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Business Intelligence Software

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What is Tracx?

Tracx is the leading social business cloud platform that empowers enterprises and brands to build their image, attract new customers, serve existing ones, and connect with other key audiences in today’s social-enabled world. It has been a reliable partner in identifying and targeting audiences, improve planning, enhance monitoring and effectively engage consumers.

The solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually driven Social Recommendation Engine, enabling smarter interactions that deliver meaningful business results.

Overview of Tracx Benefits

Tracx provides businesses the ability to create social media plans and refine them, as well as analyze mass amounts of data from across the social web. This data is then made actionable, enabling users to better understand all aspects of their business from the customers, to the competitors and even influencers. Through these insights, it empowers smarter, timelier, more effective and contextually relevant engagements that drive meaningful business results.

Its social insights empower smarter, more contextually-driven social media engagements that help marketers increase ROI, build and manage brand perception, and deliver satisfaction throughout the social customer experience. It also offers a centralized social business cloud that de-clutters data and even easily interpret ROI, connecting it directly to the business’ social initiatives.

Tracx is built to integrate seamlessly into various enterprise systems such as CRM and web analytics engines in order to provide value across the entire enterprise. The ability to connect to social data, workflows and insights with first and third party consumer data supercharges the entire ecosystem and optimizes social customer experience.

Overview of Tracx Features

  • Account Implementation
  • Training & Certification
  • Solution Optimization
  • Brand Health Snapshot
  • Competitive Benchmarks
  • Industry & Category Audit
  • Campaign Performance
  • Audience Segmentation
  • Infographics
  • Command Center
  • Custom Visualization
  • API Solutions
  • Single Sign-On

Tracx Position In Our Categories

Position of Tracx in our main categories:


Tracx is one of the top 100 Business Intelligence Software products


Tracx is one of the top 100
Business Intelligence Software products

If you are considering Tracx it might also be a good idea to analyze other subcategories of Best Business Intelligence Software listed in our database of B2B software reviews.

It is essential to keep in mind that hardly any app in the Business Intelligence Software category will be a perfect solution able to meet all the goals of different business types, sizes and industries. It may be a good idea to read a few Tracx reviews first as certain services may dominate just in a very narrow group of applications or be prepared with a very specific industry in mind. Others might work with an idea of being easy and intuitive and consequently lack complicated functions needed by more experienced users. You can also find solutions that support a wide group of customers and provide a rich feature toolbox, but this usually comes at a higher price of such a solution. Be certain that you're aware of your requirements so that you choose a software that provides exactly the functionalities you look for.

How Much Does Tracx Cost?

Tracx Pricing Plans:

Tracx is a quote-priced system, as the company tailors a special SMB/enterprise pricing plan for each user. Contact them to find out more, and ask for your quote.

User Satisfaction

We realize that when you make a decision to buy Business Intelligence Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Tracx reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Tracx. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.






Technical details

Devices Supported
  • Windows
  • Mac
  • Web-based
Language Support
  • English
Pricing Model
  • Quote-based
Customer Types
  • Small Business
  • Large Enterprises
  • Medium Business
  • Cloud Hosted

What Support Does This Vendor Offer?


What are Tracx pricing details?

Tracx Pricing Plans:

Tracx is a quote-priced system, as the company tailors a special SMB/enterprise pricing plan for each user. Contact them to find out more, and ask for your quote.

What integrations are available for Tracx?

Currently, Tracx offers a streamlined integration with IBM Coremetrics to uncover the impact of social media on web performance and revenue generation.

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