantar.

Overview of Qualtrics Research Core Benefits

Whether you need intuitive survey design and sample sourcing or in-depth data analysis and progress reporting, Qualtrics Research Core can create bespoke research software solutions for your company. This is what makes this platform perfect for a multitude of uses such as customer satisfaction monitoring, research and development, segmentation and strategy, as well as marketing and brand research. To help you get a better grasp of what it has to offer, we have compiled some of the platform’s key features and benefits:

Simplified Market Research

Whether you are a beginner or an expert analyst, market research is never an easy task. With Qualtrics Research Core’s Stats IQ, you can decipher data, identify trends, and produce predictive models without the need to spend time in SPSS or Excel. This feature will guide you in identifying the strongest statistical relationships and translate the results in layman’s terms, so you can put them into action right away.

Should you encounter any issues with your research, worry not. They have dedicated project managers who will help you run your project from start to finish, making it easier to ensure the success of any business project or academic research you are handling.

Actionable Insights Made Accessible

Actionable insights are often overlooked if you look at open text responses at face value. To help you get to the root of the problem without hassle, Qualtrics Research Core offers a Text IQ capability. Equipped with artificial intelligence and natural language processing, this tool analyzes open texts for you. It will then suggest relevant topics and assigns sentiment scores to individual text comments.

Optimized Marketing Campaigns

Ensuring the effectivity of your marketing strategies is not as complicated as it seems. Qualtrics Research Core eliminates the guesswork from the planning process using its Driver IQ function. Providing you with real-time data on your customers’ experiences, this tool will automatically correlate this information to prioritize the key drivers of your business. It can also predict the actions that will reap the best possible business impact to help you optimize your campaigns.

Reliable Storage of Customer Information

Other than providing you with in-depth statistics and reporting, Qualtrics Research Core can also serve as a repository of information that you may refer to in the future. It has an IQ directory that provides users with a live, organized chronicle of your audience’s emotions, sentiments, beliefs, and preferences. This feature will then store all this data to create a record system that you may use for business planning, customer management, or even academic research.

Faster Multi-Channel Distribution

You can obtain crucial information on your business from various places, so it’s best to tap your audience on all possible platforms. Luckily, Qualtrics can support multiple distribution channels. Be it emails, SMS, mobile sites, social media, or IVR, you can embed your surveys wherever you desire. You may even opt to direct people to your surveys using QR codes. This is a great option for receipts, posters, and other print media. In addition, they purchase a panel of respondents in bulk from variety of vendors so that their database can scale with your needs well as accommodate niche projects.

Overview of Qualtrics Research Core Features

  • Compensation Management
  • Data Management
  • Statistical Analysis
  • Multi-Channel Survey Management
  • Stats, Text, and Driver IQ
  • Segmentation and Targeting
  • Competitive Benchmarking
  • Naming and Concept Testing
  • User Experience Monitoring
  • Concept Testing
  • Advertising and Message Testing
  • Shopper Research
  • Perception and Awareness Research

What Problems Will Qualtrics Research Core Solve?

Problem #1: Making Risky Business Decisions

Every product, service, or campaign launch comes with risks. This is why many organizations use Qualtrics Research Core to understand market trends and improve their brand perception. With its easy point-and-click interface, you can create branded surveys using 23 different question types and advanced logic, quotas, and randomization features. You may use it to collect data, run regressions and correlation tests, and get in-depth reports. Through this, you can easily gauge the market and make well-informed decisions that will prevent losses from ineffective campaigns.

Problem #2: Selling Great Products at the Wrong Prices

Customers know when a product is worth its price. This is why it’s not enough for you to provide your target market with high-quality products; you should also price it correctly. By using Qualtrics Research Core, you can determine the ideal price point that will maximize returns and satisfy your customers. All you have to do is work with their professional services team to build a conjoint survey, collect the data, and find the middle ground to uncover the exact price point for your product.

Problem #3: Launching Ineffective Campaigns

Launching campaigns cost a lot of time, effort, and money, so it is crucial to ensure that they will be effective. To help you get the most ROI, Qualtrics Research Core provides users with ways to measure the possible impact of your campaigns. It helps brand professionals to deliver their intended brand experience and outcomes by testing and optimizing every element of their marketing strategy.

Awards & Quality Certificates

Qualtrics Research Core Position In Our Categories

Position of Qualtrics Research Core in our main categories:

20

Qualtrics Research Core is top 20 Business Intelligence Software products

1

Qualtrics Research Core is 1 Survey Software products

20

Qualtrics Research Core is 20
Business Intelligence Software products

1

Qualtrics Research Core is 1
Survey Software products


If you are interested in Qualtrics Research Core it could also be a good idea to check out other subcategories of Best Business Intelligence Software listed in our database of B2B software reviews.

Enterprises have diverse needs and requirements and no software solution can be just right in such a condition. It is useless to try to find an ideal off-the-shelf software system that meets all your business wants. The wise thing to do would be to customize the application for your unique requirements, employee skill levels, finances, and other elements. For these reasons, do not rush and subscribe to well-publicized trendy applications. Though these may be widely used, they may not be the best fit for your particular needs. Do your research, look into each short-listed application in detail, read a few Qualtrics Research Core reviews, speak to the maker for clarifications, and finally settle for the product that provides what you need.

How Much Does Qualtrics Research Core Cost?

Qualtrics Research Core Pricing Plans:

Qualtrics does not provide their pricing details publicly. However, they mentioned that they offer free accounts; the details of which are provided here. If you are interested in finding out about their payment plans, please give their representatives a call.

Free Account

Ideal for small companies who have yet to allot a budget for advanced market research platforms, this plan is inclusive of:

  • 100 Responses
  • 10 Outgoing Emails
  • 8 Question Types
  • One Active Survey
  • Unlimited Questions
  • Summary Reports & Filtering
  • Survey Logic & Randomization
  • Online Reporting
  • No Expiration Date

User Satisfaction

We realize that when you make a decision to buy Survey Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Qualtrics Research Core reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Qualtrics Research Core. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

POSITIVE SOCIAL MENTIONS

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NEGATIVE SOCIAL MENTIONS

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Technical details

Devices Supported
  • Windows
  • Android
  • iPhone/iPad
  • Mac
  • Web-based
Language Support
  • English
  • German
  • Japanese
  • Spanish
  • French
Pricing Model
  • Quote-based
Customer Types
  • Small Business
  • Large Enterprises
  • Medium Business
  • Freelancers
Deployment
  • Cloud Hosted
  • On Premise

What Support Does This Vendor Offer?

  • EMAIL
  • PHONE
  • LIVE SUPPORT
  • TRAINING
  • TICKETS

What are Qualtrics Research Core pricing details?

Qualtrics Research Core Pricing Plans:

Qualtrics does not provide their pricing details publicly. However, they mentioned that they offer free accounts; the details of which are provided here. If you are interested in finding out about their payment plans, please give their representatives a call.

Free Account

Ideal for small companies who have yet to allot a budget for advanced market research platforms, this plan is inclusive of:

  • 100 Responses
  • 10 Outgoing Emails
  • 8 Question Types
  • One Active Survey
  • Unlimited Questions
  • Summary Reports & Filtering
  • Survey Logic & Randomization
  • Online Reporting
  • No Expiration Date

What integrations are available for Qualtrics Research Core?

Qualtrics Research Core offers the following built-in integrations:

  • Salesforce
  • Tableau
  • Marketo
  • Workday
  • Slack
  • Adobe Analytics

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