Trackerbird Review
What is Trackerbird?
Trackerbird is a runtime-intelligence platform that is both real-time and interactive. This cloud-based service enables software companies to track installations, feature usage, license key usage, and conversion trends anonymously. With SDKs for each language/platform, integrating Trackerbird into any desktop/mobile software application is seamless and easy and can be completed within 30 minutes. Once the integration is complete, Trackerbird then gathers data on how users engage with the software data as well as the platforms and architectures on which it is operating.
Apart from being an analytics solution, Trackerbird also comes with a set of features that makes it a powerful marketing platform. Most notable of its marketing features is the ‘Reachout’ tool, which enables users to deliver specific promotional content to installations that match particular criteria. This channel can be used to improve conversion rates, up-sell and cross-sell.
Show MoreOverview of Trackerbird Benefits
Trackerbird’s notable fusion of business intelligence, advanced analytics, and powerful marketing framework easily make the system a huge favorite among the world’s leading businesses and organizations. Other Trackerbird benefits include:
- Easy 30-minute integration
- No infrastructure or upfront costs
- Fully managed cloud service
- FACTS to answer your PM questions
- Real-time interactive reports
- Business Intelligence NOT raw statistics
- Increase Conversions with ReachOut msgs
- Lightweight, Anonymous & Secure
- FREEWARE does not expire!
Trackerbird provides a cloud service that helps software companies anonymously track installations, user engagement and conversion trends for their software applications with the ability to increase conversions through in-app marketing messages.
The lightweight SDK (for desktop or mobile) can be integrated in just 30 minutes and using a pay-per-use monthly/annual subscription you can get up and running immediately without consuming engineering resources.
One of the most powerful features within Trackerbird is the ability to filter and segment data in real time. In addition to pre-built statistical/graphical reports, by using the Portal or the API you can build your own custom reports and drill down using detailed filtering and segmentation options. This helps companies answer very specific questions for their PM, Engineering and Marketing needs.
A full-fletched API allows you to integrate Runtime Intelligence from Trackerbird with 3rd party solutions such as CRM or licensing applications.
Trackerbird works across multiple platforms and combines Analytics, Runtime Intelligence, License Usage tracking, Piracy monitoring and in-app messaging in a single lightweight solution.
Show MoreOverview of Trackerbird Features
- Track installations and user activity
- Track feature usage trends
- License Conversion Funnel analysis
- User loyalty analysis
- Validate license keys with piracy blacklist
- Check for new builds / version updates
- Track exceptions generated by your software
- Privacy mode for opt-out customers
- Direct-to-Desktop messages & survey
What Problems Will Trackerbird Solve?
Scenario 1: Companies are used to using web analytics (such as Google Analytics) to track all the steps people do on their website. This allows them to optimize marketing and number of downloads from the website aspect. However, AFTER download takes place they are in the dark of what is happening to their software, what people are doing with it and what leads to conversions/lost leads.
Typical questions asked by PM/Marketing are:
- If you had 1000 DL and 50 sales, what happened to the rest?
- Did they install the product?
- Did they evaluate for 30 days or just run it once, took a look at the UI and dumped without using any features?
- Is your reseller/affiliate in Germany converting users faster than those in US?
- Does your trial-to-conversion rate vary by product or by version?
- Does the newly designed ‘Buy Now’ button have any effect on conversions?
- How many times do users see the “Expiry notice” before renewal?
Trackerbird’s solution: Using real-time interactive reporting, Trackerbird empowers product managers with valuable metrics and KPIs to understand what happens to their software AFTER download and perform detailed conversion funnel analysis by marketing campaign or download source.
Scenario 2: Once a user downloads the software it is often difficult to follow up with them other than using email which many times is ignored or ends up in spam (open rate of 20% is very common).
Trackerbird’s solution: Trackerbird includes an in-app marketing framework that can push marketing campaigns and surveys or collect feedback directly from users running the software, thus boosting conversions, up-sell, cross-sell, user engagement and monetization. This is far more effective than email since users are targeted at the most crucial time when they are engaged with the application.
Scenario 3: License abuse and piracy
Trackerbird’s solution: Trackerbird collects license key usage statistics from your install-base so you can identify how many installations are using each license key and automatically detect abused keys. Using the inbuilt license key activation, expiry and blacklisting mechanism, software companies can easily implement logic to block abuse or send out automated messages to users to poke them into upgrading their license. This empowers companies to monetize on piracy and license key abuse.
How Much Does Trackerbird Cost?
Trackerbird Pricing Plans:
Free Trial
Free edition
Free
Starter
$49/month
Small
$149/month
Medium
$349/month
Custom or Enterprise
What are Trackerbird pricing details?
Trackerbird Pricing Plans:
Free Trial
Free edition
Free
Starter
$49/month
Small
$149/month
Medium
$349/month
Custom or Enterprise
Businesses who want to harness the power of Trackerbird can choose from 4 different product plans, with each plan suited to a particular need and budget.
A free edition is available which comes with basic features such as:
- 400 unique active installations
- 1 Account Administrator/Product Manager
- 6 months data retention history
- 100 Reachout Desktop messages
Starter – $49/month
- 1,000 unique active installations
- 2 Account Administrator/Product Manager
- 1 year data retention history
- 3000 Reachout Desktop messages
Small – $149/month
- 3,000 unique active installations
- 5 Account Administrator/Product Manager
- 1 year data retention history
- 9000 Reachout Desktop messages
Medium – $349/month
- 7,000 unique active installations
- Unlimited Account Administrator/Product Manager
- 1 year data retention history
- 21,000 Reachout Desktop messages
Custom or Enterprise – Get Quote
- 20 million unique active installations
- Unlimited Account Administrator/Product Manager
- 2-5 years data retention history
- Unlimited Reachout Desktop messages
User Satisfaction
Positive Social Media Mentions
4
Negative Social Media Mentions
0
We realize that when you make a decision to buy a Business Intelligence Software it’s important not only to find out how professionals evaluate it in their reviews, but also to check if the real users and enterprises that purchased it are actually happy with the service. That’s why we’ve devised our behavior-based Customer Satisfaction Algorithm™ that aggregates customer reviews, comments and Trackerbird reviews across a wide array of social media sites. The information is then featured in a simple to digest way revealing how many customers had positive and negative experience with Trackerbird. With that information available you will be prepared to make an informed buying decision that you won’t regret.
Video
Technical details
Devices Supported
- Windows
- Linux
- Android
- iPhone/iPad
- Mac
Deployment
Language Support
- English
Pricing Model
- Monthly payment
Customer Types
- Small Business
- Large Enterprises
- Medium Business
What Support Does This Vendor Offer?
- phone
- live support
- training
- tickets
What integrations are available for Trackerbird?
Trackerbird supports integrations with SurveyMonkey, Jetbrains Resharper and any 3rd party Licensing/CRM system via the Trackerbird Web API.
Trackerbird also has a powerful web-based reporting API to easily integrate its data/reporting with 3rd party dashboards such as Salesforce, etc.
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