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Qualtrics Research Core Review

Qualtrics Research Core
Our score: 9.4 User satisfaction: 100%

What is Qualtrics Research Core?

Qualtrics Research Core is an enterprise market research platform trusted by over 8500 brands and 100 schools across the globe. It won our Supreme Software Award for 2018 as well as the Expert’s Choice 2018 Award.

Built to help users drive better business decisions, this is the first software solution to use AI in analyzing survey data for predicting market trends. It consists of a set of advanced intelligent features called Qualtrics IQ. Powered by machine learning and artificial intelligence, these tools aim to make sophisticated research simpler.

Qualtrics Research Core can be used for any type of qualitative research: customer insights, R&D and product research, strategy and planning, and marketing and brand research. Thanks to its drag-and-drop interface, building surveys is accomplished with ease without coding. It even has pre-made templates and over 100 question types prepared by Ph.D. survey scientists at your disposal. This platform offers a plethora of state-of-the-art tools that can let you create, test, and modify surveys in an instant, so you can get actionable business insights as quickly as possible.

To top it all off, Qualtrics Research Core has a highly skilled professionals who are available 24/7 by phone, email, and chat to help you. This way, you won’t have to worry about experiencing lengthy downtimes.

For your convenience, Qualtrics Research Core offer both in-house implementations and can also partner with industry-specific companies such as Walker, JD-Power and Kantar.

Overview of Qualtrics Research Core Benefits

Whether you need intuitive survey design and sample sourcing or in-depth data analysis and progress reporting, Qualtrics Research Core can create bespoke research software solutions for your company. This is what makes this platform perfect for a multitude of uses such as customer satisfaction monitoring, research and development, segmentation and strategy, as well as marketing and brand research. To help you get a better grasp of what it has to offer, we have compiled some of the platform’s key features and benefits:

Simplified Market Research

Whether you are a beginner or an expert analyst, market research is never an easy task. With Qualtrics Research Core’s Stats IQ, you can decipher data, identify trends, and produce predictive models without the need to spend time in SPSS or Excel. This feature will guide you in identifying the strongest statistical relationships and translate the results in layman’s terms, so you can put them into action right away.

Should you encounter any issues with your research, worry not. They have dedicated project managers who will help you run your project from start to finish, making it easier to ensure the success of any business project or academic research you are handling.

Actionable Insights Made Accessible

Actionable insights are often overlooked if you look at open text responses at face value. To help you get to the root of the problem without hassle, Qualtrics Research Core offers a Text IQ capability. Equipped with artificial intelligence and natural language processing, this tool analyzes open texts for you. It will then suggest relevant topics and assigns sentiment scores to individual text comments.

Optimized Marketing Campaigns

Ensuring the effectivity of your marketing strategies is not as complicated as it seems. Qualtrics Research Core eliminates the guesswork from the planning process using its Driver IQ function. Providing you with real-time data on your customers’ experiences, this tool will automatically correlate this information to prioritize the key drivers of your business. It can also predict the actions that will reap the best possible business impact to help you optimize your campaigns.

Reliable Storage of Customer Information

Other than providing you with in-depth statistics and reporting, Qualtrics Research Core can also serve as a repository of information that you may refer to in the future. It has an IQ directory that provides users with a live, organized chronicle of your audience’s emotions, sentiments, beliefs, and preferences. This feature will then store all this data to create a record system that you may use for business planning, customer management, or even academic research.

Faster Multi-Channel Distribution

You can obtain crucial information on your business from various places, so it’s best to tap your audience on all possible platforms. Luckily, Qualtrics can support multiple distribution channels. Be it emails, SMS, mobile sites, social media, or IVR, you can embed your surveys wherever you desire. You may even opt to direct people to your surveys using QR codes. This is a great option for receipts, posters, and other print media. In addition, they purchase a panel of respondents in bulk from variety of vendors so that their database can scale with your needs well as accommodate niche projects.

Overview of Qualtrics Research Core Features

  • Compensation Management
  • Data Management
  • Statistical Analysis
  • Multi-Channel Survey Management
  • Stats, Text, and Driver IQ
  • Segmentation and Targeting
  • Competitive Benchmarking
  • Naming and Concept Testing
  • User Experience Monitoring
  • Concept Testing
  • Advertising and Message Testing
  • Shopper Research
  • Perception and Awareness Research

What Problems Will Qualtrics Research Core Solve?

Problem #1: Making Risky Business Decisions

Every product, service, or campaign launch comes with risks. This is why many organizations use Qualtrics Research Core to understand market trends and improve their brand perception. With its easy point-and-click interface, you can create branded surveys using 23 different question types and advanced logic, quotas, and randomization features. You may use it to collect data, run regressions and correlation tests, and get in-depth reports. Through this, you can easily gauge the market and make well-informed decisions that will prevent losses from ineffective campaigns.

Problem #2: Selling Great Products at the Wrong Prices

Customers know when a product is worth its price. This is why it’s not enough for you to provide your target market with high-quality products; you should also price it correctly. By using Qualtrics Research Core, you can determine the ideal price point that will maximize returns and satisfy your customers. All you have to do is work with their professional services team to build a conjoint survey, collect the data, and find the middle ground to uncover the exact price point for your product.

Problem #3: Launching Ineffective Campaigns

Launching campaigns cost a lot of time, effort, and money, so it is crucial to ensure that they will be effective. To help you get the most ROI, Qualtrics Research Core provides users with ways to measure the possible impact of your campaigns. It helps brand professionals to deliver their intended brand experience and outcomes by testing and optimizing every element of their marketing strategy.

Awards & Quality Certificates

This award is given only to top B2B products and represents the highest possible level of service. It highlights the vendor’s extensive knowledge of the industry they’re selling to and the needs of their customers.
An award given to products our B2B experts find especially valuable for companies
This certificate is granted to products that offer especially good user experience. We evaluate how easy it is to start using the product and how well-designed its interface and features are to facilitate the work process.

Qualtrics Research Core Position In Our Categories

Keeping in mind businesses have specific business wants, it is practical that they avoid selecting an all-in-one, ”best” business application. Nonetheless, it is hard to try to come across such application even among recognizable software systems.
The correct step to do is to spell out the varied key aspects that need inspection including major features, plans, skill capability of the employees, organizational size, etc. The second step is, you should perform your product research exhaustively. Read some of these Qualtrics Research Core reviews and look into each of the applications in your shortlist in detail. Such all-encompassing research can make sure you stay away from poorly fit apps and select the one which includes all the tools your company requires.

Position of Qualtrics Research Core in our main categories:

TOP 20

Qualtrics Research Core is one of the top 20 Business Intelligence Software products

TOP 1

Qualtrics Research Core is 1 Survey Software product

If you are considering Qualtrics Research Core it might also be sensible to investigate other subcategories of Survey Software gathered in our base of SaaS software reviews.

Every business is different, and might need a specific Survey Software solution that will be fit for their company size, type of clients and staff and even particular industry they cater to. You should not count on locating an ideal solution that is going to work for every company regardless of their history is. It may be a good idea to read a few Qualtrics Research Core Survey Software reviews first and even then you should remember what the service is supposed to do for your business and your staff. Do you require a simple and straightforward solution with just basic functions? Will you really use the complex tools required by experts and big enterprises? Are there any specific features that are especially beneficial for the industry you operate in? If you ask yourself these questions it will be much easier to find a solid software that will fit your budget.

How Much Does Qualtrics Research Core Cost?

Qualtrics Research Core Pricing Plans:

Free Trial

Free Account

Free

Qualtrics does not provide their pricing details publicly. However, they mentioned that they offer free accounts; the details of which are provided here. If you are interested in finding out about their payment plans, please give their representatives a call.

Free Account

Ideal for small companies who have yet to allot a budget for advanced market research platforms, this plan is inclusive of:

  • 100 Responses
  • 10 Outgoing Emails
  • 8 Question Types
  • One Active Survey
  • Unlimited Questions
  • Summary Reports & Filtering
  • Survey Logic & Randomization
  • Online Reporting
  • No Expiration Date

User Satisfaction

Positive Social Media Mentions 12
Negative Social Media Mentions 0

We realize that when you make a decision to buy Survey Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Qualtrics Research Core reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Qualtrics Research Core. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Android
  • iPhone/iPad
  • Mac
  • Web-based

Deployment

  • Cloud Hosted
  • On Premise

Language Support

  • English
  • Chinese
  • German
  • Hindi
  • Japanese
  • Spanish
  • French
  • Russian
  • Italian
  • Dutch
  • Portugese
  • Polish
  • Turkish
  • Swedish

Pricing Model

  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business
  • Freelancers

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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Qualtrics Research Core user reviews

Analyzing results and making surveys has never been this easy!

Read full review >
Antoinette
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 19.09.2018 Company Size: More than 100 Employees Industry: Higher Education

A solid product in my book.

Read full review >
Bob
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 06.09.2018 Company Size: More than 100 Employees Industry: Financial Services

A handy survey tool to have.

Read full review >
Alma
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 26.08.2018 Company Size: More than 100 Employees Industry: Higher Education

A quality plaform for surverying.

Read full review >
Rachel
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 17.05.2018 Company Size: More than 100 Employees Industry: Not available

This survey resource is simply great!

Read full review >
Ivan
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 11.05.2018 Company Size: 1-10 Employees Industry: Higher Education

What are Qualtrics Research Core pricing details?

Qualtrics Research Core Pricing Plans:

Free Trial

Free Account

Free

Qualtrics does not provide their pricing details publicly. However, they mentioned that they offer free accounts; the details of which are provided here. If you are interested in finding out about their payment plans, please give their representatives a call.

Free Account

Ideal for small companies who have yet to allot a budget for advanced market research platforms, this plan is inclusive of:

  • 100 Responses
  • 10 Outgoing Emails
  • 8 Question Types
  • One Active Survey
  • Unlimited Questions
  • Summary Reports & Filtering
  • Survey Logic & Randomization
  • Online Reporting
  • No Expiration Date

What integrations are available for Qualtrics Research Core?

Qualtrics Research Core offers the following built-in integrations:

  • Salesforce
  • Tableau
  • Marketo
  • Workday
  • Slack
  • Adobe Analytics

Qualtrics Research Core average rating:

Average score
5/5 (12 user reviews)
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Write your own review of this product

ADD A REVIEW

The most favorable review

Ivan

PROS: The great thing about this platform is its survey library. Within the library, you have a wide range of pre-installed templates that can help you get make surveys in no time. Even if you have no clue or aren't familiar with creating surveys, you can gather information fully in under an hour.

CONS: Its reporting functionality could be a bit simpler to follow. When trying to export a bunch of data, it can take up a lot of time trying come up with customized reports. But on the flipside, it's simpler to export separate responses in different formats like docx, csv, pdf, and etc...

Reviewed 1 year ago

Read full review >

The least favorable review

Rachel

PROS: What I really like with Qualtrics is that it allows you to ask just about any question that one wants. It lets you do that regardless of form. In return, you get both qualitative and quantitative data for easy analysis. That makes it all the more convenient.

CONS: The thing that I don't like with the platform is that it's hard to learn to use it in an efficient manner. The reason for this is because it's a highly complex system. Qualtrics can do plenty, but it'll take some time before you can fully grasp its functions.

Reviewed 1 year ago

Read full review >

More reviews from 12 actual users:

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Latest
  • Latest
  • Most useful
  • Most positive
  • Most negative

Analyzing results and making surveys has never been this easy!

Read full review >
Antoinette
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 19.09.2018 Company Size: More than 100 Employees Industry: Higher Education

PROS: Options given when making surveys. Any inquiries that you can ever think of is already made into the UI. I's surprisingly easy to build things out. You can now make survey as simple or as complex as you need without putting in so much effort.

CONS: I find the reporting to be a bit confusing from time to time. It took several more clicks than what I would normally go for all survey details. But once you get past the learning curve, all the data you want is all there. It's a matter of knowing where and how you can get to it.

What do you think about this review? Great Poor

A solid product in my book.

Read full review >
Bob
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 06.09.2018 Company Size: More than 100 Employees Industry: Financial Services

PROS: I like how user-friendly their product is. Getting things started is really fast. You can come up with professional looking surveys with plenty of functionality for advanced surveying. I've been making use of this product for the past several years now. I've even trained other people in using this product.

CONS: Even though the site itself is user-friendly, the functionality involving image uploads could use some tweaks in the area of previews. I just wish the preview would have a realistic image and would show a true-to-size picture so it can be used for surveying. You'll only get a sense of what the image may look like after vewing the drafted survey.

What do you think about this review? Great Poor

A handy survey tool to have.

Read full review >
Alma
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 26.08.2018 Company Size: More than 100 Employees Industry: Higher Education

PROS: In a nutshel, Quatrics comes with an awesome interface for making online surveys. There's plenty of flexibility in formatting questions. The coding options are super convenient. I like their customer service very much. Even if they couldn't resolve my issue, they've gone above and beyond in assisting me.

CONS: I was hoping there's another approach to programming surveys so the "Enter" button would automatically push the user to the next page. I'd like the user to simply do this with a single keystroke for either mobile or web-based applications.

What do you think about this review? Great Poor

A quality plaform for surverying.

Read full review >
Rachel
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 17.05.2018 Company Size: More than 100 Employees Industry: Not available

PROS: What I really like with Qualtrics is that it allows you to ask just about any question that one wants. It lets you do that regardless of form. In return, you get both qualitative and quantitative data for easy analysis. That makes it all the more convenient.

CONS: The thing that I don't like with the platform is that it's hard to learn to use it in an efficient manner. The reason for this is because it's a highly complex system. Qualtrics can do plenty, but it'll take some time before you can fully grasp its functions.

What do you think about this review? Great Poor

This survey resource is simply great!

Read full review >
Ivan
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 11.05.2018 Company Size: 1-10 Employees Industry: Higher Education

PROS: The great thing about this platform is its survey library. Within the library, you have a wide range of pre-installed templates that can help you get make surveys in no time. Even if you have no clue or aren't familiar with creating surveys, you can gather information fully in under an hour.

CONS: Its reporting functionality could be a bit simpler to follow. When trying to export a bunch of data, it can take up a lot of time trying come up with customized reports. But on the flipside, it's simpler to export separate responses in different formats like docx, csv, pdf, and etc...

What do you think about this review? Great Poor

This survey tool works great and is really simple to use.

Read full review >
Neil
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 20.04.2018 Company Size: More than 100 Employees Industry: Not available

PROS: I find really easy. Its copy and paste feature is nothing short of amazing. Ito does its magic even when I have garbage and coming from Microsoft Word. It's easy to take away or add questions. I find the user interface to be visually appealing.

CONS: While it's not that hard to put an attractive reporting approach, it can take a bit of time. I feel the report parts need to be more flashy. At the same time, I wnat to make sure I'm not in it to do a ton of useless work for the long term.

What do you think about this review? Great Poor

A hardworking survey tool.

Read full review >
Bryant
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 19.04.2018 Company Size: More than 100 Employees Industry: Computer Software

PROS: The tool provides plenty of features mixed with a very simplified user interface. Some of the things I like with it are UX touches such as giving the user a chance to paste a list of responses (every single one per line) and then making the conversion to response items.

CONS: Its report formatting could use a bit of improvement. Depending on how long the response labels are, words tend to get spliced off or wrapped up in an odd manner. Giving further control when it comes to chart formatting can be helpful. I want a wider range of visualization that can provide support for known survey questions.

What do you think about this review? Great Poor

A newbie using Qualtrics Research One.

Read full review >
Darryl
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 13.04.2018 Company Size: 11-50 Employees Industry: Think Tanks

PROS: Its training videos has made self-teaching simpler. Great chat box and phone call support. Whenever we're putting up a new theme, the theme customer service is always reponsive and interactive. This makes the entire process stress-free.

CONS: There were a couple aspects that bothered me a lot. If you happen to insert the "logic" part in the form, you wouldn't be able to get a Back Button from the current page itself. Next, I found it puzzling to come up with a new theme and know what steps are needed. It took a bit of time, but when I figured it all out, it's all good.

What do you think about this review? Great Poor

A simple tool for sending out surveys.

Read full review >
Rudy
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 24.03.2018 Company Size: More than 100 Employees Industry: Higher Education

PROS: Being able to download information in CSV format is a good thing since the information can easily be analyzed. Questions that I wanted to ask and answers I was looking for can now all be laid out in one survey. Qualtics makes it possible to manipulate the answer format.

CONS: The individual taking the survey can easily be tracked through the listed IP address. This is never a good thing for security reasons. In addition, Qualtrics won't show the complete name of the survey if it so happens the name is a little too long.

What do you think about this review? Great Poor

A product that works 360.

Read full review >
Omar
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 13.03.2018 Company Size: More than 100 Employees Industry: Not available

PROS: I love how simple it is to connect and bring out any concerns to their support team. I find the team to be well-versed with the system. They're able to build a positive approach in troubleshooting or resolving any problems raised.

CONS: I'm from the Philippines. I need to take calls from different numbers from different countries. The thing that I find annoying is that there's no screen sharing for me to work with. Nevertheless, the tech team are skilled enough to explain to clients about the software and fixes available for every concerned raised.

What do you think about this review? Great Poor

A fantastic software bundled with reliable support.

Read full review >
Frankie
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 19.02.2018 Company Size: 11-50 Employees Industry: Not available

PROS: Whenever I faced an issue, regardless of time, there's always someone from support who always helps out. They give answers to anyone no matter how much time it would take to dig into the matter. If an agent can't seem to find answer to a question, they'll take their time to go deeper and send out videos on how they can resolve their problems.

CONS: I feel the basic features of text analysis aren't as sufficient as we'd like them to be. If the Qualtrics Text iQ is missing, the software itself won't be as robust in text analysis. Stats iQ happens to be one of the best features. Unfortunately, this feature came from another company that was bought by Qualtrics. That means it's not completely integrated with the software.

What do you think about this review? Great Poor

They’ve got fantastic customer service.

Read full review >
Lula
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 14.02.2018 Company Size: More than 100 Employees Industry: Higher Education

PROS: Whenever I faced a major issue with the service, an agent by the name of Victoria K has been a big help. She made me feel like an important customer. She took care of my concerns within a matter of minutes. These same concerns was what our campus team had to deal with the past several months. I'm very happy with the help that she offered me and my supervisor.

CONS: I feel the user interface is good. But from a person who just migrated from another system, it would be great to have some kind of training on the software. I thought the software in itself was intuitive. So having some training would be great.

What do you think about this review? Great Poor
Reviewed By Louie Andre
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