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SmartyAds DSP Review

SmartyAds DSP
Our score: 8.9 User satisfaction: 100%

What is SmartyAds DSP?

SmartyAds DSP is a programmatic advertising platform that drives engagement, conversion, and revenue for brands, agencies, advertisers, and media buyers. It gives users access to self-service and AI-enabled ad buying solutions that allow them to run advertising campaigns across various channels, business verticals, locations, and ad formats in a personalized, affordable, and secure way. 

You can utilize various types of ad creatives such as native, rich media, mobile, banner, smart TV, and push ad units and formats SmartAds DSP also lets you aim your campaigns and ads at specific times, locations, demographic groups, device, OS, and browser types, and IP addresses. 

With its conversion tracking tools, you’ll be able to discover and understand customers and prospects’ paths to conversation, purchase, or subscription. The media-buying platform permits you to instantly and flexibly set up and adjust your ad bids under a cost-per-impression pricing model. Your creatives can yield higher ROIs without draining your ad budgets.

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Overview of SmartyAds DSP Benefits

Impactful & Engaging Ad  Formats

SmartyAds DSP enables you to reach the right audiences across various business verticals, locations, and channels using impactful and engaging ad units and formats. For instance, you can access and utilize native ad units and formats that seamlessly adapt to the designs and functionalities of your websites and applications. These types of ad units and formats include in-feed social, content, and commerce ads and mobile web, in-app, in-article, and in-game native ads. Such ads can attract and convert audiences without causing disruptive user experiences. 

You’ll also increase engagement, click-through, and conversion rates by displaying versatile and interactive rich media ad units and formats. You can serve interstitial creatives in the form of banners, videos, or mobile ads. Thus, your audiences will view dynamic ads while transitioning between contents, activities, or stages within sites, apps, or games. SmartyAds DSP can make your campaigns and ads more impressive, memorable, and immersive through IAB-based billboard and skyscraper banner, connected TV device, and push ad units and formats. 

Targeted Advertising Campaigns 

The programmatic media-buying platform provides the solutions and capabilities you need to launch targeted ad campaigns. As you build your ad campaigns, you can create and customize parameters to ensure your ad creatives are served to the right people at the right time and in the right place. SmartyAds DSP enables you to divide audiences into different demographic groups. This means you can target your ad creatives to groups of people that fall under specific age brackets, income levels, or family sizes. Geo-targeted ad campaigns can be implemented through SmartyAds DSP as well. 

Thus, you’ll be able to run campaigns and show ads only for those people who reside in certain countries, states, or cities. The platform even supports geotargeting campaigns and ads down to the IP address, zip code, or business proximity level. You can avoid buying and serving ads that might not be relevant, interesting, or valuable for some visitors and users. Therefore, you won’t waste much of your budget on low-performing ads and ensure you get higher amounts of ROIs. SmartyAds DSP also permits you to configure how frequently ads are shown to audiences, at what times of the day they’re displayed, and which types of devices, operating systems, or browsers can be used for viewing them. This way, your ads won’t irritate or frustrate prospects and customers. 

Better Ad Campaign Management 

SmartyAds helps you handle your ad campaigns across business verticals, locations, channels,  and ad units and formats better. For example, the platform makes it easy for you to follow and evaluate visitors and users’ conversion journeys. It applies pixel/tag and postback tracking techniques for you to find out where people are going and what they’re doing after they viewed and interacted with your ads. Through postback tracking techniques, SmartAds DSP communicates and exchanges information with your advertising platform’s servers. 

The servers record and send data to the platform via postback URLs when users who had viewed or clicked your ads carried out certain actions  Some examples of these are newsletter subscriptions, app downloads, and product purchases. SmartyAds DSP also matches and synchronizes users’ cookies and data with different ad platforms and systems. This capability allows you to easily obtain valuable information about users who visited your website but left without buying any product.  You can launch retargeting ads and rekindle their interest in your products wherever they are online. 

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Overview of SmartyAds DSP Features

  • Omnichannel DSP Platform
  • Multiple Ad Units/Formats
  • Ad Campaign Management
  • Targeting Features
  • Demographic Groups
  • Location-Based Targeting
  • Domain Whitelisting
  • Campaign Analytics
  • Cross-Device Retargeting
  • CPM Pricing Model
  • Bid Optimization
  • SSP Integrations

Awards & Quality Certificates

This certificate is granted to products that offer especially good user experience. We evaluate how easy it is to start using the product and how well-designed its interface and features are to facilitate the work process.
An award given to products that have recently entered the market but are already becoming very popular

SmartyAds DSP Position In Our Categories

Because businesses have distinctive business-related needs, it is logical that they abstain from selecting a one-size-fits-all, ”best” business application. Still, it is hard to try to chance on such application even among well-known software solutions. The practicable step to do can be to take note of the different main aspects which merit consideration like major features, budget, skill levels of staff, company size, etc. Thereafter, you must double down on the research systematically. Go over these SmartyAds DSP evaluations and scrutinize each of the software options in your shortlist more closely. Such all-encompassing product research guarantee you stay away from mismatched software solutions and pay for the system which offers all the tools your company requires to be successful.

Position of SmartyAds DSP in our main categories:

TOP 100

SmartyAds DSP is one of the top 100 Marketing Software products

It is essential to note that hardly any software in the Marketing Software category will be an ideal solution that can fulfill all the goals of different company types, sizes and industries. It may be a good idea to read a few SmartyAds DSP Marketing Software reviews first as some software may excel only in a very narrow set of applications or be designed with a really specific type of industry in mind. Others might function with a goal of being simple and intuitive and consequently lack complicated functions needed by more experienced users. There are also services that focus on a broad group of users and give you a powerful feature toolbox, but this frequently comes at a more expensive cost of such a solution. Make sure you're aware of your requirements so that you choose a solution that provides all the functionalities you look for.

How Much Does SmartyAds DSP Cost?

SmartyAds DSP Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

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What are SmartyAds DSP pricing details?

SmartyAds DSP Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

SmartyAds DSP’s SME and enterprise pricing information is available only via quote request.

User Satisfaction

Positive Social Media Mentions 38
Negative Social Media Mentions 0

We realize that when you make a decision to get a Marketing Software it’s vital not only to see how experts evaluate it in their reviews, but also to discover whether the real users and companies that use it are genuinely satisfied with the service. That’s why we’ve devised our behavior-based Customer Satisfaction Algorithm™ that aggregates customer reviews, comments and SmartyAds DSP reviews across a wide array of social media sites. The data is then featured in a simple to digest form revealing how many clients had positive and negative experience with SmartyAds DSP. With that information at hand you will be prepared to make an informed purchasing choice that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Linux
  • Android
  • iPhone/iPad
  • Mac
  • Web-based

Deployment

  • Cloud Hosted
  • Open API

Language Support

  • English

Pricing Model

  • Free
  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

What integrations are available for SmartyAds DSP?

SmartyAds DSP integrates with the following supply-side advertising platforms:

  • Cheetah Mobile
  • Smaato
  • Pubmatic
  • AdColony
  • InMobi
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Louie Andre

By Louie Andre

B2B & SaaS market analyst and senior writer for FinancesOnline. He is most interested in project management solutions, believing all businesses are a work in progress. From pitch deck to exit strategy, he is no stranger to project business hiccups and essentials. He has been involved in a few internet startups including a digital route planner for a triple A affiliate. His advice to vendors and users alike? "Think of benefits, not features."

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