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Wistia Review

Wistia
Our score: 8.6 User satisfaction: 98%

What is Wistia?

Wistia is an advanced online provider of professional video hosting services for businesses from various scales and industries. As a business-oriented service, it helps businesses grow their brand awareness,  and simplifies services and track marketing performance through its built-in analytics and video marketing tools.

Wistia provides tools to: customize videos so it matches the overall web brand of the business, increase website traffic through video SEO, and generate new, engaged leads for growing your business, and many more. It even offers seamless integration with a slew of third-party systems and applications, to make the business’ online marketing efforts even stronger and more productive. More importantly, Wistia ensures business owners maintain content ownership and control so they get better results in their online video marketing efforts.

On top of that, Wistia is a highly affordable system: It offers a free version tailored for starters and small companies, and a painless transition to higher paid plans to support the growth of your activities.

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Overview of Wistia Benefits

Being a primarily marketing tool, Wistia helps your business to attract new customers and maintain the loyal ones. You can link Turnstile email collector to your favorite email marketing tool and new leads will be passed directly to your email lists. You can also direct viewers as well to your sign-up page, more videos, or other parts of your website with calls to action. Every activity is recorded on a heatmap, which shows exactly which parts of the video the viewer watched, skipped, and re-watched. There are also Trend Graphs which lets you track how your entire video library performs over time, and generate reports based on the information you receive.

What is probably the most distinctive advantage when it comes to Wistia is that its player can be customized with an option to select the colors, and adjust the functionality to suit the needs of your brand. Videos can also be easily organized according to your own workflow or structure, and can be set as open or closed when needed. Afterwards, video data can be sent from Wistia directly into your favorite marketing automation software in order to see how your videos are contributing to your overall marketing strategy.

Wistia’s embed codes completely automate Video SEO. With its embedded codes, JSON-LD metadata (including transcripts) is being added directly on your site’s page. Embedded Wistia videos are indexed by search engines and return results for your website instead of YouTube, thus providing more opportunities for traffic and eventual revenue to your product or service.

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Overview of Wistia Features

  • Easy embedding and sharing
  • HD bandwidth detection
  • Cross-device compatibility
  • Video heatmaps and viewing trends
  • Call to action tools
  • Email marketing capabilities
  • Customization
  • Collaboration
  • Drag and drop organization
  • Engagement graphs
  • Video SEO
  • IP filtering of video data
  • Domain restriction

Wistia Position In Our Categories

Because businesses have their own business-related requirements, it is sensible that they steer clear of choosing an all-in-one, ”best” software system. At any rate, it is almost impossible to try to pinpoint such a software system even among recognizable software systems. The correct step to do would be to narrow down the numerous key functions which demand scrutiny including important features, price terms, skill levels of the employees, business size, etc. After which, you should double down on your product research thoroughly. Have a look at some of these Wistia review articles and explore the other solutions in your shortlist more closely. Such well-rounded research ensure you weed out unsuitable applications and pay for the system which includes all the function your business requires in sustaining growth.

Position of Wistia in our main categories:

TOP 50

Wistia is one of the top 50 Content Management Systems products

It is essential to note that hardly any service in the Content Management Systems category will be an ideal solution that can meet all the needs of all company types, sizes and industries. It may be a good idea to read a few Wistia Content Management Systems reviews first as certain solutions can perform well just in a very narrow set of applications or be created with a very specific type of industry in mind. Others might operate with an intention of being simple and intuitive and therefore lack complicated functions needed by more experienced users. You can also come across solutions that cater to a large group of customers and give you a complex feature base, however this in most cases comes at a more significant cost of such a solution. Be certain that you're aware of your needs so that you get a service that has specifically the features you search for.

How Much Does Wistia Cost?

Wistia Pricing Plans:

Free Trial

Free Plan

Free

Plus  Plan

$24/month

Pro  Plan

$99/month

Advanced Plan

$399/month

Premium Plan

Contact vendor

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What are Wistia pricing details?

Wistia Pricing Plans:

Free Trial

Free Plan

Free

Plus  Plan

$24/month

Pro  Plan

$99/month

Advanced Plan

$399/month

Premium Plan

Contact vendor

Wistia is available in the following payment plans:

Free Plan

  • 1 user
  • 10 videos/month
  • Basic analytics
  • Customizable player

Plus  Plan – $24/month billed monthly or $19/month billed annually

  • Everything in Free
  • 3 users
  • 20 videos/month
  • Lead capture forms

Pro Plan – $99/month billed monthly or $79/month billed annually

  • Everything in Plus
  • 5 users
  • 50 videos/month
  • Video heatmaps

Advanced Plan – $399/month billed monthly or $319/month billed annually

  • Everything in Pro
  • 20 users
  • 250 videos/month
  • Marketing integrations

Premium Plan – by quote

  • Unlimited number of users
  • 1000 videos/month
  • All features included
  • Integrations to social media, marketing, email, and advertising
  • Account management, SLAs, Priority Support
  • Large number of videos, APIs, millions of views

User Satisfaction

Positive Social Media Mentions 46
Negative Social Media Mentions 1

We are aware that when you make a decision to purchase a Content Management Systems it’s important not only to see how experts score it in their reviews, but also to discover whether the real people and enterprises that use this software are genuinely satisfied with the product. That’s why we’ve designer our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Wistia reviews across a vast array of social media sites. The data is then displayed in an easy to understand form showing how many people had positive and negative experience with Wistia. With that information available you will be equipped to make an informed buying choice that you won’t regret.

Technical details

Devices Supported

  • Windows
  • Android
  • iPhone/iPad
  • Mac
  • Web-based

Deployment

  • Cloud Hosted
  • Open API

Language Support

  • English

Pricing Model

  • Free
  • Monthly payment

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

What integrations are available for Wistia?

Wistia integrates with the following systems and applications:

  • Hubspot
  • Marketo
  • Pardot
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Louie Andre

By Louie Andre

B2B & SaaS market analyst and senior writer for FinancesOnline. He is most interested in project management solutions, believing all businesses are a work in progress. From pitch deck to exit strategy, he is no stranger to project business hiccups and essentials. He has been involved in a few internet startups including a digital route planner for a triple A affiliate. His advice to vendors and users alike? "Think of benefits, not features."

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