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Salesfusion Review

Salesfusion
Our score: 8.3 User satisfaction: N/A

What is Salesfusion?

Salesfusion is a marketing automation solution that is designed to help B2B companies align marketing and sales to generate more revenue.

The application helps businesses build a large revenue funnel for sales and marketing by creating customized digital conversations that can be seamlessly used between departments. Sales and marketing teams can use these digital conversations to communicate effectively with promising leads to generate more revenue.

Salesfusion offers pre-built native integrations with Microsoft Dynamics CRM, Sage CRM, Infor CRM, and Salesforce.

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Overview of Salesfusion Benefits

  • Seamlessly exchange lead data and information between marketing and sales.
  • Salesfusion inputs qualified leads into CRM systems so that sales teams can contact    promising leads with relevant messages.
  • The application matches systems at many levels to allow for better sync with CRM, list segmentation, and execution of campaigns.
  • Salesfusion integrates myriad technologies into one platform to offer rich functionalities, deep CRM integrations, and the ability to track campaigns that produce the best leads.
  • Thus, Salesfusion offers a range of advanced technologies needed by B2B pros in one platform.

Salesfusion eliminates the divide between sales and marketing. While traditional marketing automation platforms were designed to consolidate and optimize marketing tasks, they do very little to create a unified sales funnel or facilitate the crucial handoffs between sales and marketing. This is because they were created around a linear model: marketing warms leads and pushes them to sales. However, this doesn’t address what happens when leads aren’t yet ready to buy. Sales needs the flexibility to push leads back to marketing for further nurture between each outreach.

Today’s buying process is significantly more complex. Marketers need to ensure that leads aren’t wasted. If they aren’t ready to buy at the time sales engages with them, marketers need to know so they can continue to nurture them in an automated way that is consistent with the interactions they have had through the process.

Salesfusion is unique to the industry by addressing this problem with a CRM-style relational database and native integration to the leading CRM platforms. By creating a bi-directional flow between sales and marketing, the app ensures that no lead gets left behind. Marketers are able to push leads to sales based on their perceived interest or engagement. And, sales can push them back to marketing for further nurturing if the lead isn’t ready to buy yet.

With Salesfusion’s approach, you create a unified funnel to gain clear visibility into the buyer journey and prioritize sales and marketing efforts. The app is purpose-built for B2B companies that want to align sales and marketing to engage in long-term relationships that drive more qualified leads, improve conversion rates and increase revenue. As a marketing automation platform, the app streamlines processes to accelerate demand creation with an easy to use platform that allows companies to quickly realize the value of marketing automation.

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Overview of Salesfusion Features

  • Campaign management
  • CRM connection
  • Email marketing
  • Event management
  • Lead capture
  • Lead scoring
  • Lead to revenue management
  • Social marketing
  • Website visitor tracking

What Problems Will Salesfusion Solve?

1. Problem: Marketers need to generate more qualified leads for sales

Solution: Lead nurturing, scoring and routing with Salesfusion

Salesfusion provides the ability to create campaigns that execute automatically based on a prospect’s behavior, engagement level, area of interest, geographic location, etc. This approach means marketers can easily scale their efforts to pull more people into the funnel and nurture them more efficiently without the need for more resources.

It also offers the ability to filter higher quality leads to sales. Marketing is able to assign a value to each engagement factor that identifies readiness or likelihood to buy. Prospects accumulate higher values (lead scores) over time. Once they hit the defined threshold, they’re automatically pushed to sales through CRM integration. Not only does this prioritize leads in the CRM, it also delivers more qualified leads.

Additionally, this approach helps marketers understand what types of prospects yield the highest return. They can be more targeted in their efforts to drive more of those buyers into the funnel.

2. Problem: Need to increase efficiency in the sales cycle and create a seamless buyer experience across digital and human outreach

Solution: Sales and marketing alignment through CRM integration and buyer journey tracking

Sales typically lacks visibility into marketing’s activities. They can’t see how marketing has engaged with each lead so they don’t know the lead’s interests. This makes it very difficult for them to pick up the conversation where marketing left off. They can’t customize the conversation. As a result, the buyer’s experience can feel choppy or disjointed.

Salesfusion offers the ability to auto-populate all available demographic information directly into the CRM. This reduces the manual research needed for sales to understand each prospect. It also provides sales with complete visibility into each lead’s digital journey. Every email that’s opened, every page they visit and nearly any other activity salespeople find valuable is captured at the contact level inside their CRM. This information empowers sales to have personalized, meaningful conversations with leads. As a result, the sales cycle is made more efficient and buyers have a seamless experience across digital and human engagements.

3. Problem: Marketers work in disparate systems, creating a lot of manual workflows to consolidate relevant data

Solution: Integrate all marketing workflows with Salesfusion to save time and resources

One of the greatest benefits marketers realize immediately after adopting Salesfusion is that it consolidates workflows typically done in disparate systems. Marketers can build, execute and track all of their primary digital tactics in one platform. This streamlines efforts, saves an enormous amount of time and offers flexibility to view activities within context of each other. It also enables marketing to be more efficient, smarter and drive more revenue.

Salesfusion Position In Our Categories

Bearing in mind companies have specific business-related demands, it is prudent they avoid choosing an all-in-one, “perfect” software. Needless to say, it is futile to chance on such a software solution even among popular software products. The reasonable thing to do is to write the different vital functions which necessitate scrutiny such as important features, price plans, technical skill competence of the employees, business size, etc. Next, you must follow through the research systematically. Browse over some of these Salesfusion review articles and check out the other software programs in your list in detail. Such comprehensive product investigation guarantee you avoid unsuitable applications and select the one that has all the function your business requires for success.

Position of Salesfusion in our main categories:

TOP 500

Salesfusion is one of the top 500 Marketing Software products

TOP 200

Salesfusion is one of the 200 Sales Tools products

There are popular and widely used systems in each software group. But are they necessarily the best fit for your enterprise’s unique needs? A market-leading software application may have thousands of subscribers, but does it offer what you need? For this reason, do not blindly shell out for popular systems. Read at least a few Salesfusion Marketing Software reviews and mull over the aspects that you desire in the software such as the price, main functionality, available integrations etc. Then, choose a few apps that fit your needs. Try out the free trials of these platforms, read online comments, get explanations from the maker, and do your homework meticulously. This profound research is sure to help you find the most excellent software solution for your company’s special needs.

How Much Does Salesfusion Cost?

Salesfusion Pricing Plans:

Free Trial

Core Package

$950/month

Performance Pack

+$350/month

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What are Salesfusion pricing details?

Salesfusion Pricing Plans:

Free Trial

Core Package

$950/month

Performance Pack

+$350/month

Here are the Salesfusion cost details:

  • Core Package: $950/month
  • Performance Pack: +$350/month

 Add-on Packs

  • Dedicated IP (+$250/month)
  • CRM Integration (+$50/month)
  • Sandbox (+$100/month)

User Satisfaction

Positive Social Media Mentions 0
Negative Social Media Mentions 0

We know that when you make a decision to purchase a Marketing Software it’s important not only to find out how professionals rank it in their reviews, but also to discover whether the actual clients and companies that use this software are indeed satisfied with the service. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that collects customer reviews, comments and Salesfusion reviews across a broad range of social media sites. The data is then displayed in an easy to digest form indicating how many users had positive and negative experience with Salesfusion. With that information at your disposal you will be equipped to make an informed business choice that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Android
  • iPhone/iPad
  • Mac
  • Web-based

Deployment

  • Open API

Language Support

  • English

Pricing Model

  • Monthly payment

Customer Types

  • Small Business
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

What integrations are available for Salesfusion?

Native integration with these CRMs: Salesforce, SugarCRM, Microsoft Dynamics CRM, InforCRM

Built-in SEO audit; webinar platforms (Go to Webinar, Webex); social listening and publishing to Twitter, LinkedIn, Facebook, Google Plus; email deliverability tools such as BriteVerify and Litmus; data enrichment through InsideView; website tracking with Google Analytics

Salesfusion also offers an Open API

Salesfusion User Reviews

Salesfusion average rating:

Average score
5/5 (10 user reviews)
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Write your own review of this product

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The most favorable review

Veronica

PROS: SalesFusion is something companies should consider using if they want to get their desired results and are tired of the usual marketing automation platforms available in the market. You get total control over process flows and enjoy a number of useful features such as predictive lead scoring and automation. It is a very complete package with CRM integration functionality. Customer service is excellent.

CONS: It is not very user friendly as the learning curve really is steep. But what really irks me off is the orange color that is present everywhere.

Reviewed 5 years ago

Read full review >

The least favorable review

Kathleen

PROS: Salesfusion has a great customer service setup! Whenever I send a question or a request, they always give me a timely and prompt response. I have an easy communication with them which is great since we are still at the very beginning of our implementation. Also, their email builder is user-friendly and incredibly intuitive while looking great.

CONS: Salesfusion has a bit of a learning curve especially with the creation of landing pages and forms. Experience in HTML is needed to really be at ease with the system. Still, I believe that they are continuing with the development of the product and something will change for the better in the future.

Reviewed 8 years ago

Read full review >

More reviews from 10 actual users:

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  • Most positive
  • Most negative

The only sales tool for you

Read full review >
Eva
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 08.11.2021 Company Size: More than 100 Employees Industry: Hospital and Health Care

PROS: Salesfusion enables us to perform everything we need so we can make contact with our target audience and follow our campaigns closely. The platform is so friendly that even the most technologically-challenged marketer can build and implement comprehensive, effective campaigns. On top of that, the Salesfusion team delivers unparalled service and continues to develop the platform's functionality based on feedback from the users.

CONS: There is nothing about SalesFusion I don't like. My experience has always been positive.

What do you think about this review?

Great Poor

Excellent Product With Potential

Read full review >
Charlie
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 25.09.2021 Company Size: 11-50 Employees Industry: Information Technology

PROS: Navigation of the interface is quite easy and I have vast support options which really helps in getting very acquainted with the tool. Campaigns can be measured in so many ways as there are a lot of metrics to choose from. The onboarding staff and the sales rep are very knowledgeable and respectful and it is fun working with them.

CONS: The WYSIWYG tool contains bugs that hamper its performance. We already contacted our rep and they say they are working overtime to fix those bugs. The tool is fully functional and performs well but it could be a whole lot better if its more robust and responsive.

What do you think about this review?

Great Poor
Show More User Reviews (10)

The Fusion Conference is very worth my while!

Read full review >
Alejandro
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 07.08.2021 Company Size: 1-10 Employees Industry: Computer Software

PROS: The people behind SalesFusion is the best part of the company. I met them in a Fusion conference and I had a blast. We talked of many things and left with so many ideas we are excited about, especially for sales and marketing. The 30-day free trial is a must because it gives you a great chance to fully use the platform and see how integrates with your existing CRM software.

CONS: I can't think of anything I dislike about the product. There are instances where we had difficulty understading and tracking scores and conversion. Good thing they have knowledgeable support staff to help us with our problems.

What do you think about this review?

Great Poor

Just Awesome Customer Service

Read full review >
Lindsey
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 31.05.2021 Company Size: More than 100 Employees Industry: Management Consulting

PROS: Their customer service is worth noting. Whenever I send an email or make a phone call on my end, I always receive a quick answer from Salesfusion. While there may be specific customer service crews that we can name that help us, I am confident that anyone at Salesfusion is highly knowledgeable about their product. Their teamwork is phenomenal, which really contributes to solving any problems. I also like that they generate a ticket for every little thing, even if the resolution was provided through phone. That means they have their customers' best interests and that really makes a big difference.

CONS: Salesfusion is still growing and the constant development of their software interface sometimes results to some features getting lost. Navigating through their modules can be a pain and sometimes it is difficult to find the things you need. I also have a problem with creating reports.

What do you think about this review?

Great Poor

Awesome product and excellent customer service!

Read full review >
Laura
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 03.04.2021 Company Size: More than 100 Employees Industry: Insurance

PROS: Salesfusion continues to develop their software to further improve the user experience. In every update they roll out, there is a new tool or simpler set up that enables users to fully me to maximize the experience and enhance overall productivity. The features have become user-friendly that when I instruct others, they quickly grasp the functions in one meeting, instead of having extended training phases. On top of that, Salesfusion software maintains a huge online library of resources and guides.

CONS: I usually experience issues when I am on Google Chrome, SalesFusion just ceases. Double-clicking items no longer loads and i have to reset my cache in the browser to make it work again. Terminilogy can also be confusing because many of them are too technical.

What do you think about this review?

Great Poor

Viable Option For Sales Teams

Read full review >
Veronica
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 03.01.2021 Company Size: 11-50 Employees Industry: Marketing and Advertising

PROS: SalesFusion is something companies should consider using if they want to get their desired results and are tired of the usual marketing automation platforms available in the market. You get total control over process flows and enjoy a number of useful features such as predictive lead scoring and automation. It is a very complete package with CRM integration functionality. Customer service is excellent.

CONS: It is not very user friendly as the learning curve really is steep. But what really irks me off is the orange color that is present everywhere.

What do you think about this review?

Great Poor

Unbeatable customer support and focus

Read full review >
Roland
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 13.01.2018 Company Size: More than 100 Employees Industry: Computer Software

PROS: Salesfusion offers a very compact marketing automation solution but what makes them different from the rest is their unrelenting desire to help their customers succeed. They have displayed from the initial contact all thoughout our entire customer journey with them that they are really sincere about their customers and have that eagerness to steer us to our goals with their platform. The onboarding process is quite comprehensive as well.

CONS: I feel that there are a couple of features that are missing but a new version is rolling out so I am expecting that it will address some of the flaws I have encountered.

What do you think about this review?

Great Poor

Awesome Software For Aligning Sales & Marketing

Read full review >
Bernadette
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 11.01.2018 Company Size: 1-10 Employees Industry: N/A

PROS: What makes SalesFusion great is the people who help us with support and product questions. Once we send our questions, they respond immediately and it is evident that the person helping us is interested in bringing us to the end goal of the project and not just responding to out query. Follow through is a critical element and SF has definitely mastered it.

CONS: It's quite difficult to think of flaws about SF, but maybe the reason we haven't began our lead scoring process yet is that it was hard to configure the paramaters and rules for it and comprehend how to monitor the scores and see them convert. We really need expertise in this area if anyone at SalesFusion can assign someone on this.

What do you think about this review?

Great Poor

Awesome Start

Read full review >
Kathleen
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 06.01.2018 Company Size: More than 100 Employees Industry: Building Materials

PROS: Salesfusion has a great customer service setup! Whenever I send a question or a request, they always give me a timely and prompt response. I have an easy communication with them which is great since we are still at the very beginning of our implementation. Also, their email builder is user-friendly and incredibly intuitive while looking great.

CONS: Salesfusion has a bit of a learning curve especially with the creation of landing pages and forms. Experience in HTML is needed to really be at ease with the system. Still, I believe that they are continuing with the development of the product and something will change for the better in the future.

What do you think about this review?

Great Poor

A Product with the end user in mind plus awesome support

Read full review >
Lela
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 27.12.2017 Company Size: 11-50 Employees Industry: Management Consulting

PROS: Salesfusion comes with a user-friendly setup and a throng of tools and features to help you succeed with your marketing campaigns and drive new business. Their customer support crew is one of the best. Aside from being friendly and polite, they really know their stuff and give you answers in a very timely manner. Salesfusion also have a number of very accessible content for self-paced or online training.

CONS: I am very satisfied with Salesfusion and I could not think of anything I dislike about the product.

What do you think about this review?

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Salesfusion user reviews

The only sales tool for you

Read full review >
Eva
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 08.11.2021 Company Size: More than 100 Employees Industry: Hospital and Health Care

Excellent Product With Potential

Read full review >
Charlie
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 25.09.2021 Company Size: 11-50 Employees Industry: Information Technology

The Fusion Conference is very worth my while!

Read full review >
Alejandro
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 07.08.2021 Company Size: 1-10 Employees Industry: Computer Software

Just Awesome Customer Service

Read full review >
Lindsey
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 31.05.2021 Company Size: More than 100 Employees Industry: Management Consulting

Awesome product and excellent customer service!

Read full review >
Laura
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 03.04.2021 Company Size: More than 100 Employees Industry: Insurance
Jenny Chang

By Jenny Chang

Jenny Chang is a senior writer specializing in SaaS and B2B software solutions. Her decision to focus on these two industries was spurred by their explosive growth in the last decade, much of it she attributes to the emergence of disruptive technologies and the quick adoption by businesses that were quick to recognize their values to their organizations. She has covered all the major developments in SaaS and B2B software solutions, from the introduction of massive ERPs to small business platforms to help startups on their way to success.

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