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Business Intelligence Software

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What is Tracx?

Tracx is a popular cloud-based social business platform that empowers enterprises and brands in various core marketing functions such as image/brand building, new customer attraction, existing customer retention, and connecting with the rest of the online social network. It has been a reliable partner in identifying and targeting audiences, improve planning, enhance monitoring and effectively engage consumers.

This platform examines and filters huge volumes of psychographic, demographic and geographic consumer data from the entire online social network to generate powerful insights about consumers, influencers, and competition. These robust knowledge of the global marketplace are transformed into actions via its context-based Social Recommendation Engine, enabling smarter interactions that deliver meaningful business results.

Overview of Tracx Benefits

Tracx provides businesses the ability to create social media plans and refine them, as well as analyze mass amounts of data from across the social web. This data is then made actionable, enabling users to better understand all aspects of their business from the customers, to the competitors and even influencers. Through these insights, it empowers smarter, timelier, more effective and contextually relevant engagements that drive meaningful business results.

Its social insights empower smarter, more contextually-driven social media engagements that help marketers increase ROI, build and manage brand perception, and deliver satisfaction throughout the social customer experience. It also offers a centralized social business cloud that de-clutters data and even easily interpret ROI, connecting it directly to the business’ social initiatives.

Tracx is built to integrate seamlessly into various enterprise systems such as CRM and web analytics engines in order to provide value across the entire enterprise. The ability to connect to social data, workflows and insights with first and third party consumer data supercharges the entire ecosystem and optimizes social customer experience.

Overview of Tracx Features

  • Account Implementation
  • Training & Certification
  • Solution Optimization
  • Brand Health Snapshot
  • Competitive Benchmarks
  • Industry & Category Audit
  • Campaign Performance
  • Audience Segmentation
  • Infographics
  • Command Center
  • Custom Visualization
  • API Solutions
  • Single Sign-On

Tracx Position In Our Categories

Position of Tracx in our main categories:


Tracx is one of the top 200 Business Intelligence Softwareproducts


Tracx is one of the 200
Business Intelligence Software products

If you are considering Tracx it may also be beneficial to check out other subcategories of Best Business Intelligence Software listed in our database of SaaS software reviews.

There are popular and widely used systems in each software group. But are they necessarily the best fit for your enterprise’s special needs? A popular software solution may have thousands of customers, but does it offer what you need? For this reason, do not blindly invest in popular systems. Read at least a few Tracx reviews and think about the factors that you desire in the software such as the fees, main functionality, available integrations etc. Then, choose a few apps that fit your requirements. Try out the free trials of these products, read online opinions, get information from the maker, and do your homework meticulously. This exhaustive groundwork is certain to aid you select the most excellent software solution for your company’s specific wants.

How Much Does Tracx Cost?

Tracx Pricing Plans:
Free trial
Quote-based Plan
Contact vendor

Tracx is a quote-priced system, as the company tailors a special SMB/enterprise pricing plan for each user. Contact them to find out more, and ask for your quote.

User Satisfaction

We realize that when you make a decision to buy Business Intelligence Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Tracx reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Tracx. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.






Technical details

Devices Supported
  • Windows
  • Mac
  • Web-based
Language Support
  • English
Pricing Model
  • Quote-based
Customer Types
  • Small Business
  • Large Enterprises
  • Medium Business
  • Cloud Hosted

What Support Does This Vendor Offer?


What are Tracx pricing details?

Tracx Pricing Plans:
Free trial
Quote-based Plan
Contact vendor

Tracx is a quote-priced system, as the company tailors a special SMB/enterprise pricing plan for each user. Contact them to find out more, and ask for your quote.

What integrations are available for Tracx?

Currently, Tracx offers a streamlined integration with IBM Coremetrics to uncover the impact of social media on web performance and revenue generation.

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