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Wistia Review

Wistia
Our score: 8.6 User satisfaction: 98%

What is Wistia?

Wistia is an advanced online provider of professional video hosting services for businesses from various scales and industries. As a business-oriented service, it helps businesses grow their brand awareness,  and simplifies services and track marketing performance through its built-in analytics and video marketing tools.

Wistia provides tools to: customize videos so it matches the overall web brand of the business, increase website traffic through video SEO, and generate new, engaged leads for growing your business, and many more. It even offers seamless integration with a slew of third-party systems and applications, to make the business’ online marketing efforts even stronger and more productive. More importantly, Wistia ensures business owners maintain content ownership and control so they get better results in their online video marketing efforts.

On top of that, Wistia is a highly affordable system: It offers a free version tailored for starters and small companies, and a painless transition to higher paid plans to support the growth of your activities.

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Overview of Wistia Benefits

Being a primarily marketing tool, Wistia helps your business to attract new customers and maintain the loyal ones. You can link Turnstile email collector to your favorite email marketing tool and new leads will be passed directly to your email lists. You can also direct viewers as well to your sign-up page, more videos, or other parts of your website with calls to action. Every activity is recorded on a heatmap, which shows exactly which parts of the video the viewer watched, skipped, and re-watched. There are also Trend Graphs which lets you track how your entire video library performs over time, and generate reports based on the information you receive.

What is probably the most distinctive advantage when it comes to Wistia is that its player can be customized with an option to select the colors, and adjust the functionality to suit the needs of your brand. Videos can also be easily organized according to your own workflow or structure, and can be set as open or closed when needed. Afterwards, video data can be sent from Wistia directly into your favorite marketing automation software in order to see how your videos are contributing to your overall marketing strategy.

Wistia’s embed codes completely automate Video SEO. With its embedded codes, JSON-LD metadata (including transcripts) is being added directly on your site’s page. Embedded Wistia videos are indexed by search engines and return results for your website instead of YouTube, thus providing more opportunities for traffic and eventual revenue to your product or service.

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Overview of Wistia Features

  • Easy embedding and sharing
  • HD bandwidth detection
  • Cross-device compatibility
  • Video heatmaps and viewing trends
  • Call to action tools
  • Email marketing capabilities
  • Customization
  • Collaboration
  • Drag and drop organization
  • Engagement graphs
  • Video SEO
  • IP filtering of video data
  • Domain restriction

Wistia Position In Our Categories

Since companies have distinctive business needs, it is wise they abstain from seeking a one-size-fits-all, “perfect” software system. Nevertheless, it is troublesome to try to find such an app even among branded software products. The practicable thing to undertake would be to write the various vital factors that require investigation such as critical features, plans, skill competence of the users, company size, etc. Next, you must double down on the product research exhaustively. Go over these Wistia evaluations and scrutinize the other software solutions in your list in detail. Such detailed research guarantees you take out poorly fit applications and pay for the one which has all the function your company requires.

Position of Wistia in our main categories:

TOP 50

Wistia is one of the top 50 Content Management Systems products

Every enterprise has its own characteristics, and may need a special Content Management Systems solution that will be adjusted to their company size, type of customers and staff and even specific niche they deal with. It's not wise to count on locating a perfect app that is going to work for every company no matter what their background is. It may be a good idea to read a few Wistia Content Management Systems reviews first and even then you should pay attention to what the service is intended to do for your business and your staff. Do you require a simple and straightforward app with only elementary features? Will you really use the advanced tools required by experts and large enterprises? Are there any specific tools that are especially practical for the industry you operate in? If you ask yourself these questions it is going to be much easier to locate a reliable software that will fit your budget.

How Much Does Wistia Cost?

Wistia Pricing Plans:

Free Trial

Free Plan

Free

Plus  Plan

$24/month

Pro  Plan

$99/month

Advanced Plan

$399/month

Premium Plan

Contact vendor

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What are Wistia pricing details?

Wistia Pricing Plans:

Free Trial

Free Plan

Free

Plus  Plan

$24/month

Pro  Plan

$99/month

Advanced Plan

$399/month

Premium Plan

Contact vendor

Wistia is available in the following payment plans:

Free Plan

  • 1 user
  • 10 videos/month
  • Basic analytics
  • Customizable player

Plus  Plan – $24/month billed monthly or $19/month billed annually

  • Everything in Free
  • 3 users
  • 20 videos/month
  • Lead capture forms

Pro Plan – $99/month billed monthly or $79/month billed annually

  • Everything in Plus
  • 5 users
  • 50 videos/month
  • Video heatmaps

Advanced Plan – $399/month billed monthly or $319/month billed annually

  • Everything in Pro
  • 20 users
  • 250 videos/month
  • Marketing integrations

Premium Plan – by quote

  • Unlimited number of users
  • 1000 videos/month
  • All features included
  • Integrations to social media, marketing, email, and advertising
  • Account management, SLAs, Priority Support
  • Large number of videos, APIs, millions of views

User Satisfaction

Positive Social Media Mentions 46
Negative Social Media Mentions 1

We are aware that when you make a decision to get a Content Management Systems it’s vital not only to learn how professionals score it in their reviews, but also to find out if the actual clients and businesses that bought these solutions are genuinely happy with the product. Because of that need we’ve designer our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Wistia reviews across a wide range of social media sites. The data is then presented in an easy to understand way revealing how many clients had positive and negative experience with Wistia. With that information at hand you should be equipped to make an informed business choice that you won’t regret.

Technical details

Devices Supported

  • Windows
  • Android
  • iPhone/iPad
  • Mac
  • Web-based

Deployment

  • Cloud Hosted
  • Open API

Language Support

  • English

Pricing Model

  • Free
  • Monthly payment

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

What integrations are available for Wistia?

Wistia integrates with the following systems and applications:

  • Hubspot
  • Marketo
  • Pardot
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Louie Andre

By Louie Andre

B2B & SaaS market analyst and senior writer for FinancesOnline. He is most interested in project management solutions, believing all businesses are a work in progress. From pitch deck to exit strategy, he is no stranger to project business hiccups and essentials. He has been involved in a few internet startups including a digital route planner for a triple A affiliate. His advice to vendors and users alike? "Think of benefits, not features."

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