CoolTool NeuroLab Review

CoolTool NeuroLab
Our score: 8.0 User satisfaction: N/A

What is CoolTool NeuroLab?

NeuroLab by CoolTool is a suite of neuromarketing technologies and hardware developed to enable businesses and organizations conduct full-cycle neuromarketing research inside a single environment. The platform is used to help users test the effectiveness of their marketing digital and print-based advertising, videos, website responsiveness and usability, product packaging, product placement on shelf, and design among others.

NeuroLab boasts a number of technologies and automated technologies that deliver reliable and highly actionable data and insights that become the basis of the users’ marketing decisions and actions. These capabilities include eye tracking, emotion measurement, mouse tracking, EEG (electroencephalogram), surveys, heat mapping, opacity mapping, gaze plotting, etc.

Overview of CoolTool NeuroLab Benefits

NeuroLab provides you with a plethora of neuromarketing tools that enables you to get powerful marketing insights from your customers effortlessly.

With a robust set of features such as eye tracking, brain activity, mouse tracking, emotion measurements, and surveys, you can collect the responses you need to create a big picture of how your videos, websites, product packaging and design impact performance, see where your efforts excel and fail, and enable you to make the adjustments needed to achieve your goals.

All these features and capabilities can be used individually or conducted altogether to help you gather better and more definitive responses that lead to better results and ROI.

One of the many advantaged NeuroLab brings to the table is that you and your team don’t have to be experts in neuromarketing technology to implement the software. NeuroLab comes with a plethora of ready-to-use automated methodologies that you can use right off the bat.

You can also build your own methodology using the materials you prefer. Either way, the software will collect and analyze all the data you gathered and present the information by automatically generating vivid charts, graphics, and visualizations that you and your team can easily understand and utilize.

Overview of CoolTool NeuroLab Features

  • Automated Technologies
  • Eye Tracking
  • Mouse Tracking
  • Emotion Measurement
  • Brain Activity Measurement / EEG (electroencephalogram)
  • Surveys
  • Implicit Priming Test

What Problems Will CoolTool NeuroLab Solve?

A. Gives the most reliable insights about customer behavior

Brian is National Sales & Marketing Director at the premium quality apparel manufacturing company. They have a couple of websites, both feature a very similar design. That said, their retail website loses some buyers is performing poorly in sales even when traffic is high.

Brian is not well-versed website development and he doesn’t need to as he has a lot on his plate. Still, he wants to understand what to fix and to start this process ASAP.

The problem is that he has no reliable UX/UI specialist or agency, and looking for an expert will take his time, efforts and, what’s more important – he still won’t be sure about the results of their work.

Here’s where Cooltool comes in. With the help of eye tracking and mouse tracking solutions, Brian, even without special background, can easily test his own website to find all possible “holes” in sales pipe. Eye tracking and mouse tracking today are the most accurate and trustful data in terms of website usability testing.

Features: eye tracking, mouse tracking, website usability testing.


B. Following trends in marketing and jumping out of competition

David works as a Global sales lead in the international marketing company. They provide pretty comprehensive market research services for their clients, but they kind of constantly looking for the ways to leverage their business direction.

In this regard, neuromarketing acts as a great vector of development for his company. Such Cooltool technologies like Emotions Measurement and Implicit Priming Testing, that they added to their regular surveying platform, pushed them out of competition and allowed to close a couple of big deals with famous brands.

Features: facial coding, emotions measurement, implicit test, survey platform


C. Julie is a Behavioral Scientist at a child diseases research center. Most of her tasks, if not all, are quite difficult to accomplish because she needs to find out the true reaction of the children to different influencers and stimuli.

She wants to use neuro devices – eye tracker and EEG – and some affordable software to use with them, but the price is usually quite high and doesn’t fit the budget of their center.

Cooltool is a company with high social responsibility. They grant 50% OFF for using our platform for academics, students, medical researchers. Julie was happy to find that good deeds are still possible.

Awards & Quality Certificates

This certificate is granted to products that offer especially good user experience. We evaluate how easy it is to start using the product and how well-designed its interface and features are to facilitate the work process.
An award given to products that have recently entered the market but are already becoming very popular

CoolTool NeuroLab Position In Our Categories

Because businesses have distinctive business requirements, it is only prudent that they steer clear of deciding on an all-encompassing, ”best” software solution. Having said that, it is almost impossible to try to pinpoint such application even among widely used software systems.
The right thing to undertake would be to set down the varied significant factors which call for a investigation like major features, budget, skill ability of staff, business size, etc. Thereafter, you must double down on the research exhaustively. Go over some CoolTool NeuroLab analyses and check out the other software solutions in your shortlist more closely. Such well-rounded product investigation ascertain you take out unfit apps and select the system that includes all the tools your company requires in growing the business.

Position of CoolTool NeuroLab in our main categories:

TOP 100

CoolTool NeuroLab is one of the top 100 Survey Software products

If you are interested in CoolTool NeuroLab it may also be a good idea to analyze other subcategories of Survey Software gathered in our database of SaaS software reviews.

Enterprises have diverse needs and requirements and no software application can be just right in such a scenario. It is pointless to try to find an ideal out-of-the-box software app that fulfills all your business needs. The wise thing to do would be to customize the application for your special wants, employee skill levels, budget, and other aspects. For these reasons, do not hasten and invest in well-publicized popular applications. Though these may be widely used, they may not be the perfect fit for your particular needs. Do your groundwork, investigate each short-listed system in detail, read a few CoolTool NeuroLab Survey Software reviews, speak to the vendor for explanations, and finally settle for the product that presents what you need.

How Much Does CoolTool NeuroLab Cost?

CoolTool NeuroLab Pricing Plans:

Free Trial




Contact vendor

CoolTool NeuroLab offers free and customized enterprise pricing plans.  Contact the vendor to know more of their custom enterprise pricing and other details.

Talent – Free

  • Access to all NeuroLab Technologies
  • NeuroLab credits: 30 (new sign-up bonus)
  • Limited reporting
  • Email support

Guru – Custom Enterprise Pricing

  • Access to all NeuroLab Technologies
  • NeuroLab credits: according to your needs
  • Mixed data collectors
  • Unlimited reporting
  • 24/7 support
  • White label

User Satisfaction

Positive Social Media Mentions 0
Negative Social Media Mentions 0

We realize that when you make a decision to buy Survey Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and CoolTool NeuroLab reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with CoolTool NeuroLab. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.


Technical details

Devices Supported

  • Windows
  • Android
  • Mac
  • Web-based


  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Free
  • Quote-based

Customer Types

  • Small Business
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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What are CoolTool NeuroLab pricing details?

CoolTool NeuroLab Pricing Plans:

Free Trial




Contact vendor

CoolTool NeuroLab offers free and customized enterprise pricing plans.  Contact the vendor to know more of their custom enterprise pricing and other details.

Talent – Free

  • Access to all NeuroLab Technologies
  • NeuroLab credits: 30 (new sign-up bonus)
  • Limited reporting
  • Email support

Guru – Custom Enterprise Pricing

  • Access to all NeuroLab Technologies
  • NeuroLab credits: according to your needs
  • Mixed data collectors
  • Unlimited reporting
  • 24/7 support
  • White label

What integrations are available for CoolTool NeuroLab?

No information available.


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Reviewed By Nestor Gilbert
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