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Woopra Review

Woopra
Our score: 8.8 User satisfaction: 95%

What is Woopra?

Woopra is a customer analytics platform that can help you know your customer better through multiple contact points across various devices. It offers a better understanding of how your customers behave when they visit your website, send you emails, or communicate via live chat. Woopra employs an intuitive technology in consumer behavior analytics to provide you with useful information to help you know your customer more efficiently, as individual consumers and in segments. It provides real-time synchronization of customer data across various sources, constant activity monitoring, and regular updating of your customer profiles.

Using Woopra’s customer segments and profiles, you can create a wide range of evidence-based customer reports for various business purposes. Likewise, you can integrate your key organizational KPIs to generate custom live dashboards. It also offers integration with a wide array of third party tools to further expand your data analytics capabilities. Whenever customers make any relevant action, Woopra automatically sends notifications to your mobile or workstations to allow you to make timely, pertinent business decisions.

Overview of Woopra Benefits

Woopra is a solution that augments web analytics by capturing and consolidating traffic across all digital touch-points to provide a unique customer view. This enables companies to better understand and monitor the entire customer journey, without narrowing the focus to the antiquated “evaluation” phase in a buyer’s journey. Woopra enables you to answer any question you may have on one customer or an entire segment with a click of a button. It interprets your heaps of data and translates them into insights of people and their behavior.

Woopra helps businesses create a complete profile for every single one of their users. Thanks to it, companies can easily synchronize their customer information and monitor all their activity from all touch points, including websites, mobile apps, email, help desk, and live chat. All these processes are done in real-time.

In addition to abstracting analytics complexity, AppConnect enables data gathering across all your CRM, Mobile, Marketing Automation, Social, and Support tools. This layer takes away the burden of added development and integration efforts, and eases the orchestration of marketing campaigns. It allows you to speed up interaction cycles and deliver the right content through the right channel at the right time.

By achieving completeness across all touch points, the solution simplifies the ability to understand customer behavior, removes the guess work, and transform opinion-driven strategies into data-driven ones.

Overview of Woopra Features

  • Third party app integrations through AppConnect
  • Automatic real-time segment updating
  • Build customer segments
  • Create custom reports
  • Customer profiles
  • Data from email, live chat, and help desk
  • Deliver triggered actions
  • Funnel reports
  • Integrations with Salesforce, Marketo, Zendesk and many more
  • Live KPI dashboards
  • Real-time analytics and data
  • Real-time notifications
  • Scheduled tasks
  • Track all customer activity
  • Track new and unidentified web and mobile users
  • Trigger JavaScript or Webhooks actions
  • User retention reports
  • Website and mobile app data

What Problems Will Woopra Solve?

The reality of customer engagement today is that it is multi-device (i.e. most people use multiple devices) and multi-touch point (i.e. most users interact with companies via several digital touch points). Customers expect companies to be aware of all this activity and provide relevant experiences that mimic one-to-one communications.

Traditional analytics tools cannot deliver on this as they are limited by:

  • Lack of real-time insight into individual user behavior, only providing aggregate data, which often comes with multi-hour delays
  • Lack of ability to track users across touch points and centralize this data in real-time
  • Lack of ability to communicate with other tools in order to leverage data to trigger targeted actions

Woopra solves this by tracking every user at every touch point in real-time and centralizing this data within the platform. Through Woopra’s integrations, companies can then leverage this comprehensive data set to trigger real-time actions and ultimately deliver better customer experiences.

Scenario 1: The company’s marketers do not understand why users are not converting. Traditional analytics tools will provide Funnel Analytics which deliver high level insight. The tools stop there. With Woopra, the company also gains this high level insight, but is able to dig deeper in order to pinpoint why users are not converting. Woopra’s 2D Funnels allow you to include optional goals within the funnel to visually compare different segments and further identify problem areas. You can also dig deep into the data to look at very granular, individual-level behavior to spot patterns and ultimately identify the exact problems hindering your conversions.

Scenario 2: The company wants to target its marketing efforts, but does not have a centralized view of the customer. Woopra brings in data from all touch points, including the company’s website, apps, email marketing, campaigns, help desk, live chat, and more, and creates a comprehensive Customer Profile for each user detailing all of this behavior. Now, the company’s marketers have a reliable data set to power their marketing efforts.

Scenario 3: The company wants to create personalized customer experiences for users, but does not have the proper foundation to implement this. Woopra makes it easy for the company to create these experiences, with minimal or no code. Because Woopra houses the company’s individual-level data for each user, and operates in real time, the company can easily leverage the data to create personalized experiences. Woopra’s dozens of integrations and Triggers feature allow the company to do things like show users personalized content, update email lists, prioritize help desk tickets, and trigger live chat prompts based on customer behavior.

Awards & Quality Certificates

This certificate is granted to products that offer especially good user experience. We evaluate how easy it is to start using the product and how well-designed its interface and features are to facilitate the work process.

Woopra Position In Our Categories

Since businesses have their own business requirements, it is logical they abstain from buying an all-in-one, “perfect” software product. Having said that, it would be futile to discover such application even among widely used software solutions.
The rational step to do is to set down the various important functions that call for a inspection like critical features, price plans, skill ability of staff, company size, etc. The second step is, you should conduct your product research comprehensively. Browse through some of these Woopra evaluations and explore each of the software solutions in your shortlist in detail. Such detailed research ensures you avoid unsuitable applications and choose the one that provides all the features you require company requires.

Position of Woopra in our main categories:

TOP 100

Woopra is one of the top 100 Business Intelligence Software products

TOP 200

Woopra is one of the 200 Marketing Software products

If you are considering Woopra it could also be beneficial to check out other subcategories of Business Intelligence Software collected in our base of SaaS software reviews.

There are well-liked and widely used solutions in each software category. But are they automatically the best fit for your enterprise’s unique requirements? A popular software solution may have thousands of subscribers, but does it offer what you need? For this reason, do not blindly invest in popular systems. Read at least a few Woopra Business Intelligence Software reviews and mull over the elements that you desire in the software such as the cost, main features, available integrations etc. Then, shortlist a few apps that fit your needs. Check out the free trials of these platforms, read online reviews, get clarifications from the seller, and do your investigation systematically. This in-depth groundwork is certain to assist you select the most excellent software platform for your firm’s special needs.

How Much Does Woopra Cost?

Woopra Pricing Plans:

Free Trial

30,000 actions/month

Free

400,000 actions/month

$79.95 /month

1,250,000 actions/month

$199.95 /month

2,500,000 actions/month

$399.95 /month

4,000,000 actions/month

$599.95 /month

7,000,000 actions/month

$899.95 /month

10,000,000 actions/month

$1,199.95 /month

Enterprise Edition

By quote

Woopra offers flexible pricing scheme to suit every business size and type. A free trial is also available. Here are the details:

Small Business Pricing Per Month

  • Up to 30,000 actions/month – Free
  • Up to 400,000 actions/month – $79.95
  • Up to 1,250,000 actions/month – $199.95
  • Up to 2,500,000 actions/month- $399.95
  • Up to 4,000,000 actions/month – $599.95
  • Up to 7,000,000 actions/month – $899.95
  • Up to 10,000,000 actions/month- $1,199.95

Small Business Pricing Per Year

  • Up to 30,000 actions/month – Free
  • Up to 400,000 actions/month – $799.50
  • Up to 1,250,000 actions/month – $1,999.50
  • Up to 2,500,000 actions/month- $3,999.50
  • Up to 4,000,000 actions/month – $5,999.50
  • Up to 7,000,000 actions/month – $8,999.50
  • Up to 10,000,000 actions/month- $11,995.50

Enterprise Edition – enterprise pricing available by quote

User Satisfaction

Positive Social Media Mentions 55
Negative Social Media Mentions 2

We realize that when you make a decision to buy Business Intelligence Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Woopra reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Woopra. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Linux
  • Android
  • iPhone/iPad
  • Mac
  • Web-based
  • Windows Mobile

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Free
  • Monthly payment
  • Annual Subscription
  • Quote-based

Customer Types

  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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Woopra Comparisons

Woopra user reviews

Track your website visitors’ navigation habits

Read full review >
Benjamin
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 25.09.2018 Company Size: More than 100 Employees Industry: Information Technology

Helps you understand your users

Read full review >
Michael
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 19.09.2018 Company Size: More than 100 Employees Industry: N/A

Provides deep insights

Read full review >
User
3/5

Overall Impression

3/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 01.09.2018 Company Size: More than 100 Employees Industry: Human Resources

Great app for small businesses

Read full review >
Abhijit
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 27.12.2017 Company Size: More than 100 Employees Industry: Computer Software

Excellent analytics solution

Read full review >
Mark
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 23.12.2017 Company Size: 11-50 Employees Industry: Information Technology

What are Woopra pricing details?

Woopra Pricing Plans:

Free Trial

30,000 actions/month

Free

400,000 actions/month

$79.95 /month

1,250,000 actions/month

$199.95 /month

2,500,000 actions/month

$399.95 /month

4,000,000 actions/month

$599.95 /month

7,000,000 actions/month

$899.95 /month

10,000,000 actions/month

$1,199.95 /month

Enterprise Edition

By quote

Woopra offers flexible pricing scheme to suit every business size and type. A free trial is also available. Here are the details:

Small Business Pricing Per Month

  • Up to 30,000 actions/month – Free
  • Up to 400,000 actions/month – $79.95
  • Up to 1,250,000 actions/month – $199.95
  • Up to 2,500,000 actions/month- $399.95
  • Up to 4,000,000 actions/month – $599.95
  • Up to 7,000,000 actions/month – $899.95
  • Up to 10,000,000 actions/month- $1,199.95

Small Business Pricing Per Year

  • Up to 30,000 actions/month – Free
  • Up to 400,000 actions/month – $799.50
  • Up to 1,250,000 actions/month – $1,999.50
  • Up to 2,500,000 actions/month- $3,999.50
  • Up to 4,000,000 actions/month – $5,999.50
  • Up to 7,000,000 actions/month – $8,999.50
  • Up to 10,000,000 actions/month- $11,995.50

Enterprise Edition – enterprise pricing available by quote

What integrations are available for Woopra?

  • Salesforce
  • Eloqua
  • Marketo
  • BlueKai
  • Zendesk
  • Optimizely
  • Freshdesk
  • Box
  • Dropbox
  • Google Drive
  • Stripe
  • Magento
  • WooCommerce
  • WordPress
  • HubSpot
  • LiveChat Inc
  • SnapEngage
  • Olark
  • HipChat
  • Slack
  • Flowdock
  • Customer.io
  • Capsule CRM
  • MailChimp
  • Mandrill
  • MySQL
  • Pipedrive
  • Qualaroo
  • SendGrid

Woopra average rating:

Average score
4.7/5 (6 user reviews)
4/5

Overall Impression

4/5

Customer Support

5/5

Value for Money

4/5

Ease of Use

Write your own review of this product

ADD A REVIEW

The most favorable review

Benjamin

PROS: The highlight for me is being able to tag website visitors and track their navigation habits. This is more effective to watch the flow than looking at a report.

CONS: The vendor could pair other events such as visitors filling out forms, etc. to tag them and know more about them. Another valuable addition would be an online chat feature that I can use to chat with my website visitors.

Reviewed 1 year ago

Read full review >

The least favorable review

User

PROS: You can use Woopra to easily get data on individual users. The interface has been designed for the needs of busy marketers.

CONS: The one main drawback is the data is inaccurate sometimes.

Reviewed 1 year ago

Read full review >

More reviews from 6 actual users:

Sort by:

Latest
  • Latest
  • Most useful
  • Most positive
  • Most negative

Track your website visitors’ navigation habits

Read full review >
Benjamin
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 25.09.2018 Company Size: More than 100 Employees Industry: Information Technology

PROS: The highlight for me is being able to tag website visitors and track their navigation habits. This is more effective to watch the flow than looking at a report.

CONS: The vendor could pair other events such as visitors filling out forms, etc. to tag them and know more about them. Another valuable addition would be an online chat feature that I can use to chat with my website visitors.

What do you think about this review? Great Poor

Helps you understand your users

Read full review >
Michael
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 19.09.2018 Company Size: More than 100 Employees Industry: N/A

PROS: Woopra is simple to set up and use. The graphs and software analytics are top quality and very useful.

CONS: I don’t have any concerns, but would like a couple more sites to be available on the free package.

What do you think about this review? Great Poor

Provides deep insights

Read full review >
User
3/5

Overall Impression

3/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 01.09.2018 Company Size: More than 100 Employees Industry: Human Resources

PROS: You can use Woopra to easily get data on individual users. The interface has been designed for the needs of busy marketers.

CONS: The one main drawback is the data is inaccurate sometimes.

What do you think about this review? Great Poor

Great app for small businesses

Read full review >
Abhijit
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 27.12.2017 Company Size: More than 100 Employees Industry: Computer Software

PROS: Our company uses popular internet marketing techniques such as SMM, email marketing, SEM, SEO etc., and Woopra helps us understand how a business lead has converted. We also use the app to evaluate conversion funnels and to optimize the conversions. You can use Woopra to interact live with your website visitors. You can get campaign level reports that help you gauge the effectiveness of a certain campaign and its ROI. Finally, Woopra can be used to understand how your offline leads come and convert for you.

CONS: There are no visible minus points, but for a broader view of web analytics, Google Analytics is a better option. Sometimes, Woopra gets disconnected if the internet connection is slow.

What do you think about this review? Great Poor

Excellent analytics solution

Read full review >
Mark
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 23.12.2017 Company Size: 11-50 Employees Industry: Information Technology

PROS: I am an early user of Woopra and have been using the app right from its beta testing stage when it was one of the first platforms to offer real-time visitor insights and the opportunity to engage them as well. A lot has changed about the app since then but I continue to love the system as it fulfills all my requirements.

CONS: I faced a few problems with third party integration because of the plugin I used. Apart from this minor glitch, it has been smooth sailing for me.

What do you think about this review? Great Poor

Useful product overall

Read full review >
User
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 18.12.2017 Company Size: 1-10 Employees Industry: Computer Software

PROS: We use Woopra to filter through our company’s signups and leads. Using the filters, we can track email registration and the next steps of our leads. We can also track website visitors by campaign which is very useful to track analytics.

CONS: It is a bit hard to spot bugs as well as to identify disconnects within your syncs and filters.

What do you think about this review? Great Poor
Reviewed By Jenny Chang
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