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Selligent REVIEW

Marketing Automation Software

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What is Selligent?

Selligent is a flexible, scalable, and secure B2C marketing automation platform used by various industries which include retail; media, entertainment, and publishing;  travel and hospitality; and financial services. The platform helps marketers build relationships with each of their customers across different channels. Selligent provides them with capabilities so they can engage with their customers, establish long-term customer relationships, and optimize their marketing campaigns.

With Selligent, universal customer profiles can be generated using data from cross-channel communications and website activities, allowing users to analyze and target their customers better. The marketing automation platform enables the delivery of messages and serving of web content that can be personalized based on the contextual information, actions, and behaviors of customers.

Selligent permits the creation, testing, launching, and optimization of campaigns from one platform. It is also equipped with comprehensive reporting and analytics so users can understand how their customers are engaging with their brand. Last but not the least, the platform can be seamlessly integrated with third-party systems and partners because of its open architecture.

Overview of Selligent Benefits

Deliver Contextually Personalized Messages And Content

To effectively convert more customers and nurture more profitable customer relationships, Selligent provides users with the capability to send and deliver the right messages and content to the right people at the right time and place. This is called contextual personalization. Thus, the platform lets users deliver personalized messages and content to customers based on their current situation and context.

What’s very interesting about this is that contextual personalization in Selligent is done automatically. This means the messages and content are automatically personalized when they are triggered by predefined actions or behaviors by the customers. Furthermore, messages and content are automatically personalized when they are opened by customers, not when they are sent. As a result, whatever their customers are doing, wherever they are, and however they are opening the message (e.g., through a mobile device or desktop), these messages and content will always be relevant.

Customer Behavior Tracking

As previously mentioned, Selligent assists users in automatically personalizing messages and content based on customer behavior or action. This is made possible by another capability of the platform which is real-time behavior tracking. So how does behavior tracking work in Selligent? When somebody clicks on a link in a web page or email, that specific action is captured and added instantly to the person’s profile in Selligent. Then, the platform’s database is automatically updated with regards to the captured data. This, in effect, will also change any existing rules for triggering and personalizing content. Thus, the content will be personalized in a way that takes into account the most recent engagement of the customer with the brand.

Simple Segmentation Of Audiences And Customers

Selligent’s capability to track customer behavior permits users to segment their audiences and customers. They will be able to use the data collected from website activities and actions by customers, including their purchase histories to analyze customers and organize them into groups or segments. This way, they can maximize their investments by introducing the most relevant offers to their customers, and at the same time, they can discover new valuable customer segments.

Manage Campaigns From One Platform

With Selligent, users can create, test, launch, and optimize omnichannel marketing campaigns from one platform. It is built with an intuitive journey map designer which lets them layout customer journeys across all channels (i.e., email, mobile web, and offline) through a drag-and-drop interface. Also, Selligent comes with validation and proofing tools that help users ensure that their marketing programs are flawless. They can also set prioritization rules and message frequency controls so that they won’t be overwhelming their customers with messages.

Generate Universal Customer Profiles

Summing it up, the omnichannel marketing platform provides users with the capability to associate behavioral, situational, customer survey data, and other data types to universal customer profiles. Through such profiles, users will be able to understand how their customers are experiencing their brand. These customer profiles are updated instantly as Selligent fetches data from website, email, survey, and call center; capturing the latest engagements and behaviors of their customers.

Overview of Selligent Features

  • Contextual Personalization
  • Automated Content Assembly From Profile Data
  • Update Content When Message Is Opened
  • Personalize Web Pages When Customer Browses
  • Define Complex Logic
  • Real-Time Behavior Tracking
  • Behavior-Based Offer Targeting
  • Simple Segmentation
  • Campaign Management
  • Intuitive Journey Map Designer
  • Validation And Proofing Tools
  • Frequency And Prioritization Controls
  • Template And Permission Controls
  • Real-Time Reporting And Performance Monitoring
  • Customizable Dashboards
  • Site Analytics
  • Automated Responsive Design Content Rendering
  • Universal Customer Profiles
  • Open Architecture Integration

Selligent Position In Our Categories

Position of Selligent in our main categories:


Selligent is one of the top 200 Marketing Softwareproducts


Selligent is one of the 200
Marketing Software products

Selligent is also listed in the following subcategories:

Marketing Automation Software#62
Marketing Automation Software#62

Organizations have different needs and requirements and no software platform can be just right in such a scenario. It is pointless to try to find a perfect off-the-shelf software product that meets all your business needs. The intelligent thing to do would be to customize the application for your unique requirements, worker skill levels, finances, and other factors. For these reasons, do not rush and invest in well-publicized popular solutions. Though these may be widely used, they may not be the perfect fit for your unique wants. Do your homework, investigate each short-listed platform in detail, read a few Selligent reviews, speak to the seller for explanations, and finally select the app that offers what you need.

How Much Does Selligent Cost?

Selligent Pricing Plans:
Free trial
Quote-based Plan
Contact vendor

Selligent SMB and enterprise pricing information is available only upon request. Contact the company for more details, and ask for a quote.

User Satisfaction

We realize that when you make a decision to buy Marketing Automation Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Selligent reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Selligent. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.






Technical details

Devices Supported
  • Windows
  • Linux
  • Web-based
Language Support
  • English
  • Dutch
Pricing Model
  • Quote-based
Customer Types
  • Large Enterprises
  • Medium Business
  • Cloud Hosted
  • Open API

What Support Does This Vendor Offer?


What are Selligent pricing details?

Selligent Pricing Plans:
Free trial
Quote-based Plan
Contact vendor

Selligent SMB and enterprise pricing information is available only upon request. Contact the company for more details, and ask for a quote.

What integrations are available for Selligent?

Selligent can be integrated with a variety of popular eCommerce, CRM, mobile, and display partners.

User reviews

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