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Business Intelligence Software

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What is Tracx?

Tracx is a popular cloud-based social business platform that empowers enterprises and brands in various core marketing functions such as image/brand building, new customer attraction, existing customer retention, and connecting with the rest of the online social network. It has been a reliable partner in identifying and targeting audiences, improve planning, enhance monitoring and effectively engage consumers.

This platform examines and filters huge volumes of psychographic, demographic and geographic consumer data from the entire online social network to generate powerful insights about consumers, influencers, and competition. These robust knowledge of the global marketplace are transformed into actions via its context-based Social Recommendation Engine, enabling smarter interactions that deliver meaningful business results.

Overview of Tracx Benefits

Tracx provides businesses the ability to create social media plans and refine them, as well as analyze mass amounts of data from across the social web. This data is then made actionable, enabling users to better understand all aspects of their business from the customers, to the competitors and even influencers. Through these insights, it empowers smarter, timelier, more effective and contextually relevant engagements that drive meaningful business results.

Its social insights empower smarter, more contextually-driven social media engagements that help marketers increase ROI, build and manage brand perception, and deliver satisfaction throughout the social customer experience. It also offers a centralized social business cloud that de-clutters data and even easily interpret ROI, connecting it directly to the business’ social initiatives.

Tracx is built to integrate seamlessly into various enterprise systems such as CRM and web analytics engines in order to provide value across the entire enterprise. The ability to connect to social data, workflows and insights with first and third party consumer data supercharges the entire ecosystem and optimizes social customer experience.

Overview of Tracx Features

  • Account Implementation
  • Training & Certification
  • Solution Optimization
  • Brand Health Snapshot
  • Competitive Benchmarks
  • Industry & Category Audit
  • Campaign Performance
  • Audience Segmentation
  • Infographics
  • Command Center
  • Custom Visualization
  • API Solutions
  • Single Sign-On

Tracx Position In Our Categories

Position of Tracx in our main categories:


Tracx is one of the top 100 Business Intelligence Softwareproducts


Tracx is one of the 100
Business Intelligence Software products

If you are considering Tracx it might also be beneficial to analyze other subcategories of Best Business Intelligence Software gathered in our base of B2B software reviews.

It's crucial to note that virtually no service in the Business Intelligence Software category is a perfect solution that can meet all the goals of various company types, sizes and industries. It may be a good idea to read a few Tracx reviews first as specific software may perform well just in a really small set of applications or be designed with a really specific type of industry in mind. Others can work with an idea of being easy and intuitive and consequently lack complex features desired by more experienced users. You can also come across services that cater to a wide group of customers and provide a rich feature base, however this usually comes at a higher cost of such a solution. Ensure you're aware of your requirements so that you buy a solution that has specifically the functionalities you look for.

How Much Does Tracx Cost?

Tracx Pricing Plans:
Free trial
Quote-based Plan
Contact vendor

Tracx is a quote-priced system, as the company tailors a special SMB/enterprise pricing plan for each user. Contact them to find out more, and ask for your quote.

User Satisfaction

We realize that when you make a decision to buy Business Intelligence Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Tracx reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Tracx. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.






Technical details

Devices Supported
  • Windows
  • Mac
  • Web-based
Language Support
  • English
Pricing Model
  • Quote-based
Customer Types
  • Small Business
  • Large Enterprises
  • Medium Business
  • Cloud Hosted

What Support Does This Vendor Offer?


What are Tracx pricing details?

Tracx Pricing Plans:
Free trial
Quote-based Plan
Contact vendor

Tracx is a quote-priced system, as the company tailors a special SMB/enterprise pricing plan for each user. Contact them to find out more, and ask for your quote.

What integrations are available for Tracx?

Currently, Tracx offers a streamlined integration with IBM Coremetrics to uncover the impact of social media on web performance and revenue generation.

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