Selligent Review

Deliver Contextually Personalized Messages And Content

To effectively convert more customers and nurture more profitable customer relationships, Selligent provides users with the capability to send and deliver the right messages and content to the right people at the right time and place. This is called contextual personalization. Thus, the platform lets users deliver personalized messages and content to customers based on their current situation and context.

What’s very interesting about this is that contextual personalization in Selligent is done automatically. This means the messages and content are automatically personalized when they are triggered by predefined actions or behaviors by the customers. Furthermore, messages and content are automatically personalized when they are opened by customers, not when they are sent. As a result, whatever their customers are doing, wherever they are, and however they are opening the message (e.g., through a mobile device or desktop), these messages and content will always be relevant.

Customer Behavior Tracking

As previously mentioned, Selligent assists users in automatically personalizing messages and content based on customer behavior or action. This is made possible by another capability of the platform which is real-time behavior tracking. So how does behavior tracking work in Selligent? When somebody clicks on a link in a web page or email, that specific action is captured and added instantly to the person’s profile in Selligent. Then, the platform’s database is automatically updated with regards to the captured data. This, in effect, will also change any existing rules for triggering and personalizing content. Thus, the content will be personalized in a way that takes into account the most recent engagement of the customer with the brand.

Simple Segmentation Of Audiences And Customers

Selligent’s capability to track customer behavior permits users to segment their audiences and customers. They will be able to use the data collected from website activities and actions by customers, including their purchase histories to analyze customers and organize them into groups or segments. This way, they can maximize their investments by introducing the most relevant offers to their customers, and at the same time, they can discover new valuable customer segments.

Manage Campaigns From One Platform

With Selligent, users can create, test, launch, and optimize omnichannel marketing campaigns from one platform. It is built with an intuitive journey map designer which lets them layout customer journeys across all channels (i.e., email, mobile web, and offline) through a drag-and-drop interface. Also, Selligent comes with validation and proofing tools that help users ensure that their marketing programs are flawless. They can also set prioritization rules and message frequency controls so that they won’t be overwhelming their customers with messages.

Generate Universal Customer Profiles

Summing it up, the omnichannel marketing platform provides users with the capability to associate behavioral, situational, customer survey data, and other data types to universal customer profiles. Through such profiles, users will be able to understand how their customers are experiencing their brand. These customer profiles are updated instantly as Selligent fetches data from website, email, survey, and call center; capturing the latest engagements and behaviors of their customers.